Veeva HCP 360 Trends Report

As the life sciences industry continues to advance HCP relationship management, omnichannel orchestration, and AI initiatives, it’s critical to stay on top of evolving engagement trends.

Each quarter, the Veeva HCP 360 Trends Report provides unique insights into global and regional HCP engagement trends based on an analysis of approximately 600 million HCP interactions across more than 80% of biopharmas worldwide.

Reach out to Veeva Business Consulting to learn how connected sales, marketing, and medical teams deliver a better customer experience.

Veeva HCP 360 Trends Report Q3 2025

Free Text Uncovers the HCP Engagement Insights Biopharma is Missing

The Q3 2025 HCP 360 Trends Report focuses on using unique customer data, captured as compliant free-text notes from the field, as a key differentiator over third-party data.

Free text creates primary engagement insights to optimize relationship management, omnichannel orchestration, and AI

Most commercial organizations still don’t allow for free text entry of field notes due to compliance concerns, opting for restrictive drop-down menus instead. As a result, we lose important details and limit the efficacy of investments in AI designed to orchestrate HCP engagement across functions and roles. Capturing and using this deep, contextual data is the foundation for an engagement model that is connected, personalized, and truly orchestrated across sales, marketing, and medical teams.

A compliant AI agent to unlock rich engagement data

Agentic AI enables teams to capture the nuances of HCP engagements compliantly and in real time, and provides on-the-spot coaching that strengthens the field team’s understanding of compliance rules.

Test, learn, and scale

Early adopters of the AI agent for compliant free text have connected free text capture to its business impact and are taking a structured, phased project approach by:

• Defining clear and measurable use cases for free text data
• Bringing in compliance early as a partner, not a barrier
• Piloting, training, measuring, and scaling to achieve organizational rollout

Read the report to adopt a business-driven approach to using compliant free text.