Agentic Commercial The Right Medicines to More Patients

Micheál is senior director, global sales force excellence at AstraZeneca. He leads global transformation initiatives in AI-enabled commercial excellence, launch effectiveness, and capability building for more than 20,000 commercial roles worldwide. With 22 years of leadership experience across local, regional, and global roles, Micheál helps organizations unlock the potential of data, AI, and human capability to improve launch excellence, customer engagement, and business performance.

Rorik serves as senior director, global marketing AI enablement at Bristol Myers Squibb, where he focuses on embedding AI into marketing at scale. He brings over 18 years of biopharma experience, having held global and European leadership roles across commercial strategy, customer excellence, digital transformation, and omnichannel engagement. Rorik’s background spans Europe, the U.S., and international markets, driving large-scale transformation programs, new go-to-market models and award-winning AI-enabled marketing initiatives.

Sebastian is a commercial and transformation leader with a career spanning commercial excellence, omnichannel strategy, technology transformation, and strategic planning. After starting his career at UCB, he joined Grünenthal, where he led major cross-functional initiatives including the Nebido IT integration and CRM transformation, before moving into global commercial leadership. He currently serves as planning director to the chief commercial officer, focusing on commercial strategy, transformation, and future operating models. He combines strategic thinking with a strong focus on turning complex challenges into pragmatic, executable solutions.

Alex is a solution-driven leader specializing in life sciences marketing technology and enterprise strategy. Currently leading global pharma marketing technology at Roche, Alex oversees a comprehensive portfolio of digital products unifying global customer engagement. With a background spanning clinical, medical affairs, and commercial strategy, he is a strategic storyteller who translates complex technical concepts into clear, actionable business outcomes. Alex is passionate about human-centric design, enterprise-wide collaboration, and empowering high-performing teams to shape the future of healthcare engagement.

Rob is Veeva’s director of commercial content strategy in Europe. He focuses on Veeva PromoMats and is responsible for strategic direction and product messaging. Rob has over 17 years of experience in the life sciences industry, leading product management at Johnson & Johnson and PBL, and field effectiveness at Young and Rubicam.

Christoph leads global medical strategy at Veeva. He is a physician, with his career spanning roles in market access, commercial, R&D, and medical affairs on a local, regional, and global level. Previously, Christoph served as scientific and medical lead at Janssen (J&J) in Germany. He partners with senior medical leaders to align digital capabilities with scientific engagement strategies.

Chase serves as CEO of Veeva Ostro. He leads the strategic direction and product vision for the life sciences industry’s leading brand engagement platform. Ostro provides instant answers for patients and HCPs via brand websites and email with 100% compliant AI, a solution trusted by most of the top 20 biopharmaceutical companies.

Callum oversees Veeva Vault Medical strategy across Europe and leads the medical information solution globally. Over his 11 year tenure at Veeva, he has scaled the medical information business to support more than 80 organizations globally. Callum focuses on advancing global medical information capabilities while guiding execution across the broader Medical suite to drive customer success.

Emma leads the Falcon MLR team and is responsible for Veeva’s market strategy and key customer and partner collaborations. She has 20 years of experience in life sciences, including a decade in the management team at Zinc Ahead, delivering award-winning content compliance software to the global pharmaceutical industry.

Philipp leads Veeva commercial strategy in Europe. He works closely with product, services, and sales to drive biopharma digital transformation through applications, agents, and data. Before joining Veeva, Philipp advised healthcare organizations as a partner at Boston Consulting Group and founded a company in educational technology.

Chris joined Veeva in 2018 as president of Veeva Europe to help establish Veeva as the cloud platform of choice for life sciences R&D and commercial operations. He brings over 35 years of industry experience, beginning his career at ICI Pharmaceuticals (now AstraZeneca), and then holding leadership roles at Kinesis, PwC, IBM, and EY, running European and global life sciences consulting and analytics divisions.

Povilas leads CRM product management at Veeva, driving global direction for the CRM Suite. He has worked in the biopharma software industry since 2004, building CRM solutions across regions. Povilas partners closely with industry leaders to align software capabilities with business needs, delivering continuous innovation and speed to market.

Jacob joined Veeva through the acquisition of Copli, a company focusing on agentic MLR review, which he co-founded and led as CEO. He is now CEO at Veeva Falcon MLR. Before founding Copli, Jacob was a data scientist at Boston Consulting Group and BCG X, applying AI and advanced analytics to strategy and transformation work for life sciences companies.

Arno joined Veeva in 2010 and his responsibilities span product, sales, and strategy for the CRM Suite globally. He ensures Veeva delivers best-in-class products for omnichannel customer engagement with a focus on streamlined usability, deep functionality, and agentic capabilities. Arno partners with biopharma leaders to drive customer success and industry value.

David drives Veeva Link strategy, focusing on innovating healthcare engagement through data and insights. With medical training and extensive background in life sciences, he brings a unique perspective that strengthens customer relationships to help advance the industry.

Kilian manages Veeva Data Cloud international, leading strategic direction, growth, and product management for Link and OpenData. He joined Veeva in 2015 following the acquisition of Mederi, a key opinion leader data company he founded in 2008. In 2016, Kilian was named to the prestigious PharmaVOICE 100 for his influence in the life sciences industry.

Angela is director of global medical excellence and operations at ADVANZ PHARMA, with over 20 years of experience spanning biomedical science, clinical research, and medical affairs. Her career has progressed from field-based medical roles to European and global leadership positions, specializing in medical affairs excellence, capability development, and digital transformation. Angela is a member of Veeva’s Medical Executive Council and has contributed to its white paper series on measuring medical impact. Her current interests include medical insights, AI-enabled technologies, and demonstrating medical affairs’ strategic value and measurable impact.

Lucillia is a global marketing and omnichannel leader with over 15 years experience driving digital transformation in the pharmaceutical industry. She has led global marketing initiatives across organizations including Boehringer Ingelheim, Bayer, AbbVie, and Roche. Her expertise spans omnichannel strategy, customer experience, content operations and agile transformation. Lucillia focuses on scaling global content models, enabling localization, and leveraging AI to improve content effectiveness and operational efficiency. Lucillia is passionate about the intersection of technology, customer-centricity, and innovation, helping organizations deliver more relevant and impactful experiences.

