IT Trail Map
28-30 November, 2022
Accelerating Digital Content
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Agenda Highlights
Monday, 28 November
We will share best practices for preparing for a product launch using OpenData and enabling reps to focus on the right targets and manage their KPIs in CRM.
Senior Customer Success Manager OpenData Europe
Veeva CRM caters for planned and unplanned HCP engagements regardless of channel. Surface the functionality your field teams need to provide a coordinated and personalized experience.
Principal Customer Success Manager
Manager, Commercial Customer Success EU
See how the recent innovations in Veeva technology can simplify the evolving role of the brand managers.
Customer Success Manager
Customer Success Manager
See how the latest innovations in Veeva’s products can help medical field teams be more efficient and effective.
Senior Customer Success Manager, CRM
Tuesday, 29 November
The energy crisis is squeezing national budgets including healthcare, where costs continue to grow. Meanwhile, the future of life sciences increasingly lies in specialty medicine. This unprecedented situation demands an accelerated shift to high-value engagement. But how do we achieve it? Join Malcolm Crooks, one of the industry’s leading innovators and the COO of COUR Pharmaceuticals, Chris Moore and Paul Shawah from Veeva to find out.
Chief Operating Officer
President, Veeva Europe
Executive Vice President, Commercial Strategy
Genentech shares how they are creating meaningful and consistent customer experiences for better patient outcomes. See the latest CRM Suite innovations to build seamless real-time user experience and drive collaboration between sales, medical, and marketing.
Executive Director, Head of Experience Services & Digital Innovation
Vice President, Commercial Strategy Europe
VP, CRM Product Management
Boehringer Ingelheim joins Veeva to share the critical factors for fuelling omnichannel customer experiences while gaining operational efficiencies with modular content. See the latest Vault PromoMats and Vault Medical innovations to simplify the user experience and increase speed.
Global Head of Content & Execution Excellence
VP Strategy, Commercial Content Europe
VP, Product Management, Vault Commercial Content
GSK joins Veeva to discuss a new approach to integrated customer engagement and how they leverage real-time customer intelligence across the organization. Discover Link innovations to transform cross-functional planning, accelerate market access, and understand medical insights.
Head of Medical Digital, Data, Analytics & Systems
General Manager, Veeva Link
Vice President Strategy and Sales Veeva Link
Idorsia Pharmaceuticals and Veeva share how to drive global commercial excellence with an enterprise-grade data core that connects software and analytics.
Director, Team Leader Commercial Systems
Vice President OpenData
UCB joins Veeva to discuss the strategic initiatives that will help medical affairs meet its 2030 vision. Speakers will explore how to balance cross-functional alignment with patient-focused outcomes in their initiatives. Discover the latest innovations across Veeva’s medical suite of products to enable effective and personalized scientific dialogue with actionable insights.
Head of Global Medical Affairs
Vice President Global Medical
Senior Director, CRM Product Management
GSK explains how to connect with HCPs on their terms for accessible, relevant, and personalized communication.
Global Product Director
The impact of omnichannel transformation on field planning is undeniable. Sanofi and LEO Pharma will share how they’ve evolved to enable innovative go-to-market strategies.
Business Operational Lead
Global Head of Commercial Platforms
Associate Director, Commercial Strategy Europe
Boehringer Ingelheim and Merck Healthcare KGaA share how they launched modular content in 2022. Learn how to get started, manage process changes, and drive organization-wide adoption.
Business Program Lead E2E Content Management Program
Senior Director, Global Content Management Excellence
Senior Manager, Commercial Content Strategy
Industry leaders from Eisai and Grünenthal discuss how medical information teams can crystallize the value they bring as a customer-facing channel and source of insights.
Head of EMEA Medical Information
Global Lead for Medical Information
Senior Director, Medical Inquiry Strategy
Leaders from Janssen, Menarini, and Roche share how they use Link to identify and engage with the right scientific, digital, and community leaders. Hear key use cases across HQ, field, and affiliate teams and learn how real-time customer intelligence is strengthening their relationships with the scientific community.
Vice President Strategy and Sales Veeva Link
Regional Medical Advisor
Patient Journey Partner
Head of Medical Affairs Oncology – EMEA
Shionogi and Novartis discuss how the value created by Veeva OpenData improves sales operations and sales rep experiences.
Sales Analytics & Operations Lead
Director Digital Innovation and Customer Excellence
Director OpenData Strategy Europe
Maximize the value of new information and perspectives from the field. We’ll discuss best practices for capturing, reporting, and actioning medical insights.
Global Practice Lead Medical Affairs Business Consulting
Manager, European Solution Consulting, Commercial
Discover OneWorkflow to deliver more content at scale with Vault PromoMats and Vault Medical. Follow best practices to speed up time to market with MultiDoc, Vault Mobile, and tier-based reviews.
Practice Manager, Commercial Content
See a demo of Link Key Accounts and discover the data that your market access function needs to improve customer outcomes.
Strategy Director, Link Key Accounts
Learn how a top pharma has approached the implementation of OpenData and Network on a global scale, and what measures it took to ensure success.
Global Program Manager. Commercial
Director OpenData Strategy Europe
HCPs’ engagement preferences are continuously evolving. Share and discuss with leading companies how to drive field adoption with the right content and channel mix.
Senior Customer Success Manager
Manager, Commercial Customer Success EU
Principal & Team Lead, Business Consulting
Discuss strategies for increasing content reuse and localization in Europe with your industry peers and Veeva experts.
Customer Success Manager
Senior Business Consultant, Commercial Content Business Consulting
Senior Business Consultant Commercial Content
Practice Manager, Commercial Content Business Consulting, Europe
Join medical industry peers and Veeva experts to discuss the latest innovations in Veeva Vault Medical (MedComms & MedInquiry).
Senior Director, Medical Inquiry Strategy
Senior Director, Product Management – Vault Medical
Senior Product Manager, Vault MedInquiry
How and why should pharma be involved in peer exchanges between physicians? What formats work to derive unvarnished insights? How do you balance your priorities with physician-led scientific debate? Join a small group discussion with your peers to share and learn what works best.
Director, Link Strategy
We’ll share best practices from Veeva OpenData releases and services.
Senior Customer Success Manager OpenData Europe
Customer Success Manager
Learn how the expanded functionalities of Veeva Engage can boost field team execution. Adapt to HCP preferences through seamless scheduling, content sharing via non-email channels, and compliant chat.
Senior Solution Consultant
Director, Multichannel Strategy Europe
Align supports strategy changes by speeding field planning processes. In this demo, we will prepare for an upcoming indication expansion.
Senior Solution Consultant
This Vault PromoMats demo shows how Modular Content accelerates the content creation process, with increased compliance and brand consistency.
Solution Engineer
Watch a demo of Vault MedInquiry to learn about the best ways to capture and fulfill medical information requests.
Principal Solution Consultant
Learn how the integrated Link suite enables you to accurately identify and segment key experts, plan engagements, and measure the impact of scientific activities – all in real-time.
Strategy Director, Link
Veeva Integrated Analytics provides tailored insights for next-generation targeting and precision engagement, whether for a launch or to grow in-market products.
Director Commercial Analytics EU
Hear how Janssen is leveraging a persona-based omnichannel strategy and identifying the practical steps to achieve a dynamic engagement model.
Head of Digital Strategy, Janssen EMEA
Principal & Team Lead Business Consulting
How Bristol Myers Squibb leverages events software, business processes, and strategies to improve customer experience at scale.
Vice President Worldwide Events and Meetings
Learn how MSD and Takeda have designed and executed their global content strategy. Get practical advice on driving fast and compliant content reuse in Europe using DAM and claims management.
Asset Manager
Associate Director, Business Solutioning & Content Excellence
VP Commercial Content
Practice Manager, Commercial Content Business Consulting, Europe
Leaders from GSK and Idorsia Pharmaceuticals share new strategies to ensure more effective scientific communication. Take away practical steps that help you prioritize and share medical content.
Medical Operations Director
Senior Director, Global Medical Operations
Senior Director, Medical Inquiry Strategy
Novartis explains how improved cross-functional transparency is boosting customer-centricity and strengthening KOL relationships using an enterprise approach throughout the product lifecycle.
Worldwide Head, Scientific Alliances
Director Strategy, Link New Products
Roche and MSD detail how to drive meaningful omnichannel engagement using integrated analytics for targeting and segmentation.
Global Omnichannel Strategy Lead
Head of Analytics Products and Services
Director Commercial Analytics EU
Join other field planning experts as we discuss challenges that we face as an industry, play the Digital Channel Challenge, and find better ways to translate go-to-market strategies into actionable tactics.
Global Market Owner, Veeva Align
Associate Director, Commercial Strategy Europe
Instant messaging is an integral part of our lives and HCPs are no exception. Join your industry peers to discuss ways to own the chat while remaining compliant.
Principal & Team Lead Customer Experience Business Consulting
Principal Customer Success Manager
Leverage on-call execution to drive order negotiation in pharmacy sales and key insights to optimize targeting and execution.
Senior Director Commercial Strategy
How to prepare a successful launch of modular content, including Claims and Digital Asset Management. We’ll cover the organizational and change management drivers that transform content operations.
Senior Business Consultant Commercial Content
Get a preview of how Link Medical Insights enables medical teams to capture, reveal, and disseminate medical insights to refine your medical strategy.
Strategy Director, Link Medical Insights
Introducing our latest data product, Public Claims Data. Find out how it helps you more accurately identify, segment, and prioritize your accounts, using disease-specific data from 16 European countries.
