Commercial Summit

Veeva Commercial Summit - Sales, Marketing, Medical

Madrid | 5–6 November, 2025

Moving the Industry Forward

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Executive Track - IT Leaders

Tuesday, 4 November
15:30–22:00 CET
Registration Opens
15:30 CET
Executive Track Opening Reception
18:30-19:45 CET
Join your peers for networking drinks, and opening remarks before transport to dinner. Head to the Networking Lounge.
Executive Dinner
19:45-22:00 CET

Exclusive dinner with your fellow commercial pharma leaders to network and discuss the industry hot topics in a relaxed, and informal atmosphere.

Exclusive dinner with your fellow pharma IT leaders to network, and discuss the industry hot topics in a relaxed and informal atmosphere.

Exclusive dinner with your fellow pharma content leaders to network, and discuss the industry hot topics in a relaxed and informal atmosphere.

Exclusive dinner with your fellow pharma medical leaders to network, and discuss the industry hot topics in a relaxed and informal atmosphere.

Wednesday, 5 November
09:00–22:30 CET
Breakfast
08:00–08:45 CET
Keynote
09:00–09:50 CET
Philipp Luik Veeva
Vice President, Commercial Strategy Europe
Chris Moore Veeva
President, Europe
Povilas Petkevicius Veeva
Vice President, CRM Product Management, Global
Zone Keynotes
10:30–11:30 CET

Experience the power of agentic AI in Vault CRM and how a single customer view and embedded data connects sales, marketing, and medical. Hear from Bayer AG and Otsuka on how this drives innovation and shapes the future of customer engagement.

Alexander Alex Bayer AG
Head of Veeva Platform / Head of PH Decision Science & AI
Debbie Young Otsuka Europe
Multichannel Strategy & Customer Insights Director
Povilas Petkevicius Veeva
Vice President, CRM Product Management, Global
Florian Schnappauf Veeva
Vice President, Enterprise Commercial Strategy, Europe

Listen in as AI industry thought-leaders, Dr. Sheuli Porkess and Dr. Nick Broughton (Ethos), go beyond the technology to address how building trust and fostering “AI literacy” among stakeholders is critical to commercial success. Discover their ethical and practical insights on how to use AI as a strategic tool to enhance, not replace, human expertise and get the latest Veeva direction for PromoMats and Medical to help guide your team’s evolution.

Nick Broughton Ethos
Founder & Managing Director
Sheuli Porkess Ethos
Co-author, Ethos Onyx AI in Pharma
Callum Hawes Veeva
Senior Director, Medical Strategy
Emma Hyland Veeva
Vice President, Strategy, Commercial Content, Europe

Learn how Data Cloud enables better customer engagement with HCP-level data. Hear how Bayer AG are reinventing their global data foundation, scaling AI, and achieving better commercial outcomes.

Hari Krishna Iyer Bayer AG
Business Capability Lead
Kilian Weiss Veeva
President, Link and OpenData, SVP Data Cloud International
Leaders' Lunch
11:30–13:00 CET
Head to the Kalma Restaurant located near the hotel lobby for a closed-door lunch with like-minded pharma leaders.
Sessions
13:00–13:50 CET

Discover how Vault CRM Suite innovations are advancing unified, customer-centric engagement. Explore how actionable data and AI agents directly embedded within CRM improve field efficiency.

Bastien Mauclaire Veeva
Senior Director, Product Management

Learn more about what’s coming in PromoMats and Veeva AI and how the latest innovations can help you achieve content personalization and improve engagement.

Rolando Sa Veeva
VP Product Management, Commercial Content

Learn about recent and upcoming innovations in MedComms and MedInquiry, including new use cases we’re planning with Veeva AI.

Carlos Martelo Veeva
Sr. Director, Product Management

Learn about exciting new innovations coming to Link products. Discover how MSD leverages Link’s deep KOL data and flexible workflows to improve customer-centricity and productivity.

Eric Toron MSD
Executive Director & Head of Operations, MSD Medical Affairs
Manuel Moeller Veeva
Vice President, Veeva Insights Strategy
David Medina Tato Veeva
Vice President, Link Strategy
Executive Connect
14:00–14:50 CET

Connect with your peers and Veeva team at either the Veeva Executive Lounge on the Mezzanine or in the Networking Lounge by the reception desk.

