์—์ด์ „ํ‹ฑ ์ธ๊ฒŒ์ด์ง€๋จผํŠธ ํ”Œ๋žซํผ

AI ๋„์ž…์„ ์œ„ํ•œ ์ตœ๋‹จ ๊ฒฝ๋กœ
์„ธ์ผ์ฆˆ, ๋งˆ์ผ€ํŒ…, ๊ทธ๋ฆฌ๊ณ  ๋ฉ”๋””์ปฌ์˜ ์œ ๊ธฐ์  ์—ฐ๊ฒฐ

Agentic Call Report™ ์‚ดํŽด๋ณด๊ธฐ
Teva Pharmaceuticals, Vault CRM ๋„์ž… ๊ฒฐ์ •
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Vault CRM Suite

Vault CRM Suite๋Š” ํ•ต์‹ฌ ๋น„์ฆˆ๋‹ˆ์Šค ์• ํ”Œ๋ฆฌ์ผ€์ด์…˜๊ณผ ํ”„๋กœ์„ธ์Šค๋ฅผ ํ•˜๋‚˜๋กœ ํ†ตํ•ฉํ•˜์—ฌ, ๋Œ€๋ฉด ๋ฐ ๋””์ง€ํ„ธ ์ฑ„๋„ ์ „๋ฐ˜์—์„œ ๋”์šฑ ํšจ๊ณผ์ ์ธ ํ•„๋“œ ํ™œ๋™ ๊ณ„ํš๊ณผ ๊ณ ๊ฐ ์ธ๊ฒŒ์ด์ง€๋จผํŠธ๋ฅผ ์ง€์›ํ•ฉ๋‹ˆ๋‹ค.

์ œํ’ˆ ์†Œ๊ฐœ์„œ ๋‹ค์šด๋ฐ›๊ธฐ

Agentic CRM

Vault CRM์€ ๋‹จ์ผ ํ”Œ๋žซํผ์—์„œ ํ†ตํ•ฉ๋œ ๊ณ ๊ฐ ๋ฐ์ดํ„ฐ๋ฒ ์ด์Šค์™€ ๋‚ด์žฅ๋œ AI๋ฅผ ํ†ตํ•ด ์„ธ์ผ์ฆˆ, ๋งˆ์ผ€ํŒ…, ๋ฉ”๋””์ปฌ ํŒ€์„ ํ•˜๋‚˜๋กœ ์—ฐ๊ฒฐํ•˜๋Š” ์ƒ๋ช…๊ณผํ•™ ์‚ฐ์—…์— ํŠนํ™”๋œ ์—์ด์ „ํŠธ ๊ธฐ๋ฐ˜ CRM์ž…๋‹ˆ๋‹ค.

์ด๋ฅผ ํ†ตํ•ด ๊ณ ๊ฐ ํ”„๋กœํŒŒ์ผ๋ง, ์ปจํ…์ธ  ๊ณต์œ  ๋ฐ ๊ด€๋ฆฌ, ์ง€์—ญ ๋ฐ ์–ด์นด์šดํŠธ ๊ธฐํš, ์ฃผ์š” ์–ด์นด์šดํŠธ ๊ด€๋ฆฌ(KAM), ์ƒ˜ํ”Œ๋ง, ์ฝœ์„ผํ„ฐ, ์ธ์‚ฌ์ด๋“œ ์„ธ์ผ์ฆˆ(Inside Sales), ํ•„๋“œ ์ธ๊ฒŒ์ด์ง€๋จผํŠธ ๋“ฑ์˜ ํ•ต์‹ฌ ๊ธฐ๋Šฅ์„ ํ™œ์šฉํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ํ•ต์‹ฌ ๊ธฐ๋Šฅ๋“ค์€ ๊ฐ ์ง€์—ญ๋ณ„ ํ•„์ˆ˜ ๋น„์ฆˆ๋‹ˆ์Šค ์š”๊ตฌ์‚ฌํ•ญ๊ณผ ๊ทœ์ œ ๊ด€๋ จ ํ•„์š” ์กฐ๊ฑด๋“ค์„ ์ง€์›ํ•ฉ๋‹ˆ๋‹ค.

