Check out Genentech’s tips on metadata best practices.

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Currently, to manage our DAM process, we have a DAM administrator, who is myself, and then we have partners that we would call asset managers. Or in the case of Veeva, we call them librarians and those are individuals who have not only asset management experience, but graphic background.

We also then have the regulatory and are what we call our Pro Team, and they handle all of the regulatory pieces, understanding references and the importance of going through the FDA approval.

We use Veeva Vault PromoMats, so we’re taking advantage of not only the regulatory right in the middle, but we are taking advantage of the DAM. They’ve brought in all the systems into one, making it magical for any type of industry that needs to have a regulatory risk mitigation and efficiencies. So we’re very happy to have one single system then that flows into our other backend systems to manage our production, schedules and timelines.

The future of our DAM and our content factory now that we’re tied in with regulatory, is to understand the project management portion of that. So not only do we have the Veeva system, but we have a downstream system as well that complements a project management system.

And so, those are pinging off one another, making sure that not only are we understanding and respecting what the content and the creative assets are, but then also monitoring to understand that end to future, or end to end as most people like to say, and where we are in that process.

The advice I have is respect the DAM, understand it, really truly take a deep dive in the benefits on the backend, and then move forward. The DAM is what keeps that whole meat together in the middle. The regulatory is in the middle, but without the DAM in the front and in the backend, you will not be what I feel is efficient.