Copenhagen | 18-19 November, 2026
Agentic Commercial The Right Medicines to More Patients
Speakers
Keynote Speakers
Rorik Van Welij
Bristol Myers Squibb
Global Head, Marketing AI Enablement
Rorik Van Welij
Bristol Myers Squibb Global Head, Marketing AI Enablement
Rorik serves as senior director, global marketing AI enablement at Bristol Myers Squibb, where he focuses on embedding AI into marketing at scale. He brings over 18 years of biopharma experience, having held global and European leadership roles across commercial strategy, customer excellence, digital transformation, and omnichannel engagement. Rorik’s background spans Europe, the U.S., and international markets, driving large-scale transformation programs, new go-to-market models and award-winning AI-enabled marketing initiatives.
Sebastian Hoppe
Grünenthal
Planning Director to CCO
Sebastian Hoppe
Grünenthal Planning Director to CCO
Sebastian is a commercial and transformation leader with a career spanning commercial excellence, omnichannel strategy, technology transformation, and strategic planning. After starting his career at UCB, he joined Grünenthal, where he led major cross-functional initiatives including the Nebido IT integration and CRM transformation, before moving into global commercial leadership. He currently serves as planning director to the chief commercial officer, focusing on commercial strategy, transformation, and future operating models. He combines strategic thinking with a strong focus on turning complex challenges into pragmatic, executable solutions.
Alex Bradshaw
Roche
Global Head of Marketing Technologies
Alex Bradshaw
Roche Global Head of Marketing Technologies
Alex is a solution-driven leader specializing in life sciences marketing technology and enterprise strategy. Currently leading global pharma marketing technology at Roche, Alex oversees a comprehensive portfolio of digital products unifying global customer engagement. With a background spanning clinical, medical affairs, and commercial strategy, he is a strategic storyteller who translates complex technical concepts into clear, actionable business outcomes. Alex is passionate about human-centric design, enterprise-wide collaboration, and empowering high-performing teams to shape the future of healthcare engagement.
Rob Best
Veeva Systems
Director, Commercial Content Strategy
Rob Best
Veeva Systems Director, Commercial Content Strategy
Rob is Veeva’s director of commercial content strategy in Europe. He focuses on Veeva PromoMats and is responsible for strategic direction and product messaging. Rob has over 17 years of experience in the life sciences industry, leading product management at Johnson & Johnson and PBL, and field effectiveness at Young and Rubicam.
Christoph Bug
Veeva Systems
Vice President, Global Medical
Christoph Bug
Veeva Systems Vice President, Global Medical
Christoph leads global medical strategy at Veeva. He is a physician, with his career spanning roles in market access, commercial, R&D, and medical affairs on a local, regional, and global level. Previously, Christoph served as scientific and medical lead at Janssen (J&J) in Germany. He partners with senior medical leaders to align digital capabilities with scientific engagement strategies.
Chase Feiger
Veeva Systems
CEO, Ostro
Chase Feiger
Veeva Systems CEO, Ostro
Chase serves as CEO of Veeva Ostro. He leads the strategic direction and product vision for the life sciences industry’s leading brand engagement platform. Ostro provides instant answers for patients and HCPs via brand websites and email with 100% compliant AI, a solution trusted by most of the top 20 biopharmaceutical companies.
Callum Hawes
Veeva Systems
Senior Director, Vault Medical Strategy
Callum Hawes
Veeva Systems Senior Director, Vault Medical Strategy
Callum oversees Veeva Vault Medical strategy across Europe and leads the medical information solution globally. Over his 11 year tenure at Veeva, he has scaled the medical information business to support more than 80 organizations globally. Callum focuses on advancing global medical information capabilities while guiding execution across the broader Medical suite to drive customer success.
Emma Hyland
Veeva Systems
Vice President, Strategy, Commercial Content, Europe
Emma Hyland
Veeva Systems Vice President, Strategy, Commercial Content, Europe
Emma leads the Falcon MLR team and is responsible for Veeva’s market strategy and key customer and partner collaborations. She has 20 years of experience in life sciences, including a decade in the management team at Zinc Ahead, delivering award-winning content compliance software to the global pharmaceutical industry.
Philipp Luik
Veeva Systems
Vice President, Commercial Strategy Europe
Philipp Luik
Veeva Systems Vice President, Commercial Strategy Europe
Philipp leads Veeva commercial strategy in Europe. He works closely with product, services, and sales to drive biopharma digital transformation through applications, agents, and data. Before joining Veeva, Philipp advised healthcare organizations as a partner at Boston Consulting Group and founded a company in educational technology.
Chris Moore
Veeva Systems
President, Europe
Chris Moore
Veeva Systems President, Europe
Chris joined Veeva in 2018 as president of Veeva Europe to help establish Veeva as the cloud platform of choice for life sciences R&D and commercial operations. He brings over 35 years of industry experience, beginning his career at ICI Pharmaceuticals (now AstraZeneca), and then holding leadership roles at Kinesis, PwC, IBM, and EY, running European and global life sciences consulting and analytics divisions.
Povilas Petkevicius
Veeva Systems
Vice President, CRM Product Management, Global
Povilas Petkevicius
Veeva Systems Vice President, CRM Product Management, Global
Povilas leads CRM product management at Veeva, driving global direction for the CRM Suite. He has worked in the biopharma software industry since 2004, building CRM solutions across regions. Povilas partners closely with industry leaders to align software capabilities with business needs, delivering continuous innovation and speed to market.
Jacob Scheel-Bech
Veeva Systems
CEO, Falcon MLR
Jacob Scheel-Bech
Veeva Systems CEO, Falcon MLR
Jacob joined Veeva through the acquisition of Copli, a company focusing on agentic MLR review, which he co-founded and led as CEO. He is now CEO at Veeva Falcon MLR. Before founding Copli, Jacob was a data scientist at Boston Consulting Group and BCG X, applying AI and advanced analytics to strategy and transformation work for life sciences companies.
Arno Sosna
Veeva Systems
President, CRM Suite
Arno Sosna
Veeva Systems President, CRM Suite
Arno joined Veeva in 2010 and his responsibilities span product, sales, and strategy for the CRM Suite globally. He ensures Veeva delivers best-in-class products for omnichannel customer engagement with a focus on streamlined usability, deep functionality, and agentic capabilities. Arno partners with biopharma leaders to drive customer success and industry value.
David Medina Tato
Veeva Systems
Vice President, Link Strategy
David Medina Tato
Veeva Systems Vice President, Link Strategy
David drives Veeva Link strategy, focusing on innovating healthcare engagement through data and insights. With medical training and extensive background in life sciences, he brings a unique perspective that strengthens customer relationships to help advance the industry.