Connect with your peers and Veeva team at either the Veeva Executive Lounge on the Mezzanine or in the Networking Lounge by the reception desk.

Connect with your peers and Veeva team at either the Veeva Executive Lounge on the Mezzanine or in the Networking Lounge by the reception desk.

Connect with your peers and Veeva team at either the Veeva Executive Lounge on the Mezzanine or in the Networking Lounge by the reception desk.

Sessions
15:00–15:50 CET

Learn from GSK’s transformative journey to the next-generation CRM Suite. Gain strategic insights for a successful go-live and best practices to unlock innovation.

Dave Yates GSK
Global Director: Field Experience & AI Solutions
Julien Massinon Veeva
Vice President, Global Vault CRM Services

Industry leaders share insights on today’s hottest med info topics in an interactive, rapid-fire format. You’ll hear diverse perspectives, engage in thoughtful discussion, and leave with fresh ideas to put into action.

Michelle Bridenbaker Recordati Rare Diseases and Medical Information Leaders of Europe (MILE)
Global Lead of Medical Information
Nick Broughton Ethos
Founder & Managing Director
Candice Gale Ferring Pharmaceuticals
Global Medical Process & Systems Manager
Sheuli Porkess Ethos
Co-author, Ethos Onyx AI in Pharma
Liz Rance Eisai Europe Ltd.
Medical Information Director (EMEA)
Callum Hawes Veeva
Senior Director, Medical Strategy

Explore AI-driven transformation of MLR review with Veeva AI for PromoMats. Learn how Moderna is leading the industry by implementing the Quick Check Agent and Veeva AI Chat as an early access customer.

Jason Benagh Moderna
Global Marketing Operations Director
John Oxley Veeva
Practice Manager, Content Business Consulting

Medical and commercial leaders share how they use Link to accelerate KOL insights in new therapeutic areas and engage the right experts. Hear how Link’s deep data powers their cross-functional teams as well as AI innovations.

Daniel Jardanhazi-Kurutz Bayer AG
Deputy Director, Customer Engagement & Digital Initiatives
Yann Péoc’h Servier
World Operations Transformation Excellence Director
Lucie Williams Ipsen
Vice President, Global Head of Medical Excellence
Gill Butler Veeva
Vice President, Strategy, Link Global Strategic Accounts
Executive Connect
16:00–16:50 CET

This closed-door forum will bring together top commercial pharma leaders to explore innovations and best practices to better serve healthcare professionals and ultimately get treatments to patients faster.

It is a unique opportunity to exchange perspectives with your peers and Veeva leadership, to explore the most pressing industry topics of today.

This closed-door forum will bring together top commercial IT pharma leaders to explore innovations, and best practices to better serve healthcare professionals and ultimately get treatments to patients faster.

It is a unique opportunity to exchange perspectives with your peers and Veeva leadership, to explore the most pressing industry topics of today.

In this demo, we’ll show you how our connected platform creates a seamless experience for Medical Affairs, from initial insights to final outcomes. See how a unified, end-to-end approach breaks down silos, boosts collaboration, and delivers better customer experiences across the entire organization.

Executive Forum
16:00–17:45 CET

Gain best practices from industry leaders on how to advance new outcome metrics to measure medical impact. Learn about three key enablers: valuable relationships, targeted education, and actionable insights.

Andreas Gerloff Daiichi Sankyo Europe
Director, Medical Excellence Operations
Michael Hamann MSD
Executive Director, EMEAC Medical & Value Capabilities
Anja Linnemann Independent Medical Affairs Professional
Global Field Medical Excellence Expert
Christoph Bug Veeva
Vice President, Global Medical

This closed-door forum will bring together top commercial pharma leaders to explore innovations and best practices to better serve healthcare professionals and ultimately get treatments to patients faster.

It is a unique opportunity to exchange perspectives with your peers and Veeva leadership, to explore the most pressing industry topics of today.

This closed-door forum will bring together top commercial IT pharma leaders to explore innovations, and best practices to better serve healthcare professionals and ultimately get treatments to patients faster.

