2021 Speakers

Adrian Rappo is currently the Head of Customer Excellence & Operations for Biogen Germany, with responsibilities across Customer & Market Insights, Customer Field Excellence, and Digital Innovations. He joined Biogen in 2011 and held various roles in FP&A at Operational and Regional levels before moving to Germany in 2019. Adrian’s early career started at Procter & Gamble and Logitech. He is a Swiss citizen, has a degree in economics, and studied agriculture for two years at the EPFL (Ecole Polytechnique Fédérale de Lausanne).

Agnès Keltie has worked for Norgine for the last 17 years, with the last 5 as Compliance Manager for the Medical Affairs function. In this role, she focuses primarily on Code of Practice, especially with regard to Copy Approval and Transparency of Transfers of Value and the associated processes and systems to support these activities. To this extent, she is the Business Lead for PromoMats and manages the international processes. Her secondary focus of interest includes continuous improvement, general compliance, training, project work and risk management, as well as bringing the best out of people.
In her early career, she worked for the hospitality and oil and gas industries.

Aleix Deu has been working in the Pharma and Consumer Health Industry for the last 15 years. He joined Veeva in 2020 as a Customer Success Manager for CRM, and his goal is to make sure Veeva Customers get the most of their Veeva Products and to provide industry best practices to ensure long-term successful relationship of our customers with us.

Alexander Emami has been Veeva’s data leader for Link products globally since 2017. Beyond running data science & insights for Link, he drives data product management, engineering, and a team of 1,200 data professionals. Alexander brings 15+ years in the industry and R&D experience, which includes working in Nobel Prize-winning teams at Stanford. He has a Ph.D. in Pharmacology and is a licensed Pharmacist.

Alexandra Deß is Head of Sales for Bionorica in Germany, looking after customer service and key account management, as well as the CRM with Salesforce and Veeva.

Alex joined Bionorica in 1994 and participated in various projects. Some of her biggest successes are the implementation of SAP-ERP and Veeva Commercial Cloud as well as the strategic enhancement of these solutions. Being close to the customer is as important for Alex as the continuous optimisation of processes with the goal of overarching synergies.

Alexandre Giraudon is in charge of the BI & Commercial Data department of the International Business Unit of Pierre Fabre Group. Previously, he has been in charge of the implementation of CRM tools such as Veeva CRM for Pierre Fabre. Over the last ten years, he has held different positions in France and Asia for the company. He holds a master’s degree from the Institute of Political Science of Bordeaux in International & European Affairs, as well as in Marketing & Management from Toulouse Business School.

Alexandre Raynaud started his career at Lilly, where he spent 15 years in marketing and sales functions both at affiliate and global levels, working across the drug lifecycle and in 7 therapeutic areas. His last position was European Business Unit Head, Cardiovascular. He then co-founded a start-up in the social software market. After that, he joined a world-leading professional congress organizer to help with their transition to becoming a multichannel medical education provider before finally joining Capgemini Invent as a digital transformation consultant for top pharma companies. He joined Veeva in early February this year, focusing on omnichannel customer experience and digital excellence and France lead.

Angela is the head of integrated multichannel marketing and sales at Bayer SpA. Together with her team, she is responsible to develop the omnichannel culture, mindset, and tools in the organization enabling marketing and sales functions in increasing the overall effectiveness of go-to-market and moving to the agile way of working.

Ashley Prip is the Data Governance & Quality Manager for Veeva OpenData Europe. He is based in France and is responsible for defining and implementing the data governance framework, data quality monitoring, and compliance process for Veeva OpenData. Ashley started his data career in 2001 and later got involved with customer reference data in 2006 while at Cegedim. He moved to Veeva in 2014 and has been focused on OpenData product excellence ever since. Ashley received an MBA from the Université Côte d’Azur.

Bastien Mauclaire has been building CRM software for life sciences since 2004. As Director, Product Management CRM, he is responsible for defining the global product direction for field medical teams (MSLs) and pharmacy sales (consumer, Gx). Over the past 10 years, he has developed Veeva CRM product capabilities to align with regional and local business needs. Bastien holds a Bachelor’s degree in Geopolitics and International Relations and a Master’s degree in Business Administration from Winthrop University.

Bryce Davis has been the strategy lead for Veeva Engage since February 2021. Prior to joining Veeva, Bryce was with McKinsey & Company in life sciences. Bryce’s training was in biomedical engineering.

