Take Segmentation and Targeting to the Next Level
Veeva Commercial Analytics empowers commercial teams with actionable insights to create
segmentation and targeting strategies across channels.
Biopharma Companies Are Seeing Results
new targets identified
targets visited in the next cycle
new patient starts
Segmentation and Targeting
Prioritize and group HCPs/HCOs by prescribing potential, industry access, and channel preference through Veeva Pulse and other Veeva data.
Compare your multichannel field engagement behaviors to peers, informed by over 85% of global CRM standardized activities.
Understand patient behaviors better and support patient identification with longitudinal patient data. (US Only)
Partnering with 40+ Biopharma, Including 15 of the Top 20
Brian Mahoney VP, Global Commercial Analytics
Karl Goossens Director, Commercial Analytics, Europe
Tristan Tan VP, Data & Analytics, Asia
Ivan Alves Commercial Analytics Lead, LatAm