Eduard is senior manager in commercial excellence and business model at Almirall, where he has spent more than 14 years driving commercial transformation initiatives across international markets. He specializes in go-to-market strategy, CRM transformation, customer engagement, field force effectiveness, and data-driven decision making. Throughout his career, Eduard has led global and regional programs focused on commercial excellence, omnichannel engagement, and organizational effectiveness. He focuses on responsibly applying artificial intelligence to enhance customer experiences, improve productivity, and accelerate decision-making in the pharmaceutical industry.

Diana is associate director, commercial operations at Alnylam Pharmaceuticals, where she leads international CRM strategy and transformation initiatives across multiple markets. She partners with commercial, medical, IT, compliance, and data teams to drive CRM adoption, enhance customer engagement, and optimize business processes. Diana has extensive experience in CRM, omnichannel engagement, customer data, field force effectiveness, and commercial operations within the pharmaceutical industry.

Giorgia is head of global launch excellence, CRM, and customer engagement platforms at Angelini Pharma, where she leads strategic initiatives to enhance commercial effectiveness, customer engagement, and launch readiness. Throughout her career, she has driven large-scale business transformation programs across international markets, combining deep expertise in commercial operations, digital innovation, and change management. Her current focus includes CRM transformation, AI-enabled customer engagement, and data-driven commercial excellence. Among her key achievements is leading the implementation of next-generation commercial platforms to support a more connected and customer-centric organization.

Dominika is global team lead for commercial effectiveness at AOP Health, responsible for shaping and advancing the company’s global commercial effectiveness strategy. With over 15 years of experience in the pharmaceutical industry, she combines expertise in commercial transformation, CRM, customer engagement, and analytics to build data-driven capabilities that enhance organizational performance and customer impact.

Ayan is responsible for key opinion leader data strategy at Astellas as part of the global data strategy team, overseeing governance and strategic direction for Veeva Link Key People and Veeva Link Workflow. He has over 18 years of biopharma experience, including leadership roles at Johnson & Johnson and Novartis. Ayan aligns data, processes, and analytics to drive actionable insights and sales force effectiveness.

Ian leads master data management at Astellas, focusing on customer and product domains. He delivers value for patients using deep data and AI to optimize engagements with customers.

Katie is the chapter lead for congress and events enablement at Astellas, responsible for advancing global event capabilities, technology, and operational excellence. Over the past several years, she has helped shape the organisation’s Veeva Events Management journey, leading initiatives focused on governance, optimization, adoption, and continuous improvement. Katie partners across business, compliance, technology, and agency teams to create efficient, scalable event solutions that support compliant engagement with healthcare professionals. She is passionate about leveraging technology and innovation to transform how events are planned, managed, and measured.

Givemore is senior manager, product master data management (MDM) lead at Astellas, where he led the implementation of the enterprise product MDM capability aligned to IDMP standards. He leveraged Databricks and Veeva Network MDM to establish a unified product data foundation across commercial and medical affairs. Previously, Givemore served as MDM business change lead, helping establish Astellas’ customer master capability using Veeva OpenData and Network MDM. With over 18 years of experience, he has held leadership roles at CSL, leading an R&D Veeva Vault RIM migration, and at AbbVie, supporting commercial and medical operations through Palantir Foundry implementation.

Mike is a director of global medical affairs data capabilities, analytics, medical insights, and AI at Astellas. With over 20 years of industry experience across medical affairs and commercial operations, building scalable data products that power customer engagement and evidence-based decision-making. Mike led the global launch of Veeva Link Medical Insights and delivered multiple enterprise data and AI solutions. He specializes in translating complex data into actionable insights and driving adoption through cross‑functional partnerships to improve healthcare professional engagement and business outcomes.

Adam is country director for the Nordics and Baltics at Bavarian Nordic, bringing more than 25 years of pharmaceutical industry experience. He has held senior roles across commercial strategy, marketing, and market leadership. Adam has led multiple product launches and market development initiatives across the Nordic region. His current focus is on vaccine access, consumer activation, and how digital technology can strengthen engagement with healthcare professionals, customers, and the public.

Daniel joined Bayer 20 years ago as a research fellow before serving as global medical affairs lead for scientific publications and medical communications. As deputy director of customer engagement and digital initiatives at Bayer, he brings extensive experience in medical affairs and digital innovation. His team led the rollout of Veeva CRM for medical users and the migration to Vault CRM. Recently, they implemented Veeva Link Key People across commercial, medical, R&D, clinical, and consumer health functions to embed deep data into Bayer’s data DNA. Daniel leverages data and technology to help brand teams deliver successful global launches.

Drew is vice precedent and head of external medical services at Bayer, where he leads global medical information, field medical, publications excellence, and medical sustainability. He has over 20 years of experience across academic research, medical affairs, and scientific leadership at Bristol Myers Squibb and GSK. His work focuses on strengthening evidence-based decision-making, improving patient outcomes, and embedding sustainability into medical practice and partnerships. He is committed to advancing more equitable, patient-centered care worldwide.

Carsten leads data engineering at Bayer, bringing over a decade of experience across data platform operations, technology consulting, and cloud architecture. He focuses on data quality operations for commercial data platforms and serves as product and process expert for Veeva Network and Veeva OpenData. Carsten recently managed the global migration of 39 countries to Veeva OpenData.

Saurabh’s career journey transitioned from a PhD in cancer biology into pharmaceutical leadership at Bayer, where he progressed from a field-based medical science liaison to leading global operational excellence initiatives. He focuses on human-centric customer engagement, developing vital field capabilities, and supporting teams with modern digital tools. Saurabh’s key achievements include designing and scaling global training frameworks that empower MSL teams across multiple regions and driving medical customer excellence to optimize field effectiveness.

Apolonia has nearly 10 years of experience working with Veeva platforms at Bayer. Currently, she’s a global product expert of Veeva PromoMats, ensuring the system delivers value to various stakeholders, including medical governance, brand, and IT teams working with data or AI features. She specializes in lean solutions and human-centric design where AI adds clarity rather than complexity.

Stefan has over 20 years of IT experience, including more than a decade in the life sciences industry. He serves as capability lead for field engagement IT strategy at Bayer, driving digital capabilities and customer engagement operations. Stefan previously managed global CRM rollouts and oversaw the Veeva CRM suite at Bayer, aligning commercial technology with strategic business priorities.

