The Veeva 2016 European Customer Data Survey examines the current state of data quality within life sciences across Europe, captured through the experiences and opinions of industry executives. This year’s findings reveal that although customer data quality is improving, there is still a gap between where the industry is and where it wants to go. While digital transformation is underway in life sciences, customer reference data still lags behind. Download the report to learn more about the current state of customer data in Europe.
