Veeva CLM
Tailored sales calls with fast, accurate reporting.
Benefits
Target the Right HCPs
Access a complete customer history to create more relevant, tailored interactions.
Superior User Satisfaction
Automatically record calls with a single click as part of an easy to use, natural workflow.
Current and Compliant Messaging
Efficiently manage and distribute the latest content to the field.
Features
Embedded in Veeva CRM
Leverages the complete customer view from Veeva CRM, enabling users to present and document using the latest content.
- Automatically records sales calls, eliminating administrative burden and improving data quality
- Provides actionable real-time insights into message utilization, sequence, and customer feedback
- Manage and distribute content across offline and digital channels with complete multichannel repository
Augmented Reality
Build immersive AR content that projects onto the customer’s physical world for more memorable interactions.
- Engage HCPs with a new detailing content channel for powerful brand building and differentiation
- Help HCPs better understand disease states and treatment methodologies
Take Control of Your Content
Reps can easily manage their closed loop marketing content from directly within their natural CRM workflow.
- Tag favorites, add keywords, and sort using multiple views that make content easy to find
- Quickly switch between approved pieces of content
- Tight integration with Veeva CRM Approved Email, Engage Meeting, and Engage Webinar for seamless digital interactions
“With Veeva CRM, we have rich insight about customer preferences and past interactions so we can deliver a more personalized experience with each future communication, whether that is through a sales call, marketing campaign, or digital detail.”
Head of Commercial Excellence, Teva UK
Find out how
Lundbeck
"The Veeva CRM and CLM platform not only allows our medical representatives to improve their administrative effectiveness, it also provides strategic opportunities for improving targeting and segmentation, and thus provides the most relevant information to the right doctor."
National Sales Director, Lundbeck
Keryx
"Veeva CLM feeds insights from the field directly to marketing,
and vice versa, for harmonized, more successful selling."
and vice versa, for harmonized, more successful selling."
Director of Commercial Operations, Keryx
Resources for Veeva CLM
Report
See How Content Usage Compares Across Channels
Product Brief
Boost Sales Effectiveness with Best-in-class CLM and Veeva CRM
Article
Veeva AR recognized as PM 360 Innovative Product 2018
White Paper
Download our Guide to Digital HCP Engagement