Take Segmentation and Targeting to the Next Level
Veeva Analytics empowers commercial and medical teams with actionable insights to create
segmentation and targeting strategies across channels.
Biopharma Companies Are Seeing Results
new targets identified
targets visited in the next cycle
new patient starts
Standard Offerings
Segmentation and Targeting
Prioritize and group HCPs/HCOs by prescribing potential, industry access, and channel preference through Veeva Pulse and other Veeva data.
Link Insights
Improve decision making, targeting, and field activation through strategic insights powered by advanced analytics on deep data for Clinical, Medical, and Commercial Teams
Patient Analytics
Understand patient behaviors better and support patient identification with longitudinal patient data. (US Only)
Partnering with 40+ Biopharma, Including 15 of the Top 20
Our Team
Brian Mahoney VP, Global Commercial Analytics
Andrew Merron VP, Link Insights
Jeroen Vanderstukken Pricipal & Team Lead, Commercial Analytics Europe
Ivan Alves Commercial Analytics Lead, LatAm
Callie McGrath Director of Data Science & Engineering, Commercial Analytics
Resources