Commercial Summit

Veeva Commercial Summit - Sales, Marketing, Medical

Moving the Industry Forward

Watch On Demand

Trail Map - Veeva AI

Agentic AI for
Life Sciences
Built into
Vault Platform
For Increased
Productivity

See how Veeva AI delivers a new level of productivity with industry-specific agents embedded across all Veeva applications to automate tasks and streamline workflows.

Tuesday, 4 November
15:30–19:30 CET
Registration Opens
15:30 CET
Pre-Summit Connect
17:00–18:30 CET
Network with peers. Join industry experts and local communities to discuss challenges and best practices.
Welcome Reception
18:00–19:30 CET
Wednesday, 5 November
09:00–22:30 CET
Networking
08:00–08:45 CET
Medical Affairs Networking Breakfast at Madrid Buffet.
Keynote
09:00–09:50 CET
Philipp Luik Veeva
Vice President, Commercial Strategy Europe
Chris Moore Veeva
President, Europe
Povilas Petkevicius Veeva
Vice President, CRM Product Management, Global
Zone Keynotes
10:30–11:30 CET

Experience the power of agentic AI in Vault CRM and how a single customer view and embedded data connects sales, marketing, and medical. Hear from Bayer AG and Otsuka on how this drives innovation and shapes the future of customer engagement.

Alexander Alex Bayer AG
Head of Veeva Platform / Head of PH Decision Science & AI
Debbie Young Otsuka Europe
Multichannel Strategy & Customer Insights Director
Povilas Petkevicius Veeva
Vice President, CRM Product Management, Global
Florian Schnappauf Veeva
Vice President, Enterprise Commercial Strategy, Europe

Listen in as AI industry thought-leaders, Dr. Sheuli Porkess and Dr. Nick Broughton (Ethos), go beyond the technology to address how building trust and fostering “AI literacy” among stakeholders is critical to commercial success. Discover their ethical and practical insights on how to use AI as a strategic tool to enhance, not replace, human expertise and get the latest Veeva direction for PromoMats and Medical to help guide your team’s evolution.

Nick Broughton Ethos
Founder & Managing Director
Sheuli Porkess
Callum Hawes Veeva
Senior Director, Medical Strategy
Emma Hyland Veeva
Vice President, Strategy, Commercial Content, Europe
Lunch and Connect
11:30–12:50 CET
Networking, Innovation Theaters, Demos, and Group Discussions
Connect
11:30–11:50 CET

See how Vault CRM Suite enables synchronized sales and marketing teams, scalable account-level engagement (KAM), and improved coordination from medical to effective commercialization.

Harvey Thandi Veeva
Principal Solution Consultant, Commercial

Discover how standardizing and simplifying the Commercial and Medical content taxonomy models creates a scalable foundation for growth and future innovation like AI.

Matthew Isoo Veeva
Principal Consultant
Connect
12:30–12:50 CET

Discover how agentic AI in Vault CRM drives commercial efficiency and effectiveness. Learn more about Veeva AI Agents in Vault CRM, including Pre-call, Content, Free Text, and Voice.

Valentin Cuesta Veeva
Director, Vault CRM Architecture

See how the Scientific Communication Platform (SCP) works as the single source of scientific truth in MedComms, enabling agility in content creation and consistent, accurate messaging across channels and interactions.

Amee Patel Veeva
Solution Consultant

Discover key features that will help you streamline content preparation, reduce review cycles, and ensure compliance while empowering your agencies and marketing teams.

Sally Eckhart Veeva
Content Partner Manager
Sessions
13:00–13:50 CET

Discover how Vault CRM Suite innovations are advancing unified, customer-centric engagement. Explore how actionable data and AI agents directly embedded within CRM improve field efficiency.

Bastien Mauclaire Veeva
Senior Director, Product Management

Learn more about what’s coming in PromoMats and Veeva AI and how the latest innovations can help you achieve content personalization and improve engagement.

Rolando Sa Veeva
VP Product Management, Commercial Content

Learn about recent and upcoming innovations in MedComms and MedInquiry, including new use cases we’re planning with Veeva AI.

Carlos Martelo Veeva
Sr. Director, Product Management
Connect
14:00–14:50 CET
Innovation Theaters, Networking, Demos, and More
Connect
14:00–14:20 CET

Learn more about deep integrations between Vault CRM Suite and Microsoft 365 to support cross-team collaboration and improve productivity.

Aleix Deu Veeva
CRM Senior Product Expert

Get a closer look at Veeva Publications, a new application for managing the end-to-end publications process from strategy to submission.

