If you missed Veeva’s European Customer Summit last December, check out the latest issue of International Pharmaceutical Industry (IPI) Magazine. Learn what our expert panelists have predicted will be the biggest innovations to impact pharma sales and marketing in the next five years. From new uses for data mining to tailoring communication channels by physician preference, Veeva customers from the world’s most successful life sciences companies forecast their plans to leverage cloud-based data and CRM to better anticipate physicians’ needs and reinvent field sales strategy.
