Veeva Crossix Consumer Digital
Measure and Optimize Consumer Websites and Digital Advertising
Crossix Consumer Digital is the leading analytics application for measuring and optimizing biopharma direct-to-consumer digital media and brand websites. It enables advertisers and agency partners to measure their campaigns with real health data in a privacy-safe, HIPAA-compliant way.
Crossix Consumer Digital measures outbound online media, such as display, video, CTV/streaming, and audio placements, along with inbound traffic to brand websites from paid/organic search and social media.
Announced 2014 Status Mature Customers51-100
Overview
Measure and Optimize Consumer Websites and Digital Advertising
Crossix Consumer Digital is the leading analytics application for measuring and optimizing biopharma direct-to-consumer digital media and brand websites. It enables advertisers and agency partners to measure their campaigns with real health data in a privacy-safe, HIPAA-compliant way.
Crossix Consumer Digital measures outbound online media, such as display, video, CTV/streaming, and audio placements, along with inbound traffic to brand websites from paid/organic search and social media.
Why Crossix Consumer Digital
More effective patient engagement
Customer Success
Trusted by leading biopharma companies
Resources
Explore and Learn
Read Industry Report
2026 Media Buying Trends for Biopharma Marketers
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5 Tips for Emerging Biotechs: How to Maximize HCP and DTC Media Investments
Watch Case Study
Validating and Optimizing Media with Marketing Analytics
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3 Ways Unified Measurement Improves Your Video Strategy
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Marketing New Treatments: How to Maximize Impact with Data-Driven Optimizations
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Omnichannel Marketing Using DTC, HCP, and Field Data
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How AstraZeneca and Pfizer are Scaling Marketing Analytics for Success
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Sanofi: Omnichannel Excellence Across HCP and DTC Marketing
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Takeda Combines Top-down and Bottom-up Marketing Measurement
