Improving Global Sales & Marketing Harmonization with Veeva iRep

This global biopharmaceutical company had been using 10 different client/server SFA systems throughout its worldwide operations. It was expensive to maintain, difficult to update, functionally deficient and disconnected from region to region. It needed a single platform that would improve efficiency and effectiveness across the organization as the company’s first product neared the end of its lifecycle and its next product drew closer to approval. Read how this company was able to deploy a single CRM solution globally, increase face time with customers and streamline content distribution while ensuring its field users always had the latest, approved promotional materials.