Anya serves as director of enterprise content management at BeOne Medicines, shaping the next generation of content experiences across commercial and medical. She prioritizes making the right content easier to find, trust, and use, rather than creating more of it. With a background spanning content operations, Veeva platforms, digital asset management, and intelligent content, she focuses on transforming content from static assets into connected, discoverable knowledge. Her current work centers on AI-powered search, intelligent content generation, and content discovery experiences that help healthcare professionals access trusted information when and where they need it.

Nicole is head of omnichannel, digital and innovative engagement for North America medical at Biogen. A healthcare digital and communications leader, Nicole has built her career at the intersection of medical affairs, technology, customer engagement, and transformation. Prior to Biogen, she held leadership roles at Takeda and Shire spanning medical digital engagement, insights, communications, and innovation. She is passionate about reimagining how medical affairs connects with healthcare professionals using data, technology, and omnichannel approaches to create more relevant, personalized, and meaningful scientific experiences. Nicole brings a strategic, customer-centric perspective to advancing the future of medical engagement across the healthcare ecosystem.

Enzo is business partner for medical affairs at BioNtech, bringing over 25 years of biopharma experience across medical and commercial operations. He has established foundational capabilities across the end-to-end medical affairs value chain globally, regionally, and locally. Enzo focuses on aligning digital technology with strategic priorities

Alex leads international sales force effectiveness and CRM operations at Blueprint Medicines, focusing on commercial excellence, CRM innovation, and field force effectiveness. Throughout his career, he has helped commercial teams make better decisions through data, technology, and practical innovation. His recent work centers on Veeva CRM, AI-enabled smart targeting, and advanced analytics for rare disease patient identification. Alex focuses on translating data and technology into practical solutions that empower field teams to maximize commercial impact.

Daniel oversees global solutions in master data management at Boehringer Ingelheim. He has extensive experience with data governance programs and enterprise-wide deployment of master data solutions across complex international environments. Daniel aligns business and technology teams to improve data quality, operational execution, and analytics enablement to build scalable data foundations for digital innovation.

Mohamed is senior global solutions manager at Boehringer Ingelheim, bringing 18 years of biopharma experience across Egypt, Saudi Arabia, the UAE, and Germany. Starting as a medical rep, he is currently the global process owner for medical, legal, and regulatory governance and leads the Veeva Vault center of excellence. Mohamed focuses on GenAI enablement for content review and approval, designing AI-assisted, compliant workflows that reduce cycle times, strengthen quality, and scale across regions in close partnership with compliance, legal, medical, and IT teams.

Ashish leads global commercial excellence initiatives at Boehringer Ingelheim. He brings extensive experience across international markets and previously held multiple leadership roles at Sanofi. Ashish focuses on go-to-market strategy, sales force effectiveness, digital transformation, and customer experience across innovative medicines, consumer healthcare, and animal health sectors. An active industry speaker, he regularly presents on commercial execution, customer-centricity, and digital innovation at international forums. He is passionate about building scalable solutions and high-performing teams to drive global consistency and local market impact.

Mouna is a pharmacist working at the intersection of commercial strategy and digital transformation in pharma. She is currently the head IT for France and IT market lead for the European market at Bristol Myers Squibb. Her experience spans brand management and market intelligence at Sanofi and Thermo Fisher Scientific. Mouna focuses on commercial strategy, digital transformation, CRM modernization, omnichannel engagement, and analytics. She manages legacy system transitions, keeping markets focused on what creates value. She believes AI works best when it supports better decisions, not replaces them, and when adoption matters as much as the technology itself.

Blake is the director of commercial excellence for Dexcom EMEA, leading strategic initiatives across CRM transformation, master data management, customer engagement, and field enablement. He bridges business strategy with technology and has led large-scale deployments that enhance decision-making and customer-centric operations. He focuses on balancing rapid value delivery with long-term capability building, driving measurable business impact while laying the foundation for future growth and innovation. Previously, Blake led commercial strategy and technology initiatives for MedTech organizations across the globe at ZS.

Daniel is the global digital, innovation and AI director at Gilead Sciences, where he leads AI-enabled innovation, marketing automation, and digital transformation initiatives on a global scale. He drives the adoption of emerging technologies and digital capabilities, aligning them with strategic and commercial priorities to accelerate business growth, operational efficiency, and customer impact. Working closely with local teams and global stakeholders, he delivers tangible solutions and high-impact initiatives that create measurable business value.

Daniel began his biopharma career in industrial management before discovering his passion for technology and digital innovation. He has held various IT, digital engagement, and multichannel marketing leadership roles, supporting commercial teams in transforming customer engagement. Currently, Daniel serves as director, global omnichannel operations lead at Grünenthal, where he acts as business owner for marketing automation and the customer data platform. Daniel focuses on omnichannel engagement, data-driven marketing, and the application of innovative technology to deliver effective and compliant healthcare professional interactions.

Daniel is an IT product owner for CRM and marketing automation at Grünenthal, where he focuses on shaping the company’s commercial IT landscape, including CRM transformation, customer data management, consent management, and omnichannel capabilities. Prior to his current role, he spent 16 years at Bayer in IT and commercial technology. His focus includes scalable CRM ecosystems, Veeva Vault CRM, and simplifying complex technology landscapes. He leads key initiatives around CRM modernization and global commercial platform transformation.

Tiago is director of global medical affairs digital and tech at GSK, where he leads AI-enabled digital engagement strategy across Europe. Trained as a pharmacist with an MPharm, he built his career across ViiV Healthcare, Shionogi and BIAL before returning to GSK in a leadership capacity. Tiago takes a pragmatic approach to digital transformation, connecting pharma, medical affairs, and AI technology to deliver practical solutions that drive real-world impact.

Liz serves as director of medical content products at GSK, leading a high-performing team of product owners dedicated to driving innovation, efficiency, and compliance across the medical content supply chain. Leveraging a 10-year track record at GSK — with prior roles at Veeva, leading PromoMats and ZincMAPS implementations — she specializes in the deployment of technology to address complex business challenges and enable best in class content management.

