Madrid | 5–6 November, 2025
Moving the Industry Forward
Executive Track - Medical Leaders
Tuesday, 4 November
Exclusive dinner with your fellow commercial pharma leaders to network and discuss the industry hot topics in a relaxed, and informal atmosphere.
Exclusive dinner with your fellow pharma IT leaders to network, and discuss the industry hot topics in a relaxed and informal atmosphere.
Exclusive dinner with your fellow pharma content leaders to network, and discuss the industry hot topics in a relaxed and informal atmosphere.
Exclusive dinner with your fellow pharma medical leaders to network, and discuss the industry hot topics in a relaxed and informal atmosphere.
Wednesday, 5 November
Connect with your medical affairs peers and Veeva experts at this informal meet-up.
Experience the power of agentic AI in Vault CRM and how a single customer view and embedded data connects sales, marketing, and medical. Hear from industry leaders on how this drives innovation and shapes the future of customer engagement.
Listen in as Dr. Sheuli Porkess (Actaros) and Dr. Nick Broughton (Ethos) go beyond the technology to address how building trust and fostering “AI literacy” among stakeholders is critical to commercial success. Discover their ethical and practical insights on how to use AI as a strategic tool to enhance, not replace, human expertise and get the latest Veeva direction for PromoMats and Medical to help guide your team’s evolution.
Discover Vault CRM Suite innovations advancing unified, customer-centric engagement. Explore how actionable data and AI agents directly embedded within CRM improve field efficiency.
Learn more about what’s coming in PromoMats and Veeva AI and how the latest innovations can help you achieve content personalization and improve engagement.
Learn about recent and upcoming innovations in MedComms and MedInquiry, including new use cases we’re planning with Veeva AI.
Learn about exciting new innovations coming to the Link Suite of data applications. Discover how MSD leverages Link’s deep KOL data and flexible workflows to improve customer-centricity and productivity.
Learn how Veeva OpenData and Veeva Network innovate to enable AI at scale and streamline data management. A top 20 biopharma will share their journey to globally harmonized master data.
See how Vault CRM Suite unifies sales, marketing, medical, and service on a single platform for personalized HCP journeys, streamlined commercial operations, and better patient outcomes.
Learn more about deep integrations between Vault CRM Suite and Microsoft 365 to support cross-team collaboration and improve productivity.
Get a closer look at Veeva Publications, a new application for managing the end-to-end publications process from strategy to submission.
Learn more about how the Quick Check Agent is designed to drive efficiency through upstream quality checks for seamless marketing content review.
See how Veeva OpenData’s enhanced global data model and Direct Data API can move your AI and analytics projects beyond pilots to drive enterprise-wide impact.
Explore how Link products connect to help global and local teams collaborate. This live demo will show you how to find KOLs, plan engagements, and capture insights, creating visibility across teams and functions.
Details coming soon.
Details coming soon.
Details coming soon.
Details coming soon.
MedInquiry makes it easy to monitor trends and visualize performance across the case lifecycle. Learn how to maximize reports and dashboards for daily workflows and stay on top of metrics that matter.
Understand how to implement custom workflows to streamline approvals, reduce reviewer workload, and achieve faster time-to-market with a tier-based review model.
Learn how your MLR reviewers can be more efficient and improve their PromoMats experience with this end-to-end overview.
Learn best practices from leading biopharma on unifying teams and channels for precise customer journeys and measurable impact. Get a product overview, see a live demo and roadmap.
Learn from a top biopharma’s transformative journey to the next-generation commercial platform. Gain strategic insights for a successful transition and go-live best practices to unlock innovation.
Hear from two top biopharmas on transforming med info operations, investing in change, and how they are maximizing MedInquiry for growth and success.
Explore AI-driven transformation of MLR review with Veeva AI for PromoMats. Learn how Moderna is leading the industry by implementing the Quick Check Agent and Veeva AI Chat as an early access customer.
Boehringer Ingelheim and other top biopharma share how they drive local market value by building a reliable customer master data foundation with Veeva OpenData. Gain insights into how they enable their field force, boost efficiency, and address data management challenges.
A top biopharma shares how they redefine segmentation and targeting with Veeva CRM Pulse. Gain insights into how to find more HCPs, engage them effectively, and drive top-line growth.
Medical and commercial leaders share how they use Link to accelerate insights in new therapeutic areas and engage the right experts. Hear how Link’s deep KOL data powers their cross-functional teams as well as AI innovations.
Empower data-driven decision-making with tailored insights visualizations in CRM. Craft personalized user experiences with no-code customization options.
Explore how MedInquiry and Vault CRM work together to enhance capabilities and use cases to support triage and fulfillment from the field.
Understand how Link Workflow and Link Key People facilitate cross-functional collaboration to elevate KOL engagement and increase medical impact.
Give your entire organization direct data access to OpenData. This live demo shows how any team can size HCP populations and support account planning through a new web app, without needing CRM access.