Carlos Martelo Veeva
Sr. Director, Product Management

Learn more about how the Quick Check Agent is designed to drive efficiency through upstream quality checks for seamless marketing content review.

Adam McMillan Veeva
Principal Product Manager, Veeva AI, Commercial Content

Learn how dynamic content widgets, the disable download option feature from Document Card, Quicklook and Shareable Portal Links (25R3) can maximize your DAM set-up.

Albert Almeyda Veeva
Senior Product Expert, Commercial Content
Connect
14:30–14:50 CET

See how new capabilities in Vault CRM help MSLs better prepare for and summarize deep medical discussions

Anna Karasek Veeva
Senior Director, Solution Consulting, Commercial

MedInquiry makes it easy to monitor trends and visualize performance across the case lifecycle. Learn how to maximize reports and dashboards for daily workflows and stay on top of metrics that matter.

Annalisa Cenere Veeva
Senior Solution Consultant
Sessions
15:00–15:50 CET

Learn best practices on unifying teams and channels for precise customer journeys and measurable impact. Get a product overview, see a live demo and roadmap.

Baptiste Omont Idorsia Pharmaceuticals
Senior Director, Commercial and Medical Systems
Zied Belkhodja Veeva
Senior Product Manager
Michael Müller-Peltzer Veeva
Director, Strategy, Campaign Manager

Learn from GSK’s transformative journey to the next-generation CRM Suite. Gain strategic insights for a successful go-live and best practices to unlock innovation.

Dave Yates GSK
Global Director: Field Experience & AI Solutions
Julien Massinon Veeva
Vice President, Global Vault CRM Services

Industry leaders share insights on today’s hottest med info topics in an interactive, rapid-fire format. You’ll hear diverse perspectives, engage in thoughtful discussion, and leave with fresh ideas to put into action.

Michelle Bridenbaker Recordati Rare Diseases and Medical Information Leaders of Europe (MILE)
Global Lead of Medical Information
Nick Broughton Ethos
Founder & Managing Director
Candice Gale Ferring Pharmaceuticals
Global Medical Process & Systems Manager
Sheuli Porkess
Liz Rance Eisai Europe Ltd.
Medical Information Director (EMEA)
Callum Hawes Veeva
Senior Director, Medical Strategy

Explore AI-driven transformation of MLR review with Veeva AI for PromoMats. Learn how Moderna is leading the industry by implementing the Quick Check Agent and Veeva AI Chat as an early access customer.

Jason Benagh Moderna
Global Marketing Operations Director
John Oxley Veeva
Practice Manager, Content Business Consulting
Connect
16:00–16:50 CET
Innovation Theaters, Networking, Demos, and More
Connect
16:00–16:20 CET

Empower data-driven decision-making with tailored insights visualizations in CRM. Craft personalized user experiences with no-code customization options.

Erzsébet Kámán Veeva
Team Manager, X-Pages

Explore how MedInquiry and Vault CRM work together to enhance capabilities and use cases to support triage and fulfillment from the field.

Julia Deng Veeva
Product Manager
Connect
16:30–16:50 CET

Transform WhatsApp into an official communication channel for field teams via Vault CRM Engage. Learn how to reach more HCPs through audit-ready chat messaging.

Sebastien Noel Veeva
Director, Commercial Strategy Europe
Julia Margeth Theuer Veeva
Solution Consultant

Learn how your MLR reviewers can be more efficient and improve their PromoMats experience with this end-to-end overview.

Tiffanj Reginato Veeva
Senior Customer Success Manager

Learn how MedInquiry’s Veeva Connections improve coordination and streamline triage and reconciliation processes shared across med info, safety, and quality teams.

Vlad Maystr Veeva
Product Expert, Commercial Content
Sessions
17:00–17:50 CET

Learn Vault CRM migration key considerations for small and midsize companies and gain practical advice from Idorsia and Otsuka Europe who have successfully transitioned.

Guillaume Vorburger Idorsia Pharmaceuticals
Team Leader, Release & Operations, Commercial & Medical Systems 
Debbie Young Otsuka Europe
Multichannel Strategy & Customer Insights Director
Stefan Langthaler Veeva
Director, Vault CRM Strategy Europe
Marina Szemjonka Veeva
Practice Manager, Vault CRM

Understand how Veeva AI in the Vault Platform and embedded into Vault applications will enable broad adoption of AI and boost productivity.

Andy Han Veeva
Senior Vice President, Veeva AI Solutions

LEO Pharma and Otsuka reveal how they identify and close the gap between HCP expectation and experience. Learn to translate Periscope Data into a high-impact, precision engagement strategy for the EU5. Discover the key differences that drive better customer outcomes.

