Vault CRM์„ ์œ„ํ•œ Veeva AI

์ƒ๋ช…๊ณผํ•™ ์‚ฐ์—… ํŠนํ™” AI๋กœ
์‹คํ˜„ํ•˜๋Š” ์ƒ์‚ฐ์„ฑ ํ˜์‹ 

Announced 2025 Status Early Customers 1โ€“10
์ œํ’ˆ ์†Œ๊ฐœ์„œ ๋‹ค์šด๋ฐ›๊ธฐ AI ๋ฐ๋ชจ ํ™•์ธํ•˜๊ธฐ

Vault CRM์— ํƒ‘์žฌ๋œ Agentic AI

Free Text Agent

์ฝœ ๊ธฐ๋ก ๋‚ด ์ž ์žฌ์ ์ธ ์ด์Šˆ๋ฅผ ํƒ์ง€ํ•˜๊ณ  ํ”Œ๋ž˜๊ทธ๋ฅผ ํ‘œ์‹œํ•˜์—ฌ, ๊ทœ์ •์„ ์ค€์ˆ˜ํ•˜๋Š” ๋™์‹œ์— ๋” ํ’๋ถ€ํ•˜๊ณ  ์ˆ˜์ค€ ๋†’์€ ๊ณ ๊ฐ ์ธ์‚ฌ์ดํŠธ๋ฅผ ํ™•๋ณดํ•  ์ˆ˜ ์žˆ๋„๋ก ์ง€์›ํ•ฉ๋‹ˆ๋‹ค.

HCP ์ธ๊ฒŒ์ด์ง€๋จผํŠธ์˜ ์‹ฌ์ธต์ ์ธ ๋งฅ๋ฝ ํŒŒ์•…

์‹ค์‹œ๊ฐ„ ์ปดํ”Œ๋ผ์ด์–ธ์Šค ์ฒดํฌ๋ฅผ ํ†ตํ•œ ๋ฆฌ์Šคํฌ ์ตœ์†Œํ™”ย 

Voice Agent

Vault CRM์— ์Œ์„ฑ ์ž…๋ ฅ ๊ธฐ๋Šฅ์„ ์ง€์›ํ•˜์—ฌ, ์˜์—… ๋‹ด๋‹น์ž๊ฐ€ ์ •๋ณด๋ฅผ ๊ธฐ๋กํ•˜๊ณ  ๋‹ค์Œ ํ™œ๋™์„ ์„ค์ •ํ•˜๋Š” ๊ณผ์ •์„ ๋”์šฑ ๋น ๋ฅด๊ณ  ๊ฐ„ํŽธํ•˜๊ฒŒ ๋งŒ๋“ญ๋‹ˆ๋‹ค.

์Œ์„ฑ์œผ๋กœ ์ฝœ ์ƒ์„ธ ๋‚ด์šฉ ๋ฐ ํ•ต์‹ฌ ๋ฉ”์‹œ์ง€ ๊ธฐ๋ก

์ฝœ ๋ฆฌํฌํŠธ ์ž๋™ ๋งคํ•‘ ๋ฐ ํ›„์† ์ž‘์—… ์ƒ์„ฑย 

Media Agent

๊ณ ๊ฐ๊ณผ์˜ ์ƒํ˜ธ์ž‘์šฉ ์ค‘ ์„ ์ œ์ ์ธ ๊ณ„ํš ์ˆ˜๋ฆฝ๊ณผ ์‹ค์‹œ๊ฐ„ ์ง€์›์„ ์œ„ํ•ด ์ปจํ…์ธ ๋ฅผ ๊ฒ€์ƒ‰, ์š”์•ฝ ๋ฐ ์‹คํ–‰ํ•ฉ๋‹ˆ๋‹ค.

