Thank You!
See You Next Year

Marketing Trail Map

28-30 November, 2022


“Join us on the journey for content excellence with modular content, from strategy to execution. Be part of the next wave of content innovation and learn how to drive next-gen customer experience and speed to market with automation, reuse, and integration.” Emma Hyland, VP Strategy, Commercial Content EU, Veeva

Fueling the Omnichannel with Content
The industry needs better quality content and efficient operations to deliver it.
Modular Content
The majority of the industry is on the path to adoption; modular content is key to creating highly personalized and compliant content at scale.
Product Excellence in Vault PromoMats
Designed to make the foundations easier. Increase content reuse and enable automation for faster, and better omnichannel content.

Agenda Highlights

Monday, 28 November

16:00 - 20:00 CET

Registration Opens
16:00 CET

Pre-Summit Connect
17:00 CET

We will share best practices for preparing for a product launch using OpenData and enabling reps to focus on the right targets and manage their KPIs in CRM.

Fatheha (Misba) Munim Veeva
Senior Customer Success Manager OpenData Europe

Veeva CRM caters for planned and unplanned HCP engagements regardless of channel. Surface the functionality your field teams need to provide a coordinated and personalized experience.

Jeroen van Hoek Veeva
Principal Customer Success Manager
Roger Jones Veeva
Manager, Commercial Customer Success EU

See how the recent innovations in Veeva technology can simplify the evolving role of the brand managers.

Vlad Maystr Veeva
Customer Success Manager
Andrew McWilliams Veeva
Customer Success Manager

Welcome Reception
18:00 CET
Summit Officially Starts

Tuesday, 29 November

9:30 - 19:00 CET

Opening Keynote
9:30 CET

Zone Keynotes
10:45 CET

Genentech shares how they are creating meaningful and consistent customer experiences for better patient outcomes. See the latest CRM Suite innovations to build seamless real-time user experience and drive collaboration between sales, medical, and marketing.

Andres Diaz Avila Genentech
Executive Director, Head of Experience Services & Digital Innovation
Philipp Luik Veeva
Vice President, Commercial Strategy Europe
Povilas Petkevicius Veeva
VP, CRM Product Management

Boehringer Ingelheim joins Veeva to share the critical factors for fuelling omnichannel customer experiences while gaining operational efficiencies with modular content. See the latest Vault PromoMats and Vault Medical innovations to simplify the user experience and increase speed.

Luca Frangoni Boehringer Ingelheim
Global Head of Content & Execution Excellence
Emma Hyland Veeva
VP Strategy, Commercial Content Europe
Rolando Sa Veeva
VP, Product Management, Vault Commercial Content

Idorsia Pharmaceuticals and Veeva share how to drive global commercial excellence with an enterprise-grade data core that connects software and analytics.

Baptiste Omont Idorsia Pharmaceuticals
Director, Team Leader Commercial Systems
Oskar Möbert Veeva
Vice President OpenData

Sessions
12:00 CET

GSK explains how to connect with HCPs on their terms for accessible, relevant, and personalized communication.

Dave Yates GSK
Global Product Director

The impact of omnichannel transformation on field planning is undeniable. Sanofi and LEO Pharma will share how they’ve evolved to enable innovative go-to-market strategies.

Miren Guri Sanofi
Business Operational Lead
Helene Slee LEO Pharma
Global Head of Commercial Platforms
Dimitar Mitev Veeva
Associate Director, Commercial Strategy Europe

Boehringer Ingelheim and Merck Healthcare KGaA share how they launched modular content in 2022. Learn how to get started, manage process changes, and drive organization-wide adoption.

Gökçe Gayretlier Boehringer Ingelheim
Business Program Lead E2E Content Management Program
Fabienne Vanderpoel Merck Healthcare KGaA
Senior Director, Global Content Management Excellence
Rob Best Veeva
Senior Manager, Commercial Content Strategy

Industry leaders from Eisai and Grünenthal discuss how medical information teams can crystallize the value they bring as a customer-facing channel and source of insights.

Liz Rance Eisai
Head of EMEA Medical Information
Clare O’Loghlen Grünenthal
Global Lead for Medical Information
Callum Hawes Veeva
Senior Director, Medical Inquiry Strategy

Shionogi and Novartis discuss how the value created by Veeva OpenData improves sales operations and sales rep experiences.

