Connect Via Email
Without Compromising
Compliance

See how a global biopharma achieved 60% email open rates.
View infographic

Veeva CRM Approved Email

Connect with hard-to-reach customers and extend face-to-face conversations without compromising compliance.

Benefits

Improve Productivity

Increase the frequency and quality of your reach—even with low-see and no-see customers—without expanding your field force.

Engage with HCPs Anytime, Anywhere

Deliver the information that your customers need and value, when and how they want it.

Get Messages to More Customers

Achieve open rates more than 10 times higher than mass email.

Features

Quick Start Templates

In addition to a simple drag-and-drop editor for building responsive HTML email templates, Approved Email customers also can use a collection of compliant starter email templates, including:

  • General introduction email and new product announcements
  • Conference invitation, “Sorry I missed you," and post-event thank you notes
  • Post-call and survey follow-up emails
Quick Start Templates

Real-time Metrics

Quickly access details on all Approved Email activity and effectiveness.

  • See a comprehensive view of customer behavior across channels
  • Monitor email sends, open rates, and clicks directly within Veeva CRM
  • Get actionable insights for brand teams about content and message effectiveness
Real-time Metrics

Integrated Multichannel Compliance

Approved Email is powered by Veeva Vault for multichannel content management, enabling a single source of compliant materials and ensuring that only approved content can be sent to HCPs.

  • Push updates to the field with a single click, ensuring the latest approved messaging
  • Set expiration dates for key content pieces
  • Configure free text on or off and control downloads from emails
Integrated Multichannel Compliance

Resources for CRM Approved Email

See How a Global Biopharma Achieved Success with Compliant Rep Triggered Email
Infographic See How a Global Biopharma Achieved Success with Compliant Rep Triggered Email
A 10-Minute Approved Email Crash Course
Blog A 10-Minute Approved Email Crash Course
Hear How AstraZeneca Enhanced Event Strategy with Approved Email
Customer Story Hear How AstraZeneca Enhanced Event Strategy with Approved Email
Download Our Guide to Digital HCP Engagement
White Paper Download Our Guide to Digital HCP Engagement