Andy Brentnall Otsuka Europe
European Marketing Excellence Director
Ryan Twiname LEO Pharma
Director, Head of Global Digital Engagement
Eleni Lee Veeva
Principal & Team Manager, Commercial Business Consulting

Gain insights into Service Center’s unified customer view and its impact on engagement and productivity. Hear Epikast’s inside sales implementation success. Get a product overview and explore the upcoming roadmap.

Vangelis Vergetis Epikast
CEO
Franco Conte Veeva
Product Expert
Stefan Orphal Veeva
Director, Commercial Strategy, Service Center

You’ve implemented PromoMats, now what? Learn how to strategically grow and scale your compliant content ecosystem, maximizing your investment and impact.

Mara van Dorst UCB
Head of Digital Technology, Medical
Zuzana Pittnerova Sandoz
Global Director, Marketing Solutions
Boris Toet Alfasigma
Global CRM & Digital Ecosystem Lead
Joe Adams Veeva
Strategy Director, PromoMats – Europe

Discover how Astellas transformed its content planning and execution from disconnected efforts to integrated strategies and technologies. Learn how it optimized internal capabilities to deliver exceptional customer engagement.

Emma Barnett Astellas
Omnichannel Content Activation Lead
Huw Jenkins Astellas
Content Strategy Lead
Ryan Muirhead Veeva
Team Manager; Content Strategy, Veeva Business Consulting
Networking
17:50–18:30 CET

Join us after the medical keynote for a special networking reception. This is a chance to unwind, connect with your medical peers, and share insights with others who understand the unique challenges and triumphs of medical affairs.

Evening Event
19:30–22:30 CET
Join a “ Night at Veeva Studios”, an exclusive, cinema-themed evening event at La Quinta de Jarama. Badges must be worn to gain entry.
Thursday, 6 November
09:00–15:00 CET
Sessions
09:00–09:50 CET

Learn from Bayer AG and Boehringer Ingelheim redefine customer engagement and go-to-market strategies with Vault CRM. An end-to-end approach driving productivity, innovation, and customer impact.

Uday Bose Boehringer Ingelheim
Head of Global Customer Experience Excellence and Business Steering
Kristin Ihns Bayer AG
Global Business Capability Lead, Field Engagement
Aaron Bean Veeva
Vice President, Commercial Business Consulting Leader, Europe & Asia
Annie Geraghty Veeva
Principal, Commercial Business Consulting

Explore Vault CRM’s AI capabilities and tools. Learn to set up a zero-copy architecture with Snowflake and Databricks using Vault CRM Iceberg Data Lakehouse.

Valentin Cuesta Veeva
Director, Vault CRM Architecture
Natraj Mowdhgalya Veeva
Director, Commercial Architecture and Technical Services

Join us for a discussion on optimizing medical engagement by exploring new data on what Key Opinion Leaders (KOLs) and medical teams truly need. We’ll show you how the latest Vault CRM and MedComms innovations are designed to meet these challenges, helping you move beyond traditional methods to build more meaningful and effective relationships.

Christoph Bug Veeva
Vice President, Global Medical
Carlos Martelo Veeva
Sr. Director, Product Management
Bastien Mauclaire Veeva
Senior Director, Product Management

Explore Vault CRM complete and tailored solution for engagement, content, and analytics built for consumer health organizations. See Vault CRM pharmacy sales capabilities in action, followed by roadmap and Q&A.

Aleix Deu Veeva
CRM Senior Product Expert
Rohan Poole Veeva
VP Commercial Strategy

Explore how Bayer AG accelerates end-to-end events management and delivers high-impact engagements. Learn best practices from its success story, followed by product roadmap and Q&A.

Mayco Leuker Bayer AG
Product Specialist
Stefanie Nestler Veeva
Product Manager
Ani Petkova Veeva
Associate Director, Commercial Strategy

Explore how a Teva scaled field alignment in various countries while tailoring territory management for local needs. Learn best practices from its success story, followed by product roadmap and Q&A.

Aditya Kumar Teva
Senior Manager, Digital Commercial Technologies
Tobi Schürrle Teva
Senior Manager, Commercial Excellence
Alex Hryhorowych Veeva
Director, Commercial Strategy, Align
Neal Mundy Veeva
Principal Product Manager, Align

Listen in as the PMCPA and AstraZeneca share their perspectives on ever-evolving regulations, how companies can best navigate changes and discover what is required to build trust and agility within your organization in an increasingly AI-enabled future.