Callum Hawes is responsible for leading Veeva’s Global Medical Content Strategy – helping customers to optimize the management of their scientific content, and transform their medical information business processes and technology. Over the last six years he has occupied a number of roles across Veeva’s Medical and Commercial Content business having initially joined from Zinc Ahead, where he was responsible for customer insights.

Dr Nero took her degree in Medicine and Surgery in 2012, her residency in Obstetrics and
Gynecology in 2019 and is currently a PhD candidate in Oncological Sciences, with focus on Translational medicine at Catholic University of the Sacred Heart. At present she works at the Gynaecology Oncology Unit at Fondazione Policlinico Gemelli IRCCS in Rome (FPG) where she is a specialised doctor mainly working on clinical trials in Gynecologic Oncology. Her research activity is focused on translational medicine in Gynecologic Oncology. She took an observership at New York University, Langone Medical Center and Tisch hospital, in 2012. She received the award “Premio Agostino Gemelli” as the best medical student of the year 2012. Currently she is author of 28 papers in gynecological cancer field published in peer reviewed journals.

Carlo is a senior IT Consultant with knowledge of several technologies and markets. In the last years, he focused his interest in the CRM cloud technologies, growing his expertise with Salesforce.
In 2018, he joined Veeva as a Senior Consultant in the Commercial Professional Services, focusing on the Multichannel CRM practice. He lead several implementation projects as a PM for both Enterprise and SMB customers, achieving 20+ successful deliveries across 2 years. Now he’s leading the EU Multichannel CRM Practice for SMB customers.

Carlos Sosa Baixas is an experienced pharmaceutical executive with close to 24 years tenure in marketing and commercial effectiveness roles. Most of his career has been developed at Almirall HQ in Barcelona, Spain.

Currently, Carlos is the Director for the global Sales Operations Excellence within Almirall HQ. His role includes leading the areas of Commercial Effectiveness, Commercial Training, Customer Engagement, and Market Insights across all Almirall Market Companies.

Among other roles, Carlos was Head of Marketing for Pain & GI within Global Marketing, and before that was Head of Global Market Intelligence at Almirall. Previous to joining Almirall Carlos worked in management consulting mainly with pharmaceutical industry clients.

Carlos is from Barcelona (Spain), although he grew up in Caracas (Venezuela). He holds Systems Engineering and Business Administration degrees, complemented with an MBA from IESE Business School.

With nearly 20 years of life sciences CRM experience, Caroline Gautherot-Pettenuzzo is a Customer Success Manager. She works with Veeva customers to ensure they are educated and informed about the business value they can gain from using Veeva products effectively and efficiently. Previously, she had spent 6 years at Veeva deploying CRM projects across Europe as a Project Manager.

Prior to Veeva, Caroline worked at AstraZeneca within the Sales & Marketing Operations area, responsible for building and leading the CRM team of the French affiliate. She started her career at Cegedim.

She graduated from Skema Business School and holds a Master’s degree in Business Administration.

Debbie Young is an inspiring business leader with extensive experience in developing and delivering multi-channel and digital capabilities in the pharmaceutical setting. She has a successful track record of driving transformational change, stakeholder management, change and project management, organisational navigation, and effective influencing skills across all levels.

Elodie Privat is the Sales Analytics & Operations Lead at Novartis Gene Therapies. Looking after competitive intelligence, salesforce effectiveness, market research, commercial effectiveness and analytics, Elodie is committed to driving excellence.

After studying Biochemistry and Business Administration, she has spent more than 13 years in the pharmaceutical industry. From business development to marketing, from small biotech to big pharmas, Elodie has learnt from various positions and responsibilities, which reinforced her strategic thinking. This is with a great enthusiasm that she leads her teams to achieve gold standard objectives.

Emily is focused on strategy and innovation in commercial operations and sales planning for life sciences. Emily brings enthusiasm, energy, and decades of experience to life sciences commercial operations. She holds an MBA from Harvard Business School and a BS in computer science from Georgia Tech.

Emma Lawrence-Jones joined Veeva in August 2019 and is responsible for designing, developing, and delivering Veeva PromoMats capabilities. She is passionate about understanding customers’ needs, making products that drive speed with automation and effectiveness, and putting data in the hands of users for better decisions. Before Veeva, Emma spent over 10 years working in the tech retail industry for global companies designing and building products to help drive repeat sales and build loyalty to the brand. She has a BSc in Natural Sciences from Durham University, UK.