Lead Product Manager, Public Claims Data
What are the new HCP engagement patterns and how are they affecting the industry? Uncover insights on omnichannel, recommendations, and opportunities for differentiation.
Principal & Team Lead Business Consulting
Understand how the 22R3 enhancements to claims will simplify adoption, including automatic claim detection and initiation as well as multi-product and multi-country selection & management.
Customer Success Manager
Medical executives have long struggled to quantify the impact of medical affairs. See the industry standard for measuring scientific awareness and how it ties to medical activities in real time. Understand strategies available to boost awareness and positive sentiment before launch.
VP Link Services
Veeva Network and OpenData work together to make consistent customer information available to your entire organization. Use it as a foundation for commercial excellence and analytics.
Director OpenData Strategy Europe
Director of Commercial Strategy – Veeva Network
HCP journeys are an essential strategic tool for planning impactful engagement. We’ll discuss how to move from paper journeys to digital execution.
Principal, Business Consulting Europe.
Share ideas and lessons learned on how to get started, manage process changes, and drive adoption of modular content within your organization.
Senior Business Consultant, Commercial Content Business Consulting
Senior Customer Success Manager, Commercial Content
Practice Manager, Commercial Content Business Consulting, Europe
Many pharmas are investing in better understanding experts’ opinions and concerns. Fewer are able to collect insights that they can action. What are the best practices that make the difference?
Director, Link Strategy
Strategy Director, Link Medical Insights
As Data Change Requests (DCRs) directly impact both user experience and overall salesforce effectiveness, we’ll discuss best practices to empower your reps, MSLs, and end users.
Senior Customer Success Manager OpenData Europe
Customer Success Manager
Learn how the expanded functionalities of Veeva Engage can boost field team execution. Adapt to HCP preferences through seamless scheduling, content sharing via non-email channels, and compliant chat.
Senior Solution Consultant
Director, Multichannel Strategy Europe
Learn how to embed impactful pharma events into the customer journey for greater visibility and compliance. Discover how to streamline the end-to-end events process globally, from planning to closeout and reporting.
Solution Engineer
Director, CRM Events Management Strategy
In this demo, we show the latest innovations that improve the end-to-end flow of content and empower field medical teams to seamlessly engage with stakeholders.
Manager, European Solution Consulting, Commercial
Customer Success Manager
Discover how Vault PromoMats Brand Portal can boost your brand consistency and collaborations between your internal and external teams.
Solution Engineer
Discover how Link Workflows helps medical, commercial, and clinical teams easily plan their engagement with scientific experts across functions and regions. See how improving alignment on strategic imperatives results in better coordinated KOL management and faster feedback loops.
Strategy Director, Link Workflows
We’ll cover ways to convert connected data into insights, and how to support better sales execution.
Senior Solution Consultant
Lundbeck shares their experience of accelerating digital transformation with Veeva CRM MyInsights. Empower your field force to uncover new customers and prioritize engagement opportunities with insights.
Country Manager
Head of UK/I and Nordics, Commercial Solutions
VP, Business Consulting Lead, Europe
UCB shares how they are addressing their medical teams’ specific needs with Veeva CRM. Learn how to enhance value and cross-functional impact across Medical Affairs, R&D, and Commercial.
Medical Affairs Transformation Lead
Global Practice Lead Medical Affairs Business Consulting
Novo Nordisk and Shionogi share a vision of content excellence centered on data-driven content, innovation mindset, and industry collaboration.
Global Director, Digital Platforms and Services
VP Customer Excellence and Digital Innovation
VP Strategy, Commercial Content Europe
If you had a blank sheet of paper, what would your medical and commercial content operating model look like? Idorsia shares how it defined and implemented a new content infrastructure to launch and rapidly scale.
Director Medical Affairs Systems
VP Commercial Content
UCB, an early adopter of Link Key Accounts, details how it is transforming its market access approach and addressing common challenges: managing account and customer data, stakeholder mapping, and key account planning.
Market Access Solutions Lead
Strategy Director, Link Key Accounts
Discover how Alnylam and Advanz power product launches using customer reference and public claims data. The customers will share how a data-driven approach is critical to commercial success in the specialty era.
Associate Director, CRM Lead – International Markets
Global Head of CRM and Digital Solutions
Director, Strategy OpenData, SMB
Discuss how a common data architecture can help you build a 360-degree view of your customers.
Vice President OpenData
Director OpenData Strategy Europe
Hear how we’re reinventing Veeva CRM to personalize HCP experiences across channels and empower hybrid teams to work on any device with better content capabilities for high-value digital engagement.
VP, CRM Product Management
See what’s ahead, including ways to streamline planning and execution, and get greater visibility into event performance.
Senior Product Manager
Senior Product Manager
Announcing territory design with Align+, powered by Align generated map shapes! Learn how to take field planning to the next level of hybrid engagement with Veeva.
Principal Product Manager
Global Market Owner, Veeva Align
Hear about upcoming innovations and enhancements in Vault PromoMats, including improvements with Text & Claims management, Brand Portal, Modular Content. eCTD assembly and multichannel integrations.
VP, Product Management, Vault Commercial Content
Product Manager
Learn more about Vault Medical (MedComms & MedInquiry) innovations that help medical affairs better manage medical information requests and disseminate scientific content.
Senior Product Manager, Vault MedInquiry
Senior Director, Product Management – Vault Medical
Hear about the latest innovations in real-time customer intelligence from Veeva Link. Gain insight into exciting new data products, and the roadmap for Link Key People.
Director, Data Product Management, Link Key People
VP, Link Products
Learn about Veeva OpenData’s global expansion, as well as new, unique data assets and enhancements. In conjunction, we’ll also reveal exciting new Veeva Network features such as the ability to simulate data loads.
Director Product Management OpenData Europe
Principal Product Manager, Veeva Network
Fun, Food, Entertainment, and Live Broadcast of the World Cup
Wednesday, 30 November
Hear how we’re reinventing Veeva CRM to personalize HCP experiences across channels and empower hybrid teams to work on any device with better content capabilities for high-value digital engagement.
VP, CRM Product Management
See what’s ahead, including ways to streamline planning and execution, and get greater visibility into event performance.
Senior Product Manager
Senior Product Manager
Announcing territory design with Align+, powered by Align generated map shapes! Learn how to take field planning to the next level of hybrid engagement with Veeva.
Principal Product Manager
Hear about upcoming innovations and enhancements in Vault PromoMats, including improvements with Text & Claims management, Brand Portal, Modular Content. eCTD assembly and multichannel integrations.
VP, Product Management, Vault Commercial Content
Product Manager
Learn more about Vault Medical (MedComms & MedInquiry) innovations that help medical affairs better manage medical information requests and disseminate scientific content.
Senior Product Manager, Vault MedInquiry
Senior Director, Product Management – Vault Medical
Hear about the latest innovations in real-time customer intelligence from Veeva Link. Gain insight into exciting new data products, and the roadmap for Link Key People.
Director, Data Product Management, Link Key People
VP, Link Products
Learn about Veeva OpenData’s global expansion, as well as new, unique data assets and enhancements. In conjunction, we’ll also reveal exciting new Network features such as the ability to simulate data loads.
Director Product Management OpenData Europe
Principal Product Manager, Veeva Network
Fill in the gaps between your omnichannel strategy and execution with integrated and agile territory design from Align+.
Associate Director, Commercial Strategy Europe
Principal Consultant and Team Lead
Are you getting the most from your Vault PromoMats investment? Find out how to improve and reduce maintenance costs in content operations.
Principal Consultant, Commercial Architecture
Veeva Professional Services presents unique delivery methods and approaches to Network and OpenData that transform the value of customer data.
Practice Manager, Multichannel CRM & Network
Discover how Link solutions provide real-time intelligence on upcoming congresses and facilitate global to local alignment around your strategic objectives. Learn how a new third-party integration can simplify scientific exchange at congresses.
Director Strategy, Link New Products
Hear how Veeva Professional Services delivers a harmonized approach for fast implementations that comply with global and local regulations. Activate features to address market challenges such as hybrid events, cross-border, and multi-event contracts.
Practice Manager – Events
Align supports strategy changes by speeding field planning processes. In this demo, we will prepare for an upcoming indication expansion.
Senior Solution Consultant
Explore two use cases to maximize the potential of Vault PromoMats and Vault Medical with custom and ready-to-run partner integration.
Director, Product Management – Alliances
Practice Manager, Commercial Content
Discover the most recent insights from Veeva Pulse Content Metrics. Meet your industry peers that helped shape the Metrics and discover how to use them to improve your content process performance.
Senior Business Consultant, Commercial Content Business Consulting
Senior Customer Success Manager, Commercial Content
Get a preview of how Link Medical Insights enables medical teams to capture, reveal, and disseminate medical insights to refine your medical strategy.
Strategy Director, Link Medical Insights
People. Processes. Technology. Here are the three key pillars to set up a well-working KAM model. Discuss the success factors and challenges of key account management.
Senior Customer Success Manager, CRM
Many pharma companies want to solve the disconnect between HQ and field, as they strive to coordinate KOL management across functions and regions. How can you turn this goal from dream to reality?
Director Strategy, Link New Products
Join your peers to discuss key challenges competing against larger companies and how to overcome these challenges using real-time customer intelligence.
Associate Director, Link Strategy SMB Europe
Explore how you can unlock a step change in customer experience and business performance by turning CRM into the strategic asset it should be.
