As General Manager, Asia Pacific, Alex is responsible for all of Veeva's operations in the region including sales, marketing and professional services. He has 18 years experience working in the Enterprise Software industry, with 10 years in senior leadership roles.
Prior to working at Veeva, Alex was the Big Data and Master Data Management Growth Market Unit Leader in IBM's Software Group. Alex came to IBM as part of the acquisition of Initiate Systems, a leading Master Data Management solution provider. Alex's role as the VP, Asia Pacific at Initiate saw him successfully build the business in the region from $0 to $15 million annual turnover in a 5 year period.
Prior to Initiate, Alex held a number of executive roles with the Content Management pioneer Vignette. Alex holds a B.A. with Joint Honor's in Politics and Philosophy from University of Wales, Swansea