Session Speakers
Lucillia Abbud
Almirall
Senior Global Omnichannel Manager
Lucillia Abbud
Almirall Senior Global Omnichannel Manager
Lucillia is a global marketing and omnichannel leader with over 15 years experience driving digital transformation in the pharmaceutical industry. She has led global marketing initiatives across organizations including Boehringer Ingelheim, Bayer, AbbVie, and Roche. Her expertise spans omnichannel strategy, customer experience, content operations and agile transformation. Lucillia focuses on scaling global content models, enabling localization, and leveraging AI to improve content effectiveness and operational efficiency. Lucillia is passionate about the intersection of technology, customer-centricity, and innovation, helping organizations deliver more relevant and impactful experiences.
Ayan Basu
Astellas
Global KOL Data Strategy Expert
Ayan Basu
Astellas Global KOL Data Strategy Expert
Ayan is responsible for key opinion leader data strategy at Astellas as part of the global data strategy team, overseeing governance and strategic direction for Veeva Link Key People and Veeva Link Workflow. He has over 18 years of biopharma experience, including leadership roles at Johnson & Johnson and Novartis. Ayan aligns data, processes, and analytics to drive actionable insights and sales force effectiveness.
Ian Cornish
Astellas
Chapter Lead, MDM
Ian Cornish
Astellas Chapter Lead, MDM
Ian leads master data management at Astellas, focusing on customer and product domains. He delivers value for patients using deep data and AI to optimize engagements with customers.
Givemore Munyati
Astellas
Senior Manager, Global Master Data Management
Givemore Munyati
Astellas Senior Manager, Global Master Data Management
Givemore is senior manager, product master data management (MDM) lead at Astellas, where he led the implementation of the enterprise product MDM capability aligned to IDMP standards. He leveraged Databricks and Veeva Network MDM to establish a unified product data foundation across commercial and medical affairs. Previously, Givemore served as MDM business change lead, helping establish Astellas’ customer master capability using Veeva OpenData and Network MDM. With over 18 years of experience, he has held leadership roles at CSL, leading an R&D Veeva Vault RIM migration, and at AbbVie, supporting commercial and medical operations through Palantir Foundry implementation.
Mike Soper
Astellas
Director, Global MA Data Capabilities, Analytics, Medical Insights and AI
Mike Soper
Astellas Director, Global MA Data Capabilities, Analytics, Medical Insights and AI
Mike is a director of global medical affairs data capabilities, analytics, medical insights, and AI at Astellas. With over 20 years of industry experience across medical affairs and commercial operations, building scalable data products that power customer engagement and evidence-based decision-making. Mike led the global launch of Veeva Link Medical Insights and delivered multiple enterprise data and AI solutions. He specializes in translating complex data into actionable insights and driving adoption through cross‑functional partnerships to improve healthcare professional engagement and business outcomes.
Micheál O´Toole
AstraZeneca
Senior Director, Global Sales Force Excellence
Micheál O´Toole
AstraZeneca Senior Director, Global Sales Force Excellence
Micheál is senior director, global sales force excellence at AstraZeneca. He leads global transformation initiatives in AI-enabled commercial excellence, launch effectiveness, and capability building for more than 20,000 commercial roles worldwide. With 22 years of leadership experience across local, regional, and global roles, Micheál helps organizations unlock the potential of data, AI, and human capability to improve launch excellence, customer engagement, and business performance.
Drew Macgregor
Bayer
Global Head of External Medical Services
Drew Macgregor
Bayer Global Head of External Medical Services
Drew is vice precedent and head of external medical services at Bayer, where he leads global medical information, field medical, publications excellence, and medical sustainability. He has over 20 years of experience across academic research, medical affairs, and scientific leadership at Bristol Myers Squibb and GSK. His work focuses on strengthening evidence-based decision-making, improving patient outcomes, and embedding sustainability into medical practice and partnerships. He is committed to advancing more equitable, patient-centered care worldwide.
Carsten Stegemann
Bayer
Lead Data Engineer
Carsten Stegemann
Bayer Lead Data Engineer
Carsten leads data engineering at Bayer, bringing over a decade of experience across data platform operations, technology consulting, and cloud architecture. He focuses on data quality operations for commercial data platforms and serves as product and process expert for Veeva Network and Veeva OpenData. Carsten recently managed the global migration of 39 countries to Veeva OpenData.
Saurabh Dayal
Bayer
Director and Global Lead, Field Medical Excellence
Saurabh Dayal
Bayer Director and Global Lead, Field Medical Excellence
Saurabh’s career journey transitioned from a PhD in cancer biology into pharmaceutical leadership at Bayer, where he progressed from a field-based medical science liaison to leading global operational excellence initiatives. He focuses on human-centric customer engagement, developing vital field capabilities, and supporting teams with modern digital tools. Saurabh’s key achievements include designing and scaling global training frameworks that empower MSL teams across multiple regions and driving medical customer excellence to optimize field effectiveness.
Apolonia Sabal
Bayer
Content Operations Manager and Product Owner
Apolonia Sabal
Bayer Content Operations Manager and Product Owner
Apolonia has nearly 10 years of experience working with Veeva platforms at Bayer. Currently, she’s a global product expert of Veeva PromoMats, ensuring the system delivers value to various stakeholders, including medical governance, brand, and IT teams working with data or AI features. She specializes in lean solutions and human-centric design where AI adds clarity rather than complexity.
Stefan Schmidt
Bayer
Digital Capability Lead, Field Engagement
Stefan Schmidt
Bayer Digital Capability Lead, Field Engagement
Stefan has over 20 years of IT experience, including more than a decade in the life sciences industry. He serves as capability lead for field engagement IT strategy at Bayer, driving digital capabilities and customer engagement operations. Stefan previously managed global CRM rollouts and oversaw the Veeva CRM suite at Bayer, aligning commercial technology with strategic business priorities.
Enzo Torino
BioNTech
Business Partner, Medical Affairs
Enzo Torino
BioNTech Business Partner, Medical Affairs
Enzo is business partner for medical affairs at BioNtech, bringing over 25 years of biopharma experience across medical and commercial operations. He has established foundational capabilities across the end-to-end medical affairs value chain globally, regionally, and locally. Enzo focuses on aligning digital technology with strategic priorities
Daniel Busse
Boehringer Ingelheim
Network Rollout Program Lead and Senior Global Solutions Manager
Daniel Busse
Boehringer Ingelheim Network Rollout Program Lead and Senior Global Solutions Manager
Daniel oversees global solutions in master data management at Boehringer Ingelheim. He has extensive experience with data governance programs and enterprise-wide deployment of master data solutions across complex international environments. Daniel aligns business and technology teams to improve data quality, operational execution, and analytics enablement to build scalable data foundations for digital innovation.