Principal, European Business Consulting
Team Lead, Commercial Architecture, Europe
Veeva experts share use cases on orchestrating content across channels, and how to leverage new capabilities for presenting and sharing content.
Senior Manager, Customer Success Europe
Principal Customer Success Manager
Medical teams face an overwhelming volume of data. They struggle to analyze it and gain actionable intelligence in a timely manner. Discover how Veeva Link is using advanced analytic techniques, such as natural language processing (NLP), to uncover hidden intelligence from vast external data sources.
Insights Strategist
The past two years have accelerated a paradigm shift in how life science companies engage with HCPs and manifested the hybrid engagement model. Engage with industry peers from your region on the future of customer engagement and how to drive successful hybrid engagement models.
Join one of the five roundtables: UKI & Nordics, DACH, France & Benelux, Italy, and Spain.
Head of UK/I and Nordics, Commercial Solutions
Head of DACH Region, Commercial Solutions
Head of France and BENELUX, Commercial Solutions
Head of Italy & Southern EU, Commercial Solutions
Senior Customer Success Manager, Commercial Content
Explore how to deliver new capabilities that meet your program goals. Discuss best practices and how to advance your organization’s release management process for higher adoption and impact.
Manager, Commercial Customer Success EU
Global Program Manager
Peer communities can help affirm and amplify best practices in healthcare. Learn about the different types of peer communities, how they are built, by whom, and to what end.
Director, Link Strategy
Vlad Maystr
Veeva
Customer Success Manager
A Day in the Life of a Brand Manager
Mon 17:00 CET
Innovation Theater: What Does Innovation in Claims Mean for You?
Tue 15:30 CET
Andrew McWilliams
Veeva
Customer Success Manager
A Day in the Life of a Brand Manager
Mon 17:00 CET
Roundtable: Content Reuse in Europe – What Works?
Tue 13:30 CET
Demo: Optimizing the End-to-End Medical Content Flow
Tue 15:30 CET
Elisabet Gutierrez
Veeva
Senior Customer Success Manager, CRM
A Day in the Life of an MSL
Mon 17:00 CET
Roundtable: How to Enable KAM Excellence
Wed 10:30 CET
Fatheha (Misba) Munim
Veeva
Senior Customer Success Manager OpenData Europe
A Day in the Life of a Sales Manager
Mon 17:00 CET
Roundtable: Does Your Reference Data Increase Your Sales Efficiency?
Tue 13:30 CET
Roundtable: Best Practices for Effective DCRs
Tue 15:30 CET
Jeroen van Hoek
Veeva
Principal Customer Success Manager
A Day in the Life of a Rep
Mon 17:00 CET
Roundtable: Enabling Chat with HCPs: Should or Shouldn’t You?
Tue 15:00 CET
Drive End-to-End Digital Excellence from Content to Channel
Wed 11:00 CET
Roger Jones
Veeva
Manager, Commercial Customer Success EU
A Day in the Life of a Rep
Mon 17:00 CET
Roundtable: Seven Steps to Improve Multichannel Adoption
Tue 13:30 CET
Good Governance: Ensuring Long-Term Success with Release and Change Management
Wed 13:00 CET
Malcolm Crooks
COUR Pharmaceuticals
Chief Operating Officer
Malcolm started his career at ICI Pharmaceuticals. He then joined Pfizer, moving to launch blockbuster brands from their NYC HQ, before returning to a European leadership role for oncology. At MerckSerono, he launched products for Multiple Sclerosis and established a biosimilars unit. Malcolm led innovation at SHIRE in the growing rare disease market, working in commercial excellence before launching Gattex for short bowel disease. Following a series of acquisitions, he led Takeda’s R&D team for celiac disease. Most recently, Malcolm was the international lead for Arena, before joining COUR.
Malcolm holds a BSc in biology from the University of Nottingham.
Ready or Not? The Race to High-Value Engagement
Tue 9:30 CET
Chris Moore
Veeva
President, Veeva Europe
A 32-year veteran of the life sciences industry, Chris started his career at ICI Pharmaceuticals (now AstraZeneca). Chris then joined a start-up called Kinesis, building a team delivering document management solutions for pharmaceutical companies. Through a series of mergers and acquisitions, Kinesis ultimately became PwC; Chris made partner with PwC in 2001. Chris went on to run both European and US (West Coast) life sciences business for IBM before leading the IBM global life sciences consulting Business Analytics and Optimization unit. Most recently, Chris was the lead partner for life sciences for Europe, the Middle East, and Africa at EY.
Chris holds a bachelor of science degree in information technology from the University of Salford.
Ready or Not? The Race to High-Value Engagement
Tue 9:30 CET
Paul Shawah
Veeva
Executive Vice President, Commercial Strategy
Ready or Not? The Race to High-Value Engagement
Tue 9:30 CET
Luca Frangoni
Boehringer Ingelheim
Global Head of Content & Execution Excellence
Veeva Vault PromoMats and Vault Medical Keynote with Boehringer Ingelheim
Tue 10:45 CET
Emma Hyland
Veeva
VP Strategy, Commercial Content Europe
Veeva Vault PromoMats and Vault Medical Keynote with Boehringer Ingelheim
Tue 10:45 CET
Novo Nordisk and Shionogi: Driving the Next Wave of Content Innovation (Panel)
Tue 16:00 CET
Rolando Sa
Veeva
VP, Product Management, Vault Commercial Content
Veeva Vault PromoMats and Vault Medical Keynote with Boehringer Ingelheim
Tue 10:45 CET
Roadmap: Vault PromoMats
Tue 17:00 CET
Roadmap: Vault PromoMats (Repeat)
Wed 9:00 CET
Tom Keith-Welsh
GSK
Head of Medical Digital, Data, Analytics & Systems
Veeva Link Keynote with GSK
Tue 10:45 CET
Kilian Weiss
Veeva
General Manager, Veeva Link
Before joining Veeva, Kilian founded Mederi, a leading provider of global KOL data and services for life sciences companies. Veeva acquired Mederi in 2015, and Kilian joined the Veeva team to build Veeva Link.
In 2016, Kilian was named to the prestigious PharmaVOICE 100, which annually recognizes the top 100 most inspirational and influential people in the life sciences industry.
Veeva Link Keynote with GSK
Tue 10:45 CET
Gill Butler
Veeva
Vice President Strategy and Sales Veeva Link
Gill is passionate about developing solutions that not only benefit the relationships pharma has with HCPs, but also ultimately provides better access to medicines and outcomes for patients.
Veeva Link Keynote with GSK
Tue 10:45 CET
Janssen, Menarini, and Roche: Enriching Expert Engagement Across the Enterprise with Link Key People (Panel)
Tue 12:00 CET
Baptiste Omont
Idorsia Pharmaceuticals
Director, Team Leader Commercial Systems
Veeva OpenData Keynote with Idorsia Pharmaceuticals
Tue 10:45 CET
Oskar Möbert
Veeva
Vice President OpenData
Veeva OpenData Keynote with Idorsia Pharmaceuticals
Tue 10:45 CET
Roundtable: Impact of Common Data Architecture
Tue 16:00 CET
Catrinel Galateanu
UCB
Head of Global Medical Affairs
She is humbled and excited by the new opportunities to better address healthcare challenges and serve patients, with accelerated innovation in science, connected health and biopharma business (precision medicine, digital, health ecosystem solutions), and to move from disease-care to true healthcare.
Catrinel also has experience and a passion for building teams and organizations, international multicultural exposure, and interdisciplinary environments.
Veeva Medical Suite Keynote with UCB
Tue 10:45 CET
Christoph Bug
Veeva
Vice President Global Medical
Veeva Medical Suite Keynote with UCB
Tue 10:45 CET
Bastien Mauclaire
Veeva
Senior Director, CRM Product Management
Bastien holds a bachelor degree in geopolitics and international relations, and a master’s degree in business administration from Winthrop University. He lived in the US for a few years and then settled back in France with his 2 sons. Fluent in English and French; he desperately tries to also speak German when possible.
Veeva Medical Suite Keynote with UCB
Tue 10:45 CET
Andres Diaz Avila
Genentech
Executive Director, Head of Experience Services & Digital Innovation
Veeva CRM Suite Keynote with Genentech
Tue 10:45 CET
Philipp Luik
Veeva
Vice President, Commercial Strategy Europe
He strongly believes in the value of real-time, omnichannel insights and execution platform that builds on software, data, and analytics.
Before joining Veeva, Philipp advised healthcare companies as a partner at Boston Consulting Group and founded a company in educational technology. He studied biochemistry in Heidelberg and Oxford.
Veeva CRM Suite Keynote with Genentech
Tue 10:45 CET
Povilas Petkevicius
Veeva
VP, CRM Product Management
He has worked in the life sciences software industry since 2004, where he gained extensive experience building CRM solutions across various geographies and business areas within life sciences.
Veeva CRM Suite Keynote with Genentech
Tue 10:45 CET
Roadmap: Veeva CRM
Tue 17:00 CET
Roadmap: Veeva CRM (Repeat)
Wed 9:00 CET
Miren Guri
Sanofi
Business Operational Lead
Miren holds an MSc degree in pharmacy from Istanbul University.
LEO Pharma and Sanofi: Optimizing Field Planning for Omnichannel (Panel)
Tue 12:00 CET
Helene Slee
LEO Pharma
Global Head of Commercial Platforms
LEO Pharma and Sanofi: Optimizing Field Planning for Omnichannel (Panel)
Tue 12:00 CET
Dimitar Mitev
Veeva
Associate Director, Commercial Strategy Europe
He is a life sciences professional, with various country and global experiences, and strong expertise in omnichannel transformation and customer engagement.