Elodie Privat Novartis Gene Therapies
Sales Analytics & Operations Lead
Bob Bell Shionogi
Director Digital Innovation and Customer Excellence
Sebastian Wurst Veeva
Director OpenData Strategy Europe

Lunch & Connect
13:00 CET

Connect
13:30 CET

Maximize the value of new information and perspectives from the field. We’ll discuss best practices for capturing, reporting, and actioning medical insights.

Louisa Peacock Veeva
Global Practice Lead Medical Affairs Business Consulting
Harvey Thandi Veeva
Manager, European Solution Consulting, Commercial

Discover OneWorkflow to deliver more content at scale with Vault PromoMats and Vault Medical. Follow best practices to speed up time to market with MultiDoc, Vault Mobile, and tier-based reviews.

Joe Kopyta Veeva
Practice Manager, Commercial Content

Learn how a top pharma has approached the implementation of OpenData and Network on a global scale, and what measures it took to ensure success.

Cecilia Bacchetta Veeva
Global Program Manager. Commercial
Sebastian Wurst Veeva
Director OpenData Strategy Europe

HCPs’ engagement preferences are continuously evolving. Share and discuss with leading companies how to drive field adoption with the right content and channel mix.

Caroline Gautherot-Pettenuzzo Veeva
Senior Customer Success Manager
Roger Jones Veeva
Manager, Commercial Customer Success EU
Michael Schulz Veeva
Principal & Team Lead, Business Consulting

Discuss strategies for increasing content reuse and localization in Europe with your industry peers and Veeva experts.

Andrew McWilliams Veeva
Customer Success Manager
Orestis Ntarlas Veeva
Senior Business Consultant, Commercial Content Business Consulting
Pamela Bonanno Veeva
Senior Business Consultant Commercial Content
John Oxley Veeva
Practice Manager, Commercial Content Business Consulting, Europe

Join medical industry peers and Veeva experts to discuss the latest innovations in Veeva Vault Medical (MedComms & MedInquiry).

Callum Hawes Veeva
Senior Director, Medical Inquiry Strategy
Carlos Martelo Veeva
Senior Director, Product Management – Vault Medical
Richard Lake Veeva
Senior Product Manager, Vault MedInquiry

We’ll share best practices from Veeva OpenData releases and services.

Fatheha (Misba) Munim Veeva
Senior Customer Success Manager OpenData Europe
Raquel Oliveira Veeva
Customer Success Manager

Learn how the expanded functionalities of Veeva Engage can boost field team execution. Adapt to HCP preferences through seamless scheduling, content sharing via non-email channels, and compliant chat.

Tom Whiteoak Veeva
Senior Solution Consultant
Sebastien Noel Veeva
Director, Multichannel Strategy Europe

Align supports strategy changes by speeding field planning processes. In this demo, we will prepare for an upcoming indication expansion.

Gea Ballmann Veeva
Senior Solution Consultant

This Vault PromoMats demo shows how Modular Content accelerates the content creation process, with increased compliance and brand consistency.

Diana Nazarov Veeva
Solution Engineer

Watch a demo of Vault MedInquiry to learn about the best ways to capture and fulfill medical information requests.

Matt Porter Veeva
Principal Solution Consultant

Veeva Integrated Analytics provides tailored insights for next-generation targeting and precision engagement, whether for a launch or to grow in-market products.

Karl Goossens Veeva
Director Commercial Analytics EU

Sessions
14:00 CET

Hear how Janssen is leveraging a persona-based omnichannel strategy and identifying the practical steps to achieve a dynamic engagement model.

Adam Higgins Janssen
Head of Digital Strategy, Janssen EMEA
Leonie Goddard Veeva
Principal & Team Lead Business Consulting

How Bristol Myers Squibb leverages events software, business processes, and strategies to improve customer experience at scale.

Jo Cowler Bristol Myers Squibb
Vice President Worldwide Events and Meetings

Learn how MSD and Takeda have designed and executed their global content strategy. Get practical advice on driving fast and compliant content reuse in Europe using DAM and claims management.