See Vault CRM in Action

Vault CRM์„ ์œ„ํ•œ Veeva AI  

์ปค๋จธ์…œ ๋ฏผ์ฒฉ์„ฑ ๋ฐ ์ƒ์‚ฐ์„ฑ ๊ฐœ์„ ์„ ์œ„ํ•ด Vault CRM์— ๊ธฐ๋ณธ ํƒ‘์žฌ๋œ ์—…๊ณ„ ํŠนํ™”ํ˜• ํ‘œ์ค€ ์—์ด์ „ํŠธ ๊ธฐ๋Šฅ์ž…๋‹ˆ๋‹ค. ๋ฐ์ดํ„ฐ๋ฅผ ์›ํ™œํ•˜๊ฒŒ ์—ฐ๊ฒฐํ•˜๊ณ  ์™ธ๋ถ€ AI ์—์ด์ „ํŠธ๋ฅผ ๊ฒฐํ•ฉํ•  ์ˆ˜ ์žˆ๋Š” ๊ฐœ๋ฐฉํ˜• AI ๊ธฐ๋ฐ˜์„ ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค.
Events Management

์ปจํ…์ธ , ์ฐธ์„์ž, ์—ฐ์ž ๋ฐ ๋น„์šฉ ๊ด€๋ฆฌ๋ฅผ ํฌํ•จํ•˜์—ฌ ์ด๋ฒคํŠธ์˜ ์ „ ๊ณผ์ •์„ ํ†ตํ•ฉ ๊ด€๋ฆฌํ•˜๋Š” ์• ํ”Œ๋ฆฌ์ผ€์ด์…˜์ž…๋‹ˆ๋‹ค.
Campaign Manager

๋งˆ์ผ€ํ„ฐ๊ฐ€ ๋Œ€๋ฉด ๋ฐ ๋น„๋Œ€๋ฉด ์ฑ„๋„์„ ํ†ตํ•ฉํ•˜์—ฌ ์„ธ์ผ์ฆˆ์™€ ๋งˆ์ผ€ํŒ… ์ธ๊ฒŒ์ด์ง€๋จผํŠธ๋ฅผ ์กฐ์œจํ•˜๊ณ  ์ผ๊ด€๋œ ์บ ํŽ˜์ธ์„ ์‹คํ–‰ํ•  ์ˆ˜ ์žˆ๋„๋ก ์ง€์›ํ•ฉ๋‹ˆ๋‹ค.
Align

์กฐ์ง ๊ด€๋ฆฌ, ์ง€์—ญ ๊ด€๋ฆฌ, ์ธ๊ฒŒ์ด์ง€๋จผํŠธ ๊ณ„ํš ๋ฐ ํ†ตํ•ฉ๋œ ํ•„๋“œ ํ”ผ๋“œ๋ฐฑ ์ˆ˜์ง‘์„ ์œ„ํ•œ ํ•„๋“œ ํ™œ๋™ ๊ณ„ํš ์ˆ˜๋ฆฝ ์• ํ”Œ๋ฆฌ์ผ€์ด์…˜์ž…๋‹ˆ๋‹ค.
Patient CRM

Vault ํ”Œ๋žซํผ์ƒ์—์„œ ํ™˜์ž ์ง€์› ํ”„๋กœ๊ทธ๋žจ ๋ฐ ๋ณดํ˜ธ ๋Œ€์ƒ์ธ ํ™˜์ž ๋ฐ์ดํ„ฐ(PHI/PII)๋ฅผ ์•ˆ์ „ํ•˜๊ฒŒ ๊ด€๋ฆฌํ•˜๊ธฐ ์œ„ํ•œ ์• ํ”Œ๋ฆฌ์ผ€์ด์…˜์ž…๋‹ˆ๋‹ค.
Territory Designer

์„ธ์ผ์ฆˆ ๋ฐ ๋ฉ”๋””์ปฌ ํŒ€์„ ์œ„ํ•ด ์ง€๋ฆฌ์  ์œ„์น˜๋ฅผ ๊ธฐ๋ฐ˜์œผ๋กœ ์ตœ์ ํ™”๋œ ์ง€์—ญ(Territory) ์„ค๊ณ„๋ฅผ ์ง€์›ํ•˜๋Š” ์• ํ”Œ๋ฆฌ์ผ€์ด์…˜์ž…๋‹ˆ๋‹ค.
Network MDM

