Medical Suite Demo Center

The Evolution of Medical Affairs: Creating a Competitive Advantage

Among life sciences’ greatest struggles is navigating a complex stakeholder network to deliver specialized data throughout a drug’s life—all while encountering challenges of access. Scientific expertise and peer-to-peer credibility with healthcare stakeholders mean medical affairs is uniquely positioned to address these problems for the industry. Watch this 4 minute video for best practices on improving engagement to create competitive advantage, from Robert Groebel, vice president of global medical strategy.


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