Eric Fidelin has about 30 years of experience in operations at affiliates or regional level (Sales, Marketing, BU Head and GM), He has an International & Multicultural experience (France, US, Australia/NZ/Asia Pacific, UK, Latin America), and has mainly worked on specialized Therapeutic Areas (Oncology, Hematology, Cardiology, Diabetes, Multiple Sclerosis etc…) in big pharma (Pfizer/ J&J/BMS) & Biotech (Biogen/Celgene).
He is currently working at Astellas as Head of Operational Excellence for Europe/Canada/Australia , designing and executing programs on digital transformation, customer experience, business solutions, data & analytics, SFE, and customer-facing skills development.

Education: PharmD, MBA, Insead

Senior Product Manager focusing on Veeva CRM Events Management.

Esther Garcia is an Industrial Engineer, with a large experience in Sales and Technology. She’s very close to the customers helping them to solve problems and in their Digital Transformation.

Federico Fanti is leading global initiatives to harmonize the Commercial Excellence Strategy to rapidly and efficiently respond to business needs.

He has 10+ years of experience in the pharma industry, both in local and global Commercial Excellence roles driving global initiatives to boost a new customer engagement model and bringing innovative solutions to the business.

Dr. Gandolf Finke is founder and managing director of Fosanis. Their cancer patient support platform, Mika, has supported over 60,000 cancer patients in the DACH region and has demonstrated in randomized controlled trials clinical efficacy to reduce clinical endpoints such as psychological burden and fatigue.

Mika combines patient reported outcomes with a personalized content experience powered by proprietary machine learning algorithms and allows for the integration of different stakeholders onto the platform.

Dr. Finke has a background in engineering with a PhD from ETH Zurich and spent over 10 years working on digital health topics across Europe and the US before founding Fosanis.

Gareth Allott has nearly a decade of experience working in the pharmaceutical industry. His background in biochemistry, before working in the Accenture Life Sciences Consulting practice with a focus on Marketing, Sales and Commercial transformations.

He joined Veeva’s European Business Consulting practice in August 2020, and through consulting engagements, Gareth is always looking to connect strategy, technology and a data-driven approach to help customers achieve great commercial outcomes.

Gianluca Ferri graduated in Economics (business administration) at Bocconi University in Milan. He has developed a solid background in Sales & Marketing Transformation at Accenture Management Consulting (>12y – GC&S Industry). He joined Sanofi Italy in 2015, becoming Country Head of Business Operations (member of the board of Directors). Gianluca was recently appointed as Global Customer Engagement Lead within the General Medicines Global Franchise (Diabetes & Cardiovascular) at Sanofi HQs.

Prior to joining Veeva Link, Gill Butler has spent the majority of her career working in the pharmaceutical and biotech industry, having held roles in launch excellence for oncology in AstraZeneca, brand management and commercial excellence. She has consulted with many of the top ten global companies including Roche, Novartis, Sanofi and Pfizer.

With over 17 years of Business Process Management and Optimization experience, Gökce Gayretlier the Global Process & Data and Platform Owner at Boehringer Ingelheim

A computer/software engineer by training, through her career Gökce has set up and optimized business processes in eGovernment, Transportation, and the Pharma Industry in the last 13 years. Her functional experience spans Global Product Strategy, Medical Information, Clinical Trial Setup, Pharma Early Research & Development, and MLR.

In the last four years, she focused on harmonizing the MLR process across regions; and now owns the MLR process and Veeva Vault platform globally for Commercial and Medicine functions within Boehringer Ingelheim’s Pharma Division. She enjoys finding simple solutions for complex problems and streamlining business processes while ensuring a user-friendly platform implementation to support the efficiency and the speed to market for promotional and medical content.

She is currently focusing on designing the future process to embed modular content across global operations to deliver optimized customer experiences through relevant content.

Guillaume Roussel started his career at Veeva in 2014 as Director of Strategy for Veeva OpenData in Europe. He recently transitioned to an Enterprise Account Executive role to support Veeva’s clients’ business transformation. Prior to Veeva, Guillaume worked with Cegedim, where he launched technology solutions designed to support the unique sales, marketing, and compliance needs of life sciences companies both in Europe and in the United States. Guillaume has also a broad experience in Pharma and Medical Device companies across multiple commercial and marketing global functions.

