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Boehringer Ingelheim Makes Rapid Shift to Digital Engagement
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Veeva Pulse Data Shows Digital Engagement is Growing

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681%

Increase in Virtual Rep-to-HCP Meetings*

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18 min.

Average Meeting Duration*

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527%

Increase in Volume of Rep-sent Emails*

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42%

Average Email Open Rate*

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4x

Increase in CommercialContent Volume**

See how the UK, France, Italy, Spain, or Germany compare.

Sources:

*Veeva Pulse Data, EU comparison from March 2020 to April 2021
**Veeva Pulse Data, Global comparison from March 2020 to April 2021

Emerging Global Trends in HCP Engagement

With in-person meetings abruptly halting, the adaption and adoption of digital channels have increased sixfold.

Not only have virtual meetings, email, and online events filled the gap for traditional interactions, but it has rearchitected the customer experience for both HCPs and commercial teams.

In the 2021 Veeva Pulse Report, discover key findings like:

  • Digital engagement models are rapidly replacing in-person connections
  • Virtual meetings are driving more meaningful engagement with HCPs
  • Rep-powered email strategies are surpassing headquarter led outreach
  • Content creation speed is critical to delivering value in a virtual setting

Hear perspectives from HCPs and a medical sales rep on how to most effectively engage digitally.

 

Digital Engagement Panel: HCPs’ Perspective

"It's vital to leverage new technologies as a way of engaging with HCPs and sharing information. A new generation of clinicians are dependent upon it."

Dr. Nigel Guest, General Medical Practitioner

 

Boehringer Ingelheim: The Art & Science of Being a Digital Medical Sales Rep

“The medical visit model will be evolving from a push to a doctor-initiated pull approach”

Romain Piccolo, Sales Representative, Respiratory, Boehringer Ingelheim

Driving Digital Excellence Today

Operating with Agility
Measuring & Creating Insights
Driving Engagement
eBook 6 Tips for Getting Started with Remote Meetings
Customer Story How Grünenthal adapted quickly to a virtual sales model
Whitepaper Your Essential Guide to Digital HCP Engagement
Blog Top Multichannel Veeva CRM Features to Leverage to Drive Digital Excellence