I’ve been suggesting for a number of years that a new wave of opportunities is emerging to create industry-specific Software as a Service and cloud computing vertical market solutions. A number of new examples of this phenomenon have crossed my radar over the past few weeks which clearly illustrate the long tail effect of the cloud. The most prominent example of the verticalization of the SaaS marketplace over the past year has been the successful IPO of Veeva and the success of the company overall.
