Master Data Management: Why and How – An Interview with Brian Uber

Every life sciences company needs accurate customer information for effective sales and marketing engagements, and master data management (—˜MDM’) provides that trusted, single view. But adoption styles can vary widely between mega-brands, merged entities, and newly-commercialized organizations. In this podcast series, Veeva’s Brian Uber shares his perspective on why MDM is essential for life sciences, and how to make the best choices to ensure broad stakeholder acceptance and effective MDM implementation.