Latest PromoMats Innovations for 2025 and Beyond

Continuous innovation is essential for marketing teams in life sciences to stay on top of their content in a way that is efficient and scalable, prioritizes quality over quantity, and is powered by meaningful data and insights.

Veeva PromoMats’ latest release keeps its focus on the future of content management, investing more than ever before in the following industry-specific areas: improving the reviewer experience within MLR, laying the foundation for scalable AI, increasing marketing efficiencies, and creating a connected, data-driven content ecosystem.

Read on for highlights from selected PromoMats innovations released in 25R1 — designed to help you build and maintain a compliant content foundation for 2025 and beyond.

Improved Reviewer Experience in MLR

By improving the reviewer experience within Medical, Legal, and Regulatory, Veeva PromoMats enables marketing teams to make simpler, better-informed choices, resulting in greater predictability, consistency, and efficiency.

Automatically bring forward annotations and claims

Veeva PromoMats now allows you to manage annotations in a seamless way, automatically bringing them forward when uploading new versions of content.

This feature also extends to claims, including the ones that are suggested by the system and approved by the user, to be brought forward between versions, significantly reducing the effort involved with substantiating your materials.

QUICK TIP
To get the best out of Claims Harvesting, work with documents with machine-readable text and highlight and annotate the copy exactly as you want it to be harvested.

Increase the searchability of claims with Role Filter

Search through your claim and module libraries by filtering the content by user or their role with the new Role Filter for Object Records. You can now quickly identify all the claims assigned to a specific owner or reviewer, significantly simplifying the management and administration of your claims library.

Accelerate your time to market with Content Similarity Score

The new Content Similarity Score compares text and image elements across documents, significantly helping review teams to quickly assess how closely a new document resembles previously approved materials.

This feature can be leveraged to support content routing and resource management and can help determine the appropriate review tier within MLR, leading to greater consistency in content approval and more efficient review.

QUICK TIP
Formulas and automated workflows can help support Tier-Based MLR review for faster, more efficient processes.

Foundations for AI

The Direct Data API is a new class of API for easy, high-speed access of Vault data without compromising application performance.

Build consistent sets of data to fuel customer-centric content strategies

One hundred times faster than traditional APIs and transactionally sound across large datasets, the API allows you to reliably extract full or increments of data to power AI applications, analytics, and integrations faster and consistently. The Direct Data API will include connectors for Amazon Redshift, Snowflake, Databricks, and Power BI.

This technology delivers the data processing capabilities necessary to support scalable, next-generation GenAI and real-time content insights, seamlessly connecting your end-to-end content ecosystem and fostering content innovation.

QUICK TIP
Explore the Direct Data API and how it can better support your organization leveraging Veeva’s Services experts.

Data-Driven, Connected Ecosystem

Veeva PromoMats is dedicated to enhancing marketing efficiency in the industry by optimizing processes, harnessing data-driven insights, and leveraging advanced technologies to accelerate time-to-market.

Foster seamless teamwork with the enhanced Collaborative Authoring

Enhance collaboration with our updated Microsoft-based Collaborative Authoring. Following security best practices for biopharma, Veeva PromoMats now introduces the ability to "@" mention any assigned Vault document user directly within Microsoft, simplifying teamwork and boosting efficiency.

Empower users and partners with Custom Pages

With the introduction of Custom Pages, users can build and host their own user interfaces directly within the Vault platform. This capability streamlines integrations with external systems, such as AI tools and business intelligence dashboards, providing a more seamless experience.

Custom Pages empower partners and customers to tailor their usage of Veeva PromoMats to their specific needs, offering examples like real-time translation progress views or integrated task and schedule overviews that blend information from various systems including MedComms or project management tools, potentially eliminating middleware configurations.

Track content strategy execution with Communications Objectives

Veeva PromoMats now allows you to automatically track your content strategy execution within your material by linking Auto-Linked Claims to specific Communications Objectives.

This feature is designed to simplify the way content insights are captured across the entire content supply chain.

This new, automated approach to content tagging will lay the foundation for end-to-end strategic content insights, particularly as we look ahead to the Vault CRM connection.

Leverage the RIM-PromoMats connection to speed in-market registration

As Veeva keeps breaking silos between clinical and commercial, the RIM-PromoMats connection now includes a Product Registration Check within your PromoMats processes. This will allow you to enforce content approval only for documents where the product is approved for the market via RIM.

Streamline submissions with automatic eCTD redline annotations

Biopharma companies that have leveraged the eCTD capability have observed an approximate 50% reduction in manual work. To simplify the health authority submission process even further, Veeva PromoMats now allows you to automatically convert Vault document annotations into eCTD redline annotations within the document, simplifying the pre-clearance process for FDA submissions and removing the manual effort and burden from your content submission teams.