VEEVA PUBLIC CLAIMS DATA
Data-Driven Segmentation and
Targeting for Improved Sales Execution
Gain deeper and more granular insights into European
markets through harmonized claims data.
Get best practices for building a strong customer data foundation
Public Claims Data
Veeva Public Claims Data helps pharma companies segment and target their markets more precisely, using harmonized claims data from public sources.
Benefits
Understand Your Market
Accurately understand and segment the right market, based on admissions, diagnosis, procedures and prescription data.
Enhance Targeting
Precisely define targets to effectively plan for commercial activities.
Expand Your Customer Base
Refine territory alignments and identify under-diagnosed areas for better customer coverage.
Power Your Commercial Operations with Precision Engagement
increase in target HCOs*
increase in target HCPs*
decrease in sales operation costs*
Why Veeva Public Claims Data?
Largest Coverage in Europe
Data subscription across 26 countries, with 2.5M+ data points, and 25,000 country medical codes
Single Source of Truth
The only company to find, extract, harmonize, and maintain public claims data
Common Data Architecture
Seamless linking of public claims data with HCP information in targeted HCOs
Examples of Data Available
Overall Hospital Admissions
View data such as the number of inpatient and outpatient patients, gender and age distribution, length of stay, and bed utilization rates.
Hospital Medical Procedures
Understand the procedures or medical acts performed to treat different diseases.
Hospital Medical Diagnosis
Gain insight into the types of diagnosis information for different hospitals, such as cholera, typhoid fever, iron anemia, and more.
Prescription Data (publicly available for UK and France)
See prescription information for prescribed drugs from a particular HCO (country ID, active ingredient, cost, number of units).