๊ธ€๋กœ๋ฒŒ ์ œ์•ฝ ๋ฐ ๋ฐ”์ด์˜คํ…Œํฌ ๊ธฐ์—…์„ ์œ„ํ•ด ์„ค๊ณ„๋œ ๊ธ€๋กœ๋ฒŒ ๋งˆ์Šคํ„ฐ ๋ฐ์ดํ„ฐ ๊ด€๋ฆฌ ํ”Œ๋žซํผ์ด์ž ๊ณ ๊ฐ ๋งˆ์Šคํ„ฐ ๊ด€๋ฆฌ ์• ํ”Œ๋ฆฌ์ผ€์ด์…˜์ž…๋‹ˆ๋‹ค.

ํ•จ๊ป˜ํ•˜๋ฉด ๋” ๊ฐ•๋ ฅํ•ฉ๋‹ˆ๋‹ค

ํ•˜๋‚˜์˜ ์†Œํ”„ํŠธ์›จ์–ด, ํ•˜๋‚˜์˜ ๋ฐ์ดํ„ฐ

๋ฐ๋ชจ ํ™•์ธํ•˜๊ธฐ
OpenData

Reference Data

์ •ํ™•ํ•˜๊ณ  ํฌ๊ด„์ ์ธ ๊ณ ๊ฐ ๋ ˆํผ๋Ÿฐ์Šค ๋ฐ์ดํ„ฐ

Link

Deep Data

Link Suite๋ฅผ ํ†ตํ•ด ๊ด€๊ณ„ ์‹ฌํ™”, ์ธ์‚ฌ์ดํŠธ ๊ฐ€์†ํ™”, ํ”„๋กœ์„ธ์Šค ๊ฐ„์†Œํ™”๋ฅผ ์ด๋ฃจ์‹ญ์‹œ์˜ค

Compass

Performance Data

ํ™˜์ž ๋ฐ ์ฒ˜๋ฐฉ์˜ ๋ฐ์ดํ„ฐ๋ฅผ ํ™œ์šฉํ•œ ์„ธ๊ทธ๋จผํ…Œ์ด์…˜ ๋ฐ ํƒ€๊ฒŸํŒ…

The Future of Customer Engagement

Seamless Collaboration

Connect sales, marketing, and medical teams to break down silos and coordinate engagement.

Customer Centricity

A single customer view across teams for more personalized interactions and a better customer experience.

More Effective Field

Embedded AI and actionable data deliver deeper insights, faster decision making, and increased productivity.

๊ณต์‹ ์ถœ์‹œ

The Agentic Call Report:
ํ•„๋“œ์—์„œ ์ƒ์„ฑ๋˜๋Š” Commercial Evidence™

๊ทœ์ • ์ค€์ˆ˜ ํ”„๋ฆฌ ํ…์ŠคํŠธ(free text) ์ž…๋ ฅ์„ ํ†ตํ•ด ์ธ์‚ฌ์ดํŠธ๋ฅผ ๋„์ถœํ•˜๊ณ  ์ปค๋จธ์…œ ๋ฏผ์ฒฉ์„ฑ์„ ํ–ฅ์ƒํ•ฉ๋‹ˆ๋‹ค

์ƒ๋ช…๊ณผํ•™ ์‚ฐ์—…์ด ์‹ ๋ขฐํ•˜๋Š” ํŒŒํŠธ๋„ˆ

์—…๊ณ„ ๋ฆฌ๋”๋“ค์˜ ์„ ํƒ, Vault CRM Suite

“Vault CRM์„ ์„ ์ œ์ ์œผ๋กœ ๋„์ž…ํ•œ ๊ฒƒ์€ AI๋ฅผ ํ™œ์šฉํ•  ์ˆ˜ ์žˆ๋Š” ๊ธฐ๋ฐ˜์„ ํ™•๋ณดํ•˜๊ธฐ ์œ„ํ•œ ์ „๋žต์  ์„ ํƒ์ด์—ˆ์Šต๋‹ˆ๋‹ค. ๊ธฐ์ˆ ์€ ์ด๋ฏธ ์ค€๋น„๋˜์–ด ์žˆ์ง€๋งŒ, ์ง„์ •ํ•œ ๋ณ€ํ™”๋ฅผ ์ด๋ฃจ๊ธฐ ์œ„ํ•ด์„œ๋Š” ๋ชจ๋“  ์—”๋“œํˆฌ์—”๋“œ(end-to-end) ํ”„๋กœ์„ธ์Šค์— ๋ฐ์ดํ„ฐ ์ค‘์‹ฌ์˜ ์‚ฌ๊ณ ๋ฐฉ์‹์„ ๋‚ด์žฌํ™”ํ•˜๋ ค๋Š” ์ฒ ์ €ํ•œ ๋…ธ๋ ฅ์ด ํ•„์š”ํ•˜๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.”