Vault CRM ๋‚ด ์ปจํ…์ธ  ์ ‘๊ทผ์„ฑ ๊ฐ•ํ™”

์Šน์ธ๋œ CLM ์ปจํ…์ธ  ๊ฐ€์น˜ ๊ทน๋Œ€ํ™” ย 

Pre-call Agent

๊ด€๋ จ ๋ฐ์ดํ„ฐ, ์ปจํ…์ธ , ํ™œ๋™ ์ด๋ ฅ ๋ฐ ํŠธ๋ Œ๋“œ๋ฅผ ๋ถ„์„ํ•˜์—ฌ ์ธ์‚ฌ์ดํŠธ์™€ ๊ถŒ์žฅ ํ™œ๋™์„ ์ œ๊ณตํ•จ์œผ๋กœ์จ, ์˜์—… ๋‹ด๋‹น์ž๊ฐ€ ์šฐ์„ ์ˆœ์œ„๊ฐ€ ๋†’์€ HCP๋ฅผ ์„ ๋ณ„ํ•˜๊ณ  ๋ฏธํŒ…์„ ์™„๋ฒฝํ•˜๊ฒŒ ์ค€๋น„ํ•  ์ˆ˜ ์žˆ๋„๋ก ๋•์Šต๋‹ˆ๋‹ค.

์‹œ๊ฐ„ ์ ˆ์•ฝ ๋ฐ ํ˜„์žฅ ์ƒ์‚ฐ์„ฑ ํ–ฅ์ƒ

๋”์šฑ ์˜๋ฏธ ์žˆ๊ณ  ๊ฐœ์ธํ™”๋œ ์ƒํ˜ธ์ž‘์šฉ ์‹คํ˜„ย 

๊ณ ๊ฐ ์„ฑ๊ณต ์‚ฌ๋ก€

์‚ฐ์—… ํŠนํ™” AI๋กœ ํ˜์‹  ๊ฐ€์†ํ™”

“์šฐ๋ฆฌ๋Š” Vault CRM ๋„์ž…์„ ํ†ตํ•ด Veeva์™€ ์˜ค๋žซ๋™์•ˆ ์ด์–ด์˜จ ํ˜‘๋ ฅ ๊ด€๊ณ„๋ฅผ ํ•œ ๋‹จ๊ณ„ ๋” ๋ฐœ์ „์‹œํ‚ค๊ฒŒ ๋˜์–ด ๋งค์šฐ ๊ธฐ์˜๊ฒŒ ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
๊ณ ๊ฐ ์—ฌ์ •์˜ ๋ชจ๋“  ๋‹จ๊ณ„์— AI๋ฅผ ๋‚ด์žฌํ™”ํ•จ์œผ๋กœ์จ, ์ „ ์„ธ๊ณ„ ํ™˜์ž๋“ค์—๊ฒŒ ์ƒ๋ช…์„ ๋ณ€ํ™”์‹œํ‚ค๋Š” ์˜์•ฝํ’ˆ์„ ์ œ๊ณตํ•˜๋ ค๋Š” ์ €ํฌ์˜ ์‚ฌ๋ช…์„ ์ง€์›ํ•˜๋Š” ๋ฐ ์ตœ์ ์˜ ํŒŒํŠธ๋„ˆ์ž…๋‹ˆ๋‹ค.โ€

Greg Meyers
Executive Vice President, Chief Digital and Technology Officer
Bristol Myers Squibb

“Vault CRM๊ณผ Pre-call Agent, Voice Agent ๊ฐ™์€ Veeva AI ์—์ด์ „ํŠธ๋“ค์€ ํšจ์œจ์„ฑ์„ ํš๊ธฐ์ ์œผ๋กœ ๋†’์—ฌ ํ•„๋“œ ์ธ๋ ฅ์ด ์—…๋ฌด์˜ ๋ณธ์งˆ์ ์ธ ๊ฐ€์น˜์— ๋” ์ง‘์ค‘ํ•  ์ˆ˜ ์žˆ๋„๋ก ํ•ด์ค„ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
์ด๋Š” ๋น„์ฆˆ๋‹ˆ์Šค ์ฐจ์›์—์„œ๋„ ์œ ์ตํ•  ๋ฟ๋งŒ ์•„๋‹ˆ๋ผ HCP์—๊ฒŒ๋„ ๊ธ์ •์ ์ด๋ฉฐ, ๊ถ๊ทน์ ์œผ๋กœ ํ™˜์ž๋“ค์—๊ฒŒ๋Š” ์ตœ๊ณ ์˜ ๊ฐ€์น˜๋ฅผ ์„ ์‚ฌํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค.”