Juan Canosa AstraZeneca
Compliance Director, AstraZeneca
Natalie Whittle Prescription Medicines Code of Practice Authority
Director, Code Development
Rob Best Veeva
Director, Commercial Content Strategy

Wondering how content will work in Vault CRM? Learn from Bayer AG and Otsuka Europe who have recently migrated to Vault CRM and look to the future as the Veeva Product team share how the new content supply chain will help the industry to drive significantly better customer engagement.

Sarah Feck Otsuka Europe
EU Digital Content & CRM Business Partner
Apolonia Sabal Bayer AG
Content Operations Manager
Pamela Bonanno Veeva
Team Manager, Content Business Consulting
Jamie Falzon Veeva
Senior Product Manager, Commercial Content
Connect
10:00–10:50 CET
Innovation Theaters, Networking, Demos, and More
Connect
10:00–10:20 CET

See how Service Center, built directly into CRM, enables a unified customer view to deliver prompt, personalized, and coordinated customer support. See practical applications from general inquiries to pharmacy sales, optimizing service delivery.

Stefan Orphal Veeva
Director, Commercial Strategy, Service Center
Carly Whitaker Veeva
Senior Solution Consultant, Commercial

See how Vault CRM Suite enables synchronized sales and marketing teams, scalable account-level engagement (KAM), and improved coordination from medical to effective commercialization.

Harvey Thandi Veeva
Principal Solution Consultant, Commercial

See Vault CRM Events Management in action and discover how to turn events into a powerful HCP engagement tool to drive stronger attendance, deliver personalized engagement, and ensure compliance.

Francesca Maggi Veeva
Senior Manager, European Solution Consulting, Commercial

Execute responsive campaigns fast with field suggestions and emails to drive measurable business value. Vault CRM Campaign Manager unifies data and workflows on a single platform to activate the field for truly connected engagement.

Michael Müller-Peltzer Veeva
Director, Strategy, Campaign Manager
Tom Whiteoak Veeva
Principal Solution Consultant

Are you getting ready for a major drug launch in 2026? Learn how to automate updates and get ahead with pre-launch claims.

Robin Stewart Veeva
Senior Product Expert, Commercial Content
Connect
10:30–10:50 CET

Discover how agentic AI in Vault CRM drives commercial efficiency and effectiveness. Learn more about Veeva AI Agents in Vault CRM, including Pre-call, Content, Free Text, and Voice.

Valentin Cuesta Veeva
Director, Vault CRM Architecture

Discover how Service Center enables inside sales teams to run efficient inside sales campaigns with attempt tracking, call reporting, target list management, and performance management.

Stefan Orphal Veeva
Director, Commercial Strategy, Service Center

Learn how a top MNC pharma is transforming field force engagement by deploying AI Voice Control for 2,000+ users. Discover their proven outcomes, best practices, and lessons learned from this large-scale deployment to drive efficiency.

Shon Gao Veeva
Vice President, China Commercial Strategy

Explore how to streamline your review and approval process by automatically identifying how similar new assets are to existing content and how it is helping reviewers quickly assess changes.

Amee Patel Veeva
Solution Consultant
Sessions
11:00–11:50 CET

Learn how Nitro’s new Orchestration and Segmentation & Targeting services drive automation and intelligent insights. Explore the product roadmap to see how a modernized architecture supports advanced data tools and scales your commercial operations.

Steve Emkey Veeva
Director, Product Management
Roberto Kramer Veeva
Team Manager, EU Data Science, Analytics Business Consulting

Discover how Astellas redefined Key Account Management by breaking silos and aligning cross-functional teams. Learn how deeply embedding local insights delivers shared value, accelerating impact through an end-to-end engagement approach.

Estíbaliz González Navarro Astellas
Director of Key Account Management
Nick MacLeod Veeva
Principal

Learn how Bayer AG built a true Customer 360 view through a globally harmonized data foundation, connecting software and data to embed actionable insights directly into field workflows.

Stefan Schmidt Bayer AG
Digital Capability Lead, Field Engagement
Sebastian Wurst Veeva
Director Strategy, OpenData

In part 1 of our Vault CRM roadmap, explore upcoming innovations designed for sales, medical, and key account management teams. Get a preview of powerful new field capabilities, reimagined medical interactions, and expanded key account management. Be sure to join part 2, where we’ll dive into omnichannel engagement and hear from customer pioneers.

Zied Belkhodja Veeva
Senior Product Manager

Explore how agentic AI the Veeva way brings greater productivity and the fastest path to high-quality, compliant content. Deep dive into the first industry-specific agents, including Veeva AI chat and PromoMats Quick Check, and how the open architecture enables deeper innovation for commercial and medical teams.

