Veeva Pulse Data Shows Digital Engagement is Growing
Increase in Virtual
Increase in Volume
of Rep-sent Emails*
Increase in Commercial
Emerging Global Trends in HCP Engagement
With in-person meetings abruptly halting, the adaption and adoption of digital channels have increased sixfold.
Not only have virtual meetings, email, and online events filled the gap for traditional interactions, but it has rearchitected the customer experience for both HCPs and commercial teams.
In the 2021 Veeva Pulse Report, discover key findings like:
- Digital engagement models are rapidly replacing in-person connections
- Virtual meetings are driving more meaningful engagement with HCPs
- Rep-powered email strategies are surpassing headquarter led outreach
- Content creation speed is critical to delivering value in a virtual setting
Hear perspectives from HCPs and a medical sales rep on how to most effectively engage digitally.
Digital Engagement Panel: HCPs’ Perspective
"It's vital to leverage new technologies as a way of engaging with HCPs and sharing information. A new generation of clinicians are dependent upon it."
Dr. Nigel Guest, General Medical Practitioner
Boehringer Ingelheim: The Art & Science of Being a Digital Medical Sales Rep
“The medical visit model will be evolving from a push to a doctor-initiated pull approach”
Romain Piccolo, Sales Representative, Respiratory, Boehringer Ingelheim