Mohamed Samaco
Boehringer Ingelheim
Senior Global Solutions Manager
Mohamed Samaco
Boehringer Ingelheim Senior Global Solutions Manager
Mohamed is senior global solutions manager at Boehringer Ingelheim, bringing 18 years of biopharma experience across Egypt, Saudi Arabia, the UAE, and Germany. Starting as a medical rep, he is currently the global process owner for medical, legal, and regulatory governance and leads the Veeva Vault center of excellence. Mohamed focuses on GenAI enablement for content review and approval, designing AI-assisted, compliant workflows that reduce cycle times, strengthen quality, and scale across regions in close partnership with compliance, legal, medical, and IT teams.
Ashish Chandra Saxena
Boehringer Ingelheim
Senior Global Solution Manager
Ashish Chandra Saxena
Boehringer Ingelheim Senior Global Solution Manager
Ashish leads global commercial excellence initiatives at Boehringer Ingelheim. He brings extensive experience across international markets and previously held multiple leadership roles at Sanofi. Ashish focuses on go-to-market strategy, sales force effectiveness, digital transformation, and customer experience across innovative medicines, consumer healthcare, and animal health sectors. An active industry speaker, he regularly presents on commercial execution, customer-centricity, and digital innovation at international forums. He is passionate about building scalable solutions and high-performing teams to drive global consistency and local market impact.
Mouna Rejiba
Bristol Myers Squibb
Global IT Product Owner, AI Field Coaching and Role Play
Mouna Rejiba
Bristol Myers Squibb Global IT Product Owner, AI Field Coaching and Role Play
Mouna is a pharmacist working at the intersection of commercial strategy and digital transformation in pharma. She is currently the head IT for France and IT market lead for the European market at Bristol Myers Squibb. Her experience spans brand management and market intelligence at Sanofi and Thermo Fisher Scientific. Mouna focuses on commercial strategy, digital transformation, CRM modernization, omnichannel engagement, and analytics. She manages legacy system transitions, keeping markets focused on what creates value. She believes AI works best when it supports better decisions, not replaces them, and when adoption matters as much as the technology itself.
Blake Avery
Dexcom
Director, Commercial Excellence, EMEA
Blake Avery
Dexcom Director, Commercial Excellence, EMEA
Blake is the director of commercial excellence for Dexcom EMEA, leading strategic initiatives across CRM transformation, master data management, customer engagement, and field enablement. He bridges business strategy with technology and has led large-scale deployments that enhance decision-making and customer-centric operations. He focuses on balancing rapid value delivery with long-term capability building, driving measurable business impact while laying the foundation for future growth and innovation. Previously, Blake led commercial strategy and technology initiatives for MedTech organizations across the globe at ZS.
Daniel Canomanuel
Gilead Sciences
Global Digital, Innovation and AI Director
Daniel Canomanuel
Gilead Sciences Global Digital, Innovation and AI Director
Daniel is the global digital, innovation and AI director at Gilead Sciences, where he leads AI-enabled innovation, marketing automation, and digital transformation initiatives on a global scale. He drives the adoption of emerging technologies and digital capabilities, aligning them with strategic and commercial priorities to accelerate business growth, operational efficiency, and customer impact. Working closely with local teams and global stakeholders, he delivers tangible solutions and high-impact initiatives that create measurable business value.
Daniel Frings
Grünenthal
Global Omnichannel Operations Lead
Daniel Frings
Grünenthal Global Omnichannel Operations Lead
Daniel began his biopharma career in industrial management before discovering his passion for technology and digital innovation. He has held various IT, digital engagement, and multichannel marketing leadership roles, supporting commercial teams in transforming customer engagement. Currently, Daniel serves as director, global omnichannel operations lead at Grünenthal, where he acts as business owner for marketing automation and the customer data platform. Daniel focuses on omnichannel engagement, data-driven marketing, and the application of innovative technology to deliver effective and compliant healthcare professional interactions.
Daniel Nitschke
Grünenthal
IT Product Owner, CRM and Marketing Automation
Daniel Nitschke
Grünenthal IT Product Owner, CRM and Marketing Automation
Daniel is an IT product owner for CRM and marketing automation at Grünenthal, where he focuses on shaping the company’s commercial IT landscape, including CRM transformation, customer data management, consent management, and omnichannel capabilities. Prior to his current role, he spent 16 years at Bayer in IT and commercial technology. His focus includes scalable CRM ecosystems, Veeva Vault CRM, and simplifying complex technology landscapes. He leads key initiatives around CRM modernization and global commercial platform transformation.
Tiago Caria
GSK
Director, Global Medical Affairs Digital and Tech
Tiago Caria
GSK Director, Global Medical Affairs Digital and Tech
Tiago is director of global medical affairs digital and tech at GSK, where he leads AI-enabled digital engagement strategy across Europe. Trained as a pharmacist with an MPharm, he built his career across ViiV Healthcare, Shionogi and BIAL before returning to GSK in a leadership capacity. Tiago takes a pragmatic approach to digital transformation, connecting pharma, medical affairs, and AI technology to deliver practical solutions that drive real-world impact.
Baptiste Omont
Idorsia Pharmaceuticals Ltd
Senior Director, Commercial and Medical Systems
Baptiste Omont
Idorsia Pharmaceuticals Ltd Senior Director, Commercial and Medical Systems
Baptiste leads commercial and medical systems for a global pharmaceutical organization, helping teams improve customer engagement through technology, data, and process excellence. Over his career, he has built expertise at the intersection of business strategy and digital enablement, with a strong focus on the Veeva platform and commercial operations. His work focuses on omnichannel engagement, field force effectiveness, and the practical application of technology to improve execution and customer outcomes. Baptiste aligns business and IT teams to deliver impactful digital transformation initiatives.
Guillaume Vorburger
Idorsia Pharmaceuticals Ltd
Release and Operations, Commercial and Medical Systems Lead
Guillaume Vorburger
Idorsia Pharmaceuticals Ltd Release and Operations, Commercial and Medical Systems Lead
Guillaume is a pharmaceutical technology leader with over 20 years of industry experience and 16 years dedicated to Veeva solutions. He has proven expertise in delivering Veeva implementations across Europe, Asia, and the Americas, including Veeva CRM, Campaign Manager, Align, PromoMats, and Vault Medical. At Idorsia Pharmaceuticals, Guillaume led the migration from Veeva CRM to Vault CRM, enabling the transition to the next-generation commercial platform. He oversees release management, system integrations, operational excellence, and user support to drive reliable and scalable commercial technology solutions for global organizations.