Gaurav has over 20 years of experience helping organizations transform customer engagement. Beginning in consumer goods before moving through digital and healthcare marketing, his career spans leading omnichannel, global content, data, and technology initiatives centered on connecting customer needs with business innovation. As senior director digital and technology at GSK, he leads digital, data, AI, and technology transformation in Germany, translating AI capabilities into practical outcomes for customers, teams, and businesses.

Baptiste leads commercial and medical systems for a global pharmaceutical organization, helping teams improve customer engagement through technology, data, and process excellence. Over his career, he has built expertise at the intersection of business strategy and digital enablement, with a strong focus on the Veeva platform and commercial operations. His work focuses on omnichannel engagement, field force effectiveness, and the practical application of technology to improve execution and customer outcomes. Baptiste aligns business and IT teams to deliver impactful digital transformation initiatives.

Guillaume is a pharmaceutical technology leader with over 20 years of industry experience and 16 years dedicated to Veeva solutions. He has proven expertise in delivering Veeva implementations across Europe, Asia, and the Americas, including Veeva CRM, Campaign Manager, Align, PromoMats, and Vault Medical. At Idorsia Pharmaceuticals, Guillaume led the migration from Veeva CRM to Vault CRM, enabling the transition to the next-generation commercial platform. He oversees release management, system integrations, operational excellence, and user support to drive reliable and scalable commercial technology solutions for global organizations.

Alessandro is a results-driven international senior marketing leader with 21+ years of strategic and operational experience across Global, Regional, and Country organizations, spanning multiple therapeutic areas, brands, and markets. He brings strong expertise in brand strategy, portfolio management, product launches, commercial excellence, and customer-centric transformation, with a proven ability to translate strategic vision into effective execution and measurable business outcomes. Alessandro is also passionate about innovation, new ways of working, and organizational transformation, actively contributing to initiatives that strengthen customer-centricity and commercial effectiveness. He has extensive experience leading complex, multi-country initiatives and cross-functional teams.

Mette leads global digital content production at LEO Pharma, bringing over a decade of experience in digital design, content production, and platform management. She previously held creative and strategic roles at digital agencies, directing design projects for healthcare clients. With a background in graphic communication and multimedia design, Mette focuses on optimizing and streamlining global content processes to drive efficiency at scale.

Priya leads strategic initiatives to transform medical information at Merck Healthcare, focusing on digital innovation, AI adoption, and global service excellence. Her goal is to create seamless, customer-centric experiences that combine scientific expertise with technology to improve healthcare professional and patient engagement. With extensive experience in medical information, operational transformation, and global service delivery, she works across functions and regions to shape the future of medical information.

Jason is a digital content and MLR operations leader with deep experience in Veeva PromoMats, MedComms, content governance, and promotional review transformation within the life sciences industry. At Moderna, he focuses on modernizing MLR through AI, automation, and scalable digital workflows, including helping deliver the world’s first implementation of Veeva AI for PromoMats. A former air traffic controller and amateur race car driver, Jason brings specialization in precision, speed, risk management, and decision-making and is focused on the practical application of AI to transform regulated content operations.

Kirill is a pharma commercial transformation leader at MSD, focused on turning strategy into scalable capabilities across international markets. He works at the intersection of business strategy, customer engagement, data, AI, and technology, with a focus on customer knowledge, segmentation and targeting, omnichannel engagement, and field excellence. Combining international leadership roles, local leadership team experience, and a consulting background, Kirill brings a practical perspective to strengthening commercial execution and business impact.

Ewan brings over 25 years of experience helping global consumer and B2B organizations navigate business transformation, including eight years at MSD. He specializes in solving complex business challenges by integrating insights, content, media, data, and technology across global and regional markets. Ewan’s background includes leading digital and advertising agencies, where he built digital experiences for consumer healthcare and life sciences organizations to drive behavior change. Today, he aligns commercial teams around measurable customer and business outcomes.

Sonja leads digital and AI strategy and enablement for global medical and evidence generation at MSD. Her focus is one unified, AI‑powered, insight‑driven experience, linking evidence to execution and transforming scientific engagement. She brings over 25 years of industry, technology, and consulting experience leading commercial strategy. Prior to rejoining Merck, Sonja led global strategy for Link Key People at Veeva. She has also held leadership positions at Inizio Engage, Inizio Ignite, and Accenture, driving customer engagement through technology and data.

Patrina is co-CEO of MSL Mastery, and a leading voice in practical AI for Medical Affairs. She has trained over 500 medical affairs professionals across more than 50 AI training sessions, helping teams transition AI from experimentation into daily operations. Her programs have helped biopharma teams save thousands of hours annually while working smarter, thinking more strategically, and creating greater impact.

Susana directs global marketing and launch excellence director at Nordic Pharma, leading digital marketing initiatives and digital transformation. She is the business owner for Veeva Vault CRM and its broader ecosystem. Previously, Susana held various roles across marketing and commercial excellence at leading biopharma companies, bringing extensive experience in global program implementation.

Stefan is global IT director (CIO) at Nordic Pharma, leading IT strategy, operations, and digital transformation across 15 countries. He brings over 20 years of international leadership experience across pharma and FMCG, having held senior roles at Jacobs Douwe Egberts, Mondelēz International, Kraft Foods, and Cadbury. Stefan focuses on aligning technology with business strategy, building efficient global operating models, and enabling secure, scalable services that support fast paced commercial growth.

Maximilian is an experienced medical affairs leader who turns scientific strategy into measurable impact for patients, healthcare systems, and organizations. Across over 15 years at Novartis, Johnson & Johnson/Janssen, and Otsuka, he has led global, regional, cluster, and country medical organizations, evidence programs, and launches. Currently, he heads medical affairs for Novartis’ Western European cluster, overseeing strategy and performance across 11 countries and more than 220 professionals. Combining medical credibility, commercial understanding, and people leadership, he builds high-performing teams, forges influential external partnerships, and drives faster access, stronger standards of care, and sustainable organizational value.

Derrick is vice president of marketing and patient solutions (MPS) at Wegovy®️ franchise. He brings over 15 years of marketing and sales experience, focusing exclusively on the obesity space for the past five years. Most recently, he served as head of marketing at Currax Pharmaceuticals, where he led HCP, consumer, digital, and payer marketing, as well as market research and commercial analytics for Contrave, a first-generation oral obesity medication. Prior to Currax, Derrick spent seven years at Eli Lilly and Company across global and U.S. brand marketing, market research, new product planning, business development, and field sales roles. His experience spans the full pharmaceutical lifecycle, from early-phase molecules to launch readiness and in-line brand strategy.

