"Decision-making is getting faster, which is good for patients but hard for the industry. We need to support physicians to make decisions faster, and for that companies need a seamless, agile communication path from the clinic to the medical preparation and commercialization because that's what customers expect." - Malcolm Crooks, Chief Operating Officer, COUR Pharmaceuticals
Malcolm Crooks, COO of COUR Pharmaceuticals, discusses how to accelerate the shift to high-value engagement.
Discover more here to learn how the industry is achieving commercial excellence in sales, medical, and marketing.