Promotional Agility: Do You Have What It Takes?

Agility can mean a lot of things. It’s grace and strength on a basketball court and it’s highly functioning teams working in unison to accomplish things that they couldn’t do alone. But, what does agility mean in the promotional content management space? What exactly does it take to be agile in managing promotion? Getting materials to market quickly and effectively is key.

Companies who demonstrate agility in managing promotional content have:

—¢ Well organized teams
—¢ Highly structured, yet flexible processes
—¢ Highly collaborative environments
—¢ Content control from creation through distribution

And, most importantly, effective companies are compliant at every stage of promotion.
Agency partners play a key role in helping life sciences companies remain agile. They must react quickly in preparing content, yet follow strict guidelines to obtain approvals and ensure that only current content is in the public domain.

From content creation through expiration, agencies are often responsible for uploading and shepherding materials through online promotional review systems. Vault PromoMats offers life sciences companies and their agency partners an advantage in achieving agility – and fast reference linking is just one way to accomplish this:

“You can upload references as a specific type of content, so that we know that they’re not for review, and that they’re easily linked, and you can annotate your pieces by linking to those references. It’s very easy and it’s very time efficient. It all leads to creating the ability for us to get things done faster in smaller budgets. So it’s hugely helpful.” — V.A. Lopes, Giant

In addition to systems that control document preparation and review, a central content repository ensures all team members receive the latest approved material. On the distribution end of the process, integration with CLM, Approved Email and other applications speeds distribution and tracks content usage in the market. Feedback on content use is just one way that life sciences companies can know what is and isn’t playing in Peoria.

Whether you are managing 100 pieces of content a year or thousands, today’s competitive space requires speed to market while meeting strict regulatory and legal requirements. Now, more than ever, it’s important to utilize the most sophisticated, yet easy to use tools, to gain cross-functional team alignment that will accelerate agility in promotional content development and use.

Brian Harper is director of Vault PromoMats strategy