Nimisha transitioned from researcher into biopharma content and operations leader, with deep expertise in digital asset management, campaign localization, and omnichannel engagement. As senior manager at Novo, she has led global transformation initiatives spanning content governance, process optimization, operating model design, and platform integration across regions and affiliate markets. Nimisha focuses on AI-driven content operations, automation, and scalable digital engagement models that enhance compliance, accelerate content delivery, and enable more efficient, business-focused ways of working across global organizations.

Frank is a commercial transformation executive with over 30 years of pharmaceutical leadership experience in delivering enterprise CRM transformation, commercial technology modernization, business intelligence, AI enablement, field systems strategy, and commercial operations. Frank focuses on translating business strategy into scalable digital capabilities while leading cross-functional organizations through complex change. He currently directs field systems at Novo.

Rodrigo is senior manager, customer data at Novo, bringing over 20 years of experience in customer data, CRM, and business intelligence. His career includes roles at IQVIA, Nestlé Skin Health, and Laboratorios NORMON, where he served as business intelligence director. His achievements include leading CRM implementations and establishing a unified commercial objectives and incentives model. His current interests are mainly customer data quality, CRM adoption, and translating analytics into actionable business insights. He works across commercial, marketing, digital, and IT teams to strengthen customer engagement and support data-driven decision-making.

Anne-Kristine is vice president of strategic scientific communication at Novo, overseeing global publications, congress presence, and digital scientific engagements. Since joining Novo in 2011, she has held leadership roles across product supply, regulatory affairs, global safety, and global medical affairs. Anne-Kristine has played a key role in shaping the company’s integrated scientific communication strategy and advancing digital and AI-enabled engagement globally.

Helen is the founder and CEO of One MSL, a consultancy advancing field medical excellence through capability development. She brings deep expertise across global biopharma, focusing on building high-performing field medical teams and designing strategic capability frameworks. Helen partners with biopharma companies to strengthen scientific engagement, insight generation, and stakeholder capabilities to drive improved patient outcomes.

Debbie is a digital strategy leader with over 30 years of industry experience. As multichannel strategy and customer insights director at Otsuka Pharmaceutical Europe, she harnesses technology to drive business transformation, improve operational efficiency, and simplify complex processes. Throughout her career, she has led the development and implementation of innovative digital and multichannel engagement capabilities, translating emerging technologies into meaningful commercial value.

Vikram is a pharma marketing and commercial operations leader with extensive experience across the commercial value chain in different therapy areas including oncology, neurology and rare diseases.
He currently leads omnichannel marketing and content enablement at Regeneron across Europe, Japan, and Canada. Previously, Vikram led brand and omnichannel strategy for U.S. markets at Novartis. He began his pharma career at consulting firms such as IBM Consulting, leading global commercial programs for biopharmas, including AstraZeneca and Pfizer. An active industry speaker and prolific writer and author, he regularly presents at global forums and contributes to digital strategy publications.

Markus is global head of product development medical affairs for Nucleus at Roche. He brings nearly 20 years of leadership experience, focusing on medical strategy, portfolio planning, and medical excellence across global markets. Markus leads complex therapeutic programs, driving evidence generation and modernizing operational capabilities to align commercial technology with business goals.

Laetitia is transformation excellence lead at Servier, bringing extensive experience driving business, digital, and data transformation in the pharmaceutical industry. She works across functions and geographies to help organizations move from strategy to execution, ensuring that transformation delivers measurable business value. Laetitia specializes in commercial excellence, data-driven decision making, AI adoption, and organizational change. She has led global initiatives that connect headquarters strategy with field realities, resulting in strengthened collaboration, accelerated digital adoption, and improved business effectiveness across international teams.

Chris is a seasoned pharmaceutical and healthcare communications leader with more than 25 years experience spanning commercial pharma and digital transformation and medical communications consulting. Having founded and successfully scaled an award-winning healthcare digital agency, Chris now supports global omnichannel innovation at Sobi, helping teams harness technology, data, and customer-centric engagement strategies to improve outcomes for healthcare professionals and patients. He combines entrepreneurial thinking with practical execution, and partners across commercial, medical, patient engagement, and compliance functions to turn bold ideas into scalable, compliant, and impactful solutions.

Lachlan leads key opinion leader (KOL) engagement for go-to-market medical innovation at Takeda. He began his career building knowledge platforms for orthopedic surgeons and neurosurgeons at a digital health startup in Basel, moving through several roles to land as product Lead. He joined Takeda to rethink digital KOL engagement in the AI era, and has led the global rollout of Veeva Link Key People across medical and commercial.

Ivo serves as head of medical insights at UCB. After transitioning from clinical practice to the biopharma industry, he has built extensive medical affairs experience across multiple functions and leadership roles. Ivo focuses on strengthening global insight capabilities by fostering an insight-to-strategy mindset, helping teams synthesize intelligence, leverage technology, and translate insights into strategic action.

Joe has over 15 years of experience in the publishing and content space, holding senior commercial roles in the publishing industry before joining Veeva in 2023 to lead PromoMats strategy in Europe. He transitioned to the medical strategy team in 2026 to return to his publishing roots, launching the new Veeva Publications product across European markets.

Albert is senior product expert at Veeva, responsible for communicating commercial content product features to customers. He joined Veeva in 2014 after more than 14 years of experience in the pharmaceutical industry.

Gea is principal solution consultant at Veeva, helping life science executives streamline event planning through Veeva Vault CRM Events Management. Her eight-year tenure at Veeva is complemented by her prior experience as part of the pre-sales team at Microsoft on Dynamics 365 Customer Engagement. Previously, she trained teams and implemented Veeva CRM across multiple biopharma companies and worked in international organizations, including the United Nations.

Jeremy is senior solution consultant on the commercial content team, specializing in Veeva Medical and PromoMats solutions. With over a decade of experience in life sciences content and technology, he helps companies streamline workflows, accelerate approval processes, and ensure regulatory compliance. Jeremy partners with both existing customers and prospects to showcase how Veeva’s solutions drive efficiency and innovation in medical and promotional content management.