Kieron Scrutton
SVP, Enterprise Systems, and Digital & Tech Risk Management
GSK
Kieron Scrutton

โ€œVault CRM์€ Novo Nordisk๊ฐ€ ์˜์—… ํ™œ๋™์„ ์ถ”์ง„ํ•˜๋Š” ๋ฐ ํ•„์š”ํ•œ ๊ธฐ์ˆ  ๊ธฐ๋ฐ˜์„ ์ œ๊ณตํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค.โ€

Emil Kongshรธj Larsen
Executive Vice President, International Operations
Novo Nordisk

โ€œVeeva๋Š” ์˜๋ฃŒ ์ „๋ฌธ๊ฐ€๋“ค์ด ๋‹น์‚ฌ ํฌํŠธํด๋ฆฌ์˜ค์— ๋Œ€ํ•œ ๊ฐ€์น˜ ์žˆ๋Š” ์ •๋ณด๋ฅผ ์–ป๋Š” ๋ฐฉ์‹๋ถ€ํ„ฐ ํ•„๋“œ ํŒ€๊ณผ ์†Œํ†ตํ•˜๋Š” ๋ฐฉ์‹์— ์ด๋ฅด๊ธฐ๊นŒ์ง€, ๊ณ ๊ฐ ์—ฌ์ •์˜ ๋ชจ๋“  ๋‹จ๊ณ„์— AI๋ฅผ ๋‚ด์žฌํ™”ํ•จ์œผ๋กœ์จ, ์ „ ์„ธ๊ณ„ ํ™˜์ž๋“ค์—๊ฒŒ ์ƒ๋ช…์„ ๋ณ€ํ™”์‹œํ‚ค๋Š” ์˜์•ฝํ’ˆ์„ ์ œ๊ณตํ•˜๋ ค๋Š” ์ €ํฌ์˜ ์‚ฌ๋ช…์„ ์ง€์›ํ•˜๋Š” ๋ฐ ์ตœ์ ์˜ ํŒŒํŠธ๋„ˆ์ž…๋‹ˆ๋‹ค.โ€

Greg Meyers
Executive Vice President, Chief Digital and Technology Officer
Bristol Myers Squibb

โ€œ์• ํ”Œ๋ฆฌ์ผ€์ด์…˜์— ๋‚ด์žฅ๋œ AI์˜ ๊ฐ€๋Šฅ์„ฑ, ๊ทธ๋ฆฌ๊ณ  ๋‘ํ„ฐ์šด ์‹ ๋ขฐ๋ฅผ ์Œ“์•„์˜จ ํŒ€์ด ์žˆ์—ˆ๊ธฐ์— Vault CRM์œผ๋กœ์˜ ์ „ํ™˜์€ ๋งค์šฐ ์ž์—ฐ์Šค๋Ÿฝ๊ณ  ํ™•์‹ ์— ์ฐฌ ๊ฒฐ์ •์ด์—ˆ์Šต๋‹ˆ๋‹ค. Vault CRM์€ ์šฐ๋ฆฌ์˜ ๋ฏธ๋ž˜๋ฅผ ์ง„์ •์œผ๋กœ ์‹คํ˜„ํ•ด ์ค„ ์‹œ์Šคํ…œ์ž…๋‹ˆ๋‹ค.โ€

