Modular Content Features Brief

Modular Content for Life Sciences

Accelerate commercial content at scale

Marketing content volume is increasing 28% annually, adding pressure for life sciences organizations to deliver highly personalized and compliant content faster. Adopting a modular content strategy allows organizations to create compliant, commercial content faster and at scale.

What is Modular Content?

Modular content is the process of assembling and reassembling pre-approved content blocks (or “modules”) into various types of content for use across regions and channels.

• Content Reuse
  Drive reuse of content with pre-approved content modules

• Faster MLR
  Speed up MLR by identifying previously approved content

• Insights
  Track content modules and measure efficiency

Driving Speed with Modular Content

The modular content feature within Veeva PromoMats enables you to:

• Create relevant content at scale
  Marketers can choose from a library of pre-approved channel-agnostic content modules to create content faster and at scale

• Dramatically faster MLR
  Reviewers can quickly identify which parts of the asset were already approved, making the approval process more efficient.

• Increase content reuse
  by 30-50% and reduce the cost to create content

Learn more about Modular Content in this eBook