"Decision-making is getting faster, which is good for patients but hard for the
industry. We need to support physicians to make decisions faster, and for
that companies need a seamless, agile communication path from the
clinic to the medical preparation and commercialization because
that's what customers expect." - Malcolm Crooks, Chief Operating Officer, COUR Pharmaceuticals
industry. We need to support physicians to make decisions faster, and for
that companies need a seamless, agile communication path from the
clinic to the medical preparation and commercialization because
that's what customers expect." - Malcolm Crooks, Chief Operating Officer, COUR Pharmaceuticals
Malcolm Crooks, COO of COUR Pharmaceuticals, discusses how to accelerate the shift to high-value engagement.
Discover more here to learn how the industry is achieving commercial excellence in sales, medical, and marketing.
More Customer Stories
COUR Pharmaceuticals: Responding to the Unique Challenges of Rare Diseases
Watch Video
Watch Video
Launch Excellence Through Integrated Customer Data
Watch Video
Watch Video
ANI Pharmaceuticals: Launching With Speed and Scale
Watch Video
Watch Video