In her role as president and chief of staff, Nitsa Zuppas helps set, communicate, and execute company direction. Prior to assuming the role of president, Nitsa served as Veeva’s chief marketing officer from 2013 to 2024 — through its IPO and growth to become the industry cloud leader. Nitsa has more than 30 years of marketing and technology experience, with particular expertise in enterprise software and establishing category and market leadership. Nitsa also chairs the Veeva Women’s Community.
Prior to joining Veeva, Nitsa was a senior executive at First Virtual Group, where she led marketing across the company’s diverse lines of business. She also managed the Siebel Foundation, operating programs such as the Meth Project, Siebel Scholars, and the Siebel Stem Cell Institute. The public education campaigns she created for the Meth Project helped reduce methamphetamine use in Arizona, Montana, and Idaho. Under Nitsa’s leadership, the foundation was named the third most effective philanthropy in the world by Barron’s magazine and received a White House commendation.
Before that, Nitsa spent eight years at Siebel Systems, where she held leadership positions in corporate marketing and product marketing. She holds a bachelor of arts degree from California State University.