As Sr Director, CRM Product Management APAC, Giorgio is responsible for the definition and prioritization of the roadmap for all Veeva CRM products, ensuring that Veeva delivers the best-in-class solution for the APAC region. He leads a team of Product Experts who focus on the the success of our clients, a constant flow of product knowledge, and increasing feature adoption in the region. Giorgio also supports the growth of the region and the expansion in new emerging markets, investigating and understanding the nuances of each country.
Giorgio has worked in the pharma industry for over 20 years, evolving from a leadership role in EMEA support to Professional Services to Product Management. He has managed regional and global CRM implementations for enterprise customers in both Rx and OTC at Veeva. Prior to joining Veeva in 2012, Giorgio worked at Eli Lilly as an external consultant for 9 years, leading their Regional Support CoE out of Italy and building knowledge in Clinical Operations, Global Product Safety, MedInfo, Sales and Marketing.