Heather Chan is an Associate Product Manager for Veeva Network. She joined Veeva 1.5 years ago after graduating from Systems Design Engineering from the University of Waterloo in Canada. She is responsible for defining product requirements to build valuable features for customers. Heather has previously held roles in development, design, and product management prior to joining Veeva.

Aug 21 till today: General Manager and Head Human Pharma, Boehringer Ingelheim Austria
Feb 18 to July 21: Managing Director, Boehringer Ingelheim Schweiz
Jan 16 to Jan 18: Member MT Human Pharma, Boehringer Ingelheim Germany
Jul 13 to Dec 15: Corporate Vice President, Boehringer Ingelheim
April 11 to June 13: Head of Corporate Strategy and Development/PMO, Boehringer Ingelheim
2005 to 2011, Project Leader, The Boston Consulting Group
1998 to 2005, CTO and Co-Founder, Graffinity AG / Santhera AG

Huw Jenkins is Veeva’s Director for Commercial Content and has been at Veeva since 2015. Huw has 20 years’ experience consulting and implementing marketing technology solutions. Prior to his time at Veeva, Huw has a background with digital production agencies specialized in content production and localization working across verticals helping global and local marketing teams deliver more effective content to channel at speed.

Ian Hale is VP of Commercial Content for Europe and also manages the global content metrics programme. Having spent 25 years within Pharma companies, he can offer some insights into the strategy needed for digital innovation. Ian is chairing and hosting a number of sessions related to compliance, commercial content, and deep dives into progression towards content innovation.

Isabelle Zablit-Schmitz joined the French Ministry of Health as eHealth Europe & International Director. She is in charge of coordination between France, Europe, and international eHealth matters. Prior to joining the French Ministry of Health in 2020, she had a career in the private sector as eHealth executive, lately as eHealth transformation and strategy consultant and co-founder of the 1st crowdfunding platform dedicated to innovation in eHealth in France.

As Board and Comex Member of Syntec Numérique (now Numeum, the French Federation of Digital companies) in 2015-2021, she chaired the Programme #5000startups (+850 startups) and eHealth Committee, leading industrial lobbying initiatives in ehealth.

Previously, she held several positions with IBM Europe and France in Global Technology Services and Global Consulting Services, as well as with PwC Management Consulting, Tenneco Automotive Europe and LafargeHolcim. She is also in charge of an international risk Management course at Université Paris I – Panthéon Sorbonne and serves as IHEST (Institute of Advanced Studies in Science and Technology) board member as well as for an care institutions for the elderly.

Isabelle de Cuniac has engaged for over 10 years with healthcare companies to drive digital transformation, omnichannel strategy and innovative solutions to deliver a better patient and HCP experience.

As an Insights Strategist, Jake Guinto works closely with customers to identify business needs and develop strategies and solutions to address those needs using Link and a deep understanding of clinical data. Jake’s expertise is in the oncology space, having held positions in industry, supplier/vendor, and non-profit organizations. Jake has over 13 years of experience with roles in business analytics, market research / competitive intelligence, market access, product positioning, and business development strategy.

James Wade has worked in the pharmaceutical and healthcare sector since 2010. He has combined medical science and in-depth industry knowledge with a technical data and analytics skill set. Over the last six years he has applied this experience to delivering innovative data and analytics products designed to solve key industry challenges.

Jean-Michel is part of the Commercial CRM Solution Consulting team responsible for product demonstrations. He has in-depth expertise in Commercial Reference Data and is therefore focused on Veeva OpenData and Network MDM solutions.

Jenna Sherlock-Goudet works within Veeva Europe ‘s commercial strategy team as senior manager for Veeva CRM Events Management. She is responsible for the strategic vision in the region, driving product innovation, and ensuring alignment with local market requirements and customers’ success with the product.

As a Customer Success Manager Jeroen is responsible for the ongoing innovation and success of Veeva customers after their initial deployment. He work closely with customers to understand their Business Objectives, Critical Success Factors, identify and measure Key Performance Indicators, challenges affecting their success, and from this develop an action plan.

Johan Siverstrand has more than twenty years experience from the Pharmaceutical and Biotech industry with more than eight years at Director level focusing on Field Force and Marketing Excellence at country, regional and global level.