Frank Armenante
Director, Field Systems and Projects
Novo Nordisk

“Vault CRM์„ ํ†ตํ•ด ํ”„๋กœ์„ธ์Šค, ๋ฐ์ดํ„ฐ, ๊ทธ๋ฆฌ๊ณ  ์‹œ์Šคํ…œ์„ ๋งค๋„๋Ÿฝ๊ฒŒ ํ†ตํ•ฉํ•˜๋Š” ๊ฒƒ์€ ์šด์˜์˜ ๋‹จ์ˆœ์„ฑ์„ ๋ณด์žฅํ•˜๋Š” ์•ˆ์ „์žฅ์น˜๊ฐ€ ๋ฉ๋‹ˆ๋‹ค.
์ด๋Š” ๊ณง ํ˜„์žฅ์˜ ์ƒ์‚ฐ์„ฑ๊ณผ ๋น„์ฆˆ๋‹ˆ์Šค ์—‘์„ค๋Ÿฐ์Šค๋ฅผ ์œ„ํ•ด AI๋ฅผ ๋„์ž…ํ•˜๊ณ  ํ™œ์šฉํ•  ์ˆ˜ ์žˆ๋Š” ๋ช…ํ™•ํ•œ ๊ธธ์„ ์—ด์–ด์ค๋‹ˆ๋‹ค.”

Raimond Jรคhn
Vice President, Information Technology
BioNTech

“Vault CRM ๋•๋ถ„์— ํ˜์‹ ์˜ ์†๋„๊ฐ€ ์™„์ „ํžˆ ๋‹ฌ๋ผ์กŒ์Šต๋‹ˆ๋‹ค.
Veeva AI ์—์ด์ „ํŠธ๋กœ ๋‹จ์ˆœ ๋ฐ˜๋ณต ์—…๋ฌด๋Š” ์ค„์ด๊ณ  ๊ณ ๊ฐ ๋Œ€์‘์— ๋” ์ง‘์ค‘ํ•  ์ˆ˜ ์žˆ๊ฒŒ ๋˜์–ด ๋งค์šฐ ๊ณ ๋ฌด์ ์ž…๋‹ˆ๋‹ค.”

Ozlem Arisoy
Vice President, IT Pharma Commercial Global
Bayer

“์šฐ๋ฆฌ๋Š” Vault CRM ๋„์ž…์„ ํ†ตํ•ด Veeva์™€ ๋งบ์–ด์˜จ ์˜ค๋žœ ํŒŒํŠธ๋„ˆ์‹ญ์„ ํ•œ์ธต ๋” ํ™•์žฅํ•˜๊ฒŒ ๋˜์–ด ๋งค์šฐ ๊ธฐ์ฉ๋‹ˆ๋‹ค.
์–‘์‚ฌ๋Š” ์˜ํ•™์„ ๋ฐœ์ „์‹œํ‚ค๊ฒ ๋‹ค๋Š” ๊นŠ์€ ์‚ฌ๋ช…๊ฐ์œผ๋กœ ํ•จ๊ป˜ํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์ปค๋จธ์…œ ์‹คํ–‰๋ ฅ์„ ํ•œ ๋‹จ๊ณ„ ๋” ๋†’์—ฌ์ค„ Veeva AI์˜ ์ž ์žฌ๋ ฅ์— ๋Œ€ํ•œ ๊ธฐ๋Œ€๊ฐ€ ํฝ๋‹ˆ๋‹ค.”