This closed-door forum will bring together top commercial pharma leaders to explore innovations and best practices to better serve healthcare professionals and ultimately get treatments to patients faster.
It is a unique opportunity to exchange perspectives with your peers and Veeva leadership, to explore the most pressing industry topics of today.
This closed-door forum will bring together top commercial IT pharma leaders to explore innovations, and best practices to better serve healthcare professionals and ultimately get treatments to patients faster.
It is a unique opportunity to exchange perspectives with your peers and Veeva leadership, to explore the most pressing industry topics of today.
In this demo, we’ll show you how our connected platform creates a seamless experience for Medical Affairs, from initial insights to final outcomes. See how a unified, end-to-end approach breaks down silos, boosts collaboration, and delivers better customer experiences across the entire organization.
Transform WhatsApp into an official communication channel for field teams via Vault CRM Engage. Learn how to reach more HCPs through audit-ready chat messaging.
Learn how MedInquiry’s Veeva Connections improve coordination and streamline triage and reconciliation processes shared across med info, safety, and quality teams.
Are you ready for the 2030 launch challenge? Learn how to automate label updates with the RIM connection and get ahead with pre-launch claims.
Go beyond traditional metrics with a new framework for benchmarking MSL performance against the industry. Learn how to close the ‘measurement gap’ to demonstrate the true impact of scientific exchange and gain a competitive advantage.
Learn Vault CRM migration key considerations for small and midsize companies and gain practical advice from Idorsia and Otsuka who have successfully transitioned.
Industry leaders discuss leveraging Veeva data to understand HCP needs and experiences. Explore how connected engagement and robust measurement can align HCP expectations with their actual experience, leading to greater impact and advocacy.
Explore how a biopharma elevates the customer service experience by streamlining case handling, improving cross-team collaboration, and using AI-powered content discovery and 360-degree transparency for faster, smarter resolutions. Get a product overview, see a live demo and roadmap.
You’ve implemented PromoMats, now what? Learn how to strategically grow and scale your compliant content ecosystem, maximizing your investment and impact.
Discover how Astellas transformed its content planning and execution from disconnected efforts to integrated strategies and technologies. Learn how it optimized internal capabilities to deliver exceptional customer engagement.
Gain best practices from industry leaders on how to advance new outcome metrics to measure medical impact. Learn about three key enablers: valuable relationships, targeted education, and actionable insights.
Bayer and MSD share ‘the art of the possible’ for integrating Link data to uncover new customer insights, transform analytics, and drive business processes.
Empower data-driven decision-making with tailored insights visualizations in CRM. Craft personalized user experiences with no-code customization options.
Explore how MedInquiry and Vault CRM work together to enhance capabilities and use cases to support triage and fulfillment from the field.
Understand how Link Workflow and Link Key People facilitate cross-functional collaboration to elevate KOL engagement and increase medical impact.
Give your entire organization direct data access to OpenData. This live demo shows how any team can size HCP populations and support account planning through a new web app, without needing CRM access.
This closed-door forum will bring together top commercial pharma leaders to explore innovations and best practices to better serve healthcare professionals and ultimately get treatments to patients faster.
It is a unique opportunity to exchange perspectives with your peers and Veeva leadership, to explore the most pressing industry topics of today.
This closed-door forum will bring together top commercial IT pharma leaders to explore innovations, and best practices to better serve healthcare professionals and ultimately get treatments to patients faster.
It is a unique opportunity to exchange perspectives with your peers and Veeva leadership, to explore the most pressing industry topics of today.
In this demo, we’ll show you how our connected platform creates a seamless experience for Medical Affairs, from initial insights to final outcomes. See how a unified, end-to-end approach breaks down silos, boosts collaboration, and delivers better customer experiences across the entire organization.
Transform WhatsApp into an official communication channel for field teams via Vault CRM Engage. Learn how to reach more HCPs through audit-ready chat messaging.
Learn how MedInquiry’s Veeva Connections improve coordination and streamline triage and reconciliation processes shared across med info, safety, and quality teams.
Are you ready for the 2030 launch challenge? Learn how to automate label updates with the RIM connection and get ahead with pre-launch claims.
Go beyond traditional metrics with a new framework for benchmarking MSL performance against the industry. Learn how to close the ‘measurement gap’ to demonstrate the true impact of scientific exchange and gain a competitive advantage.
Learn Vault CRM migration key considerations for small and midsize companies and gain practical advice from Idorsia and Otsuka who have successfully transitioned.
Industry leaders discuss leveraging Veeva data to understand HCP needs and experiences. Explore how connected engagement and robust measurement can align HCP expectations with their actual experience, leading to greater impact and advocacy.
Explore how a biopharma elevates the customer service experience by streamlining case handling, improving cross-team collaboration, and using AI-powered content discovery and 360-degree transparency for faster, smarter resolutions. Get a product overview, see a live demo and roadmap.
You’ve implemented PromoMats, now what? Learn how to strategically grow and scale your compliant content ecosystem, maximizing your investment and impact.