Clément Louveaux
Ipsen
Head of Commercial and Partnership Excellence
Clément Louveaux
Ipsen Head of Commercial and Partnership Excellence
Clément is vice president, head of commercial and partnership excellence international at Ipsen. He leads the transformation of go-to-market operating models across markets, driving organizational effectiveness and growth acceleration. Throughout his career, he has partnered with teams in more than 45 countries and held leadership roles spanning finance, strategy, commercial excellence, and general management across consumer healthcare and biopharma. His educational background includes philosophy, business management, and organizational sciences.
Mette Smed
LEO Pharma
Global Digital Content Production Lead
Mette Smed
LEO Pharma Global Digital Content Production Lead
Mette leads global digital content production at LEO Pharma, bringing over a decade of experience in digital design, content production, and platform management. She previously held creative and strategic roles at digital agencies, directing design projects for healthcare clients. With a background in graphic communication and multimedia design, Mette focuses on optimizing and streamlining global content processes to drive efficiency at scale.
Jason Benagh
Moderna
Global Marketing Operations Director
Jason Benagh
Moderna Global Marketing Operations Director
Jason is a digital content and MLR operations leader with deep experience in Veeva PromoMats, MedComms, content governance, and promotional review transformation within the life sciences industry. At Moderna, he focuses on modernizing MLR through AI, automation, and scalable digital workflows, including helping deliver the world’s first implementation of Veeva AI for PromoMats. A former air traffic controller and amateur race car driver, Jason brings specialization in precision, speed, risk management, and decision-making and is focused on the practical application of AI to transform regulated content operations.
Ewan Carpenter
MSD
Executive Director, Omnichannel Experience, HH International Operations
Ewan Carpenter
MSD Executive Director, Omnichannel Experience, HH International Operations
Ewan brings over 25 years of experience helping global consumer and B2B organizations navigate business transformation, including eight years at MSD. He specializes in solving complex business challenges by integrating insights, content, media, data, and technology across global and regional markets. Ewan’s background includes leading digital and advertising agencies, where he built digital experiences for consumer healthcare and life sciences organizations to drive behavior change. Today, he aligns commercial teams around measurable customer and business outcomes.
Sonja Rivera
MSD
Senior Director, Global Medical Affairs and Evidence Generation Operations
Sonja Rivera
MSD Senior Director, Global Medical Affairs and Evidence Generation Operations
Sonja leads digital and AI strategy and enablement for global medical and evidence generation at MSD. Her focus is one unified, AI‑powered, insight‑driven experience, linking evidence to execution and transforming scientific engagement. She brings over 25 years of industry, technology, and consulting experience leading commercial strategy. Prior to rejoining Merck, Sonja led global strategy for Link Key People at Veeva. She has also held leadership positions at Inizio Engage, Inizio Ignite, and Accenture, driving customer engagement through technology and data.
Patrina Pellett
MSL Mastery
Co-CEO
Patrina Pellett
MSL Mastery Co-CEO
Patrina is co-CEO of MSL Mastery, and a leading voice in practical AI for Medical Affairs. She has trained over 500 medical affairs professionals across more than 50 AI training sessions, helping teams transition AI from experimentation into daily operations. Her programs have helped biopharma teams save thousands of hours annually while working smarter, thinking more strategically, and creating greater impact.
Susana Bento
Nordic Pharma
Global Marketing and Launch Excellence Director
Susana Bento
Nordic Pharma Global Marketing and Launch Excellence Director
Susana directs global marketing and launch excellence director at Nordic Pharma, leading digital marketing initiatives and digital transformation. She is the business owner for Veeva Vault CRM and its broader ecosystem. Previously, Susana held various roles across marketing and commercial excellence at leading biopharma companies, bringing extensive experience in global program implementation.
Stefan Schwartz
Nordic Pharma
Global IT Director
Stefan Schwartz
Nordic Pharma Global IT Director
Stefan is global IT director (CIO) at Nordic Pharma, leading IT strategy, operations, and digital transformation across 15 countries. He brings over 20 years of international leadership experience across pharma and FMCG, having held senior roles at Jacobs Douwe Egberts, Mondelēz International, Kraft Foods, and Cadbury. Stefan focuses on aligning technology with business strategy, building efficient global operating models, and enabling secure, scalable services that support fast paced commercial growth.
Maximilian Schuier
Novartis AG
Head, Medical Affairs Western European Cluster
Maximilian Schuier
Novartis AG Head, Medical Affairs Western European Cluster
Maximilian is an experienced medical affairs leader who turns scientific strategy into measurable impact for patients, healthcare systems, and organizations. Across over 15 years at Novartis, Johnson & Johnson/Janssen, and Otsuka, he has led global, regional, cluster, and country medical organizations, evidence programs, and launches. Currently, he heads medical affairs for Novartis’ Western European cluster, overseeing strategy and performance across 11 countries and more than 220 professionals. Combining medical credibility, commercial understanding, and people leadership, he builds high-performing teams, forges influential external partnerships, and drives faster access, stronger standards of care, and sustainable organizational value.
Nimisha Tiwari
Novo
Senior Manager
Nimisha Tiwari
Novo Senior Manager
Nimisha transitioned from researcher into biopharma content and operations leader, with deep expertise in digital asset management, campaign localization, and omnichannel engagement. As senior manager at Novo, she has led global transformation initiatives spanning content governance, process optimization, operating model design, and platform integration across regions and affiliate markets. Nimisha focuses on AI-driven content operations, automation, and scalable digital engagement models that enhance compliance, accelerate content delivery, and enable more efficient, business-focused ways of working across global organizations.
Frank Armenante
Novo
Director, Field Systems
Frank Armenante
Novo Director, Field Systems
Frank is a commercial transformation executive with over 30 years of pharmaceutical leadership experience in delivering enterprise CRM transformation, commercial technology modernization, business intelligence, AI enablement, field systems strategy, and commercial operations. Frank focuses on translating business strategy into scalable digital capabilities while leading cross-functional organizations through complex change. He currently directs field systems at Novo.
Anne-Kristine Prag Steinitz
Novo
Vice President, Strategic Scientific Communication, Global Medical Affairs
Anne-Kristine Prag Steinitz
Novo Vice President, Strategic Scientific Communication, Global Medical Affairs
Anne-Kristine is vice president of strategic scientific communication at Novo, overseeing global publications, congress presence, and digital scientific engagements. Since joining Novo in 2011, she has held leadership roles across product supply, regulatory affairs, global safety, and global medical affairs. Anne-Kristine has played a key role in shaping the company’s integrated scientific communication strategy and advancing digital and AI-enabled engagement globally.
