Moderna: Pioneering MLR Transformation with Veeva AI

Hear how Jason Benagh, Global Marketing Operations Director at Moderna, the first Veeva AI for PromoMats customer, partnered with Veeva to transform MLR. Moderna prioritized the solution due to its easy implementation and minimal IT support required. Their strategy focuses on leveraging AI’s scalability to handle increasing content volume without disrupting the MLR team, moving them toward a “touch-free” MLR review process.

Part 1: Why Moderna Chose Veeva AI First for MLR

“Implementing Veeva AI was so simple, I told my digital team: ‘I don’t need any digital support—just my team’s project management skills.’ The approval was easy: ‘Go ahead.”

Part 2: How Moderna Is Scaling with Veeva AI for PromoMats

“We expect faster approvals and shorter cycle times, but the real key metric is delivering better content.”

Discover more about Veeva AI for PromoMats.