Veeva Crossix HCP Segments
Reach Your Most Valuable Prescribers
HCP Segments help brands reach specific healthcare professional audiences through digital, social media, TV, and audio channels.
HCP Segments can be defined by:
- Specialty: Segments by HCP specialty
- Target list: A customer’s own HCP target list
- Custom: A custom set of HCPs based on diagnosing and prescribing behavior.
Announced 2017 Status Early Customers 11-50

Overview
Reach Your Most Valuable Prescribers

HCP Segments help brands reach specific healthcare professional audiences through digital, social media, TV, and audio channels.
HCP Segments can be defined by:
- Specialty: Segments by HCP specialty
- Target list: A customer’s own HCP target list
- Custom: A custom set of HCPs based on diagnosing and prescribing behavior.
Why Crossix HCP Segments
Reach HCPs Across Platforms and Devices
Customer Success
Trusted by leading biopharma companies