Helen Kane
One MSL
CEO
Helen Kane
One MSL CEO
Helen is the founder and CEO of One MSL, a consultancy advancing field medical excellence through capability development. She brings deep expertise across global biopharma, focusing on building high-performing field medical teams and designing strategic capability frameworks. Helen partners with biopharma companies to strengthen scientific engagement, insight generation, and stakeholder capabilities to drive improved patient outcomes.
Debbie Young
Otsuka Europe
Multichannel Strategy and Customer Insights Director
Debbie Young
Otsuka Europe Multichannel Strategy and Customer Insights Director
Debbie is a digital strategy leader with over 30 years of industry experience. As multichannel strategy and customer insights director at Otsuka Pharmaceutical Europe, she harnesses technology to drive business transformation, improve operational efficiency, and simplify complex processes. Throughout her career, she has led the development and implementation of innovative digital and multichannel engagement capabilities, translating emerging technologies into meaningful commercial value.
Vikram Mohan
Regeneron
International Director – Omnichannel Marketing and Content Enablement
Vikram Mohan
Regeneron International Director – Omnichannel Marketing and Content Enablement
Vikram is a pharma marketing and commercial operations leader with extensive experience across the commercial value chain in different therapy areas including oncology, neurology and rare diseases.
He currently leads omnichannel marketing and content enablement at Regeneron across Europe, Japan, and Canada. Previously, Vikram led brand and omnichannel strategy for U.S. markets at Novartis. He began his pharma career at consulting firms such as IBM Consulting, leading global commercial programs for biopharmas, including AstraZeneca and Pfizer. An active industry speaker and prolific writer and author, he regularly presents at global forums and contributes to digital strategy publications.
Markus Mueller
Roche
Global Head, PD Medical Affairs Nucleus
Markus Mueller
Roche Global Head, PD Medical Affairs Nucleus
Markus is global head of product development medical affairs for Nucleus at Roche. He brings nearly 20 years of leadership experience, focusing on medical strategy, portfolio planning, and medical excellence across global markets. Markus leads complex therapeutic programs, driving evidence generation and modernizing operational capabilities to align commercial technology with business goals.
Laetitia Huret
Servier
Transformation Excellence Lead
Laetitia Huret
Servier Transformation Excellence Lead
Laetitia is transformation excellence lead at Servier, bringing extensive experience driving business, digital, and data transformation in the pharmaceutical industry. She works across functions and geographies to help organizations move from strategy to execution, ensuring that transformation delivers measurable business value. Laetitia specializes in commercial excellence, data-driven decision making, AI adoption, and organizational change. She has led global initiatives that connect headquarters strategy with field realities, resulting in strengthened collaboration, accelerated digital adoption, and improved business effectiveness across international teams.
Chris Finch
Sobi
Global Omnichannel Customer Engagement Lead
Chris Finch
Sobi Global Omnichannel Customer Engagement Lead
Chris is a seasoned pharmaceutical and healthcare communications leader with more than 25 years experience spanning commercial pharma and digital transformation and medical communications consulting. Having founded and successfully scaled an award-winning healthcare digital agency, Chris now supports global omnichannel innovation at Sobi, helping teams harness technology, data, and customer-centric engagement strategies to improve outcomes for healthcare professionals and patients. He combines entrepreneurial thinking with practical execution, and partners across commercial, medical, patient engagement, and compliance functions to turn bold ideas into scalable, compliant, and impactful solutions.
Lachlan Herron
Takeda
KOL Engagement Lead, GTM Medical Innovation
Lachlan Herron
Takeda KOL Engagement Lead, GTM Medical Innovation
Lachlan leads key opinion leader (KOL) engagement for go-to-market medical innovation at Takeda. He began his career building knowledge platforms for orthopedic surgeons and neurosurgeons at a digital health startup in Basel, moving through several roles to land as product Lead. He joined Takeda to rethink digital KOL engagement in the AI era, and has led the global rollout of Veeva Link Key People across medical and commercial.
Ivo Huybrechts
UCB
Head of Medical Insights
Ivo Huybrechts
UCB Head of Medical Insights
Ivo serves as head of medical insights at UCB. After transitioning from clinical practice to the biopharma industry, he has built extensive medical affairs experience across multiple functions and leadership roles. Ivo focuses on strengthening global insight capabilities by fostering an insight-to-strategy mindset, helping teams synthesize intelligence, leverage technology, and translate insights into strategic action.
Joe Adams
Veeva Systems
Strategy Director, Vault Medical
Joe Adams
Veeva Systems Strategy Director, Vault Medical
Joe has over 15 years of experience in the publishing and content space, holding senior commercial roles in the publishing industry before joining Veeva in 2023 to lead PromoMats strategy in Europe. He transitioned to the medical strategy team in 2026 to return to his publishing roots, launching the new Veeva Publications product across European markets.
Albert Almeyda
Veeva Systems
Senior Product Expert, Commercial Content
Albert Almeyda
Veeva Systems Senior Product Expert, Commercial Content
Albert is senior product expert at Veeva, responsible for communicating commercial content product features to customers. He joined Veeva in 2014 after more than 14 years of experience in the pharmaceutical industry.
Jeremy Barnard
Veeva Systems
Senior Solution Consultant, Commercial
Jeremy Barnard
Veeva Systems Senior Solution Consultant, Commercial
Jeremy is senior solution consultant on the commercial content team, specializing in Veeva Medical and PromoMats solutions. With over a decade of experience in life sciences content and technology, he helps companies streamline workflows, accelerate approval processes, and ensure regulatory compliance. Jeremy partners with both existing customers and prospects to showcase how Veeva’s solutions drive efficiency and innovation in medical and promotional content management.
Aaron Bean
Veeva Systems
Vice President, Commercial Business Consulting Leader, Europe and Asia
Aaron Bean
Veeva Systems Vice President, Commercial Business Consulting Leader, Europe and Asia
Aaron leads Veeva’s commercial business consulting practice in Europe and Asia, making biopharmas more efficient by optimizing their operating models. He specializes in commercial strategy and tech- and AI-enabled customer transformation. Previously, he led EY’s life sciences consulting practice in the UK and Ireland, and before that he consulted at Accenture and IBM.
Pamela Bonanno
Veeva Systems
Principal Business Consultant, Content
Pamela Bonanno
Veeva Systems Principal Business Consultant, Content
Pamela brings over 10 years of consulting experience for global CRM and content management system implementations. As part of Veeva’s Business Consulting team, she specializes in defining processes for global content-sharing models, medical, legal, and regulatory (MLR) optimization, and multichannel content operations. In previous roles, Pamela led CRM implementations for manufacturing and finance organizations.
