Reach HCPs and Patients Across Media Channels

Privacy-safe solutions to engage target audiences.


Crossix is a member of the NAI and our solutions are fully compliant with the NAI Code of Conduct.
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Veeva Crossix Audience Solutions

Reach high-quality health audiences in a privacy-safe way, in compliance with HIPAA and NAI guidelines. Our solutions help leading pharma, OTC and CPG brands ensure that their digital and targeted tv campaigns reach the right health audiences, at scale.

How Crossix Audience Solutions Work

Veeva uses an “enhanced demographic” approach for targeted health marketing.

Develop Audience Model

Using consumer variables, propensity
models determine the likelihood an
individual will be in a desired audience.

Segment Audience Population

Based only on those consumer
attributes, the population is divided
into 10 equal parts, or deciles.

Target Top Deciles

Our partners activate the top deciles across leading programmatic and
premium publishers.

Audience Targeting Example

Government entities use Crossix Programmatic to advertise opioid treatment programs. To reach those most likely to need those services, they leverage an enhanced demographic model based on:

Shopping
Behavior

County-level
Geography

Home
Ownership

Vehicle
Ownership

Hobbies

Activating the top deciles, the campaign targets the US adults most likely to need those services.

Industry Insights

Privacy-safe audience targeting is a key component of any media plan.
Learn more about how today’s health marketing news will impact your business.

Crossix has made its audience targeting segments available on a pro bono basis to organizations to help deliver targeted COVID-19 messaging.
AdWeek: Companies Rally Around Ad Council for COVID-19 Campaigns Crossix has made its audience targeting segments available on a pro bono basis to organizations to help deliver targeted COVID-19 messaging.
By Ashley Slavik, Chief Privacy Officer, Veeva
Privacy-safe Targeting is Non-negotiable By Ashley Slavik, Chief Privacy Officer, Veeva
Understanding the NAI guidelines for targeted digital campaigns.
Crossix POV: NAI Guidelines and Personalized Advertising Understanding the NAI guidelines for targeted digital campaigns.
Read the ebook to learn more about the activation of digital advertising campaigns.
The Future of Audience Targeting for Health Brands Read the ebook to learn more about the activation of digital advertising campaigns.
Formalizes relationship with the leading self-regulatory group for digital advertising.
Crossix Joins the Network Advertising Initiative (NAI) Formalizes relationship with the leading self-regulatory group for digital advertising.
Listen to leaders from Crossix, Novartis and the NAI discuss privacy-safe audience targeting.
The Future of Audience Targeting for Health Brands Webinar Listen to leaders from Crossix, Novartis and the NAI discuss privacy-safe audience targeting.

Crossix technology — purpose-built to protect privacy

A modern approach to data and analytics uses technology to
protect the privacy
of health information.

Learn more about our privacy-by-design approach

Targeting Approaches to Avoid

There are questionable targeting approaches in the marketplace that may not adequately protect the privacy of consumers.

Zip+4 Geo-targeting

Geo-targeting an individual based on actual healthcare data. Some approaches use zip+4 targeting which may include as few as 3-4 households.

Targeting based on healthcare data

Segments containing individuals based on their actual healthcare data, with added data noise to “anonymize” the targeting.

Both approaches use medical records to target an individual and a small group of other people around that individual. Any use of actual healthcare data, even if for one person, is prohibited by the 2020 NAI Code of Conduct, and violates an individual’s reasonable expectation that healthcare data will not be used to target advertising to them.

We encourage all marketers to take a privacy-first approach when evaluating potential partners.

Interested in learning more about how Veeva Crossix can move your business forward?