UCB Drives Patient Engagement and ROI with Scalable eCOA Solution
“We received positive feedback from patients and site staff, and are delivering ROI, projected to save millions.”
UCB’s Chief Digital Technology Officer, Edwin Erckens, discusses partnering with Veeva to scale a modern eCOA solution for patients. The partnership exceeded all original goals, achieving 100% adoption on eligible studies, ahead of schedule and delivering a strong return on investment.