John McKenna has around 20 years experience of Field Medical starting as an MSL in the UK, moving to Canada to set up the function then back to Europe to lead the Global Field Medical Excellence teams for Pfizer, Sanofi and presently Astellas. John had the great opportunity to visit, work and learn from colleagues across the globe as they establish and grow the Field Medical role.

He firmly believe that Field Medical plays a key strategic role in working with external medical stakeholders to ensure the appropriate use of our innovative medicines through their life cycle and at the same time deliver the medical strategy and demonstrate medical value back to the organisation.

Julian Upton has 20+ years of writing and editing experience across the finance, healthcare, and pharmaceutical sectors. Since 2009, he has served as a senior editor on Pharmaceutical Executive, managing the European and Technology content, overseeing the online editorial activities and representing the brand at international conferences.

Strategic pharmaceutical leader with over 20 years of experience in product launch, marketing, regulatory advertising, promotion, and compliance. Recent experience leading integration projects and developing a risk-based approach to commercial content review and approval across international. Actively looking for opportunities to streamline, modernize, and simplify business processes through strong negotiation, communication, and dedicated leadership, driving teams to success.

Karl Goosens is the Commercial Analytics Director EU and joined Veeva in June 2021. Karl is passionate about working with diverse, cross-functional teams to develop Advanced Analytics that solve real world problems. Before joining Veeva Karl led Pharma Analytics at McKinsey’s QuantumBlack for 5 years. Karl holds a Master of Process Engineering from ETH Zurich as well as an MBA from IESE in Barcelona and lives with his wife and daughter in Madrid.

Kate Pain is Associate Director, Digital Strategy and Capabilities, at Astellas Pharma. She embraces digital as a disruptor and is passionate about providing more convenient and seamless solutions for healthcare professionals and patients.

Kate has worked both client and agency side within pharma for 13 years, and in partnership with large management consultancies as well as emerging start-ups. She recognizes the value that different partners bring to the mix and sees shared knowledge as key to innovative change.

Prior to joining the pharmaceutical industry, Kate was a journalist for Time Inc, the Independent and BBC. She studied at the University of Sussex and the University of North Carolina, US, and has an MBA, Distinction.

Kerry Gilzene’s experience covers 25 years of leadership positions within strategic marketing (Global Marketing, GSK Biologicals, Category Lead Consumer Brands), global marketing operations (Director, Theramex), pharma consultancy (MD Across Health), and agency leadership (MD, Cline Davis Mann, Omnicom, VP Ogilvy Healthworld Asia Pacific).

More recently, with Abbott EURISA, Kerry leads the Regional Digital Engagement function (engaging colleagues with new capabilities, supporting countries with customer engagement, and engagement with change management). He works as part of a wider team on infrastructure deployments, DAM, and future engagement capabilities.

He would describe himself as being very pragmatic in his approach and enjoys finding the shortest, most efficient way to help teams achieve their objectives – while having one eye on future possibilities and new ways of doing things.

Kerry holds a Bachelors in Biochemical Engineering, a Marketing Postgraduate diploma, has spent time as a lecturer at the University of Brussels, and has been Asia Pacific Editor of the Journal of International Pharmaceutical Marketing (Nature Group). He also holds a further qualification in spoken Mandarin Language.

Kevin Andrew has been building software and data platforms since 2012. His academic and professional background is in software engineering and product, having worked across the financial services, online retail and healthcare industries. Over the past five years he has built and launched big data applications within the healthcare sector with a focus on medical expert-related data.

Leonie Goddard is a Senior Business Consultant in the European practice where she is working with customers to shape and implement their digital strategy. She Leads the VeevaPulse programme for European Business Consulting, helping customers leverage industry wide data and insight into HCP engagement. Before Veeva, she worked as a Strategy Consultant at EY, where she led global commercial transformation & digital innovation programs across the industry.

21 years after having started my journey in the Pharmaceutical industry, I still enjoy working in an industry striving for continuous innovation in the treatment of patients impacted by the most serious disease and also trying to find innovative ways of engaging with HCPs to support their needs.
I’m looking forward to interact with you all as part of this Veeva Summit !

Margaret Doyle qualified as a pharmacist in 1995 in TCD, Dublin, and in 2021 with an MSc Clin Pharm in Queens in Belfast. She spent her career prior to Janssen in oncology-based hospital pharmacy roles and in the community sector. She has acted as a lead pharmacist in adult and pediatric aseptic suites for oncology and cystic fibrosis, respectively, as well as in ITU and general medicine as a clinical pharmacist. But she felt she could do more!