LEO Pharma and Sanofi: Optimizing Field Planning for Omnichannel (Panel)
Tue 12:00 CET
Field Planning Community
Tue 15:00 CET
Innovation Theater: Innovative Territory Design with Align+
Wed 10:00 CET
Gökçe Gayretlier
Boehringer Ingelheim
Business Program Lead E2E Content Management Program
Boehringer Ingelheim and Merck Healthcare KGaA: Modular Content – Making It Happen (Panel)
Tue 12:00 CET
Fabienne Vanderpoel
Merck Healthcare KGaA
Senior Director, Global Content Management Excellence
Boehringer Ingelheim and Merck Healthcare KGaA: Modular Content – Making It Happen (Panel)
Tue 12:00 CET
Rob Best
Veeva
Senior Manager, Commercial Content Strategy
Boehringer Ingelheim and Merck Healthcare KGaA: Modular Content – Making It Happen (Panel)
Tue 12:00 CET
Liz Rance
Eisai
Head of EMEA Medical Information
Eisai and Grünenthal: Maximizing the Strategic Role of Medical Information (Panel)
Tue 12:00 CET
Clare O’Loghlen
Grünenthal
Global Lead for Medical Information
Eisai and Grünenthal: Maximizing the Strategic Role of Medical Information (Panel)
Tue 12:00 CET
Callum Hawes
Veeva
Senior Director, Medical Inquiry Strategy
Eisai and Grünenthal: Maximizing the Strategic Role of Medical Information (Panel)
Tue 12:00 CET
Roundtable: Innovations in Vault Medical (MedComms & MedInquiry)
Tue 13:30 CET
GSK and Idorsia Pharmaceuticals: Foundations for Achieving Medical Content Excellence (Panel)
Tue 14:00 CET
Gill Butler
Veeva
Vice President Strategy and Sales Veeva Link
Gill is passionate about developing solutions that not only benefit the relationships pharma has with HCPs, but also ultimately provides better access to medicines and outcomes for patients.
Veeva Link Keynote with GSK
Tue 10:45 CET
Janssen, Menarini, and Roche: Enriching Expert Engagement Across the Enterprise with Link Key People (Panel)
Tue 12:00 CET
James Penton
Janssen
Regional Medical Advisor
Janssen, Menarini, and Roche: Enriching Expert Engagement Across the Enterprise with Link Key People (Panel)
Tue 12:00 CET
Sacha Goovaerts
Roche
Patient Journey Partner
Janssen, Menarini, and Roche: Enriching Expert Engagement Across the Enterprise with Link Key People (Panel)
Tue 12:00 CET
Olivia del Puerto
Menarini Stemline
Head of Medical Affairs Oncology – EMEA
Janssen, Menarini, and Roche: Enriching Expert Engagement Across the Enterprise with Link Key People (Panel)
Tue 12:00 CET
Elodie Privat
Novartis Gene Therapies
Sales Analytics & Operations Lead
Shionogi and Novartis: Enabling Commercial Success with OpenData Across Europe (Panel)
Tue 12:00 CET
Bob Bell
Shionogi
Director Digital Innovation and Customer Excellence
Shionogi and Novartis: Enabling Commercial Success with OpenData Across Europe (Panel)
Tue 12:00 CET
Sebastian Wurst
Veeva
Director OpenData Strategy Europe
Shionogi and Novartis: Enabling Commercial Success with OpenData Across Europe (Panel)
Tue 12:00 CET
Innovation Theater: Top Pharma Case Study – Going Global with Master Data
Tue 13:30 CET
Innovation Theater: Data Harmonization as a Foundation for Commercial Excellence
Tue 15:30 CET
Roundtable: Impact of Common Data Architecture
Tue 16:00 CET
Dave Yates
GSK
Global Product Director
GSK: Closing the Customer Engagement Gap with Pull Channels
Tue 12:00 CET
Gea Ballmann
Veeva
Senior Solution Consultant
She has worked with the life sciences and tech industry for the last seven years, starting with providing training and implementation services, to becoming part of Microsoft’s pre-sales team.
Demo: Execute Go-To-Market Strategy Changes with Align
Tue 13:30 CET
Demo: Execute Go-To-Market Strategy Changes with Align
Wed 10:30 CET
Louisa Peacock
Veeva
Global Practice Lead Medical Affairs Business Consulting
Innovation Theater: Generating Actionable Medical Insights
Tue 13:30 CET
UCB: Unlocking the Value of CRM for Medical Affairs
Tue 16:00 CET
Harvey Thandi
Veeva
Manager, European Solution Consulting, Commercial
Innovation Theater: Generating Actionable Medical Insights
Tue 13:30 CET
Demo: Optimizing the End-to-End Medical Content Flow
Tue 15:30 CET
Matt Porter
Veeva
Principal Solution Consultant
Demo: Medical Inquiry in Action
Tue 13:30 CET
Callum Hawes
Veeva
Senior Director, Medical Inquiry Strategy
Eisai and Grünenthal: Maximizing the Strategic Role of Medical Information (Panel)
Tue 12:00 CET
Roundtable: Innovations in Vault Medical (MedComms & MedInquiry)
Tue 13:30 CET
GSK and Idorsia Pharmaceuticals: Foundations for Achieving Medical Content Excellence (Panel)
Tue 14:00 CET
Carlos Martelo
Veeva
Senior Director, Product Management – Vault Medical
Roundtable: Innovations in Vault Medical (MedComms & MedInquiry)
Tue 13:30 CET
Roadmap: Vault Medical (MedComms & MedInquiry)
Tue 17:00 CET
Roadmap: Vault Medical (MedComms & MedInquiry) (Repeat)
Wed 9:00 CET
Richard Lake
Veeva
Senior Product Manager, Vault MedInquiry
He has spent 15 years working in technology, across research, fintech, and life sciences roles.
Roundtable: Innovations in Vault Medical (MedComms & MedInquiry)
Tue 13:30 CET
Roadmap: Vault Medical (MedComms & MedInquiry)
Tue 17:00 CET
Roadmap: Vault Medical (MedComms & MedInquiry) (Repeat)
Wed 9:00 CET
Joe Kopyta
Veeva
Practice Manager, Commercial Content
Innovation Theater: Optimize Your Processes with OneWorkflow
Tue 13:30 CET
Innovation Theater: Streamlining Your Content Ecosystem with Integration
Wed 10:30 CET
Diana Nazarov
Veeva
Solution Engineer
Demo: Modular Content in Action
Tue 13:30 CET
Demo: Brand Portal
Tue 15:30 CET
Andrew McWilliams
Veeva
Customer Success Manager
A Day in the Life of a Brand Manager
Mon 17:00 CET
Roundtable: Content Reuse in Europe – What Works?
Tue 13:30 CET
Demo: Optimizing the End-to-End Medical Content Flow
Tue 15:30 CET
Orestis Ntarlas
Veeva
Senior Business Consultant, Commercial Content Business Consulting
Roundtable: Content Reuse in Europe – What Works?
Tue 13:30 CET
Roundtable: Building Modular Content into your 2023 strategy
Tue 15:30 CET
Roundtable: How to Get the Most From Your Veeva Pulse Content Metrics
Wed 10:30 CET
Pamela Bonanno
Veeva
Senior Business Consultant Commercial Content
Roundtable: Content Reuse in Europe – What Works?
Tue 13:30 CET
Innovation Theater: Laying the Foundations for Modular Content
Tue 15:00 CET
John Oxley
Veeva
Practice Manager, Commercial Content Business Consulting, Europe
John has more than 12 years’ experience working with life sciences content. His expertise includes increasing content reuse, building more effective multichannel content, and implementing modular content operating models
Roundtable: Content Reuse in Europe – What Works?
Tue 13:30 CET
MSD and Takeda: Two Different Approaches to Driving Content Reuse in Europe (Panel)
Tue 14:00 CET
Roundtable: Building Modular Content into your 2023 strategy
Tue 15:30 CET
Alistair Hankin
Veeva
Strategy Director, Link
Demo: An Integrated Approach to Expert Scientific Engagement
Tue 13:30 CET
Jo Siddans
Veeva
Strategy Director, Link Key Accounts
Innovation Theater: Driving Market Access with Real-Time Intelligence
Tue 13:30 CET
UCB: Partnering with Veeva to Accelerate Market Access with Key Account Intelligence
Tue 16:00 CET
Kevin Darcy
Veeva
Director, Link Strategy
Roundtable: Leveraging Peer-to-Peer Physician Exchanges
Tue 13:30 CET
Roundtable: Medical Insights – How to Polish Those Rough Diamonds
Tue 15:30 CET
Building Peer Communities in Healthcare
Wed 13:00 CET
Karl Goossens
Veeva
Director Commercial Analytics EU
Demo: Actionable Commercial Field Insights with Veeva Integrated Analytics
Tue 13:30 CET
Roche and MSD: Next-Generation Targeting and Segmentation with Veeva Integrated Analytics
Tue 14:00 CET
Cecilia Bacchetta
Veeva
Global Program Manager. Commercial
Before joining Veeva, Cecilia has always worked in the pharmaceutical and biomedical fields, and holds a Master’s Degree in biomedical engineering.