Debbie Young
Multichannel Strategy & Customer Insights Director
Otsuka Europe

โ€œ๋น„์ฆˆ๋‹ˆ์Šค ์ „๋ฐ˜์— AI ์—ญ๋Ÿ‰์„ ๊ตฌ์ถ•ํ•˜๋ ค๋Š” ์ „๋žต์˜ ์ผํ™˜์œผ๋กœ Veeva AI Free Text Agent๋ฅผ ๋„์ž…ํ•˜๊ฒŒ ๋˜์–ด ๋งค์šฐ ๊ธฐ์ฉ๋‹ˆ๋‹ค. Veeva AI๋ฅผ ํ†ตํ•ด ๋”์šฑ ๊นŠ์ด ์žˆ๋Š” ๊ณ ๊ฐ ์ธ์‚ฌ์ดํŠธ๋ฅผ ํ™•๋ณดํ•จ์œผ๋กœ์จ, ํฌ๊ท€ ์งˆํ™˜ ๋ถ„์•ผ์—์„œ ํ•œ์ธต ํšจ๊ณผ์ ์ธ ๊ณ ๊ฐ ์ธ๊ฒŒ์ด์ง€๋จผํŠธ๋ฅผ ์‹คํ˜„ํ•  ์ˆ˜ ์žˆ์„ ๊ฒƒ์œผ๋กœ ๊ธฐ๋Œ€ํ•ฉ๋‹ˆ๋‹ค.โ€

Kea Lingo
Chief Information Officer
Crinetics

“๋ฐ์ดํ„ฐ์™€ AI๋ฅผ ๊ธฐ๋ฐ˜์œผ๋กœ ๊ตฌ์ถ•๋œ Vault CRM์€ ๋” ๊ฐœ์ธํ™”๋œ ์ƒํ˜ธ์ž‘์šฉ์„ ์ง€์›ํ•˜์—ฌ, ์šฐ๋ฆฌ ํŒ€์ด ์˜๋ฃŒ ์ „๋ฌธ๊ฐ€์™€ ๊ทธ๋“ค์ด ๋Œ๋ณด๋Š” ํ™˜์ž๋“ค์„ ๋”์šฑ ํšจ๊ณผ์ ์œผ๋กœ ์ง€์›ํ•  ์ˆ˜ ์žˆ๋„๋ก ๊นŠ์ด ์žˆ๋Š” ์ธ์‚ฌ์ดํŠธ๋ฅผ ์ œ๊ณตํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค.โ€

Wafaa Mamilli
Chief Digital and Technology Officer
Roche
Gilead Merck neurocrine NewAmsterdam novonordisk Otsuka PMV replimune Revolution shionogi sobi
Vault CRM Suite

์ตœ์‹  ์—…๋ฐ์ดํŠธ ์†Œ์‹

Agentic Call Report
๋ฐ๋ชจ ํ™•์ธํ•˜๊ธฐ
Veeva AI
Vault CRM์„ ์œ„ํ•œ Veeva AI ํ™•์ธํ•˜๊ธฐ
Veeva-BioMarin, ์žฅ๊ธฐ ์ „๋žต์  ํŒŒํŠธ๋„ˆ์‹ญ ์ฒด๊ฒฐ
Novo Nordisk ๊ตญ์ œ ์‚ฌ์—…๋ถ€, ์ฐจ์„ธ๋Œ€ CRM๊ณผ ์—์ด์ „ํ‹ฑ AI๋กœ ๊ธ€๋กœ๋ฒŒ ํŒ€ ์—ญ๋Ÿ‰ ๊ฐ•ํ™”
125๊ฐœ ์ด์ƒ์˜ ๊ณ ๊ฐ์‚ฌ๊ฐ€ ํ˜์‹ ๊ณผ ๋น„์ฆˆ๋‹ˆ์Šค ์ „ํ™˜์„ ์œ„ํ•ด Vault CRM์„ ์„ ํƒํ•œ ์ด์œ 
์—์ด์ „ํ‹ฑ ์ „ํ™˜(Agentic Transformation): Bayer AG ๋ฐ Otsuka Europe์˜ ์ฐจ์„ธ๋Œ€ Vault CRM ๋„์ž… ์‚ฌ๋ก€

๋”์šฑ ๊ฐ•๋ ฅํ•œ ๊ณ ๊ฐ ์ธ๊ฒŒ์ด์ง€๋จผํŠธ๋ฅผ ์‹คํ˜„ํ•˜์‹ญ์‹œ์˜ค

๋ฌธ์˜ํ•˜๊ธฐ