Margaret has been with Janssen since 2008 and was part of the launch teams for many of their hematology, oncology, and immunology therapies as an MSL, medical advisor, EMEA medical director, and now global medical affairs lead. She has worked across hematology and solid tumors to help develop new potentially life-enhancing treatments for patients while learning about new markers of disease to help bring promising therapies to patients sooner.

Margaret is passionate about bringing like-minded colleagues together to help patients have a smoother and better journey than before. She has accomplished a lot to date, but with the digital world of insights at her fingertips, she is passionate about how Link for TA will help bring together the right minds and passion.


She has a personal story as she helps her younger sister in her journey through stage III ILC, giving her even more drive to leverage collective strengths.

Mark Furze leads the World Wide Events Management Capability function within Bristol Myers-Squibb, leading the transformation of Event Management Processes, development of IT solutions for events such as Veeva EM, driving global system enhancement and integration projects.

Mark has over 10 years executive level experience in Events Management, with roles leading Procurement, Process Development, Programme Management and Global systems architecture and implementations.

As the Global Head of Content Management, Mabasher Hasson’s aim is to establish a new content supply chain within the organisation to anticipate the increased demand for content across multiple customer engagement channels, whilst addressing time to market, cost of content creation, ultimately delivering best-in-class customer experience.

Myandrin Naidoo is currently focusing his career on content and its impact on HCP engagement and the efficiency of GSK’s internal teams.

He is passionate about learning and implementing innovative approaches to continuously improve content management and using data and analytics to meet customer needs with more relevant content.

Neal Mundy has over 15 years of experience working in the CRM space, and is into his 10th year as a Veevan.

As a Product Manager his role is to learn and understand what customers need to do with Veeva’s products. He then creates and enhances features to meet those needs.

Neel Edeling is a Senior Commercial IT profile. In her career, she has constantly strived to improve Pharma commercial operation to maintain and ensure development in the markets. She has leveraged a range of tools and technologies to structure the efforts, allowing to constantly learn more about opportunities, risks, and improvement areas within the commercial IT. Neel holds one of the first degrees in web design and technology from Parson, in NYC. Her work has been with particular pharma commercial experience in focus. She has worked with Bio/Pharmaceutical Sales operations, Sales Analytics and related disciplines for over 10+ years. Her experience has allowed her to drive some of the first global successful implementations of CMS/CRM platforms. Her experience is working both regional while in a global matrix organisation. Her knowledge excellence is in the cross-field of business acumen however only second to her ability to drive transformation through collaboration and lateral leadership in a diverse organization — where the ability to understand how to bridge and navigate cultural, geographical and professional distances is essential to ensure success. Ultimately thriving at delivering insights that ultimately help people with chronic diseases living a better life.

Nicki Chappell is a Customer Success Manager, based in the UK. In this role, she partners with her customers to ensure their ongoing success and adoption of Veeva CRM. She is passionate about helping customers to drive value from their investment in a lasting way. Nicki joined Veeva in 2020, bringing a variety of experience: from local CRM Analyst for a Global Pharma company, to overseeing Veeva platforms across Europe for an SMB, to consulting on Veeva CRM and Vault implementations with Global Pharma clients. Nicki has a BSc in Business Research & Consultancy from Aston University, UK.

Oskar Möbert has worked the last 14 years in various roles within the technology industry. His focus was always on data and analytics in connection with building new data-enabled business. Before joining Veeva in 2021, he spent ten years with Siemens in various leading positions in the healthcare and manufacturing verticals. He holds master degree in engineering and business administration and lives with his family in Nuremberg, Germany.

Pamela Bonanno brings 10 years of consulting experience for Global system implementations. With experience leading business consulting initiatives, Pamela brings expertise in defining process for global content sharing model, digital asset management, and multichannel content in order to help customers achieve Business objectives.

Patrick Kübler is a Principal Product Manager for Veeva Network in Europe. His responsibilities include the transformation of customer requirements into product functionality, as well as the communication of the product roadmap. His focus is on maximizing the value that customers get out of Veeva Network by designing and delivering innovative product features for the European region.

He has extensive expertise in the area of enterprise information management. During his 20+ years in the IT industry, he has occupied various roles in consulting, development, and product management. Prior to joining Veeva, he worked as a senior solution architect at SAP implementing solutions for master data management, data integration, and business intelligence. Patrick started his career as a developer for web-based business applications with a focus on the life science and chemical industry.

