Veeva Crossix Cross-channel Impact
Optimize your campaigns based on the impact of each channel - and overlapping channels - on new patient starts and adherence.
Whether consumers see your message on TV, in print, online, at point-of-care—or some combination of all channels—Veeva can identify the audience overlap and determine how each channel works in isolation, and together, to drive health outcomes. Our unique approach leverages a consistent exposed vs control methodology to deliver more accurate results.
Industry Insights
The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.
Case Study: Multi-channel, Multi-perspective
Optimizing mass media DTC campaign performance.
Case Study: Increasing Marketing Effectiveness with Data Analytics
Measuring and optimizing DTC advertising for a rare disease therapy.
PM360: Small Conditions, Big Impact
How can Big Data address the unique marketing needs of therapies targeting small patient populations?
Crossix technology — purpose-built to protect privacy
A modern approach to data and analytics uses technology to
protect the privacy
of health information.