Innovation Theater: Top Pharma Case Study – Going Global with Master Data
Tue 13:30 CET
Sebastian Wurst
Veeva
Director OpenData Strategy Europe
Shionogi and Novartis: Enabling Commercial Success with OpenData Across Europe (Panel)
Tue 12:00 CET
Innovation Theater: Top Pharma Case Study – Going Global with Master Data
Tue 13:30 CET
Innovation Theater: Data Harmonization as a Foundation for Commercial Excellence
Tue 15:30 CET
Roundtable: Impact of Common Data Architecture
Tue 16:00 CET
Fatheha (Misba) Munim
Veeva
Senior Customer Success Manager OpenData Europe
A Day in the Life of a Sales Manager
Mon 17:00 CET
Roundtable: Does Your Reference Data Increase Your Sales Efficiency?
Tue 13:30 CET
Roundtable: Best Practices for Effective DCRs
Tue 15:30 CET
Raquel Oliveira
Veeva
Customer Success Manager
Roundtable: Does Your Reference Data Increase Your Sales Efficiency?
Tue 13:30 CET
Roundtable: Best Practices for Effective DCRs
Tue 15:30 CET
Caroline Gautherot-Pettenuzzo
Veeva
Senior Customer Success Manager
Roundtable: Seven Steps to Improve Multichannel Adoption
Tue 13:30 CET
Roger Jones
Veeva
Manager, Commercial Customer Success EU
A Day in the Life of a Rep
Mon 17:00 CET
Roundtable: Seven Steps to Improve Multichannel Adoption
Tue 13:30 CET
Good Governance: Ensuring Long-Term Success with Release and Change Management
Wed 13:00 CET
Michael Schulz
Veeva
Principal & Team Lead, Business Consulting
After more than 12 years in commercial strategy consulting, Michael now leads Veeva’s Business Consulting Commercial Strategy team in the DACH region.
Roundtable: Seven Steps to Improve Multichannel Adoption
Tue 13:30 CET
Tom Whiteoak
Veeva
Senior Solution Consultant
Demo: Three New Ways to Use Veeva CRM Engage
Tue 13:30 CET
Demo: Three New Ways to Use Veeva CRM Engage (Repeat)
Tue 15:30 CET
Sebastien Noel
Veeva
Director, Multichannel Strategy Europe
He is an experienced professional in digital engagement, and he is passionate about the transformation of commercial models to better serve HCPs and patients.
Sebastien holds a master’s degree in International Business from the University of Orleans, and a degree in Japanese from Aichi University.
Demo: Three New Ways to Use Veeva CRM Engage
Tue 13:30 CET
Demo: Three New Ways to Use Veeva CRM Engage (Repeat)
Tue 15:30 CET
Jo Cowler
Bristol Myers Squibb
Vice President Worldwide Events and Meetings
with a bachelor’s degree from King’s College London. She then joined clinical operations, where she held many matrix roles responsible for phase I-IV clinical trials across the portfolio. Over the following 18 years, Jo held roles of increasing
responsibility resulting in her directorship for clinical operations, in northern Europe.
In 2014 she moved to the commercial organization of Bristol Myers Squibb.
As interim business unit director role for immunoscience, she grew the brand 31% for the year and closed a $1.5M sales gap.
Since January 2020, Jo has held the position of vice president for global events and meetings within Bristol Myers Squibb, where she is a proud leader of a global organization of 250 people.
Bristol Myers Squibb: Rethinking Events for Deeper Engagement
Tue 14:00 CET
Davina Holtfreter
MSD
Asset Manager
MSD and Takeda: Two Different Approaches to Driving Content Reuse in Europe (Panel)
Tue 14:00 CET
Deepu Stephen
Takeda
Associate Director, Business Solutioning & Content Excellence
Ready or Not? The Race to High-Value Engagement
Tue 9:30 CET
MSD and Takeda: Two Different Approaches to Driving Content Reuse in Europe (Panel)
Tue 14:00 CET
Ian Hale
Veeva
VP Commercial Content
MSD and Takeda: Two Different Approaches to Driving Content Reuse in Europe (Panel)
Tue 14:00 CET
Idorsia Pharmaceuticals: Building the Foundation for High Growth with Your Medical and Commercial Content Strategy
Tue 16:00 CET
John Oxley
Veeva
Practice Manager, Commercial Content Business Consulting, Europe
John has more than 12 years’ experience working with life sciences content. His expertise includes increasing content reuse, building more effective multichannel content, and implementing modular content operating models
Roundtable: Content Reuse in Europe – What Works?
Tue 13:30 CET
MSD and Takeda: Two Different Approaches to Driving Content Reuse in Europe (Panel)
Tue 14:00 CET
Roundtable: Building Modular Content into your 2023 strategy
Tue 15:30 CET
Elizabeth Cherry
GSK
Medical Operations Director
GSK and Idorsia Pharmaceuticals: Foundations for Achieving Medical Content Excellence (Panel)
Tue 14:00 CET
Clare Baker
Idorsia Pharmaceuticals
Senior Director, Global Medical Operations
GSK and Idorsia Pharmaceuticals: Foundations for Achieving Medical Content Excellence (Panel)
Tue 14:00 CET
Callum Hawes
Veeva
Senior Director, Medical Inquiry Strategy
Eisai and Grünenthal: Maximizing the Strategic Role of Medical Information (Panel)
Tue 12:00 CET
Roundtable: Innovations in Vault Medical (MedComms & MedInquiry)
Tue 13:30 CET
GSK and Idorsia Pharmaceuticals: Foundations for Achieving Medical Content Excellence (Panel)
Tue 14:00 CET
Robert Kersting
Novartis
Worldwide Head, Scientific Alliances
He is an experienced and results-driven industry leader with strong expertise in global and U.S. medical affairs in oncology (hematology and solid tumors). Robert deeply understands field and HQ-based medical affairs, including cross-functional collaboration and implementation.
Novartis: Enabling Cross-Functional External Expert Engagement Planning with Link Workflows
Tue 14:00 CET
Jérémy Bellaiche
Veeva
Director Strategy, Link New Products
Novartis: Enabling Cross-Functional External Expert Engagement Planning with Link Workflows
Tue 14:00 CET
Innovation Theater: Streamlining Congress Planning
Wed 10:00 CET
Roundtable: Cross-Functional Engagement Planning. Dream or Reality?
Wed 10:30 CET
Cyril Mandry
MSD
Global Omnichannel Strategy Lead
Roche and MSD: Next-Generation Targeting and Segmentation with Veeva Integrated Analytics
Tue 14:00 CET
Samik Adhikary
Roche
Head of Analytics Products and Services
He is passionate to drive Innovation and has multiple patents in the field of Machine Learning and Advanced Analytics
Roche and MSD: Next-Generation Targeting and Segmentation with Veeva Integrated Analytics
Tue 14:00 CET
Karl Goossens
Veeva
Director Commercial Analytics EU
Demo: Actionable Commercial Field Insights with Veeva Integrated Analytics
Tue 13:30 CET
Roche and MSD: Next-Generation Targeting and Segmentation with Veeva Integrated Analytics
Tue 14:00 CET
Adam Higgins
Janssen
Head of Digital Strategy, Janssen EMEA
He’s responsible for defining and owning the digital strategy for Janssen EMEA including the go-to-market model enabled by digital; selective scalable digital health initiatives; and building capabilities to enable success for the business.
Adam has prior experience working in other pharma companies and spent a year seconded to the NHS during the pandemic to support the delivery of remote monitoring services in the London area.
Janssen: A Scalable Blueprint for Precision Engagement
Tue 14:00 CET
Leonie Goddard
Veeva
Principal & Team Lead
Business Consulting
Janssen: A Scalable Blueprint for Precision Engagement
Tue 14:00 CET
Innovation Theater: Digital Engagement Trends from Veeva Pulse Data
Tue 15:30 CET
Rohan Poole
Veeva
Senior Director Commercial Strategy
Innovation Theater: Optimizing the Effectiveness of a Pharmacy Sales Visit
Tue 15:00 CET
Pamela Bonanno
Veeva
Senior Business Consultant Commercial Content
Roundtable: Content Reuse in Europe – What Works?
Tue 13:30 CET
Innovation Theater: Laying the Foundations for Modular Content
Tue 15:00 CET
Seóna Rossi
Veeva
Strategy Director, Link Medical Insights
She has 10 years of experience spanning clinical pharmacy, academic research, and medical affairs in the pharmaceutical industry. Through these roles, she has developed an in-depth understanding of drug development and commercialization from bench to bedside. She has repeatedly leveraged KOL insights to translate information into action throughout the product lifecycle.
Innovation Theater: Capture, Reveal, and Disseminate Medical Insights
Tue 15:00 CET
Roundtable: Medical Insights – How to Polish Those Rough Diamonds
Tue 15:30 CET
Innovation Theater: Capture, Reveal, and Disseminate Medical Insights (Repeat)
Wed 10:30 CET
Udit Agrawal
Veeva
Lead Product Manager, Public Claims Data
Before joining Veeva, Udit worked as a management consultant at DHL and Siemens groups, leading international projects in varied industries and focus areas, from market entry to M&A and digital transformation.
Innovation Theater: Public Claims Data – Targeted Market Insights
Tue 15:00 CET
Victoria Serra Gittermann
Veeva
Principal & Team Lead
Customer Experience
Business Consulting
She has more than 11 years of experience and has worked with most of the top 10 pharma companies at the global, European, and country levels. Prior to Veeva, Victoria worked for the life sciences commercial team at EY in Spain, Switzerland, and the U.K., where she has been based since 2017.