Davina Holtfreter MSD
Asset Manager
Deepu Stephen Takeda
Associate Director, Business Solutioning & Content Excellence
Ian Hale Veeva
VP Commercial Content
John Oxley Veeva
Practice Manager, Commercial Content Business Consulting, Europe

Leaders from GSK and Idorsia Pharmaceuticals share new strategies to ensure more effective scientific communication. Take away practical steps that help you prioritize and share medical content.

Elizabeth Cherry GSK
Medical Operations Director
Clare Baker Idorsia Pharmaceuticals
Senior Director, Global Medical Operations
Callum Hawes Veeva
Senior Director, Medical Inquiry Strategy

Roche and MSD detail how to drive meaningful omnichannel engagement using integrated analytics for targeting and segmentation.

Cyril Mandry MSD
Global Omnichannel Strategy Lead
Samik Adhikary Roche
Head of Analytics Products and Services
Karl Goossens Veeva
Director Commercial Analytics EU

Connect
15:00 CET

Join other field planning experts as we discuss challenges that we face as an industry, play the Digital Channel Challenge, and find better ways to translate go-to-market strategies into actionable tactics.

Emily Kranz Veeva
Global Market Owner, Veeva Align
Dimitar Mitev Veeva
Associate Director, Commercial Strategy Europe

Instant messaging is an integral part of our lives and HCPs are no exception. Join your industry peers to discuss ways to own the chat while remaining compliant.

Victoria Serra Gittermann Veeva
Principal & Team Lead Customer Experience Business Consulting
Jeroen van Hoek Veeva
Principal Customer Success Manager

Leverage on-call execution to drive order negotiation in pharmacy sales and key insights to optimize targeting and execution.​

Rohan Poole Veeva
Senior Director Commercial Strategy

How to prepare a successful launch of modular content, including Claims and Digital Asset Management. We’ll cover the organizational and change management drivers that transform content operations.

Pamela Bonanno Veeva
Senior Business Consultant Commercial Content

Introducing our latest data product, Public Claims Data. Find out how it helps you more accurately identify, segment, and prioritize your accounts, using disease-specific data from 16 European countries.

Udit Agrawal Veeva
Lead Product Manager, Public Claims Data

Connect
15:30 CET

What are the new HCP engagement patterns and how are they affecting the industry? Uncover insights on omnichannel, recommendations, and opportunities for differentiation.

Leonie Goddard Veeva
Principal & Team Lead Business Consulting

Understand how the 22R3 enhancements to claims will simplify adoption, including automatic claim detection and initiation as well as multi-product and multi-country selection & management.

Vlad Maystr Veeva
Customer Success Manager

Veeva Network and OpenData work together to make consistent customer information available to your entire organization. Use it as a foundation for commercial excellence and analytics.

Sebastian Wurst Veeva
Director OpenData Strategy Europe
Edward Reilley Veeva
Director of Commercial Strategy – Veeva Network

Share ideas and lessons learned on how to get started, manage process changes, and drive adoption of modular content within your organization.

Orestis Ntarlas Veeva
Senior Business Consultant, Commercial Content Business Consulting
Albert Almeyda Veeva
Senior Customer Success Manager, Commercial Content
John Oxley Veeva
Practice Manager, Commercial Content Business Consulting, Europe

As Data Change Requests (DCRs) directly impact both user experience and overall salesforce effectiveness, we’ll discuss best practices to empower your reps, MSLs, and end users.

Fatheha (Misba) Munim Veeva
Senior Customer Success Manager OpenData Europe
Raquel Oliveira Veeva
Customer Success Manager

Learn how the expanded functionalities of Veeva Engage can boost field team execution. Adapt to HCP preferences through seamless scheduling, content sharing via non-email channels, and compliant chat.

Tom Whiteoak Veeva
Senior Solution Consultant
Sebastien Noel Veeva
Director, Multichannel Strategy Europe

Learn how to embed impactful pharma events into the customer journey for greater visibility and compliance. Discover how to streamline the end-to-end events process globally, from planning to closeout and reporting.

Daphne Rios Veeva
Solution Engineer
Jenna Sherlock-Goudet Veeva
Director, CRM Events Management Strategy

In this demo, we show the latest innovations that improve the end-to-end flow of content and empower field medical teams to seamlessly engage with stakeholders.