Patrick holds a diploma in computer science and economics from the University of Applied Sciences in Essen, Germany.

A pharmaceutical marketing director with international launch experience, Philip Haldar is an expert in the development of strategies and tactics for launching speciality brands. His core competence is leading cross-functional, multicultural teams and breaking down organizational silos to foster a collaborative working environment that enables brand strategy to be linked more strongly to execution.

Philipp Luik is the VP of Commercial Strategy Europe at Veeva and is passionate about life sciences and technology innovation. Before joining Veeva, he founded an EdTech start-up and was a Boston Consulting Group partner advising healthcare customers. Phillip holds a PhD in Biochemistry from the Univerity of Oxford.

As VP of Product Management for Veeva CRM in Europe & LatAm, Povilas Petkevicius is responsible for defining the direction of all Veeva CRM products for the region. He’s committed to ensuring close cooperation with customers and delivering on the promise of speed and innovation.

Povilas has worked in the life sciences software solutions industry since 2004. He has extensive experience in building CRM solutions across wide geographies and various business areas within life sciences.

Ramon Sanmarti is an industrial engineer with a master’s degree in marketing and ten years of experience in Sales & Marketing Operations in an international pharmaceutical environment.

He currently manages Sales Force Effectiveness operations in Ferrer’s affiliates from headquarters, trying to optimize, unify, and succeed within the current pharma changing environment challenges.

With more than 25 years of professional experience in the digital world, Ricard Castellet has spent a large part of his career collaborating in the launch and consolidation of emerging companies (start-ups) and the digitization of large companies. Ricard is a constant learner who’s passionate about social networks, emerging companies’ ecosystems, and digital transformation. Former chief connector officer (CCO) at Barcelona Tech City, Ricard has previously worked at BeRepublic, BeAgency, LetsBonus, and Elogia. As Gebro Pharma’s current CDO, Ricard aims to bring digital technology to all areas, especially products and services oriented to patients and the public health system. Gebro Pharma is part of the Austrian pharmaceutical group Gebro PharmaGmbH, which, for more than 70 years, has been working in the research, manufacture, and marketing of pharmaceutical specialties.

As part of the EU Customer Success Team, Sally Eckhart works with Veeva customers to ensure they are educated and informed about the business value they can gain from using our products effectively and efficiently. Prior to Veeva acquired 14 years of industry experience (Allergan) working in a number of different roles within the Sales Operations and Business Intelligence area. She was the business lead for the salesforce.com CRM implementation, worked on a bespoke Territory Alignment Management system, and delivered on a Master Data Management and Data Quality strategy for Europe. Sally credits her experience at Allergan as invaluable to her current role at Veeva as she can demonstrate and understand the customer perspective having walked a few miles in their shoes.

Samuela Bellini has 14 years of experience in Life Science industry implementing technology solutions for sales and marketing departments.

Starting in 2007 in Accenture as Consultant in Life Science, she supported more than 20 Pharmaceutical and Consumer Health companies in regional and global CRM implementations, transitioning from on premises solution to the latest Veeva cloud.

She also dedicated the last 6 years advisoring and supporting clients implementing multichannel initiatives and embracing the digital transformation, discovering the power of the digital and social media channels in a highly regulatory industry.

Sebastien Noel is Veeva’s Multichannel Strategy Lead in Europe. He is an experienced professional in remote engagement and digital channels. Driven by the recent changes in life sciences, he works with the industry to better serve HCPs and patients.

Sergi Valls is a computer engineer. He’s currently IT Director at HIPRA, a Spanish pharmaceutical company focused on animal health and human health. His experience in IT fields has always been linked to the industry, from skilled technical positions to management positions in the pharmaceutical industry. Sergi does not believe in technology for technology’s sake if it is not adding value. He’s focused on innovative and disruptive projects because these are the ones that transform companies.

Tobi is currently the Head of Align strategy for Europe. He started his career as a scientist in labs at the German Cancer Research Center in Heidelberg and at the Scripps Research Institute in San Diego. This experience brought him into contact with different life science companies one of them was Astra Zeneca, his first employer and choice in the industry.
Throughout more than eight years of experience in the pharmaceutical and healthcare industry as sales rep, in the marketing, as Key Account Manager and as sales manager Tobi fell in love with CRM.