Ryan Caesar
Veeva Systems
Director Strategy, Link Medical Insights
Ryan Caesar
Veeva Systems Director Strategy, Link Medical Insights
Ryan leads global strategy for Veeva Link Medical Insights, working across the industry to transform medical engagement into actions that improve patient care. Prior to joining Veeva, he advised life sciences organizations on digital transformation and data strategy at McKinsey.
Damien Caldy
Veeva Systems
Director, Strategy OpenData
Damien Caldy
Veeva Systems Director, Strategy OpenData
Damien leads Veeva OpenData strategy for the small and medium business segment. He joined Veeva in 2020 after over 20 years at IQVIA and DXC, where he worked with life science leaders on their data and commercial strategy. Damien specializes in analytics, data, sales operations, CRM, and global team building.
Annalisa Cenere
Veeva Systems
Senior Solution Consultant
Annalisa Cenere
Veeva Systems Senior Solution Consultant
Annalisa is a senior solution consultant on Veeva’s European team, focusing on Vault Medical. She collaborates closely with biopharma organizations to understand their challenges and showcase Veeva solutions supporting their medical teams.
Stefania Daveri
Veeva Systems
Senior Consultant, Falcon MLR
Stefania Daveri
Veeva Systems Senior Consultant, Falcon MLR
Stefania is senior consultant in Veeva’s commercial content practice, leading project implementations within the Falcon MLR team. She has experience on PromoMats and Medical implementations, specially customer projects and system templates improvements.
Christine Farmer
Veeva Systems
Vice President, Commercial Strategy, Commercial Excellence
Christine Farmer
Veeva Systems Vice President, Commercial Strategy, Commercial Excellence
Christine joined Veeva in 2026 as vice president, commercial excellence. She works closely with industry leaders to define and deploy the strategic initiatives that enable commercial operations optimization. Prior to Veeva, Christine spent over 20 years in life sciences leadership roles spanning R&D to Commercial. Throughout her career, she has championed strategies and systems that drive scalable, sustainable growth, grounded in the belief that strong foundational infrastructure drives organizational success.
Michael Feldman
Veeva Systems
Director, Product Management, OpenData
Michael Feldman
Veeva Systems Director, Product Management, OpenData
Michael is product lead for Veeva OpenData, driving the product roadmap and user experience enhancements. Prior to joining Veeva, he spent 7 years building AI-powered targeting and segmentation tools for top biopharma companies.
Tea Franjic
Veeva Systems
Product Expert, CRM
Tea Franjic
Veeva Systems Product Expert, CRM
Tea is a Veeva Vault CRM product expert, responsible for product communication and education, including roadmap presentations, community engagement, customer forums, and gathering product feedback. Since joining Veeva in 2020, Tea has built expertise across the organization, having previously implemented global CRM and Events Management solutions on the professional services team.
Annie Geraghty
Veeva Systems
Principal, Commercial Business Consulting
Annie Geraghty
Veeva Systems Principal, Commercial Business Consulting
Annie is part of Veeva’s European Business Consulting team, specializing in technology-enabled business transformation. She supports customers with Veeva Vault CRM innovation and AI activation programmes, helping them to transform their business and maximize value. Her career experience includes prior roles in life sciences consulting at EY and Accenture.
Karl Goossens
Veeva Systems
General Manager, OpenData Europe
Karl Goossens
Veeva Systems General Manager, OpenData Europe
Karl leads product, services, and strategy for Veeva OpenData in Europe. He joined Veeva in 2021 from McKinsey’s QuantumBlack and built Veeva’s commercial analytics function in Europe prior to his current role. Karl focuses on OpenData product excellence to improve healthcare professional engagement make the industry more efficient.
Juliane Hagn
Veeva Systems
Associate Director Strategy, Link Commercial Europe
Juliane Hagn
Veeva Systems Associate Director Strategy, Link Commercial Europe
Juliane is Veeva Link global strategy director, helping life sciences organizations accelerate patient impact through connected data and software. She focuses on empowering cross-functional teams with data-driven insights to optimize stakeholder engagement and workflows. Prior to joining Veeva, Julie advised biopharma leaders on strategic priorities at the Boston Consulting Group.
Matthew Isoo
Veeva Systems
Principal Consultant, Commercial Content
Matthew Isoo
Veeva Systems Principal Consultant, Commercial Content
Matt is principal consultant on the commercial content team at Veeva. Having been at Veeva for over a decade, he helps life sciences companies implement PromoMats, enhance system templates, and identify key areas where system configuration can be improved to optimize content operations.
Patrick Kübler
Veeva Systems
Director, Product Management, Veeva Network MDM
Patrick Kübler
Veeva Systems Director, Product Management, Veeva Network MDM
Patrick is the director of product management for Veeva Network MDM in Europe. He focuses on shaping the product roadmap by transforming customer requirements into practical functionality. With a 25-year career spanning consulting, development, and product management, Patrick is an expert in enterprise information management. Prior to Veeva, he implemented master data, data integration, and business intelligence solutions at SAP.
Marc Krüger
Veeva Systems
Director, HCP Access Strategy
Marc Krüger
Veeva Systems Director, HCP Access Strategy
Marc leads the global strategy for Veeva HCP Access. He is a medical scientist by education and has over 10 years of consulting experience across the life sciences industry. Before joining Veeva, he was an associate partner at McKinsey & Company.
Richard Lake
Veeva Systems
Senior Product Manager, Medical AI (MedInquiry)
Richard Lake
Veeva Systems Senior Product Manager, Medical AI (MedInquiry)
Richard is product Mmanager for Veeva MedInquiry AI. He owns the AI product roadmap, developing agentic capabilities that drive automation for medical information teams. Richard has spent 15 years working in technology across research, defence, finance, and life sciences.
Stefan Langthaler
Veeva Systems
Director, Commercial Strategy Europe
Stefan Langthaler
Veeva Systems Director, Commercial Strategy Europe
Stefan is director of Veeva Vault CRM strategy in Europe, helping customers execute successful migrations to Vault CRM. He brings over 30 years of experience across life sciences. His career began at Novo Nordisk Austria, followed by implementing CRM/SFA projects for Sandoz and Ratiopharm in over 20 countries while living in Germany. Later, he led CRM programs for Actavis in Europe and Janssen in Switzerland and Austria, working directly with Veeva CRM.