Roundtable: Enabling Chat with HCPs: Should or Shouldn’t You?
Tue 15:00 CET
Jeroen van Hoek
Veeva
Principal Customer Success Manager
A Day in the Life of a Rep
Mon 17:00 CET
Roundtable: Enabling Chat with HCPs: Should or Shouldn’t You?
Tue 15:00 CET
Drive End-to-End Digital Excellence from Content to Channel
Wed 11:00 CET
Emily Kranz
Veeva
Global Market Owner, Veeva Align
Field Planning Community
Tue 15:00 CET
Roadmap: Veeva Align and Align+
Tue 17:00 CET
Dimitar Mitev
Veeva
Associate Director, Commercial Strategy Europe
He is a life sciences professional, with various country and global experiences, and strong expertise in omnichannel transformation and customer engagement.
LEO Pharma and Sanofi: Optimizing Field Planning for Omnichannel (Panel)
Tue 12:00 CET
Field Planning Community
Tue 15:00 CET
Innovation Theater: Innovative Territory Design with Align+
Wed 10:00 CET
Gareth Allott
Veeva
Principal, Business Consulting Europe.
He joined Veeva’s European Business Consulting practice in 2020, and through consulting engagements, is connecting practical strategy, technology, and data to help customers achieve superior commercial outcomes.
Roundtable: Making HCP Journeys a Reality
Tue 15:30 CET
Daphne Rios
Veeva
Solution Engineer
Demo: Veeva CRM Events Management in Action
Tue 15:30 CET
Jenna Sherlock-Goudet
Veeva
Director, CRM Events Management Strategy
Demo: Veeva CRM Events Management in Action
Tue 15:30 CET
Harvey Thandi
Veeva
Manager, European Solution Consulting, Commercial
Innovation Theater: Generating Actionable Medical Insights
Tue 13:30 CET
Demo: Optimizing the End-to-End Medical Content Flow
Tue 15:30 CET
Andrew McWilliams
Veeva
Customer Success Manager
A Day in the Life of a Brand Manager
Mon 17:00 CET
Roundtable: Content Reuse in Europe – What Works?
Tue 13:30 CET
Demo: Optimizing the End-to-End Medical Content Flow
Tue 15:30 CET
Orestis Ntarlas
Veeva
Senior Business Consultant, Commercial Content Business Consulting
Roundtable: Content Reuse in Europe – What Works?
Tue 13:30 CET
Roundtable: Building Modular Content into your 2023 strategy
Tue 15:30 CET
Roundtable: How to Get the Most From Your Veeva Pulse Content Metrics
Wed 10:30 CET
Albert Almeyda
Veeva
Senior Customer Success Manager, Commercial Content
Roundtable: Building Modular Content into your 2023 strategy
Tue 15:30 CET
Roundtable: How to Get the Most From Your Veeva Pulse Content Metrics
Wed 10:30 CET
Regional Roundtables: Hybrid Engagement at Scale – How to Make it Happen?
Wed 11:00 CET
John Oxley
Veeva
Practice Manager, Commercial Content Business Consulting, Europe
John has more than 12 years’ experience working with life sciences content. His expertise includes increasing content reuse, building more effective multichannel content, and implementing modular content operating models
Roundtable: Content Reuse in Europe – What Works?
Tue 13:30 CET
MSD and Takeda: Two Different Approaches to Driving Content Reuse in Europe (Panel)
Tue 14:00 CET
Roundtable: Building Modular Content into your 2023 strategy
Tue 15:30 CET
Vlad Maystr
Veeva
Customer Success Manager
A Day in the Life of a Brand Manager
Mon 17:00 CET
Innovation Theater: What Does Innovation in Claims Mean for You?
Tue 15:30 CET
Diana Nazarov
Veeva
Solution Engineer
Demo: Modular Content in Action
Tue 13:30 CET
Demo: Brand Portal
Tue 15:30 CET
Zak Kurdi
Veeva
Strategy Director, Link Workflows
Demo: Coordinated Engagement Planning with Link Workflows
Tue 15:30 CET
Kevin Darcy
Veeva
Director, Link Strategy
Roundtable: Leveraging Peer-to-Peer Physician Exchanges
Tue 13:30 CET
Roundtable: Medical Insights – How to Polish Those Rough Diamonds
Tue 15:30 CET
Building Peer Communities in Healthcare
Wed 13:00 CET
Seóna Rossi
Veeva
Strategy Director, Link Medical Insights
She has 10 years of experience spanning clinical pharmacy, academic research, and medical affairs in the pharmaceutical industry. Through these roles, she has developed an in-depth understanding of drug development and commercialization from bench to bedside. She has repeatedly leveraged KOL insights to translate information into action throughout the product lifecycle.
Innovation Theater: Capture, Reveal, and Disseminate Medical Insights
Tue 15:00 CET
Roundtable: Medical Insights – How to Polish Those Rough Diamonds
Tue 15:30 CET
Innovation Theater: Capture, Reveal, and Disseminate Medical Insights (Repeat)
Wed 10:30 CET
Andrew Merron
Veeva
VP Link Services
Innovation Theater: Measuring and Optimizing Scientific Awareness
Tue 15:30 CET
Ashley Prip
Veeva
Senior Solution Consultant
Demo: Modern Engagement with Connected Data
Tue 15:30 CET
Sebastian Wurst
Veeva
Director OpenData Strategy Europe
Shionogi and Novartis: Enabling Commercial Success with OpenData Across Europe (Panel)
Tue 12:00 CET
Innovation Theater: Top Pharma Case Study – Going Global with Master Data
Tue 13:30 CET
Innovation Theater: Data Harmonization as a Foundation for Commercial Excellence
Tue 15:30 CET
Roundtable: Impact of Common Data Architecture
Tue 16:00 CET
Edward Reilley
Veeva
Director of Commercial Strategy – Veeva Network
Innovation Theater: Data Harmonization as a Foundation for Commercial Excellence
Tue 15:30 CET
Fatheha (Misba) Munim
Veeva
Senior Customer Success Manager OpenData Europe
A Day in the Life of a Sales Manager
Mon 17:00 CET
Roundtable: Does Your Reference Data Increase Your Sales Efficiency?
Tue 13:30 CET
Roundtable: Best Practices for Effective DCRs
Tue 15:30 CET
Raquel Oliveira
Veeva
Customer Success Manager
Roundtable: Does Your Reference Data Increase Your Sales Efficiency?
Tue 13:30 CET
Roundtable: Best Practices for Effective DCRs
Tue 15:30 CET
Tom Whiteoak
Veeva
Senior Solution Consultant
Demo: Three New Ways to Use Veeva CRM Engage
Tue 13:30 CET
Demo: Three New Ways to Use Veeva CRM Engage (Repeat)
Tue 15:30 CET
Sebastien Noel
Veeva
Director, Multichannel Strategy Europe
He is an experienced professional in digital engagement, and he is passionate about the transformation of commercial models to better serve HCPs and patients.
Sebastien holds a master’s degree in International Business from the University of Orleans, and a degree in Japanese from Aichi University.
Demo: Three New Ways to Use Veeva CRM Engage
Tue 13:30 CET
Demo: Three New Ways to Use Veeva CRM Engage (Repeat)
Tue 15:30 CET
Leonie Goddard
Veeva
Principal & Team Lead
Business Consulting
Janssen: A Scalable Blueprint for Precision Engagement
Tue 14:00 CET
Innovation Theater: Digital Engagement Trends from Veeva Pulse Data
Tue 15:30 CET
Pascal Vande Gucht
UCB
Medical Affairs Transformation Lead
Through his pharma experience in different roles across the value chain (from technical operations to compliance and IT and from medical devices to medical affairs), Pascal has seen firsthand how cross-functional collaboration and partnering with external stakeholders can improve patient outcomes in healthcare.
UCB: Unlocking the Value of CRM for Medical Affairs
Tue 16:00 CET
Louisa Peacock
Veeva
Global Practice Lead Medical Affairs Business Consulting
Innovation Theater: Generating Actionable Medical Insights
Tue 13:30 CET
UCB: Unlocking the Value of CRM for Medical Affairs
Tue 16:00 CET
Andrew Jackson
Lundbeck
Country Manager
Lundbeck: Getting Reps to Fall in Love with Insights
Tue 16:00 CET
Tatiana Panzeri
Veeva
Head of UK/I and Nordics, Commercial Solutions
Lundbeck: Getting Reps to Fall in Love with Insights
Tue 16:00 CET
Regional Roundtables: Hybrid Engagement at Scale – How to Make it Happen?
