Madrid | 5–6 November, 2025
Moving the Industry Forward
Trail Map - Consumer Health
Tuesday, 4 November
Wednesday, 5 November
Vice President, Commercial Strategy Europe
President, Europe
General Manager, Commercial Cloud Products
Experience the power of agentic AI in Vault CRM and how a single customer view and embedded data connects sales, marketing, and medical. Hear from Bayer AG and Otsuka on how this drives innovation and shapes the future of customer engagement.
Head of Veeva Platform / Head of Pharma Decision Science & AI
Multichannel Strategy & Customer Insights Director
Vice President, CRM Product Management, Global
General Manager, Commercial Cloud Products
Listen in as AI industry thought-leaders, Dr. Sheuli Porkess and Dr. Nick Broughton (Pharma Ethos), go beyond the technology to address how building trust and fostering “AI literacy” among stakeholders is critical to commercial success. Discover their ethical and practical insights on how to use AI as a strategic tool to enhance, not replace, human expertise and get the latest Veeva direction for PromoMats and Medical to help guide your team’s evolution.
Founder & Managing Director
Director
Senior Director, Medical Strategy
Vice President, Strategy, Commercial Content, Europe
Learn how Data Cloud enables better customer engagement with HCP-level data. Hear from industry leaders how they are reinventing their global data foundation, scaling AI, and achieving better commercial outcomes.
Business Capability Lead
President, Link and OpenData, SVP Data Cloud International
See how Vault CRM Suite enables synchronized sales and marketing teams, scalable account-level engagement (KAM), and improved coordination from clinical to effective commercialization.
Discover how standardizing and simplifying the Commercial and Medical content taxonomy models creates a scalable foundation for growth and future innovation like AI.
Principal Consultant
Discover how Link Workflow streamlines congress planning for better cross-functional coordination. Uncover how to leverage Link data to optimize KOL engagement strategies and increase your impact.
Discover how agentic AI in Vault CRM drives commercial efficiency and effectiveness. Learn more about AI Agents in CRM, including pre-call planning, semantic content search, compliant free-text, and voice control.
See how the Scientific Communication Platform (SCP) works as the single source of scientific truth in MedComms, enabling agility in content creation and consistent, accurate messaging across channels and interactions.
Discover key features that will help you streamline content preparation, reduce review cycles, and ensure compliance while empowering your agencies and marketing teams.
Content Partner Manager
Don’t let valuable HCP portal engagement go to waste. This demo shows how to instantly identify portal visitors using Veeva Network and OpenData, then compliantly route them to the field for immediate follow-up, turning digital interest into meaningful conversations.
Principal Solution Consultant
See how Medical Themes in Link Medical Insights uncover signals faster to improve decision-making.
Director, Link Medical Insights, Global
Discover Vault CRM Suite innovations advancing unified, customer-centric engagement. Explore how actionable data and AI agents directly embedded within CRM improve field efficiency.
Vice President, CRM Product Management, Global
Learn more about what’s coming in PromoMats and Veeva AI and how the latest innovations can help you achieve content personalization and improve engagement.
Learn about recent and upcoming innovations in MedComms and MedInquiry, including new use cases we’re planning with Veeva AI.
Sr. Director, Product Management
Learn about exciting new innovations coming to the Link Suite of data applications. Discover how MSD leverages Link’s deep KOL data and flexible workflows to improve customer-centricity and productivity.
Executive Director & Head of Operations, MSD Medical Affairs
Vice President, Link Strategy
Discover how a top 20 biopharma used OpenData and Network to harmonize master data globally. Learn about innovations building on the OpenData foundation to deliver a 360° view of HCPs with new insights on access and metrics.
See how Vault CRM Suite unifies sales, marketing, medical, and service on a single platform for personalized HCP journeys, streamlined commercial operations, and better patient outcomes.
Principal Solution Consultant, Commercial
Learn more about deep integrations between Vault CRM Suite and Microsoft 365 to support cross-team collaboration and improve productivity.
CRM Senior Product Expert
Get a closer look at Veeva Publications, a new application for managing the end-to-end publications process from strategy to submission.
Sr. Director, Product Management
Learn more about how the Quick Check Agent is designed to drive efficiency through upstream quality checks for seamless marketing content review.
Learn how dynamic content widgets, creative tool asset picker and asset reporting can maximize your DAM set-up.
Senior Product Expert, Commercial Content
See how Veeva OpenData’s enhanced global data model and Direct Data API provide the foundation to move your analytics initiatives from isolated pilots to enterprise-wide production.
OpenData Product Management Lead
Explore how Link products connect to help global and local teams collaborate. This live demo will show you how to find KOLs, plan engagements, and capture insights, creating visibility across teams and functions.