Carlos Martelo
Veeva Systems
Vice President, Product Management, Vault Medical
Carlos Martelo
Veeva Systems Vice President, Product Management, Vault Medical
Carlos leads the Veeva Vault Medical product team, helping medical affairs address unmet patient needs by closing evidence generation and communication gaps. He has over 20 years of experience leading product, marketing, and operations teams in companies ranging from pre-commercial startups to global enterprises.
Anna Maszerowska
Veeva Systems
Solution Consultant
Anna Maszerowska
Veeva Systems Solution Consultant
Anna is a solution consultant for Veeva Commercial Cloud, with a primary focus on commercial content. An expert in Veeva PromoMats and Veeva Medical Suite, she helps customers bridge the gap between complex business challenges and strategic technology solutions. Through close customer collaboration, Anna delivers tailored strategies that optimize workflows, reduce operational costs, and drive measurable business growth.
Vlad Maystr
Veeva Systems
Product Expert, Commercial Content
Vlad Maystr
Veeva Systems Product Expert, Commercial Content
Vlad is product expert with over 5 years at Veeva, helping customers with commercial content education and engagement, focusing specifically on Vault Medical’s MedInquiry and Publications applications. He bridges the gap between complex technical architecture and everyday business value, leading education releases and suporting companies with feature adoption and high-quality informational assets.
Oskar Möbert
Veeva Systems
Vice President, OpenData Services
Oskar Möbert
Veeva Systems Vice President, OpenData Services
Oskar leads Veeva OpenData services, partnering with biopharma leaders to optimize reference data and commercial execution. He joined Veeva in 2021 following a decade at Siemens, where he held leadership roles across healthcare and manufacturing verticals. Throughout his career, Oskar has focused on building new businesses using data, technology, and analytics.
Andrew Merron
Veeva Systems
Vice President, Link Insights, Analytics Business Consulting
Andrew Merron
Veeva Systems Vice President, Link Insights, Analytics Business Consulting
Andrew leads the Veeva Link Insights business consulting team, delivering customized strategic insight projects to help biopharmas adress medical, clinical, and commercial priorities. He brings a strong background in market intelligence and strategic consulting leadership, specializing in hematology-oncology, solid tumor oncology, biosimilars, and the broader healthcare industry.
Miki Milicevic
Veeva Systems
Vice President, Product Management
Miki Milicevic
Veeva Systems Vice President, Product Management
Miki is an experienced product leader with over 20 years in software product management, specializing in SaaS business applications. As the head of product management for Veeva HCP Access and MDM Network, he defines the product strategy and collaborates closely with industry leaders to deliver solutions that meet evolving business needs. Miki is dedicated to driving customer success through innovative strategies and strong industry partnerships.
Ryan Muirhead
Veeva Systems
Principal Business Consultant, Global Content
Ryan Muirhead
Veeva Systems Principal Business Consultant, Global Content
Ryan leads AI content capabilities globally within Veeva Business Consulting. Drawing on nearly two decades of experience in life sciences, he partners with industry leaders to establish AI-native content operations, optimize process design, improve user enablement, and drive strategic change management.
Neal Mundy
Veeva Systems
Principal Product Manager
Neal Mundy
Veeva Systems Principal Product Manager
Neal has been with Veeva for over a decade and serves as principal product manager for Veeva Vault CRM Align. He leads feature design and development, translating customer needs into innovative software solutions.
Stefanie Nestler
Veeva Systems
Product Manager, CRM
Stefanie Nestler
Veeva Systems Product Manager, CRM
Stefanie is product manager at Veeva specializing in Vault CRM Events Management and Medical CRM. With over 9 years of experience spanning Veeva professional services and product management, she leverages deep implementation expertise to build tailored solutions for the life sciences industry.
Orestis Ntarlas
Veeva Systems
Engagement Manager, Global Medical, Business Consulting
Orestis Ntarlas
Veeva Systems Engagement Manager, Global Medical, Business Consulting
Orestis is an engagement manager at Veeva, leading digital transformation initiatives across medical communications and medical information. With over 10 years of experience across life sciences, technology, and consulting, he specializes in operating model optimization and targeted change management to drive user adoption and measurable business impact.
Stefan Orphal
Veeva Systems
Director, Commercial Strategy
Stefan Orphal
Veeva Systems Director, Commercial Strategy
Stefan is director of commercial strategy for Veeva Vault CRM, focusing on Service Center for customer service and Campaign Manager for marketing automation. He specializes in omnichannel engagement to create exceptional customer experiences for healthcare professionals helping people live longer, healthier lives. Previously at McKinsey & Company, Stefan advised life sciences organizations on go-to-market strategy, customer experience, and advanced analytics.
Amee Patel
Veeva Systems
Senior Solution Consultant
Amee Patel
Veeva Systems Senior Solution Consultant
Amee is a senior solution consultant for Veeva Commercial Cloud, focusing on commercial content, including Veeva Falcon MLR and Veeva PromoMats. She collaborates closely with customers to understand their unique challenges and digital transformation goals. She showcases technology solutions that drive growth, improve efficiency, and reduce costs, helping organizations streamline their operations and meet strategic objectives.
Alexandre Raynaud
Veeva Systems
Principal, Commercial Business Consulting
Alexandre Raynaud
Veeva Systems Principal, Commercial Business Consulting
Alexandre specializes in commercial excellence, digital innovation, and data strategy enabling global biopharma transformations. He brings over 25 years of life sciences experience, including 15 years in marketing and sales leadership at Lilly and a decade in commercial strategy consulting.
David Rees
Veeva Systems
Principal, Link Insights
David Rees
Veeva Systems Principal, Link Insights
David is principal business consultant for Veeva Link Insights, leading strategic custom projects using Veeva Link and Veeva Data Cloud to address key medical and commercial priorities. Prior to Veeva, David worked across strategic market insights and forecasting, bringing an educational background in biochemistry.
Carolyn Reinhold
Veeva Systems
Director Data Services, OpenData
Carolyn Reinhold
Veeva Systems Director Data Services, OpenData
Carolyn leads go-to-market strategy for Veeva OpenData services, driving the launch and expansion of new service offerings for life sciences companies. Prior to joining Veeva, she worked in strategy consulting, advising pharmaceutical and medtech companies on digital transformation and data strategy.
Daphne Rios
Veeva Systems
Solution Consultant, Commercial
Daphne Rios
Veeva Systems Solution Consultant, Commercial
Daphne joined Veeva in 2020, initially specializing in Veeva CRM implementations. Currently as a solution consultant for commercial, Daphne focuses on the Spanish market for Veeva Vault CRM Service Center and the consumer health sector. As part of the European solution consulting team, she collaborates closely with Veeva’s commercial sales team to deliver customized demos.