Aaron leads Veeva’s commercial business consulting practice in Europe and Asia, making biopharmas more efficient by optimizing their operating models. He specializes in commercial strategy and tech- and AI-enabled customer transformation. Previously, he led EY’s life sciences consulting practice in the UK and Ireland, and before that he consulted at Accenture and IBM.

Zied is senior product manager at Veeva, ensuring commercial products meet the needs of regional customers. Having joined Veeva in 2019, his primary responsibilities include Veeva Vault CRM Campaign Manager and Veeva Vault CRM Approved Email. Zied brings prior experience from four years as a software engineer at Atos and nine years at Pierre Fabre, driving IT, finance, and CRM projects in the U.S. and France.

Pamela brings over 10 years of consulting experience for global CRM and content management system implementations. As part of Veeva’s Business Consulting team, she specializes in defining processes for global content-sharing models, medical, legal, and regulatory (MLR) optimization, and multichannel content operations. In previous roles, Pamela led CRM implementations for manufacturing and finance organizations.

Ryan leads global strategy for Veeva Link Medical Insights, working across the industry to transform medical engagement into actions that improve patient care. Prior to joining Veeva, he advised life sciences organizations on digital transformation and data strategy at McKinsey.

Damien leads Veeva OpenData strategy for the small and medium business segment. He joined Veeva in 2020 after over 20 years at IQVIA and DXC, where he worked with life science leaders on their data and commercial strategy. Damien specializes in analytics, data, sales operations, CRM, and global team building.

Annalisa is a senior solution consultant on Veeva’s European team, focusing on Vault Medical. She collaborates closely with biopharma organizations to understand their challenges and showcase Veeva solutions supporting their medical teams.

Valentin is a product architect on the Veeva CRM product team in Europe, bringning deep application expertise including Veeva CRM, Veeva Vault CRM, Veeva Nitro, and Veeva Vault Platform. He has a proven track record of implementing and managing global projects that resulted in improved business operations for customers. His broad product knowledge includes CRM, enterprise resource planning (ERP), architecture, and analytics integrations.

Stefania is senior consultant in Veeva’s commercial content practice, leading project implementations within the Falcon MLR team. She has experience on PromoMats and Medical implementations, specially customer projects and system templates improvements.

Christine joined Veeva in 2026 as vice president, commercial excellence. She works closely with industry leaders to define and deploy the strategic initiatives that enable commercial operations optimization. Prior to Veeva, Christine spent over 20 years in life sciences leadership roles spanning R&D to Commercial. Throughout her career, she has championed strategies and systems that drive scalable, sustainable growth, grounded in the belief that strong foundational infrastructure drives organizational success.

Michael is product lead for Veeva OpenData, driving the product roadmap and user experience enhancements. Prior to joining Veeva, he spent 7 years building AI-powered targeting and segmentation tools for top biopharma companies.

Tea is a Veeva Vault CRM product expert, responsible for product communication and education, including roadmap presentations, community engagement, customer forums, and gathering product feedback. Since joining Veeva in 2020, Tea has built expertise across the organization, having previously implemented global CRM and Events Management solutions on the professional services team.

Annie is part of Veeva’s European Business Consulting team, specializing in technology-enabled business transformation. She supports customers with Veeva Vault CRM innovation and AI activation programmes, helping them to transform their business and maximize value. Her career experience includes prior roles in life sciences consulting at EY and Accenture.

Gianmarco is analytics leader at Veeva with over a decade of experience across European life sciences markets. He leverages his expertise in business strategy, segmentation and targeting, and technology to help biopharma companies convert complex, raw information into strategic, actionable insights to drive measurable, market-leading growth.

Alexandre is director of commercial strategy at Veeva, drawing on more than 15 years of life sciences experience to help global consumer health, generics, and French pharma organizations solve complex commercial challenges. He specializes in over-the-counter commercialization, pharmacy go-to-market strategies, and HCP engagement. Alexandre partners with customers to leverage Veeva solutions to streamline operation and overcome key commercial hurdles.

Karl leads product, services, and strategy for Veeva OpenData in Europe. He joined Veeva in 2021 from McKinsey’s QuantumBlack and built Veeva’s commercial analytics function in Europe prior to his current role. Karl focuses on OpenData product excellence to improve healthcare professional engagement make the industry more efficient.

Juliane is Veeva Link global strategy director, helping life sciences organizations accelerate patient impact through connected data and software. She focuses on empowering cross-functional teams with data-driven insights to optimize stakeholder engagement and workflows. Prior to joining Veeva, Julie advised biopharma leaders on strategic priorities at the Boston Consulting Group.

Fowey is principal business consultant at Veeva, aligning data and technology to solve commercial challenges for biopharmas. He brings over a decade of industry experience, including strategy and technology consulting roles at Deloitte and IQVIA.

Chris joined Veeva as senior director of commercial strategy for Network MDM, bringing over 25 years of experience in healthcare and life sciences. Having spent 15 years in executive and corporate leadership roles focused on master data management, commercial data analytics, and AI, he now advises customers on high-impact data strategies and management transformations.

Avril brings 15 years of experience in life sciences commercialization and digital transformation, partnering with pharmaceutical and biotech customers to launch products globally, optimize medical content execution, and drive impactful omnichannel engagement. As an engagement manager at Veeva, she collaborates closely with biopharma organizations to implement scientific content performance and maximize the value of Veeva MedComms.

Matt is principal consultant on the commercial content team at Veeva. Having been at Veeva for over a decade, he helps life sciences companies implement PromoMats, enhance system templates, and identify key areas where system configuration can be improved to optimize content operations.

Anna is global director of solution consulting at Veeva, bridging the gap between product innovations and customer success. She has spent the last decade helping life sciences companies of all sizes achieve digital excellence by helping them design the right solution and strategy for their programs.

Patrick is the director of product management for Veeva Network MDM in Europe. He focuses on shaping the product roadmap by transforming customer requirements into practical functionality. With a 25-year career spanning consulting, development, and product management, Patrick is an expert in enterprise information management. Prior to Veeva, he implemented master data, data integration, and business intelligence solutions at SAP.