MedInquiry makes it easy to monitor trends and visualize performance across the case lifecycle. Learn how to maximize reports and dashboards for daily workflows and stay on top of metrics that matter.
Senior Solution Consultant
Learn best practices from Moonlake on unifying teams and channels for precise customer journeys and measurable impact. Get a product overview, see a live demo and roadmap.
Vice President, Marketing, Market Access & Pricing
Director, Strategy, Campaign Manager
Learn from a top biopharma’s transformative journey to the next-generation commercial platform. Gain strategic insights for a successful transition and go-live best practices to unlock innovation.
Industry leaders share insights on today’s hottest med info topics in an interactive, rapid-fire format. You’ll hear diverse perspectives, engage in thoughtful discussion, and leave with fresh ideas to put into action.
Founder & Managing Director
Director
Senior Director, Medical Strategy
Explore AI-driven transformation of MLR review with Veeva AI for PromoMats. Learn how Moderna is leading the industry by implementing the Quick Check Agent and Veeva AI Chat as an early access customer.
Global Marketing Operations Director
Practice Manager, Content Business Consulting
A top biopharma shares how they redefine segmentation and targeting with Veeva HCP Access. Gain insights into how to find more HCPs, engage them effectively, and drive top-line growth.
Medical and commercial leaders share how they use Link to accelerate insights in new therapeutic areas and engage the right experts. Hear how Link’s deep KOL data powers their cross-functional teams as well as AI innovations.
Head of World Operations Digital & Solutions
Vice President, Global Head of Medical Excellence
Vice President, Strategy, Link Global Strategic Accounts
What does long-term success look like? Hear from Astellas and Bayer on the evolution of their global customer master data foundation, from go-live to the significant benefits and continuous innovation they see today.
Master Data Lead
Digital Capability Lead, Field Engagement
Empower data-driven decision-making with tailored insights visualizations in CRM. Craft personalized user experiences with no-code customization options.
Explore how MedInquiry and Vault CRM work together to enhance capabilities and use cases to support triage and fulfillment from the field.
Understand how Link Workflow and Link Key People facilitate cross-functional collaboration to elevate KOL engagement and increase medical impact.
Give your entire organization direct data access to OpenData. This live demo shows how any team can size HCP populations and support account planning through a new web app, without needing CRM access.
OpenData Product Management Lead
Transform WhatsApp into an official communication channel for field teams via Vault CRM Engage. Learn how to reach more HCPs through audit-ready chat messaging.
Learn how your MLR reviewers can be more efficient and improve their PromoMats experience with this end-to-end overview.
Senior Customer Success Manager
Learn how MedInquiry’s Veeva Connections improve coordination and streamline triage and reconciliation processes shared across med info, safety, and quality teams.
Go beyond traditional metrics with a new framework for benchmarking MSL performance against the industry. Learn how to close the ‘measurement gap’ to demonstrate the true impact of scientific exchange and gain a competitive advantage.
Vice President, Link Insights
Learn Vault CRM migration key considerations for small and midsize companies and gain practical advice from Idorsia and Otsuka Europe who have successfully transitioned.
Team Leader, Release & Operations, Commercial & Medical Systems
Multichannel Strategy & Customer Insights Director
Preview Veeva AI Agent use cases in Commercial Cloud applications. Understand how Veeva AI in the Vault Platform and embedded into Vault applications will enable broad adoption of AI and boost productivity through data insight, semantic content search, voice control, and automated content review.
LEO Pharma discuss leveraging Veeva data to understand HCP needs and experiences. Explore how connected engagement and robust measurement can align HCP expectations with their actual experience, leading to greater impact and advocacy.
Director, Head of Global Digital Engagement
Principal & Team Manager, Commercial Business Consulting
Gain insights into Service Center’s unified customer view and its impact on engagement and productivity. Hear Epikast’s inside sales implementation success. Get a product overview and explore the upcoming roadmap including agentic AI capabilities in Service Center.
CEO
Product Expert
Director, Commercial Strategy, Service Center
You’ve implemented PromoMats, now what? Learn how to strategically grow and scale your compliant content ecosystem, maximizing your investment and impact.
Head of Digital Technology, Medical
Global Director, Marketing Solutions
Global CRM & Digital Ecosystem Lead
Strategy Director, PromoMats – Europe
Discover how Astellas transformed its content planning and execution from disconnected efforts to integrated strategies and technologies. Learn how it optimized internal capabilities to deliver exceptional customer engagement.
Omnichannel Content Activation Lead
Content Strategy Lead
Team Manager; Content Strategy, Veeva Business Consulting
Gain best practices from industry leaders on how to advance new outcome metrics to measure medical impact. Learn about three key enablers: valuable relationships, targeted education, and actionable insights.
