As a global, innovation-driven biopharmaceutical business, this top 20 pharmaceutical company focuses on discovering and commercializing prescription medicines.
The managed markets team had been struggling for seven years to manage daily operations using the company’s sales force automation (SFA) system. Originally implemented for the sales team, the system did not offer managed markets the specific functionality it needed to support its relationships with payers. To increase efficiency and organization, the company searched for a new solution that would enable the managed markets team to share information and accumulate institutional knowledge in a central location.
Read about how this managed markets team adopted Veeva CRM among 80 account directors and became a recognized leader in account planning within the company.
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