Take Segmentation and Targeting to the Next Level

Veeva Analytics empowers commercial and medical teams with actionable insights to create
segmentation and targeting strategies across channels.


Precise

Based on more than 600 million interactions
across 440+ pharma companies


Fast

Quick insights generation by leveraging
pre-connected data and CRM


Actionable

Granular recommendations for seamless
field execution

Biopharma Companies Are Seeing Results

20+%

new targets identified


75%

targets visited in the next cycle


5-15+%

new patient starts

Standard Offerings

Segmentation and Targeting

Prioritize and group HCPs/HCOs by prescribing potential, industry access, and channel preference through Veeva Pulse and other Veeva data.

Link Insights

Improve decision making, targeting, and field activation through strategic insights powered by advanced analytics on deep data for Clinical, Medical, and Commercial Teams

Patient Analytics

Understand patient behaviors better and support patient identification with longitudinal patient data. (US Only)

Partnering with 40+ Biopharma, Including 15 of the Top 20

Our Team

Brian Mahoney VP, Global Commercial Analytics

Andrew Merron VP, Link Insights

Jeroen Vanderstukken Pricipal & Team Lead, Commercial Analytics Europe

Ivan Alves Commercial Analytics Lead, LatAm

Callie McGrath Director of Data Science & Engineering, Commercial Analytics

Resources

5 Ways Integrated Analytics Benefit Commercial Pharma
Blog 5 Ways Integrated Analytics Benefit Commercial Pharma
Takeda’s Data-driven Approach to HCP Engagement
Video Veeva Link Insights Services Overview
Analyzing HCP Engagement Trends
Video Analyzing HCP Engagement Trends
Understanding Patient Journeys for Launch
Customer Story Understanding Patient Journeys for Launch