Veeva Crossix Consumer Digital
Measure and Optimize Consumer Websites and Digital Advertising
Crossix Consumer Digital is the leading analytics application for measuring and optimizing direct-to-consumer digital media and brand websites. It enables advertisers and agency partners to measure their campaigns with real health data in a privacy-safe, HIPAA-compliant way.
Crossix Consumer Digital measures outbound online media, such as display, video, CTV/streaming, and audio placements, along with inbound traffic to brand websites from paid/organic search and social media.
Announced 2014 Status Mature Customers11-50
Overview
Measure and Optimize Consumer Websites and Digital Advertising
Crossix Consumer Digital is the leading analytics application for measuring and optimizing direct-to-consumer digital media and brand websites. It enables advertisers and agency partners to measure their campaigns with real health data in a privacy-safe, HIPAA-compliant way.
Crossix Consumer Digital measures outbound online media, such as display, video, CTV/streaming, and audio placements, along with inbound traffic to brand websites from paid/organic search and social media.
Why Crossix Consumer Digital
More effective patient engagement
Customer Success
Trusted by leading biopharma companies
Resources
Explore and Learn
Read features brief
Crossix Consumer Digital Feature Brief
Read case study
How AstraZeneca and Pfizer are Scaling Marketing Analytics for Success
Read blog
Take the Guesswork out of Marketing Measurement
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Sanofi: Omnichannel Excellence Across HCP and DTC Marketing
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Veeva Crossix Early Impact: An In-Flight Optimization Metric to Improve Campaign Performance
View infographic
Crossix Measurement Suite Innovation Guide
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Genentech: Using Data to Reach Patients More Efficiently
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Takeda Combines Top-down and Bottom-up Marketing Measurement
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Using Marketing Analytics to Support Launch Success
