Data & Analytics
Connecting Sales, Marketing, and Medical with a Common Data Architecture
Build the right data foundation for AI.
96%
of biopharma leaders believe their data is not well-structure and not AI-ready for scaling
81%
of pharmas have moderate to no visibility into HCP/HCO relationships
30%
of KOLs are missed (with no recorded interaction with MSLs)
eBook
The State of Data, Analytics, and AI in Commercial Biopharma
Accelerate commercial AI and analytics adoption at scale.
“Data is the foundation for everything we do. CRM is nothing without customer data and it needs to be reliable and high-quality for our field teams. Our logical next step is to reduce complexity in our data architecture and move towards our vision of one customer master.”
Alexander Alex
Head of CRM and Engagement Channels, Bayer AG
“Technology is a key enabler for every step of a product launch. Building comprehensive IT capabilities within the complex and regulated pharma industry while meeting strict deadlines is possible with a readily available platform like Veeva that covers the full technology stack, from clinical to commercial.”
Joseph Bejjani
CIO at Idorsia
“By leveraging deep KOL data and AI, we’ve streamlined KOL identification and so we are on the path to increasing MSL productivity and improving engagement planning.”
Eric Toron
Executive Director, Operations Lead, Global Medical Affairs and Outcomes Research, MSD
Our Customers
NewAmsterdam: Setting the Data Foundation
for Launch Success
Data & analytics solutions
Connecting sales, marketing, and medical with a common data architecture.