Harvey Thandi Veeva
Manager, European Solution Consulting, Commercial
Andrew McWilliams Veeva
Customer Success Manager

Discover how Vault PromoMats Brand Portal can boost your brand consistency and collaborations between your internal and external teams.

Diana Nazarov Veeva
Solution Engineer

We’ll cover ways to convert connected data into insights, and how to support better sales execution.

Ashley Prip Veeva
Senior Solution Consultant

Sessions
16:00 CET

Lundbeck shares their experience of accelerating digital transformation with Veeva CRM MyInsights. Empower your field force to uncover new customers and prioritize engagement opportunities with insights.

Andrew Jackson Lundbeck
Country Manager
Tatiana Panzeri Veeva
Head of UK/I and Nordics, Commercial Solutions
Aaron Bean Veeva
VP, Business Consulting Lead, Europe

UCB shares how they are addressing their medical teams’ specific needs with Veeva CRM. Learn how to enhance value and cross-functional impact across Medical Affairs, R&D, and Commercial.

Pascal Vande Gucht UCB
Medical Affairs Transformation Lead
Louisa Peacock Veeva
Global Practice Lead Medical Affairs Business Consulting

Novo Nordisk and Shionogi share a vision of content excellence centered on data-driven content, innovation mindset, and industry collaboration.

Alejandra Betancourt Novo Nordisk
Global Director, Digital Platforms and Services
Dan Atkins Shionogi
VP Customer Excellence and Digital Innovation
Emma Hyland Veeva
VP Strategy, Commercial Content Europe

If you had a blank sheet of paper, what would your medical and commercial content operating model look like? Idorsia shares how it defined and implemented a new content infrastructure to launch and rapidly scale.

Bas Van de Kamp Idorsia Pharmaceuticals
Director Medical Affairs Systems
Ian Hale Veeva
VP Commercial Content

Discover how Alnylam and Advanz power product launches using customer reference and public claims data. The customers will share how a data-driven approach is critical to commercial success in the specialty era.

David Andrew Alnylam
Associate Director, CRM Lead – International Markets
Andy Eeckhout ADVANZ PHARMA
Global Head of CRM and Digital Solutions
Damien Caldy Veeva
Director, Strategy OpenData, SMB

Discuss how a common data architecture can help you build a 360-degree view of your customers.

Oskar Möbert Veeva
Vice President OpenData
Sebastian Wurst Veeva
Director OpenData Strategy Europe

Product Roadmaps
17:00 CET

Hear how we’re reinventing Veeva CRM to personalize HCP experiences across channels and empower hybrid teams to work on any device with better content capabilities for high-value digital engagement.

Povilas Petkevicius Veeva
VP, CRM Product Management

See what’s ahead, including ways to streamline planning and execution, and get greater visibility into event performance.

Zied Belkhodja Veeva
Senior Product Manager
Erik Dozsa Veeva
Senior Product Manager

Announcing territory design with Align+, powered by Align generated map shapes! Learn how to take field planning to the next level of hybrid engagement with Veeva.

Neal Mundy Veeva
Principal Product Manager
Emily Kranz Veeva
Global Market Owner, Veeva Align

Hear about upcoming innovations and enhancements in Vault PromoMats, including improvements with Text & Claims management, Brand Portal, Modular Content. eCTD assembly and multichannel integrations.

Rolando Sa Veeva
VP, Product Management, Vault Commercial Content
Jocelyn Trisic Veeva
Product Manager

Learn more about Vault Medical (MedComms & MedInquiry) innovations that help medical affairs better manage medical information requests and disseminate scientific content.

Richard Lake Veeva
Senior Product Manager, Vault MedInquiry
Carlos Martelo Veeva
Senior Director, Product Management – Vault Medical

Learn about Veeva OpenData’s global expansion, as well as new, unique data assets and enhancements. In conjunction, we’ll also reveal exciting new Veeva Network features such as the ability to simulate data loads.

Benjamin Lehmann Veeva
Director Product Management OpenData Europe
Patrick Kübler Veeva
Principal Product Manager, Veeva Network

Evening Event
19:00 CET

Wednesday, 30 November

9:00 - 15:00 CET

Product Roadmaps
9:00 CET

Hear how we’re reinventing Veeva CRM to personalize HCP experiences across channels and empower hybrid teams to work on any device with better content capabilities for high-value digital engagement.