It is a unique opportunity to exchange perspectives with your peers and Veeva leadership, to explore the most pressing industry topics of today.

In this demo, we’ll show you how our connected platform creates a seamless experience for Medical Affairs, from initial insights to final outcomes. See how a unified, end-to-end approach breaks down silos, boosts collaboration, and delivers better customer experiences across the entire organization.

Sessions
17:00–17:50 CET

Gain best practices from industry leaders on how to advance new outcome metrics to measure medical impact. Learn about three key enablers: valuable relationships, targeted education, and actionable insights.

Andreas Gerloff Daiichi Sankyo Europe
Director, Medical Excellence Operations
Michael Hamann MSD
Executive Director, EMEAC Medical & Value Capabilities
Anja Linnemann Independent Medical Affairs Professional
Global Field Medical Excellence Expert
Christoph Bug Veeva
Vice President, Global Medical
Networking
17:50–18:30 CET

Join us after the medical keynote for a special networking reception. This is a chance to unwind, connect with your medical peers, and share insights with others who understand the unique challenges and triumphs of medical affairs.

Transport to Evening Event Venue
18:30–19:00 CET
Meet at 18:20 by the entrance next to the Veeva Lounge at the Madrid Marriott Auditorium for buses to the executive reception at the evening event. Buses will leave at 18:30.
Executive and Hero Reception
19:00–19:30 CET
Enjoy a private drinks reception, and connect with your peers and Veeva Heroes, then head over to the main evening event to join the rest of the Summit attendees for food, fun, and entertainment.
Evening Event
19:30–22:30 CET
Join a “ Night at Veeva Studios”, an exclusive, cinema-themed evening event at La Quinta de Jarama. Badges must be worn to gain entry.
Thursday, 6 November
08:00–15:00 CET
Executive Breakfast & Innovation Showcase
08:00–08:50 CET
Enjoy a breakfast alongside your peers, and see the Veeva innovation showcase which explores how unifying teams on a single life sciences-specific platform enables a truly customer-centric experience. You’ll hear about the expectation of today’s HCPs and KOLs, and will have an opportunity to reflect on how to best serve them.
Sessions
09:00–09:50 CET

Learn from Bayer AG and Boehringer Ingelheim redefine customer engagement and go-to-market strategies with Vault CRM. An end-to-end approach driving productivity, innovation, and customer impact.

Uday Bose Boehringer Ingelheim
Head of Global Customer Experience Excellence and Business Steering
Kristin Ihns Bayer AG
Global Business Capability Lead, Field Engagement
Aaron Bean Veeva
Vice President, Commercial Business Consulting Leader, Europe & Asia
Annie Geraghty Veeva
Principal, Commercial Business Consulting

Explore how a Teva scaled field alignment in various countries while tailoring territory management for local needs. Learn best practices from its success story, followed by product roadmap and Q&A.

Aditya Kumar Teva
Senior Manager, Digital Commercial Technologies
Tobi Schürrle Teva
Senior Manager, Commercial Excellence
Alex Hryhorowych Veeva
Director, Commercial Strategy, Align
Neal Mundy Veeva
Principal Product Manager, Align

Listen in as the PMCPA and AstraZeneca share their perspectives on ever-evolving regulations, how companies can best navigate changes and discover what is required to build trust and agility within your organization in an increasingly AI-enabled future.

Juan Canosa AstraZeneca
Compliance Director, AstraZeneca
Natalie Whittle Prescription Medicines Code of Practice Authority
Director, Code Development
Rob Best Veeva
Director, Commercial Content Strategy

Wondering how content will work in Vault CRM? Learn from Bayer AG and Otsuka Europe who have recently migrated to Vault CRM and look to the future as the Veeva Product team share how the new content supply chain will help the industry to drive significantly better customer engagement.

Sarah Feck Otsuka Europe
EU Digital Content & CRM Business Partner
Apolonia Sabal Bayer AG
Content Operations Manager
Pamela Bonanno Veeva
Team Manager, Content Business Consulting
Jamie Falzon Veeva
Senior Product Manager, Commercial Content
Connect
10:00–10:50 CET
Innovation Theaters, Networking, Demos, and More
Sessions
11:00–11:50 CET

Discover how Astellas redefined Key Account Management by breaking silos and aligning cross-functional teams. Learn how deeply embedding local insights delivers shared value, accelerating impact through an end-to-end engagement approach.

