Veeva Crossix HCP Segments

Reach Your Most Valuable Prescribers

HCP Segments help brands reach specific healthcare professional audiences through digital, social media, TV, and audio channels.

HCP Segments can be defined by:

  1. Specialty: Segments by HCP specialty
  2. Target list: A customer’s own HCP target list
  3. Custom: A custom set of HCPs based on diagnosing and prescribing behavior.
Announced 2017 Status Early Customers 11-50
Veeva Crossix HCP Segments | HCP Audience Targeting
Overview

Reach Your Most Valuable Prescribers

HCP Segments help brands reach specific healthcare professional audiences through digital, social media, TV, and audio channels.

HCP Segments can be defined by:

  1. Specialty: Segments by HCP specialty
  2. Target list: A customer’s own HCP target list
  3. Custom: A custom set of HCPs based on diagnosing and prescribing behavior.
Why Crossix HCP Segments

Reach HCPs Across Platforms and Devices

Customer Success

Trusted by leading biopharma companies

Alkermes Bluebird-Bio GSK Jazz Neurelis Viiv