Veeva CRM MyInsights

Veeva CRM MyInsights๋กœ
CRM ํ™˜๊ฒฝ์„ ์†์‰ฝ๊ฒŒ ๋งž์ถค ๊ตฌ์„ฑ

๋ณด๋‹ค ํšจ๊ณผ์ ์ธ ์ธ๊ฒŒ์ด์ง€๋จผํŠธ๋ฅผ ์œ„ํ•ด
๋ฐ์ดํ„ฐ ์ค‘์‹ฌ์˜ ์˜์‚ฌ ๊ฒฐ์ •์„ ๋‚ด๋ฆด ์ˆ˜ ์žˆ๋„๋ก ํ•™์ˆ ํŒ€์„ ์ง€์›ํ•ฉ๋‹ˆ๋‹ค.

Announced 2017
Status Mature
Customers100+

๋งž์ถคํ˜• CRM ํ™˜๊ฒฝ

MyInsights๋Š” ๊ณ ๋„๋กœ ๋งž์ถคํ™”๋œ ์‚ฌ์šฉ์ž ํ™˜๊ฒฝ์„ ์ง€์›ํ•˜๋Š” CRM์˜ ๋…ธ์ฝ”๋“œ(no-code) ํ”Œ๋žซํผ์ž…๋‹ˆ๋‹ค. MyInsights๋Š” ์ผ๋ฐ˜์ ์œผ๋กœ ํ™˜์ž ์—ฌ์ • ์ง€๋„ ์ž‘์„ฑ, ๊ณ ๊ฐ ๊ณ„ํš(account plan), ํ…Œ๋ฆฌํ† ๋ฆฌ(territory) ๋˜๋Š” ์˜๋ฃŒ ์ „๋ฌธ๊ฐ€(HCP) ์ˆ˜์ค€์˜ ์ธ์‚ฌ์ดํŠธ ๋ฐ ์ œ์•ˆ, ์˜์—… ํ™œ๋™(call) ์ „ ๊ณ„ํš ๋“ฑ์— ๊ด€ํ•œ ์šฉ๋„๋กœ ํ™œ์šฉ๋ฉ๋‹ˆ๋‹ค. MyInsights์˜ ์‹œ๊ฐํ™” ๋ฐ์ดํ„ฐ๋Š” CRM ๋˜๋Š” ํƒ€์‚ฌ ๋ฐ์ดํ„ฐ ์†Œ์Šค์˜ ๋ฐ์ดํ„ฐ๋ฅผ ํฌํ•จํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

ํ†ตํ•ฉ๋œ ์‚ฌ์šฉ์ž ์ธํ„ฐํŽ˜์ด์Šค

์‚ฌ์šฉ์ž๊ฐ€ CRM ๋‚ด์—์„œ ์ง์ ‘ MyInsights์— ์•ก์„ธ์Šคํ•˜์—ฌ ํ•œ ๊ณณ์—์„œ ์ธ์‚ฌ์ดํŠธ๋ฅผ ํ™•์ธํ•˜๊ณ  ํ•„์š”ํ•œ ์ž‘์—…์„ ์ˆ˜ํ–‰ํ•  ์ˆ˜ ์žˆ๊ธฐ ๋•Œ๋ฌธ์— ์‚ฌ์šฉ์ž ๊ฒฝํ—˜์„ ๊ฐ„์†Œํ™”ํ•˜๊ณ  ๊ฐœ์„ ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

์ฝ”๋”ฉ ๋˜๋Š” ์•„์›ƒ์†Œ์‹ฑ ๋ถˆํ•„์š”

MyInsights Studio๋Š” MyInsights ์‹œ๊ฐํ™” ๋ฐ์ดํ„ฐ๋ฅผ ํšจ์œจ์ ์œผ๋กœ ๊ตฌ์ถ•ํ•˜๊ณ  ์œ ์ง€ ๊ด€๋ฆฌํ•˜๋Š” ๋ฏธ๋ž˜์ง€ํ–ฅ์  ๋…ธ์ฝ”๋“œ(no-code) ๋„๊ตฌ์ž…๋‹ˆ๋‹ค.