Carlos Martelo Veeva
Sr. Director, Product Management
Adam McMillan Veeva
Principal Product Manager, Veeva AI, Commercial Content
Rolando Sa Veeva
VP Product Management, Commercial Content
Lunch and Connect
12:00–13:00 CET
Networking, Innovation Theaters, Demos, and Group Discussions
Connect
12:00–12:20 CET

Learn how to access your complete Vault CRM dataset without complex API integrations. See a live demo of the Vault CRM Data Lakehouse delivering real-time data through Apache Iceberg™ tables on S3, enabling faster queries and zero copy integration with your analytics and AI tools.

Valentin Cuesta Veeva
Director, Vault CRM Architecture

There’s more to MedComms than meets the eye. Explore the deeper capabilities and best practices helping medical content teams work smarter and scale faster.

Sara Lovato Veeva
Solution Consultant

Discover ‘Market Insights’ – a new service powered by Data Cloud and Analytics Business Consulting that delivers precise market intelligence to support your medical and commercial strategies. Learn how to move from raw data to actionable recommendations, with crucial market implications for decisive “so what” and “now what” insights.

Andrew Merron Veeva
Vice President, Link Insights
Connect
12:30–12:50 CET

Hear best practices for a smooth, fast transition, covering preparation, collaboration, effective testing, and integration strategies.

Fabio Triolo Veeva
Practice Manager

See how Territory Designer streamlines territory creation and alignment. Learn to accelerate field execution and reduce costs by eliminating manual processes with powerful visualization and integration tools that connect seamlessly with Vault CRM.

Gea Ballmann Veeva
Principal Solution Consultant
Lynn Persson Veeva
Director, Commercial Strategy, Align+
Sessions
13:00–13:50 CET

Discover how the Veeva Vault Platform combines data, content, and AI agents for rapid AI adoption. Learn practical insights to achieve a successful agentic AI go-live and drive organizational transformation.

Sohni Dailey Bristol Myers Squibb
Sr. Director Field Excellence & Platform Strategy
Thomas Lautz Veeva
Principal Business Consulting

Explore upcoming Veeva Network innovations, including simplified Vault CRM migrations, third-party master integrations, and how Network enables scalable AI.

Patrick Kübler Veeva
Director Product Management, Veeva Network
Ed Reilley Veeva
Director, Network Strategy

In part 2 of the Vault CRM roadmap, we explore upcoming innovations for omnichannel engagement. Get a preview of new digital capabilities, featuring Engage Connect, WhatsApp Business, SMS, fax, self-service portals, and a new content supply chain. Learn how Astellas and Otsuka Europe leverage some of these innovations for unified HCP engagement.

Johan Brus Astellas
Global CRM Activation Lead
Sarah Feck Otsuka Europe
EU Digital Content & CRM Business Partner
Leticia Gutierrez Veeva
Director Product Expert, CRM
Sebastien Noel Veeva
Director, Commercial Strategy Europe

Understand how Veeva AI in the Vault Platform and embedded into Vault applications will enable broad adoption of AI and boost productivity.

Andy Han Veeva
Senior Vice President, Veeva AI Solutions

Understand the key differences between Vault CRM and commonly used Salesforce platform components for a seamless transition.

Larry Jovanovic Veeva
VP Product Management, Vault Platform
Natraj Mowdhgalya Veeva
Director, Commercial Architecture and Technical Services

Understand how to set up and customize reports and dashboards for full visibility into content performance and extracting key insights to optimize content workflows.

Kris Csobalyka Veeva
Senior Product Expert, Vault Platform
Barbara Geczy Veeva
Team Manager, Commercial Content

Learn how to enable and scale claims management to strengthen compliance, improve efficiency, and bring content to market faster.

Joe Kopyta Veeva
Practice Director, Commercial Content
Robin Stewart Veeva
Senior Product Expert, Commercial Content

Veeva experts outline a pathway for MedInquiry feature adoption, from foundational capabilities to advanced innovation and AI. Learn how to align your roadmap with near- and long-term business goals.

Darryl Cassidy Veeva
Senior Business Consultant, Medical
Julia Deng Veeva
Product Manager
Closing Keynote
14:15–15:00 CET

How do you maximize the impact on patients across your medical and commercial teams? Hear from a panel of experts on driving tangible patient outcomes. Leave with a clear mandate for how the industry can better serve patients.

Jan Geissler Patvocates
Founder & CEO
Emma Rankine Astellas
Global Field Medical Excellence Lead
Christoph Bug Veeva
Vice President, Global Medical
Chris Moore Veeva
President, Europe

Moving the Industry Forward

Watch On Demand