Multichannel Veeva CRM Overview

One conversation. All channels. Engage in relevant, timely conversations informed by a complete customer view.

Designed for life sciences and delivered in the cloud, multichannel Veeva CRM empowers your commercial teams with best practices and complete customer insight to transform your customer engagement.

From first outreach and face-to-face meetings to sampling and ongoing education, multichannel Veeva CRM enables you to seamlessly orchestrate your customer interactions to deliver a personalized experience.

  • Deliver Best-in-Class Customer Engagement: Align all customer-facing resources and interactions to deliver a personalized, coordinated customer experience.
  • Grow Your Business, Not Your Costs: With better targeting and use of digital and personal channels, you optimize your promotional spend while extending your reach.
  • Gain Complete Visibility: Track your performance and learn what works. With visibility to sales and marketing results, you quantify your success and drive continuous improvement.


To achieve commercial excellence in today’s rapidly changing life sciences industry, companies need to create a fully coordinated, relevant customer experience that seamlessly traverses all channels. Multichannel Veeva CRM is designed for life sciences and delivered in the cloud for a modern system that spans face-to-face, phone, email, and web interactions—all in a single solution.


Veeva CRM is an end-to-end solution delivering life sciences-focused capabilities for the planning and coordination of all resources, across all channels. Empowered with full visibility into all interactions—spanning face-to-face, phone, email, and web—your commercial teams deliver a seamless customer experience.


Veeva CLM leverages the power of closed loop marketing to transform face-to-face customer engagement. Built into Veeva CRM, it helps field sales and medical science liaisons easily create more meaningful interactions with engaging, fully-optimized content. And with real-time insights into message utilization, sequencing and customer feedback, you’ll learn what resonates.


Veeva CRM Approved Email allows customer-facing teams to immediately send compliant content without the risk of traditional email. Extending your reach to low and no-see physicians, Approved Email enables you to deliver relevant information when and how customers want it.


Veeva CRM Engage delivers a tailored online customer experience—accessible at any time, through any device. Providing a complete view to web content interaction by each visitor, Engage allows you to improve your relevance while automatically capturing real-time insight into customer behavior and preferences.


Veeva CRM Events Management is a single solution to plan and execute all event types across the enterprise. It gives you seamless control and total visibility of all speakers, attendees, activities, and spend for better events with greater compliance.

Veeva CRM Myinsights

Veeva CRM MyInsights is an innovative visualization capability that provides tailored insights right in Veeva CRM. Life sciences field teams can now get actionable insights at the point of planning and decision to drive better execution.

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