Estíbaliz González Navarro Astellas
Director of Key Account Management
Nick MacLeod Veeva
Principal

Learn how Bayer AG built a true Customer 360 view through a globally harmonized data foundation, connecting software and data to embed actionable insights directly into field workflows.

Stefan Schmidt Bayer AG
Digital Capability Lead, Field Engagement
Sebastian Wurst Veeva
Director Strategy, OpenData

Explore how agentic AI the Veeva way brings greater productivity and the fastest path to high-quality, compliant content. Deep dive into the first industry-specific agents, including Veeva AI chat and PromoMats Quick Check, and how the open architecture enables deeper innovation for commercial and medical teams.

Carlos Martelo Veeva
Sr. Director, Product Management
Adam McMillan Veeva
Principal Product Manager, Veeva AI, Commercial Content
Rolando Sa Veeva
VP Product Management, Commercial Content

Discover how to transform raw insights into actionable intelligence with Veeva Medical Insights. Hear how BioNTech and UCB use it to drive faster decisions, achieve enterprise-wide impact, and gain a competitive edge.

Ivo Huybrechts UCB
Global Head, Medical Insights
Enzo Torino BioNTech
Business Partner
Manuel Moeller Veeva
Vice President, Veeva Insights Strategy

Learn from Astellas, MSD, and UCB how they use Link Workflow to coordinate a unified KOL engagement strategy across functions and geographies—from local teams to the global C-Suite—ensuring a consistent, high-value experience for every expert.

Pascal Vande Gucht UCB
Head of Medical Digital & Analytics Solutions
James Richards Astellas
Team Lead, Field Medical Platforms
Sonja Rivera MSD
Senior Director, Global Medical & Value Capabilities
Gill Butler Veeva
Vice President, Strategy, Link Global Strategic Accounts
Lunch and Connect
12:00–13:00 CET
Networking, Innovation Theaters, Demos, and Group Discussions
Sessions
13:00–13:50 CET

In part 2 of the Vault CRM roadmap, we explore upcoming innovations for omnichannel engagement. Get a preview of new digital capabilities, featuring Engage Connect, WhatsApp Business, SMS, fax, self-service portals, and a new content supply chain. Learn how Astellas and Otsuka Europe leverage some of these innovations for unified HCP engagement.

Johan Brus Astellas
Global CRM Activation Lead
Sarah Feck Otsuka Europe
EU Digital Content & CRM Business Partner
Leticia Gutierrez Veeva
Director Product Expert, CRM
Sebastien Noel Veeva
Director, Commercial Strategy Europe

Understand how to set up and customize reports and dashboards for full visibility into content performance and extracting key insights to optimize content workflows.

Kris Csobalyka Veeva
Senior Product Expert, Vault Platform
Barbara Geczy Veeva
Team Manager, Commercial Content

Learn how to enable and scale claims management to strengthen compliance, improve efficiency, and bring content to market faster.

Joe Kopyta Veeva
Practice Director, Commercial Content
Robin Stewart Veeva
Senior Product Expert, Commercial Content

Veeva experts outline a pathway for MedInquiry feature adoption, from foundational capabilities to advanced innovation and AI. Learn how to align your roadmap with near- and long-term business goals.

Darryl Cassidy Veeva
Senior Business Consultant, Medical
Julia Deng Veeva
Product Manager

Learn more about Veeva’s next-generation approach to delivering insights faster across a global enterprise and get a preview of upcoming product innovations.

Tim Schröder Veeva
Product Lead, Veeva Medical Insights
Closing Keynote
14:15–15:00 CET

How do you maximize the impact on patients across your medical and commercial teams? Hear from a panel of experts on driving tangible patient outcomes. Leave with a clear mandate for how the industry can better serve patients.

Jan Geissler Patvocates
Founder & CEO
Emma Rankine Astellas
Global Field Medical Excellence Lead
Christoph Bug Veeva
Vice President, Global Medical
Chris Moore Veeva
President, Europe

Moving the Industry Forward

Register Now