Crossix Audience Segments
Reach high-quality health audiences in a privacy-safe way, in compliance with HIPAA and NAI guidelines. Our solutions help leading pharma, OTC and CPG brands, hospitals systems, and government agencies ensure that their digital and targeted TV campaigns reach the right health audiences, at scale.
Industry Insights
Privacy-safe audience targeting is a key component of any media plan.
Learn more about how today’s health marketing news will impact your business.
3 Trends Driving Demand for Audience Quality and Scale
Drive more strategic and efficient campaigns by meeting patients at specific points of their journey.
Addressable TV Campaign Increases New Patient Starts and Improves Adherence
DIRECTV Advertising partnered with Veeva Crossix to leverage audience segments for an unbranded disease awareness campaign.
Using Data to Engage Target Audiences
The use of health audience segments is on the rise. Media agencies and pharma brand marketers should prioritize audience quality, privacy, and scaled ROI.
A Guide to Audience Targeting for Health Brands
To maximize new patient starts, health campaigns need privacy-safe targeting data that is high quality, offers a large reach, and is affordable.
Audience Targeting in a Changing Digital Landscape
Tips for efficiently reaching healthcare professionals (HCPs) and patients.
Building Privacy-Safe Health Audience Segments
By Jeremy Mittler, Head of Crossix Audience Segments
Crossix technology — purpose-built to protect privacy
A modern approach to data and analytics uses technology to
protect the privacy
of health information.
