In this article, Dan Goldsmith, general manager, Europe and Paul Shawah, vice president, CRM Strategy at Veeva, take a look at the rapid adoption of the iPad by Pharmacos as a way to help improve and enhance customer engagement and interaction. They agree, the device itself will not captivate physicians, long-term, and without the right intelligence behind the iPad’s pretty face, it has the potential of becoming just another device.
Hear their thoughts on how Pharmacos that take the time to forge a more meaningful relationship between the iPad and the smart applications built to leverage its strengths will win out – integrating sales and marketing, elevating the customer relationship and leveraging multichannel strategies for success.