Wed 11:00 CET
Aaron Bean
Veeva
VP, Business Consulting Lead, Europe
Lundbeck: Getting Reps to Fall in Love with Insights
Tue 16:00 CET
Alejandra Betancourt
Novo Nordisk
Global Director, Digital Platforms and Services
Novo Nordisk and Shionogi: Driving the Next Wave of Content Innovation (Panel)
Tue 16:00 CET
Dan Atkins
Shionogi
VP Customer Excellence and Digital Innovation
Novo Nordisk and Shionogi: Driving the Next Wave of Content Innovation (Panel)
Tue 16:00 CET
Emma Hyland
Veeva
VP Strategy, Commercial Content Europe
Veeva Vault PromoMats and Vault Medical Keynote with Boehringer Ingelheim
Tue 10:45 CET
Novo Nordisk and Shionogi: Driving the Next Wave of Content Innovation (Panel)
Tue 16:00 CET
Bas Van de Kamp
Idorsia Pharmaceuticals
Director Medical Affairs Systems
Idorsia Pharmaceuticals: Building the Foundation for High Growth with Your Medical and Commercial Content Strategy
Tue 16:00 CET
Ian Hale
Veeva
VP Commercial Content
MSD and Takeda: Two Different Approaches to Driving Content Reuse in Europe (Panel)
Tue 14:00 CET
Idorsia Pharmaceuticals: Building the Foundation for High Growth with Your Medical and Commercial Content Strategy
Tue 16:00 CET
Phil Cox
UCB
Market Access Solutions Lead
UCB: Partnering with Veeva to Accelerate Market Access with Key Account Intelligence
Tue 16:00 CET
Jo Siddans
Veeva
Strategy Director, Link Key Accounts
Innovation Theater: Driving Market Access with Real-Time Intelligence
Tue 13:30 CET
UCB: Partnering with Veeva to Accelerate Market Access with Key Account Intelligence
Tue 16:00 CET
David Andrew
Alnylam
Associate Director, CRM Lead – International Markets
Alnylam and Advanz: Powering Launch Success with Integrated Customer Data
Tue 16:00 CET
Andy Eeckhout
ADVANZ PHARMA
Global Head of CRM and Digital Solutions
Alnylam and Advanz: Powering Launch Success with Integrated Customer Data
Tue 16:00 CET
Damien Caldy
Veeva
Director, Strategy OpenData, SMB
Alnylam and Advanz: Powering Launch Success with Integrated Customer Data
Tue 16:00 CET
Oskar Möbert
Veeva
Vice President OpenData
Veeva OpenData Keynote with Idorsia Pharmaceuticals
Tue 10:45 CET
Roundtable: Impact of Common Data Architecture
Tue 16:00 CET
Sebastian Wurst
Veeva
Director OpenData Strategy Europe
Shionogi and Novartis: Enabling Commercial Success with OpenData Across Europe (Panel)
Tue 12:00 CET
Innovation Theater: Top Pharma Case Study – Going Global with Master Data
Tue 13:30 CET
Innovation Theater: Data Harmonization as a Foundation for Commercial Excellence
Tue 15:30 CET
Roundtable: Impact of Common Data Architecture
Tue 16:00 CET
Neal Mundy
Veeva
Principal Product Manager
Roadmap: Veeva Align and Align+
Tue 17:00 CET
Roadmap: Veeva Align and Align+ (Repeat)
Wed 9:00 CET
Emily Kranz
Veeva
Global Market Owner, Veeva Align
Field Planning Community
Tue 15:00 CET
Roadmap: Veeva Align and Align+
Tue 17:00 CET
Povilas Petkevicius
Veeva
VP, CRM Product Management
He has worked in the life sciences software industry since 2004, where he gained extensive experience building CRM solutions across various geographies and business areas within life sciences.
Veeva CRM Suite Keynote with Genentech
Tue 10:45 CET
Roadmap: Veeva CRM
Tue 17:00 CET
Roadmap: Veeva CRM (Repeat)
Wed 9:00 CET
Zied Belkhodja
Veeva
Senior Product Manager
Roadmap: Veeva CRM Events Management
Tue 17:00 CET
Roadmap: Veeva CRM Events Management (Repeat)
Wed 9:00 CET
Erik Dozsa
Veeva
Senior Product Manager
Roadmap: Veeva CRM Events Management
Tue 17:00 CET
Roadmap: Veeva CRM Events Management (Repeat)
Wed 9:00 CET
Rolando Sa
Veeva
VP, Product Management, Vault Commercial Content
Veeva Vault PromoMats and Vault Medical Keynote with Boehringer Ingelheim
Tue 10:45 CET
Roadmap: Vault PromoMats
Tue 17:00 CET
Roadmap: Vault PromoMats (Repeat)
Wed 9:00 CET
Jocelyn Trisic
Veeva
Product Manager
Roadmap: Vault PromoMats
Tue 17:00 CET
Roadmap: Vault PromoMats (Repeat)
Wed 9:00 CET
Richard Lake
Veeva
Senior Product Manager, Vault MedInquiry
He has spent 15 years working in technology, across research, fintech, and life sciences roles.
Roundtable: Innovations in Vault Medical (MedComms & MedInquiry)
Tue 13:30 CET
Roadmap: Vault Medical (MedComms & MedInquiry)
Tue 17:00 CET
Roadmap: Vault Medical (MedComms & MedInquiry) (Repeat)
Wed 9:00 CET
Carlos Martelo
Veeva
Senior Director, Product Management – Vault Medical
Roundtable: Innovations in Vault Medical (MedComms & MedInquiry)
Tue 13:30 CET
Roadmap: Vault Medical (MedComms & MedInquiry)
Tue 17:00 CET
Roadmap: Vault Medical (MedComms & MedInquiry) (Repeat)
Wed 9:00 CET
Kevin Andrew
Veeva
Director, Data Product Management, Link Key People
His academic and professional background is in software engineering and product management, having worked across the financial services, online retail, and healthcare industries. Over the past six years, he has built and launched big data applications within the healthcare sector with a focus on medical expert-related data.
Roadmap: Veeva Link
Tue 17:00 CET
Roadmap: Veeva Link (Repeat)
Wed 9:00 CET
Alexander Emami
Veeva
VP, Link Products
Alexander brings 15+ years of experience in the industry and R&D, including working in Nobel Prize-winning teams at Stanford. He has a Ph.D. in Pharmacology and is a licensed Pharmacist. With this extensive data, life sciences, and business experience, he brings a broad perspective to Veeva.
Roadmap: Veeva Link
Tue 17:00 CET
Roadmap: Veeva Link (Repeat)
Wed 9:00 CET
Benjamin Lehmann
Veeva
Director Product Management OpenData Europe
Before joining Veeva in 2021, he worked in management consulting for large MedTechs. He holds a Master’s degree in industrial engineering from the Technical University of Berlin.
Roadmap: Veeva OpenData and Network
Tue 17:00 CET
Roadmap: OpenData and Network (Repeat)
Wed 9:00 CET
Patrick Kübler
Veeva
Principal Product Manager, Veeva Network
Patrick has extensive expertise in the area of enterprise information management through various roles in consulting, development, and product management. Prior to joining Veeva, he worked at SAP implementing solutions for master data management, data integration, and business intelligence. Patrick holds a diploma in computer science and economics from the University of Applied Sciences in Essen, Germany.
Roadmap: Veeva OpenData and Network
Tue 17:00 CET
Roadmap: OpenData and Network (Repeat)
Wed 9:00 CET
Neal Mundy
Veeva
Principal Product Manager
Roadmap: Veeva Align and Align+
Tue 17:00 CET
Roadmap: Veeva Align and Align+ (Repeat)
Wed 9:00 CET
Povilas Petkevicius
Veeva
VP, CRM Product Management
He has worked in the life sciences software industry since 2004, where he gained extensive experience building CRM solutions across various geographies and business areas within life sciences.
Veeva CRM Suite Keynote with Genentech
Tue 10:45 CET
Roadmap: Veeva CRM
Tue 17:00 CET
Roadmap: Veeva CRM (Repeat)
Wed 9:00 CET
Zied Belkhodja
Veeva
Senior Product Manager
Roadmap: Veeva CRM Events Management
Tue 17:00 CET
Roadmap: Veeva CRM Events Management (Repeat)
Wed 9:00 CET
Erik Dozsa
Veeva
Senior Product Manager
Roadmap: Veeva CRM Events Management
Tue 17:00 CET
Roadmap: Veeva CRM Events Management (Repeat)
Wed 9:00 CET
Rolando Sa
Veeva
VP, Product Management, Vault Commercial Content
Veeva Vault PromoMats and Vault Medical Keynote with Boehringer Ingelheim
Tue 10:45 CET
Roadmap: Vault PromoMats
Tue 17:00 CET
Roadmap: Vault PromoMats (Repeat)
Wed 9:00 CET
Jocelyn Trisic
Veeva
Product Manager
Roadmap: Vault PromoMats
Tue 17:00 CET
Roadmap: Vault PromoMats (Repeat)
Wed 9:00 CET
Richard Lake
Veeva
Senior Product Manager, Vault MedInquiry
He has spent 15 years working in technology, across research, fintech, and life sciences roles.
Roundtable: Innovations in Vault Medical (MedComms & MedInquiry)
Tue 13:30 CET
Roadmap: Vault Medical (MedComms & MedInquiry)
Tue 17:00 CET
Roadmap: Vault Medical (MedComms & MedInquiry) (Repeat)
Wed 9:00 CET
Carlos Martelo
Veeva
Senior Director, Product Management – Vault Medical
Roundtable: Innovations in Vault Medical (MedComms & MedInquiry)
Tue 13:30 CET
Roadmap: Vault Medical (MedComms & MedInquiry)
Tue 17:00 CET
Roadmap: Vault Medical (MedComms & MedInquiry) (Repeat)
Wed 9:00 CET
Kevin Andrew
Veeva
Director, Data Product Management, Link Key People
His academic and professional background is in software engineering and product management, having worked across the financial services, online retail, and healthcare industries. Over the past six years, he has built and launched big data applications within the healthcare sector with a focus on medical expert-related data.