Within the life science industry, he worked with different software and SaaS solutions and was part of the implementation of different Pharma – CRM solutions as user and as project manager.

Tobias Schleicher is the responsible for the Veeva CRM for Germany and Austria at Teva Pharmaceuticals. In addition, he is in charge of the operational GDPR and Campaign Management. Tobias held various positions within the company in IT and Digital, implemented Transparency for Germany. He combines the customer-centric approach with GDPR restrictions to enable strong omnichannel touchpoints.

Tom is part of the EU Commercial Solution Consulting team at Veeva, with a focus spanning across the Commercial Cloud and Multichannel CRM. He has worked in the Life Sciences industry for the last 8 years, enjoying supporting various customer types to identify potential benefits and operational gains. Please reach out with any questions!

Umberto Vitari is the Head of Commercial Excellence at Viatris. He has 16 years of experience in the pharmaceutical sector, with four years in commercial excellence, two in sales, and the remaining ten years in management consulting.

His areas of expertise in the pharmaceutical sector include portfolio strategy, organizational design (specifically in post-merger integration), and commercial effectiveness (marketing and sales). He has substantial experience in both retail (Off-patent, GX, CH) and hospital portfolios.

Umberto has a degree in Statistical and Economic Sciences from Università Cattolica del Sacro Cuore. He is based in Milan, Italy.

Valentin is part of the Veeva CRM product team in Europe. Customer Relationship Management professional with an extensive business background in implementing and managing global projects in several industries which have resulted in improved business operations for clients. Broad product knowledge with experience in CRM, ERP, and Analytics integrations. In-depth product application expertise including Veeva CRM, Veeva Nitro, Veeva Vault, Force.com, and Salesforce.com.

Valerie Alleger is the EMEA Director, Data and Analytics Strategy at Janssen (Pharmaceutical Companies of J&J), based in Switzerland. In her role, she’s responsible for shaping and executing, with her team, the EMEA commercial data and analytics strategy to deliver best-in-class advanced analytics solutions for the Janssen EMEA Therapeutical Areas, aiming to improve customer engagement, to support brand performance and to optimize patient experience, across a various range of brands and countries. Before that, Valerie was a Global Advanced Analytics Lead, Analytics Translator and Strategic Advisor at Bayer Pharmaceuticals. She then pioneered and developed analytics solutions using various machine learning techniques.

Valerie has a strong commercial background; she previously held sales and marketing roles in France in addition to BI responsibilities with traditional Insights and Analytics, from Market Analysis to Sales Force Effectiveness. Valerie was also part of the Bayer Corporate Data Science team in Germany as a Senior Data Scientist for 2.5 years. She is currently the European Lead for the non-profit organization PMSA (Pharmaceutical Management Science Association), promoting insights and analytics, sharing knowledge and building an expert network in the pharmaceutical industry.

Valerie holds an Engineer degree and MSc in Biology and Life Sciences from AgroParisTech, France.

Vanitha Shekaripuram Venkatasubramaniam is a part of Novo Nordisk’s global Commercial Excellence & Operations team. She leads the modular content and content insights workstream aimed at delivering omnichannel content at scale with MLR agility and impact. She comes with 15 years of pharma industry experience driving organizational change management, multichannel excellence, and digital transformation.

Victoria Serra Gittermann is a Principal of our European Business Consulting group. She leads the Customer Experience work covering topics such as Customer Journey Mapping, Go-to-Market Innovation or Customer Excellence. Victoria has over 10 years experience in this space and has worked with most of the top 10 Pharma companies at global, European and market level. Prior to Veeva, Victoria worked for the Life Science Commercial team at EY in Spain, Switzerland and UK, where she is based since 2017.

Walter Sheloff currently leads the I&I Medical Affairs Academy at Pfizer, which focuses on strategic capability building for colleagues globally, both for today and tomorrow. He is an innovative leader with 27 years of pharmaceutical industry experience, including a unique combination of success across medical & commercial functions.

Walter is an experienced coach, manager and change management professional with proven success working across a complex matrix organization. This includes expertise in leading strategic/operating planning and the delivery of global projects. A skilled communicator with a demonstrated ability to influence without authority and to successfully partner with senior global stakeholders.

As a Product Manager for Veeva CRM in Europe, Zied Belkhodja is responsible for ensuring that Veeva CRM meets the needs of Veeva’s customers in the region.