Marc leads the global strategy for Veeva HCP Access. He is a medical scientist by education and has over 10 years of consulting experience across the life sciences industry. Before joining Veeva, he was an associate partner at McKinsey & Company.

Richard is product Mmanager for Veeva MedInquiry AI. He owns the AI product roadmap, developing agentic capabilities that drive automation for medical information teams. Richard has spent 15 years working in technology across research, defence, finance, and life sciences.

Stefan is director of Veeva Vault CRM strategy in Europe, helping customers execute successful migrations to Vault CRM. He brings over 30 years of experience across life sciences. His career began at Novo Nordisk Austria, followed by implementing CRM/SFA projects for Sandoz and Ratiopharm in over 20 countries while living in Germany. Later, he led CRM programs for Actavis in Europe and Janssen in Switzerland and Austria, working directly with Veeva CRM.

Joshua is senior consultant at Veeva, specializing in commercial content and medical solutions. Having supported the early rollout and launch of Vault Medical across Europe, Joshua brings deep expertise in system implementation, Vault-to-Vault migrations, and technical architecture. He also supports system template enhancements, technical services teams, and health checks to help organizations optimize their Veeva ecosystem and maximize operational efficiency.

Arturo serves as principal in Veeva Business Consulting, bringing over 10 years of life sciences consulting experience across North America and Europe. He specializes in go-to-market strategies to optimize how biopharmas launch new therapies.

Francesca has been with Veeva since 2020 and leads the CRM and data solution consulting team in Europe. Serving as a strategic technical advisor to biopharma leaders, she oversees solution engineering to bridge customer needs with Veeva’s technology and deliver lasting value.

Brian leads Nitro AI, Veeva’s AI-native data management platform for biopharma commercial, medical, and analytics teams. With more than 18 years of life sciences experience, he previously established and led Veeva’s Global Analytics Business Consulting practice, guiding customers across healthcare professional, patient, and AI initiatives. Prior to joining Veeva, Brian worked as a management consultant specializing in life sciences and healthcare data strategy.

Carlos leads the Veeva Vault Medical product team, helping medical affairs address unmet patient needs by closing evidence generation and communication gaps. He has over 20 years of experience leading product, marketing, and operations teams in companies ranging from pre-commercial startups to global enterprises.

Anna is a solution consultant for Veeva Commercial Cloud, with a primary focus on commercial content. An expert in Veeva PromoMats and Veeva Medical Suite, she helps customers bridge the gap between complex business challenges and strategic technology solutions. Through close customer collaboration, Anna delivers tailored strategies that optimize workflows, reduce operational costs, and drive measurable business growth.

Vlad is product expert with over 5 years at Veeva, helping customers with commercial content education and engagement, focusing specifically on Vault Medical’s MedInquiry and Publications applications. He bridges the gap between complex technical architecture and everyday business value, leading education releases and suporting companies with feature adoption and high-quality informational assets.

Oskar leads Veeva OpenData services, partnering with biopharma leaders to optimize reference data and commercial execution. He joined Veeva in 2021 following a decade at Siemens, where he held leadership roles across healthcare and manufacturing verticals. Throughout his career, Oskar has focused on building new businesses using data, technology, and analytics.

Andrew leads the Veeva Link Insights business consulting team, delivering customized strategic insight projects to help biopharmas adress medical, clinical, and commercial priorities. He brings a strong background in market intelligence and strategic consulting leadership, specializing in hematology-oncology, solid tumor oncology, biosimilars, and the broader healthcare industry.

Miki is an experienced product leader with over 20 years in software product management, specializing in SaaS business applications. As the head of product management for Veeva HCP Access and MDM Network, he defines the product strategy and collaborates closely with industry leaders to deliver solutions that meet evolving business needs. Miki is dedicated to driving customer success through innovative strategies and strong industry partnerships.

Natraj leads the global commercial technical services and commercial architecture team at Veeva, helping organizations build and integrate Veeva commercial products to the larger customer enterprise systems. He specializes in guiding customer migrations from Veeva CRM to Veeva Vault CRM using established best practices. Throughout his career, Natraj has consulted with commercial IT and operations leaders to implement life sciences solutions in sales and marketing.

Jörg is senior director of commercial strategy for enterprise companies in Europe at Veeva. Combining a PhD in biophysics with deep expertise in strategy consulting, business development, and technology, he partners with life sciences leaders to optimize commercial operations and accelerate growth.

Ryan leads AI content capabilities globally within Veeva Business Consulting. Drawing on nearly two decades of experience in life sciences, he partners with industry leaders to establish AI-native content operations, optimize process design, improve user enablement, and drive strategic change management.

Neal has been with Veeva for over a decade and serves as principal product manager for Veeva Vault CRM Align. He leads feature design and development, translating customer needs into innovative software solutions.

Stefanie is product manager at Veeva specializing in Vault CRM Events Management and Medical CRM. With over 9 years of experience spanning Veeva professional services and product management, she leverages deep implementation expertise to build tailored solutions for the life sciences industry.

Sebastien is strategy lead for Veeva Vault CRM Engage, driving omnichannel innovation across field engagement. Working in digital engagement since 2012, he partners with biopharma leaders to build mobile messaging and portal solutions that transform healthcare professional interactions and improve patient outcomes.

Orestis is an engagement manager at Veeva, leading digital transformation initiatives across medical communications and medical information. With over 10 years of experience across life sciences, technology, and consulting, he specializes in operating model optimization and targeted change management to drive user adoption and measurable business impact.

Stefan is director of commercial strategy for Veeva Vault CRM, focusing on Service Center for customer service and Campaign Manager for marketing automation. He specializes in omnichannel engagement to create exceptional customer experiences for healthcare professionals helping people live longer, healthier lives. Previously at McKinsey & Company, Stefan advised life sciences organizations on go-to-market strategy, customer experience, and advanced analytics.

Amee is a senior solution consultant for Veeva Commercial Cloud, focusing on commercial content, including Veeva Falcon MLR and Veeva PromoMats. She collaborates closely with customers to understand their unique challenges and digital transformation goals. She showcases technology solutions that drive growth, improve efficiency, and reduce costs, helping organizations streamline their operations and meet strategic objectives.

Ani is director of commercial strategy in Europe at Veeva. She focuses on Veeva Vault CRM Events Management and is responsible for developing and articulating Veeva’s strategic direction and product messaging. She helps biopharma organizations align the strategic vision with operational excellence.