Director, Medical Excellence Operations
Executive Director, EMEAC Medical & Value Capabilities
Global Field Medical Excellence Expert
Vice President, Global Medical
Bayer AG and MSD share ‘the art of the possible’ for integrating Link data to uncover new customer insights, transform analytics, and drive business processes.
Data Science Lead
Senior Director, Global Medical & Value Capabilities
Director, Product Management, Data Integration
Learn how a top biopharma drives business impact with higher data quality. This session details their model of combining AI-powered automation and human expertise in Veeva OpenData to deliver more accurate and reliable results.
Join us after the medical keynote for a special networking reception. This is a chance to unwind, connect with your medical peers, and share insights with others who understand the unique challenges and triumphs of medical affairs.
Thursday, 6 November
Learn from Bayer AG and other industry leaders redefining customer engagement and go-to-market strategies with Vault CRM. An end-to-end approach driving productivity, innovation, and customer impact.
Global Business Capability Lead, Field Engagement
Vice President, Commercial Business Consulting Leader, Europe & Asia
Explore Vault CRM’s AI capabilities and tools. Learn to set up a zero-copy architecture with Snowflake and Databricks using Vault CRM Iceberg Data Lakehouse. Plan your integration strategy for channel orchestration.
Join us for a discussion on optimizing medical engagement by exploring new data on what Key Opinion Leaders (KOLs) and medical teams truly need. We’ll show you how the latest Vault CRM and MedComms innovations are designed to meet these challenges, helping you move beyond traditional methods to build more meaningful and effective relationships.
Explore how a top biopharma accelerates end-to-end event management and deliver high-impact engagements. Learn best practices from its success story, followed by product roadmap and Q&A.
Explore how a Teva scaled field alignment in various countries while tailoring territory management for local needs. Learn best practices from its success story, followed by product roadmap and Q&A.
Senior Manager, Digital Commercial Technologies
Senior Manager, Commercial Excellence
Director, Commercial Strategy, Align
Principal Product Manager, Align
Listen in as the PMCPA and Astra Zeneca share their perspectives on ever-evolving regulations, how companies can best navigate changes and discover what is required to build trust and agility within your organization in an increasingly AI-enabled future.
Director, Code Development
Director, Commercial Content Strategy
Wondering how content will work in Vault CRM? Learn from top biopharmas who have recently migrated to Vault CRM and look to the future as the Veeva Product team share how the new content supply chain will help the industry to drive significantly better customer engagement.
Explore how the industry’s leading solution for KOL insights is driving the conversation forward with recent and upcoming innovations to power sales, marketing, and medical teams.
Product Lead, Link Key People
Discover Veeva OpenData innovations, including a new data model, data delivery channels, and global expansion.
OpenData Product Management Lead
See how Service Center, built directly into CRM, enables a unified customer view to deliver prompt, personalized, and coordinated customer support. See practical applications from general inquiries to pharmacy sales, optimizing service delivery.
See how Vault CRM Suite unifies sales, marketing, medical, and service on a single platform for personalized HCP journeys, streamlined commercial operations, and better patient outcomes.
Principal Solution Consultant, Commercial
See how new capabilities in Vault CRM help MSLs better prepare for and summarize deep medical discussions.
See how to integrate content from Vault PromoMats directly into Events Management. This demo will showcase key Vault CRM content capabilities to enhance engagement for your events.
The right content operating model is essential to ensuring the effective execution of your content strategy. Join your peers for a discussion on different approaches to refining and optimizing this model.
Are you ready for the 2030 launch challenge? Learn how to automate label updates with the RIM connection and get ahead with pre-launch claims.
Senior Product Expert, Commercial Content
Empower field teams to maintain high-quality data from day one in Vault CRM. See how user-friendly tools in Veeva Network, like ‘search before create’ and streamlined data requests ensures a trusted customer master.
Principal Solution Consultant
Discover how AI and Next Best Action (NBA) become a reality with accurate, timely, real-world HCP access data through Veeva HCP Access.
Director, HCP Access Strategy
Join a peer discussion on translating global product strategy into impactful local execution. Share best practices on aligning teams, adapting to local market dynamics, and avoiding the common pitfalls that can derail a successful launch.
Principal & Team Manager, Business Consulting
Discover how agentic AI in Vault CRM drives commercial efficiency and effectiveness. Learn more about AI Agents in CRM, including pre-call planning, semantic content search, compliant free-text, and voice control.
Discover how Service Center enables inside sales teams to run efficient inside sales campaigns with attempt tracking, call reporting, target list management, and performance management.
