How Connected Data Unlocks Value Across Commercial Planning and Execution
“With connected data from the start, we could skip months of manual work and get straight to better launch planning and execution.”
Ivan Cadiente, Senior Director, Field and Data Operations at Sobi, shares how connected data unlocks value at every stage—from accelerating launch planning to empowering field teams and enabling AI. Discover how a connected data foundation helps commercial teams plan with confidence, move faster, and engage smarter.