Veeva CRM MyInsights๋ฅผ ์„ ํƒํ•ด์•ผ ํ•˜๋Š” ์ด์œ 

์ •๋ณด์— ์ž…๊ฐํ•œ ์˜์‚ฌ ๊ฒฐ์ •, ์ธ๊ฒŒ์ด์ง€๋จผํŠธ ๊ฐœ์„ 

  • ๋ณด๋‹ค ํšจ๊ณผ์ ์ธ ์ธ๊ฒŒ์ด์ง€๋จผํŠธ ์ฃผ๋„

    Veeva CRM์— ๋‹ค์–‘ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ํ†ตํ•ฉํ•˜์—ฌ ๋ถ€์„œ๊ฐ€ ๋” ๋งŽ์€ ๋ฐ์ดํ„ฐ ์ค‘์‹ฌ์˜ ์˜์‚ฌ ๊ฒฐ์ •์„ ๋‚ด๋ฆด ์ˆ˜ ์žˆ๋„๋ก ์ง€์›ํ•ฉ๋‹ˆ๋‹ค.
  • ์‚ฌ์šฉ์ž ๊ฒฝํ—˜ ๊ฐ„์†Œํ™”

    ๋‹ค์–‘ํ•œ ์‚ฌ์šฉ์ž ์ •์˜ ์˜ต์…˜์„ ํ†ตํ•ด ๊ณ ์œ ์˜ ๋น„์ฆˆ๋‹ˆ์Šค์— ์ ํ•ฉํ•œ Veeva CRM์„ ๋งŒ๋“ค ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
  • ์˜ฌ๋ฐ”๋ฅธ ๋ฐ์ดํ„ฐ ์ œ๊ณต

    Veeva CRM์„ ์ƒ์‚ฐ์„ฑ ์ด‰์ง„ ๋„๊ตฌ๋กœ ๋ณ€ํ™˜ํ•˜์—ฌ ํ˜„์žฅ์—์„œ ๊ฐ€์žฅ ์ค‘์š”ํ•œ ์ผ์— ์ง‘์ค‘ํ•  ์ˆ˜ ์žˆ๋„๋ก ์ง€์›ํ•ฉ๋‹ˆ๋‹ค.
  • Alexion Alnylam Bausch-Health Bayer Biogen G1 GSK Insmed Ipsen Kyowa-Kirin Sumitomo

๋ฆฌ์†Œ์Šค

ํƒ์ƒ‰ ๋ฐ ํ•™์Šต

MyInsights๋ฅผ ํ†ตํ•ด ํ•˜๋ฃจ 30๋ถ„์„ ์ ˆ์•ฝํ•˜๋Š” GSK์˜ ํ˜„์žฅ ์˜์—… ๋‹ด๋‹น์ž
๋ฐฉ๋ฒ• ์•Œ์•„๋ณด๊ธฐ
Bausch Health์˜ CRM ์‚ฌ์šฉ์ž ํ™˜๊ฒฝ ๊ฐœ์„ 
๋ธ”๋กœ๊ทธ ๋ณด๊ธฐ
๋ฐ”์ด์˜ค ์ œ์•ฝ ํšŒ์‚ฌ 3๊ณณ์˜ ํ•™์ˆ ํŒ€์˜ ํšจ์œจ์„ฑ์„ ๋†’์ด๋Š” ๋ฐฉ๋ฒ•
์ด์•ผ๊ธฐ ํ™•์ธํ•˜๊ธฐ
Veeva CRM์„ ์ƒ์‚ฐ์„ฑ ์ด‰์ง„ ๋„๊ตฌ๋กœ ๋ณ€ํ™˜ํ•˜๋Š” ๋ฐฉ๋ฒ•
ํ˜์‹  ๊ฐ€์ด๋“œ ๋ณด๊ธฐ
Veeva CRM MyInsights tailored insights for smarter decisions
๋ฐ๋ชจ ์˜์ƒ ๋ณด๊ธฐ
MyInsights Studio์—์„œ ์ปค๋จธ์…œ ์˜๋ฃŒ ์ „๋ฌธ๊ฐ€(HCP) ํ…œํ”Œ๋ฆฟ ๊ฐœ์ธํ™”ํ•˜๊ธฐ
๋ฐ๋ชจ ์˜์ƒ ๋ณด๊ธฐ

Veeva์— ๋Œ€ํ•ด ๋” ์ž์„ธํžˆ ์•Œ์•„๋ณด๋ ค๋ฉด?