Astellas: Breaking Access Barriers
with Compliant Chat

“With Engage compliant chat, we’re accessing HCPs we couldn’t before, we’re getting opportunities to fine-tune messaging before in-person calls, and HCPs are receptive. Nearly half of all chats are now initiated by HCPs.”

- Johan Brus, Lead, Global Omnichannel CRM Activation, Astellas

An Astellas leader shares his perspective on how his field teams are finding success getting to hard-to-reach HCPs and meeting their demands quickly using compliant chat.