Povilas Petkevicius Veeva
VP, CRM Product Management

See what’s ahead, including ways to streamline planning and execution, and get greater visibility into event performance.

Zied Belkhodja Veeva
Senior Product Manager
Erik Dozsa Veeva
Senior Product Manager

Announcing territory design with Align+, powered by Align generated map shapes! Learn how to take field planning to the next level of hybrid engagement with Veeva.

Neal Mundy Veeva
Principal Product Manager

Hear about upcoming innovations and enhancements in Vault PromoMats, including improvements with Text & Claims management, Brand Portal, Modular Content. eCTD assembly and multichannel integrations.

Rolando Sa Veeva
VP, Product Management, Vault Commercial Content
Jocelyn Trisic Veeva
Product Manager

Learn more about Vault Medical (MedComms & MedInquiry) innovations that help medical affairs better manage medical information requests and disseminate scientific content.

Richard Lake Veeva
Senior Product Manager, Vault MedInquiry
Carlos Martelo Veeva
Senior Director, Product Management – Vault Medical

Learn about Veeva OpenData’s global expansion, as well as new, unique data assets and enhancements. In conjunction, we’ll also reveal exciting new Network features such as the ability to simulate data loads.

Benjamin Lehmann Veeva
Director Product Management OpenData Europe
Patrick Kübler Veeva
Principal Product Manager, Veeva Network

Connect
10:00 CET

Fill in the gaps between your omnichannel strategy and execution with integrated and agile territory design from Align+.

Dimitar Mitev Veeva
Associate Director, Commercial Strategy Europe
Arturo Madrid Veeva
Principal Consultant and Team Lead

Are you getting the most from your Vault PromoMats investment? Find out how to improve and reduce maintenance costs in content operations.

Jordi Navas Veeva
Principal Consultant, Commercial Architecture

Veeva Professional Services presents unique delivery methods and approaches to Network and OpenData that transform the value of customer data.

Carlo Vezzoni Veeva
Practice Manager, Multichannel CRM & Network

Connect
10:30 CET

Hear how Veeva Professional Services delivers a harmonized approach for fast implementations that comply with global and local regulations. Activate features to address market challenges such as hybrid events, cross-border, and multi-event contracts.

Bertrand Bernard Veeva
Practice Manager – Events

Align supports strategy changes by speeding field planning processes. In this demo, we will prepare for an upcoming indication expansion.

Gea Ballmann Veeva
Senior Solution Consultant

Explore two use cases to maximize the potential of Vault PromoMats and Vault Medical with custom and ready-to-run partner integration.

Jade Bezuidenhout Veeva
Director, Product Management – Alliances
Joe Kopyta Veeva
Practice Manager, Commercial Content

Discover the most recent insights from Veeva Pulse Content Metrics. Meet your industry peers that helped shape the Metrics and discover how to use them to improve your content process performance.

Orestis Ntarlas Veeva
Senior Business Consultant, Commercial Content Business Consulting
Albert Almeyda Veeva
Senior Customer Success Manager, Commercial Content

People. Processes. Technology. Here are the three key pillars to set up a well-working KAM model. Discuss the success factors and challenges of key account management.

Elisabet Gutierrez Veeva
Senior Customer Success Manager, CRM

Sessions
11:00 CET

Explore how you can unlock a step change in customer experience and business performance by turning CRM into the strategic asset it should be.

Alexandre Raynaud Veeva
Principal, European Business Consulting
Fabio Triolo Veeva
Team Lead, Commercial Architecture, Europe

Veeva experts share use cases on orchestrating content across channels, and how to leverage new capabilities for presenting and sharing content.

Sally Eckhart Veeva
Senior Manager, Customer Success Europe
Jeroen van Hoek Veeva
Principal Customer Success Manager

Lunch
12:00 CET

Sessions
13:00 CET

Explore how to deliver new capabilities that meet your program goals. Discuss best practices and how to advance your organization’s release management process for higher adoption and impact.

Roger Jones Veeva
Manager, Commercial Customer Success EU
Eduard Benasques Veeva
Global Program Manager