Martin Dysterdich Rønne
Veeva Systems
COO Falcon MLR
Martin Dysterdich Rønne
Veeva Systems COO Falcon MLR
Martin is COO and co-founder of Veeva Falcon MLR, where he co-leads strategy and product development and is responsible for review quality and product performance. Drawing on his legal background and domain experience in medical, legal, and regulatory review, he focuses on making AI-powered MLR review reliable, consistent, and practical for life sciences teams. Falcon MLR supports global pharmaceutical companies across more than 35 countries.
Wayne Roberts
Veeva Systems
Director, Product Management, Data Integration
Wayne Roberts
Veeva Systems Director, Product Management, Data Integration
Wayne is product management director at Veeva, responsible for data integration. He brings over 25 years of life sciences experience across global sales, marketing, medical, and IT roles. He specializes in developing solutions that help biopharmas better engage with healthcare professionals and payers.
Rolando Sa
Veeva Systems
Vice President, Product Management, Commercial Content
Rolando Sa
Veeva Systems Vice President, Product Management, Commercial Content
Rolando is vice president of product management for Veeva PromoMats and Veeva Vault Medical. He leads product strategy to deliver innovative features addressing the challenges of the commercial and medical communities. Rolando has over 20 years of experience building enterprise software systems for life sciences organizations.
Patrick Sanders
Veeva Systems
Senior Product Manager
Patrick Sanders
Veeva Systems Senior Product Manager
Patrick is senior product manager of Veeva Publications. He has over a decade of experience building enterprise-grade software for healthcare and life sciences. Over the past five years, Patrick has focused on driving innovation for medical information, content management, and publication teams.
Lisa Scheinman
Veeva Systems
Director, Product Management, Vault AI Lead (PromoMats and Medical)
Lisa Scheinman
Veeva Systems Director, Product Management, Vault AI Lead (PromoMats and Medical)
Lisa is an AI product leader with 14 years of experience in marketing analytics and biopharma content management. She focuses on leveraging AI to streamline the end-to-end content lifecycle, helping commercial and medical teams deliver compliant information to healthcare professionals and patients efficiently. In her current role as director of product, she leads agent development across Veeva Vault Commercial Content and Veeva Vault Medical, spanning evidence generation, medical communications, and promotional content that inform patients and the public when new treatments become available.
Rasmus Hvid Schmidt
Veeva Systems
CPO, Veeva Falcon MLR
Rasmus Hvid Schmidt
Veeva Systems CPO, Veeva Falcon MLR
Rasmus is the CPO of Veeva Falcon MLR, and prior to that, co-founder of Copli. He leads product development and software engineering for Veeva Falcon MLR’s agentic MLR review system. Rasmus holds a background in computer science and has extensive experience building AI and machine learning systems for regulated industries.
Florian Schnappauf
Veeva Systems
Vice President, Commercial Strategy, Veeva AI Europe
Florian Schnappauf
Veeva Systems Vice President, Commercial Strategy, Veeva AI Europe
Florian is VP of commercial strategy and Veeva AI in Europe. He supports large biopharmas’ digital transformation through technology and data, and the transition of AI from vision to execution. Passionate about trends reshaping the industry, Florian hosts the What Pharma Needs Next podcast. He brings extensive experience from McKinsey & Company, where he advised healthcare organizations across the commercial, medical, and development value chain.
Tim Schröder
Veeva Systems
Director Product Management, Link AI
Tim Schröder
Veeva Systems Director Product Management, Link AI
Tim is the product lead for Veeva Link AI, leveraging data and AI to drive value in life sciences. His experience includes building and leading the team that scaled BioNTech’s global AI capabilities and co-leading the InstaDeep post-merger integration. Tim also served as a management consultant at McKinsey & Company, advising healthcare and life science clients.
Robin Stewart
Veeva Systems
Senior Product Expert, Commercial Content
Robin Stewart
Veeva Systems Senior Product Expert, Commercial Content
Robin is senior product expert of Veeva PromoMats, helping biopharmas optimize content workflows across Vault AI, claims management, digital asset management, and MLR review efficiency. Prior to Veeva, Robin worked in medical communications, advertising, and scientific publishing for 14 years. Robin led creative and development teams delivering digital content solutions for biopharma brands, charities, and patient groups. He also helped launch an independent start-up video platform for congress insights and interviews (VJHemOnc/VJOncology).
Marina Szemjonka
Veeva Systems
Practice Director, Vault CRM Services
Marina Szemjonka
Veeva Systems Practice Director, Vault CRM Services
Marina joined Veeva in 2015 as a consultant in the Veeva CRM team, and now she serves as the Veeva Vault CRM practice manager in Europe. Together with her team, she is responsible for migrating customers from Veeva CRM to Veeva Vault CRM as well as for implementing and rolling out Veeva Vault CRM for new markets.
Jocelyn Trisic
Veeva Systems
Senior Product Manager, PromoMats
Jocelyn Trisic
Veeva Systems Senior Product Manager, PromoMats
Jocelyn leads innovation for the reviewer experience, serving as senior product manager for Veeva PromoMats. With over 5 years at Veeva, she works closely with customers to shape the roadmap for MLR review. Jocelyn is dedicated to building products that simplify the complex world of life sciences content management.
Henri Valantin
Veeva Systems
Principal Solution Consultant
Henri Valantin
Veeva Systems Principal Solution Consultant
Henri is principal solution consultant for Commercial Solutions at Veeva, bringing over 15 years of experience across commercial, R&D, and medtech. He specializes in enterprise AI implementation, Vault Platform Standards, AI agents, and cross-platform scalability. Henri collaborates with biopharma leaders to solve complex business challenges with AI-enabled solutions.
Philip Wijgergangs
Veeva Systems
Strategy Associate
Philip Wijgergangs
Veeva Systems Strategy Associate
Philip is a strategy associate for Veeva Falcon MLR, the agentic MLR review platform for life sciences. He partners with commercial, medical, and regulatory teams globally to help them understand where and how AI can streamline content developement, review, and approval. From first conversation through full rollout, Philip works alongside customers to embed Falcon MLR in their day-to-day review process and grow its impact across brands and markets.
Bilyana Woelfel
Veeva Systems
Director, Commercial Strategy Europe
Bilyana Woelfel
Veeva Systems Director, Commercial Strategy Europe
Bilyana is director of commercial strategy for Veeva Vault CRM Align in Europe, driving regional growth and solution adoption. Bringing deep expertise in field planning, she serves as a trusted advisor to life sciences executives, connecting customer needs with product innovation to champion customer success.
Agentic Commercial: The Right Medicines to More Patients
Copenhagen | 18-19 November, 2026