Anna ร…sberg
Global CIO
Gilead Sciences

โ€œ๋ฐ์ดํ„ฐ์™€ AI๋ฅผ ํ•ต์‹ฌ์œผ๋กœ ํ•˜๋Š” Vault CRM์€ ์šฐ๋ฆฌ๊ฐ€ ํ•œ์ธต ๋” ๊ฐœ์ธํ™”๋œ ์ƒํ˜ธ์ž‘์šฉ์„ ์ด๋ฃฐ ์ˆ˜ ์žˆ๊ฒŒ ๋„์šธ ๊ฒƒ์ด๋ฉฐ, ์ด๋Š” ์šฐ๋ฆฌ ํŒ€์ด ์˜๋ฃŒ ์ „๋ฌธ๊ฐ€์™€ ๊ทธ๋“ค์ด ๋Œ๋ณด๋Š” ํ™˜์ž๋“ค์„ ๋” ์ž˜ ์ง€์›ํ•  ์ˆ˜ ์žˆ๋Š” ์ธ์‚ฌ์ดํŠธ๋ฅผ ์ œ๊ณตํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค.โ€

Wafaa Mamilli
Chief Digital and Technology Officer
Roche

“์‹œ์Šคํ…œ์— ๋‚ด์žฌํ™”๋œ AI์˜ ๊ฐ€๋Šฅ์„ฑ๊ณผ ์‹ ๋ขฐํ•  ์ˆ˜ ์žˆ๋Š” ํŒ€(Veeva) ๋•๋ถ„์—, ์šฐ๋ฆฌ์˜ ๋ฏธ๋ž˜๋ฅผ ์ง„์ •์œผ๋กœ ์‹คํ˜„ํ•ด ์ค„ Vault CRM์œผ๋กœ์˜ ์ „ํ™˜์€ ๋งค์šฐ ์ž์—ฐ์Šค๋Ÿฌ์šด ๊ฒฐ์ •์ด์—ˆ์Šต๋‹ˆ๋‹ค.โ€

Debbie Young
Multichannel Strategy & Customer Insights Director
Otsuka Europe
Veeva AI ๋ฐ๋ชจ

์ƒ์‚ฐ์„ฑ ํ–ฅ์ƒ ๋ฐ ์ธ๊ฒŒ์ด์ง€๋จผํŠธ ๊ทน๋Œ€ํ™”

๋ฆฌ์†Œ์Šค

Veeva AI ์‚ดํŽด๋ณด๊ธฐ

์—์ด์ „ํ‹ฑ ์ „ํ™˜(Agentic Transformation): Bayer AG ๋ฐ Otsuka Europe์˜ ์ฐจ์„ธ๋Œ€ Vault CRM ๋„์ž… ์‚ฌ๋ก€
Free Text, ๋ฐ”์ด์˜ค ์ œ์•ฝ ๊ธฐ์—…์ด ๋†“์น˜๊ณ  ์žˆ๋Š” HCP ์ธ๊ฒŒ์ด์ง€๋จผํŠธ ์ธ์‚ฌ์ดํŠธ๋ฅผ ์ฐพ์•„๋‚ด๋‹ค
Vault CRM์„ ์œ„ํ•œ Veeva AI: ์ปค๋จธ์…œ ๋น„์ฆˆ๋‹ˆ์Šค ํšจ์œจ์„ฑ ๋ฐ ์œ ํšจ์„ฑ ์ œ๊ณ 
Veeva, ์—…๋ฌด ์ƒ์‚ฐ์„ฑ ๋ฐ ๊ณ ๊ฐ ์ค‘์‹ฌ์„ฑ ๊ทน๋Œ€ํ™” ์œ„ํ•œ AI Agents ๊ณต์‹ ์ถœ์‹œ

Vault CRM AI Agents์˜ ๋ฌดํ•œํ•œ ๊ฐ€๋Šฅ์„ฑ์„ ํ™•์ธํ•ด ๋ณด์„ธ์š”

๋ฌธ์˜ํ•˜๊ธฐ