Fernando is director of product management for Veeva Network MDM in Europe. As an original member of the Network product team, he is responsible for defining capabilities and transforming regional customer requirements into scalable, practical functionality, including ownership of the IQVIA-OneKey to Network MDM connector. Over his 15-year career at Veeva, Fernando has built and architected key platform capabilities across Network APIs, data loading architecture, and OpenData delivery. Prior to product management, he worked in professional services and customer support at Veeva, implementing global CRM and MDM solutions for major life sciences enterprise clients.

Alexandre specializes in commercial excellence, digital innovation, and data strategy enabling global biopharma transformations. He brings over 25 years of life sciences experience, including 15 years in marketing and sales leadership at Lilly and a decade in commercial strategy consulting.

David is principal business consultant for Veeva Link Insights, leading strategic custom projects using Veeva Link and Veeva Data Cloud to address key medical and commercial priorities. Prior to Veeva, David worked across strategic market insights and forecasting, bringing an educational background in biochemistry.

Daphne joined Veeva in 2020, initially specializing in Veeva CRM implementations. Currently as a solution consultant for commercial, Daphne focuses on the Spanish market for Veeva Vault CRM Service Center and the consumer health sector. As part of the European solution consulting team, she collaborates closely with Veeva’s commercial sales team to deliver customized demos.

Martin is COO and co-founder of Veeva Falcon MLR, where he co-leads strategy and product development and is responsible for review quality and product performance. Drawing on his legal background and domain experience in medical, legal, and regulatory review, he focuses on making AI-powered MLR review reliable, consistent, and practical for life sciences teams. Falcon MLR supports global pharmaceutical companies across more than 35 countries.

Wayne is product management director at Veeva, responsible for data integration. He brings over 25 years of life sciences experience across global sales, marketing, medical, and IT roles. He specializes in developing solutions that help biopharmas better engage with healthcare professionals and payers.

Rolando is vice president of product management for Veeva PromoMats and Veeva Vault Medical. He leads product strategy to deliver innovative features addressing the challenges of the commercial and medical communities. Rolando has over 20 years of experience building enterprise software systems for life sciences organizations.

Patrick is senior product manager of Veeva Publications. He has over a decade of experience building enterprise-grade software for healthcare and life sciences. Over the past five years, Patrick has focused on driving innovation for medical information, content management, and publication teams.

Lisa is an AI product leader with 14 years of experience in marketing analytics and biopharma content management. She focuses on leveraging AI to streamline the end-to-end content lifecycle, helping commercial and medical teams deliver compliant information to healthcare professionals and patients efficiently. In her current role as director of product, she leads agent development across Veeva Vault Commercial Content and Veeva Vault Medical, spanning evidence generation, medical communications, and promotional content that inform patients and the public when new treatments become available.

Rasmus is the CPO of Veeva Falcon MLR, and prior to that, co-founder of Copli. He leads product development and software engineering for Veeva Falcon MLR’s agentic MLR review system. Rasmus holds a background in computer science and has extensive experience building AI and machine learning systems for regulated industries.

Florian is VP of commercial strategy and Veeva AI in Europe. He supports large biopharmas’ digital transformation through technology and data, and the transition of AI from vision to execution. Passionate about trends reshaping the industry, Florian hosts the What Pharma Needs Next podcast. He brings extensive experience from McKinsey & Company, where he advised healthcare organizations across the commercial, medical, and development value chain.

Tim is the product lead for Veeva Link AI, leveraging data and AI to drive value in life sciences. His experience includes building and leading the team that scaled BioNTech’s global AI capabilities and co-leading the InstaDeep post-merger integration. Tim also served as a management consultant at McKinsey & Company, advising healthcare and life science clients.

Michael is a principal in Veeva Business Consulting, specializing in optimizing healthcare professional engagement models. He supports global biopharmas with a focus on the DACH region (Germany, Austria, and Switzerland). Michael leads strategic initiatives to redefine commercial engagement and maximize both business value and patient impact.

Robin is senior product expert of Veeva PromoMats, helping biopharmas optimize content workflows across Vault AI, claims management, digital asset management, and MLR review efficiency. Prior to Veeva, Robin worked in medical communications, advertising, and scientific publishing for 14 years. Robin led creative and development teams delivering digital content solutions for biopharma brands, charities, and patient groups. He also helped launch an independent start-up video platform for congress insights and interviews (VJHemOnc/VJOncology).

Marina joined Veeva in 2015 as a consultant in the Veeva CRM team, and now she serves as the Veeva Vault CRM practice manager in Europe. Together with her team, she is responsible for migrating customers from Veeva CRM to Veeva Vault CRM as well as for implementing and rolling out Veeva Vault CRM for new markets.

Owen is a principal on Veeva’s Commercial Business Consulting team, leading data-driven strategy consultants for life sciences. The team leverages Veeva Data Cloud to connect commercial analytics with business strategy, helping customers understand their clients and make better decisions.

Jocelyn leads innovation for the reviewer experience, serving as senior product manager for Veeva PromoMats. With over 5 years at Veeva, she works closely with customers to shape the roadmap for MLR review. Jocelyn is dedicated to building products that simplify the complex world of life sciences content management.

Henri is principal solution consultant for Commercial Solutions at Veeva, bringing over 15 years of experience across commercial, R&D, and medtech. He specializes in enterprise AI implementation, Vault Platform Standards, AI agents, and cross-platform scalability. Henri collaborates with biopharma leaders to solve complex business challenges with AI-enabled solutions.

Leticia leads the Veeva Vault CRM product experts team in Europe, educating customers on agentic capabilities and supporting AI projects, pilots, and rollouts across the region. She works with new and migrated customers to maximize the value of the product. Leticia is also the European product owner for Engage, Closed Loop Marketing, and Content Studio. She has spent over 12 years on the product team at Veeva and brings five years of experience on the pharma customer side.

Philip is a strategy associate for Veeva Falcon MLR, the agentic MLR review platform for life sciences. He partners with commercial, medical, and regulatory teams globally to help them understand where and how AI can streamline content developement, review, and approval. From first conversation through full rollout, Philip works alongside customers to embed Falcon MLR in their day-to-day review process and grow its impact across brands and markets.