Explore how to streamline your review and approval process by automatically identifying how similar new assets are to existing content and how it is helping reviewers quickly assess changes.
Solution Consultant
Take your KOL prioritization strategy to the next level. Learn how to optimize segmentation and targeting using Link with advanced analytics.
Discover how Astellas redefined Key Account Management by breaking silos and aligning cross-functional teams. Learn how deeply embedding local insights delivers shared value, accelerating impact through an end-to-end engagement approach.
Global Head, Field & Launch Excellence
Principal
Learn how Bayer AG connected software and data to accelerate actionable insights directly embedded in end-user workflows.
Digital Capability Lead, Field Engagement
Director Strategy, OpenData
Explore upcoming innovations in Vault CRM. Get a preview of AI-powered CRM, reimagined medical interactions, and enhanced KAM capabilities, all built on the power of the Vault platform.
Explore how agentic AI the Veeva way brings greater productivity and the fastest path to high-quality, compliant content. Deep dive into the first industry-specific agents, including Veeva AI chat and PromoMats Quick Check, and how the open architecture enables deeper innovation for commercial and medical teams.
Boehringer Ingelheim, Bayer, and another top biopharma share how they drive local market value by building a reliable customer master data foundation with Veeva OpenData. Gain insights into how they enable their field force, boost efficiency, and address data management challenges.
Head of Customer Platform and Governance
Director, Strategy OpenData
Discover how to transform raw insights into actionable intelligence with Link Medical Insights. Hear how industry leaders use it to drive faster decisions, achieve enterprise-wide impact, and gain a competitive edge.
Learn from Astellas and other industry leaders how they use Link Workflow to coordinate a unified KOL engagement strategy across functions and geographies—from local teams to the global C-Suite—ensuring a consistent, high-value experience for every expert.
Vice President, Strategy, Link Global Strategic Accounts
Explore how Astellas, Orion Pharma and other commercial leaders drive field productivity and enhance analytics by leveraging customer master data. Discover their strategies for demonstrating data’s value and fostering a data-driven culture.
Master Data Lead
Customer Engagement Lead
There’s more to MedComms than meets the eye. Explore the deeper capabilities and best practices helping medical content teams work smarter and scale faster.
Discover how Veeva OpenData provides the foundational data for HCP exploration across Data Cloud and Commercial Cloud. This live demo shows how a trusted data foundation accelerates insights and drives richer, faster engagement.
Discover ‘Market Insights’ – a new service powered by Data Cloud and Analytics Business Consulting that delivers precise market intelligence to support your medical and commercial strategies. Learn how to move from raw data to actionable recommendations, with crucial market implications for decisive “so what” and “now what” insights.
Vice President, Link Insights
Discover how the Veeva Vault Platform combines data, content, and AI agents for rapid AI adoption. Learn practical insights to achieve a successful agentic AI go-live and drive organizational transformation.
Explore Vault CRM complete and tailored solution for engagement, content, and analytics built for consumer health organizations. See Vault CRM pharmacy sales capabilities in action, followed by roadmap and Q&A.
Learn how Astellas, and Otsuka Europe are using Vault CRM Engage as a scalable, compliant, and unified inbound channel for HCPs across Europe. Streamline digital engagement, giving HCPs a single, easy way to connect with the industry.
Global CRM Activation Lead
EU Digital Content & CRM Business Partner
Understand the key differences between Vault CRM and commonly used Salesforce platform components for a seamless transition.
Understand how to set up and customize reports and dashboards for full visibility into content performance and extracting key insights to optimize content workflows.
Learn how to enable and scale claims management to strengthen compliance, improve efficiency, and bring content to market faster.
Practice Director, Commercial Content
Senior Product Expert, Commercial Content
Veeva experts outline a pathway for MedInquiry feature adoption, from foundational capabilities to advanced innovation and AI. Learn how to align your roadmap with near- and long-term business goals.
Learn more about Link’s next-generation approach to delivering insights faster across a global enterprise and get a preview of upcoming product innovations.
Product Lead, Link Medical Insights
Discover how custom workflows on Link data connect sales, marketing, medical, and clinical teams for more effective KOL engagement. Hear key use cases and upcoming product innovations.
Move from reactive to proactive launch planning. Hear how Veeva Data Cloud provides the early, connected insights needed to optimize AstraZeneca’s engagement strategy. Learn how they harmonize execution, and drive launch success from the start.
Senior Director, Global Sales Force Excellence
Principal & Team Manager, Business Consulting
How do you maximize the impact on patients with operational improvements across your medical and commercial teams? Hear from a panel of experts on connecting process efficiency to tangible patient outcomes. Leave with a clear mandate for how the industry can better serve patients.
Vice President, Global Medical
President, Europe