Veeva Crossix DIFA
Move beyond traditional metrics, like clicks and brand site visits, to understand the true impact of digital campaigns on patient behavior.
Reach More Target Patients
Understand if your campaign is reaching the right audience and driving desired health behaviors.
Make Timely Optimization Decisions
Optimize campaigns earlier and more effectively, both across and within publishers, with weekly data updates.
Validate Marketing Investments
Connect digital campaign spending to business impact and ROI.
The Leader in Digital Measurement
Understand the types of patients that visit your websites and the health actions they take after they leave.
Improve Audience Quality
Compare the relative performance of media drivers, including social and search.
Optimize Site Content
Make decisions about brand.com site content using actual treatment data and post-visit behavior.
Connect Search Campaigns to Health Data
Optimize paid search campaigns by understanding the profile of audiences based on treatment, diagnosis and clinical data.
DIFA Data Stream
Gain full access to all your underlying DIFA marketing data in a direct feed for in-house analytics.Learn more
Veeva CRM Boost for DIFA
Understand how personal and non-personal promotion work together to improve patient outcomes.Learn more
DIFA Partner Program
The DIFA Partner Program was developed to enhance and complement the increasingly complex media ecosystem with direct integrations from leading publishers and platforms.Learn more