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Analyzing HCP Engagement Trends

HCP engagement preferences have dramatically changed driving an accelerated need for new digital channels. In this video, Brian Mahoney, VP of Commercial Analytics shares how commercial teams can use data science to target healthcare professionals with a data-driven approach that ensures you get the most value out of every interaction.

Get a complete view into digital engagement trends with Veeva 2021 Pulse Report: Emerging Global Trends in HCP Engagement.