Discover how Astellas transformed its content planning and execution from disconnected efforts to integrated strategies and technologies. Learn how it optimized internal capabilities to deliver exceptional customer engagement.
Gain best practices from industry leaders on how to advance new outcome metrics to measure medical impact. Learn about three key enablers: valuable relationships, targeted education, and actionable insights.
Bayer and MSD share ‘the art of the possible’ for integrating Link data to uncover new customer insights, transform analytics, and drive business processes.
Join us after the medical keynote for a special networking reception. This is a chance to unwind, connect with your medical peers, and share insights with others who understand the unique challenges and triumphs of medical affairs.
Thursday, 6 November
Learn from industry leaders redefining customer engagement and go-to-market strategies with Vault CRM. An end-to-end approach driving productivity, innovation, and customer impact.
Discover how Vault CRM innovations optimize field medical engagement. Hear from industry leaders on improving team collaboration and fostering a unified approach to scientific exchange.
Explore how a top biopharma accelerates end-to-end event management and deliver high-impact engagements. Learn best practices from its success story, followed by product roadmap and Q&A.
Explore how a top biopharma scaled field alignment in various countries while tailoring territory management for local needs. Learn best practices from its success story, followed by product roadmap and Q&A.
Discover how industry leaders alongside the PMCPA (Prescription Medicines Code of Practice Authority) are transforming MLR review teams into strategic partners and what is required to build trust and agility within your organization in an increasingly AI-enabled future.
Wondering how content will work in Vault CRM? Learn from top biopharmas who have recently migrated to Vault CRM and look to the future as the Veeva Product team share how the new content supply chain will help the industry to drive significantly better customer engagement.
Hear how a top biopharma is restructuring its medical content model in MedComms, adopting the digital SCP framework to track scientific narratives through the content lifecycle.
Explore how the industry’s leading solution for KOL insights is driving the conversation forward with recent and upcoming innovations to power sales, marketing, and medical teams.
Discover Veeva OpenData innovations, including a new data model, data delivery channels and global expansion. Explore upcoming Veeva Network enhancements simplifying Vault CRM integrations, system maintenance, and enabling AI.
Discover how Astellas redefined Key Account Management by breaking silos and aligning cross-functional teams. Learn how deeply embedding local insights delivers shared value, accelerating impact through an end-to-end engagement approach.
Learn how Bayer AG connected software and data to accelerate actionable insights directly embedded in end-user workflows.
Explore upcoming innovations in Vault CRM. Get a preview of AI-powered CRM, reimagined medical interactions, and enhanced KAM capabilities, all built on the power of the Vault platform.
Explore what agentic AI the Veeva way really means as we deep dive into the first industry specific agents in PromoMats, Quick Check and Veeva AI chat. Discover how the open architecture of Veeva AI enables you to build on the innovation bringing even greater potential for significant productivity gains.
Learn how agentic AI works in the Vault Platform and core Veeva applications and get a closer look at upcoming AI Agents designed to simplify and streamline ways of working in MedComms and MedInquiry.
Discover how to transform raw insights into actionable intelligence with Link Medical Insights. Hear how industry leaders use it to drive faster decisions, achieve enterprise-wide impact, and gain a competitive edge.
Learn how a top biopharma deployed Link Workflow to transform KOL engagement and boost collaboration across medical and commercial teams. Find out how streamlined planning and real-time intelligence at congresses contribute to overall medical impact.
Explore how Orion and other commercial leaders drive field productivity and enhance analytics by leveraging customer master data. Discover their strategies for demonstrating data’s value and fostering a data-driven culture.
Explore Vault CRM complete and tailored solution for engagement, content, and analytics built for consumer health organizations. See Vault CRM pharmacy sales capabilities in action, followed by roadmap and Q&A.
Learn how Astellas, and Otsuka are using Vault CRM Engage as a scalable, compliant, and unified inbound channel for HCPs across Europe. Streamline digital engagement, giving HCPs a single, easy way to connect with the industry.
Understand the key differences between Vault CRM and commonly used Salesforce platform components for a seamless transition.
Understand how to set up and customize reports and dashboards for full visibility into content performance and extracting key insights to optimize content workflows.
Learn how to enable and scale claims management to strengthen compliance, improve efficiency, and bring content to market faster.
Veeva experts outline a pathway for MedInquiry feature adoption, from foundational capabilities to advanced innovation and AI. Learn how to align your roadmap with near- and long-term business goals.
Learn more about Link’s next-generation approach to delivering insights faster across a global enterprise and get a preview of upcoming product innovations.
Discover how custom workflows on Link data connect sales, marketing, medical, and clinical teams for more effective KOL engagement. Hear key use cases and upcoming product innovations.
Move from reactive to proactive launch planning. Learn how Veeva Data Cloud provides the early, connected insights needed to optimize your engagement strategy, harmonize execution, and drive launch success from the start.
Details coming soon.