Take Segmentation and Targeting to the Next Level
Veeva Commercial Analytics empowers commercial teams with actionable insights to create
segmentation and targeting strategies across channels.
Precise
Based on more than 600 million interactions
across 440+ pharma companies
Fast
Quick insights generation by leveraging
pre-connected data and CRM
Actionable
HCP-level recommendations for seamless
field execution
Biopharma Companies Are Seeing Results
new targets identified
targets visited in the next cycle
new patient starts
Standard Offerings
Segmentation and Targeting
Prioritize and group HCPs/HCOs by prescribing potential, industry access, and channel preference through Veeva Pulse and other Veeva data.
Pulse Benchmarking
Compare your multichannel field engagement behaviors to peers, informed by over 85% of global CRM standardized activities.
Patient Analytics
Understand patient behaviors better and support patient identification with longitudinal patient data. (US Only)
Partnering with 40+ Biopharma, Including 15 of the Top 20
Our Team
Brian Mahoney VP, Global Commercial Analytics
Karl Goossens Director, Commercial Analytics, Europe
Tristan Tan VP, Data & Analytics, Asia
Ivan Alves Commercial Analytics Lead, LatAm
VP, Global Commercial Analytics
Brian brings over 15 years of experience in the life sciences industry, having delivered large-scale programs for companies ranging from pre-commercial to top enterprises. At Veeva, he led global programs deploying our software, data, and consulting services to ensure a consistent value is delivered to our customers.
Brian has deep expertise in working with data, analytics, and A.I. to meet commercial goals in the U.S., Europe, and APAC and drive lasting business impact.
Before joining Veeva, Brian was a management consultant focused on life sciences and healthcare data. He holds a B.S. in Chemical and Biomolecular Engineering from the University of Pennsylvania.
Director, Commercial Analytics, Europe
Karl is responsible for Veeva’s Commercial Analytics in Europe, leading a cross-functional team of data scientists and analytics consultants that develop and deploy scalable analytics solutions for Veeva customers. He joined Veeva after coming from McKinsey’s QuantumBlack.
Karl holds a Master of Science in process engineering from ETH in Zurich and an MBA from IESE in Barcelona.
VP, Data & Analytics, Asia
Tristan leads the strategy and direction for Veeva's data products in Asia, outside of China, and includes ownership of Veeva's Data Cloud and OpenData products in the region. He is also responsible for building and strengthening relationships with Veeva's Data Partners in key markets.
Before joining Veeva, Tristan spent six years building and leading a Data Analytics business at Zuellig Pharma, working closely with Pharma to solve Commercial Excellence and Supply Chain challenges. He started his career as a management consultant with the Monitor Group, advising Consumer Goods clients in Revenue Management and Commercial Excellence.
Tristan holds a Bachelor's in International Relations from the London School of Economics.
Commercial Analytics Lead, LatAm
Ivan is responsible for Veeva's Commercial Analytics services in Latin America, bringing almost ten years of experience with Veeva in the life sciences industry. He leads a cross-functional team of data scientists and analytics consultants that develop and deploy scalable analytics solutions for Veeva customers. He joined Veeva after +5 years of working with Marketing and Communications in IT System Integrators in Brazil.
Ivan holds a BS in Communications and an MBA in Strategic and Economics from Fundação Getulio Vargas (FGV). He is also responsible for building and strengthening relationships with potential Veeva Data Partners in all countries in Latin America.
Resources
