This new regulation strengthens and unifies personal data protection for all individuals within the European Union. It concerns personal data, which is data that directly or indirectly identifies a person residing in the EU. It applies to any company or entity that markets goods or services to EU residents.
“GDPR presents a genuine opportunity to improve your business, become more efficient, and create better relationships with your customers by operating in a way that fosters trust and transparency.”
Ashley Slavik, Senior Counsel & Data Protection Officer, Veeva Systems