Reach HCPs and Patients
Across Media Channels

Privacy-safe solutions to engage target audiences.


Crossix is a member of the NAI and our solutions are fully compliant with the NAI Code of Conduct.
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Crossix Audience Segments

Reach high-quality health audiences in a privacy-safe way, in compliance with HIPAA and NAI guidelines. Our solutions help leading pharma, OTC and CPG brands, hospitals systems, and government agencies ensure that their digital and targeted TV campaigns reach the right health audiences, at scale.

Industry Insights

Privacy-safe audience targeting is a key component of any media plan.
Learn more about how today’s health marketing news will impact your business.

DIRECTV Advertising partnered with Veeva Crossix to leverage audience segments for an unbranded disease awareness campaign.
Addressable TV Campaign Increases New Patient Starts and Improves Adherence DIRECTV Advertising partnered with Veeva Crossix to leverage audience segments for an unbranded disease awareness campaign.
Learn how pharma brands are leveraging digital audio platforms to reach highly qualified health audiences.
New Digital Audio Trends to Guide Your DTC Pharma Advertising Strategy Learn how pharma brands are leveraging digital audio platforms to reach highly qualified health audiences.
The use of health audience segments is on the rise. Media agencies and pharma brand marketers should prioritize audience quality, privacy, and scaled ROI.
Using Data to Engage Target Audiences The use of health audience segments is on the rise. Media agencies and pharma brand marketers should prioritize audience quality, privacy, and scaled ROI.
To maximize new patient starts, health campaigns need privacy-safe targeting data that is high quality, offers a large reach, and is affordable.
A Guide to Audience Targeting for Health Brands To maximize new patient starts, health campaigns need privacy-safe targeting data that is high quality, offers a large reach, and is affordable.
Tips for efficiently reaching healthcare professionals (HCPs) and patients.
Audience Targeting in a Changing Digital Landscape Tips for efficiently reaching healthcare professionals (HCPs) and patients.
By Jeremy Mittler, Head of Crossix Audience Segments
Building Privacy-Safe Health Audience Segments By Jeremy Mittler, Head of Crossix Audience Segments

Crossix technology — purpose-built to protect privacy

A modern approach to data and analytics uses technology to
protect the privacy
of health information.

Learn more about our privacy-by-design approach

Interested in learning more about how Veeva Crossix can move your business forward?