Roadmap: Veeva Link
Tue 17:00 CET
Roadmap: Veeva Link (Repeat)
Wed 9:00 CET
Alexander Emami
Veeva
VP, Link Products
Alexander brings 15+ years of experience in the industry and R&D, including working in Nobel Prize-winning teams at Stanford. He has a Ph.D. in Pharmacology and is a licensed Pharmacist. With this extensive data, life sciences, and business experience, he brings a broad perspective to Veeva.
Roadmap: Veeva Link
Tue 17:00 CET
Roadmap: Veeva Link (Repeat)
Wed 9:00 CET
Benjamin Lehmann
Veeva
Director Product Management OpenData Europe
Before joining Veeva in 2021, he worked in management consulting for large MedTechs. He holds a Master’s degree in industrial engineering from the Technical University of Berlin.
Roadmap: Veeva OpenData and Network
Tue 17:00 CET
Roadmap: OpenData and Network (Repeat)
Wed 9:00 CET
Patrick Kübler
Veeva
Principal Product Manager, Veeva Network
Patrick has extensive expertise in the area of enterprise information management through various roles in consulting, development, and product management. Prior to joining Veeva, he worked at SAP implementing solutions for master data management, data integration, and business intelligence. Patrick holds a diploma in computer science and economics from the University of Applied Sciences in Essen, Germany.
Roadmap: Veeva OpenData and Network
Tue 17:00 CET
Roadmap: OpenData and Network (Repeat)
Wed 9:00 CET
Dimitar Mitev
Veeva
Associate Director, Commercial Strategy Europe
He is a life sciences professional, with various country and global experiences, and strong expertise in omnichannel transformation and customer engagement.
LEO Pharma and Sanofi: Optimizing Field Planning for Omnichannel (Panel)
Tue 12:00 CET
Field Planning Community
Tue 15:00 CET
Innovation Theater: Innovative Territory Design with Align+
Wed 10:00 CET
Arturo Madrid
Veeva
Principal Consultant and Team Lead
Innovation Theater: Innovative Territory Design with Align+
Wed 10:00 CET
Jordi Navas
Veeva
Principal Consultant, Commercial Architecture
Innovation Theater: Veeva Vault PromoMats Healthcheck
Wed 10:00 CET
Jérémy Bellaiche
Veeva
Director Strategy, Link New Products
Novartis: Enabling Cross-Functional External Expert Engagement Planning with Link Workflows
Tue 14:00 CET
Innovation Theater: Streamlining Congress Planning
Wed 10:00 CET
Roundtable: Cross-Functional Engagement Planning. Dream or Reality?
Wed 10:30 CET
Carlo Vezzoni
Veeva
Practice Manager, Multichannel CRM & Network
Innovation Theater: The Road to Network and OpenData Implementation Success
Wed 10:00 CET
Bertrand Bernard
Veeva
Practice Manager – Events
Innovation Theater: Streamlining Events and Speeding Up Implementations, from Global to Local
Wed 10:30 CET
Gea Ballmann
Veeva
Senior Solution Consultant
She has worked with the life sciences and tech industry for the last seven years, starting with providing training and implementation services, to becoming part of Microsoft’s pre-sales team.
Demo: Execute Go-To-Market Strategy Changes with Align
Tue 13:30 CET
Demo: Execute Go-To-Market Strategy Changes with Align
Wed 10:30 CET
Jade Bezuidenhout
Veeva
Director, Product Management – Alliances
Jade has served in multiple cross-functional roles across the life sciences, healthcare, and diagnostics industries over the last 15 years, focusing on customer and product success through technical consultancy, subject matter expertise, and innovative product partnerships.
Innovation Theater: Streamlining Your Content Ecosystem with Integration
Wed 10:30 CET
Joe Kopyta
Veeva
Practice Manager, Commercial Content
Innovation Theater: Optimize Your Processes with OneWorkflow
Tue 13:30 CET
Innovation Theater: Streamlining Your Content Ecosystem with Integration
Wed 10:30 CET
Orestis Ntarlas
Veeva
Senior Business Consultant, Commercial Content Business Consulting
Roundtable: Content Reuse in Europe – What Works?
Tue 13:30 CET
Roundtable: Building Modular Content into your 2023 strategy
Tue 15:30 CET
Roundtable: How to Get the Most From Your Veeva Pulse Content Metrics
Wed 10:30 CET
Albert Almeyda
Veeva
Senior Customer Success Manager, Commercial Content
Roundtable: Building Modular Content into your 2023 strategy
Tue 15:30 CET
Roundtable: How to Get the Most From Your Veeva Pulse Content Metrics
Wed 10:30 CET
Regional Roundtables: Hybrid Engagement at Scale – How to Make it Happen?
Wed 11:00 CET
Seóna Rossi
Veeva
Strategy Director, Link Medical Insights
She has 10 years of experience spanning clinical pharmacy, academic research, and medical affairs in the pharmaceutical industry. Through these roles, she has developed an in-depth understanding of drug development and commercialization from bench to bedside. She has repeatedly leveraged KOL insights to translate information into action throughout the product lifecycle.
Innovation Theater: Capture, Reveal, and Disseminate Medical Insights
Tue 15:00 CET
Roundtable: Medical Insights – How to Polish Those Rough Diamonds
Tue 15:30 CET
Innovation Theater: Capture, Reveal, and Disseminate Medical Insights (Repeat)
Wed 10:30 CET
Gary Carson
Veeva
Associate Director, Link Strategy SMB Europe
A UK-registered pharmacist with extensive experience in medical affairs, life sciences, and digital health technologies, Gary has supported the design and delivery of medical affairs digital strategies and system globalization for large pharma. He specializes in using data, machine learning, and AI to improve research, trial design, adverse event monitoring, and patient outcomes.
Roundtable: How Can Smaller Pharma Companies Leverage Real-Time Customer Intelligence To Compete More Effectively?
Wed 10:30 CET
Jérémy Bellaiche
Veeva
Director Strategy, Link New Products
Novartis: Enabling Cross-Functional External Expert Engagement Planning with Link Workflows
Tue 14:00 CET
Innovation Theater: Streamlining Congress Planning
Wed 10:00 CET
Roundtable: Cross-Functional Engagement Planning. Dream or Reality?
Wed 10:30 CET
Elisabet Gutierrez
Veeva
Senior Customer Success Manager, CRM
A Day in the Life of an MSL
Mon 17:00 CET
Roundtable: How to Enable KAM Excellence
Wed 10:30 CET
Alexandre Raynaud
Veeva
Principal, European Business Consulting
He brings 25 years in the industry, 15 years in sales and marketing, working across the drug lifecycle and seven therapeutic areas. He also was a start-up co-founder, a professional congress organizer, and finally an advisor in designing and implementing digital transformations.
Optimizing Veeva CRM to Drive Commercial Excellence
Wed 11:00 CET
Fabio Triolo
Veeva
Team Lead, Commercial Architecture, Europe
Optimizing Veeva CRM to Drive Commercial Excellence
Wed 11:00 CET
Sally Eckhart
Veeva
Senior Manager, Customer Success Europe
Drive End-to-End Digital Excellence from Content to Channel
Wed 11:00 CET
Jeroen van Hoek
Veeva
Principal Customer Success Manager
A Day in the Life of a Rep
Mon 17:00 CET
Roundtable: Enabling Chat with HCPs: Should or Shouldn’t You?
Tue 15:00 CET
Drive End-to-End Digital Excellence from Content to Channel
Wed 11:00 CET
Nish Kumar
Veeva
Insights Strategist
Turning Data into Intelligence with Natural Language Processing
Wed 11:00 CET
Tatiana Panzeri
Veeva
Head of UK/I and Nordics, Commercial Solutions
Lundbeck: Getting Reps to Fall in Love with Insights
Tue 16:00 CET
Regional Roundtables: Hybrid Engagement at Scale – How to Make it Happen?
Wed 11:00 CET
Florian Schnappauf
Veeva
Head of DACH Region, Commercial Solutions
Regional Roundtables: Hybrid Engagement at Scale – How to Make it Happen?
Wed 11:00 CET
Julien Mallet
Veeva
Head of France and BENELUX, Commercial Solutions
Regional Roundtables: Hybrid Engagement at Scale – How to Make it Happen?
Wed 11:00 CET
Armando Inserra
Veeva
Head of Italy & Southern EU, Commercial Solutions
Regional Roundtables: Hybrid Engagement at Scale – How to Make it Happen?
Wed 11:00 CET
Albert Almeyda
Veeva
Senior Customer Success Manager, Commercial Content
Roundtable: Building Modular Content into your 2023 strategy
Tue 15:30 CET
Roundtable: How to Get the Most From Your Veeva Pulse Content Metrics
Wed 10:30 CET
Regional Roundtables: Hybrid Engagement at Scale – How to Make it Happen?
Wed 11:00 CET
Roger Jones
Veeva
Manager, Commercial Customer Success EU
A Day in the Life of a Rep
Mon 17:00 CET
Roundtable: Seven Steps to Improve Multichannel Adoption
Tue 13:30 CET
Good Governance: Ensuring Long-Term Success with Release and Change Management
Wed 13:00 CET
Eduard Benasques
Veeva
Global Program Manager
Good Governance: Ensuring Long-Term Success with Release and Change Management
Wed 13:00 CET
Kevin Darcy
Veeva
Director, Link Strategy
Roundtable: Leveraging Peer-to-Peer Physician Exchanges
Tue 13:30 CET
Roundtable: Medical Insights – How to Polish Those Rough Diamonds
Tue 15:30 CET
Building Peer Communities in Healthcare
Wed 13:00 CET