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Maximize the Impact of
Your Digital Marketing

Measure and optimize digital marketing with an always-on view of DTC advertising.

How well is your advertising really working? Understand the impact of marketing on health behavior.
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Why Crossix?
Measure & Optimize
Activate
Segment & Plan

Crossix DIFA Consumer Digital

Move beyond traditional metrics, like clicks and brand site visits, to understand the true impact of digital campaigns on patient behavior.

300+ Campaigns
120+ Brands
73% Market Share

Connect Digital Campaigns to Health Actions

Understand if your campaign is reaching the right audience and driving desired health behaviors

Make Timely Optimization Decisions

Optimize campaigns earlier and more effectively, both across and within publishers, with weekly data updates

Validate Marketing Investments

Connect digital campaign spending to business impact and ROI

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Industry Insights

The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.

Focused field force and marketing synchronization can lead to better HCP engagement and marketing effectiveness.
2023 Trends in HCP Omnichannel Engagement Report Focused field force and marketing synchronization can lead to better HCP engagement and marketing effectiveness.
Learn how brands can fill critical gaps in their omnichannel engagement strategy by connecting privacy-safe patient engagement data to HCP interactions.
Bringing Patient Data into Your Omnichannel Strategy Learn how brands can fill critical gaps in their omnichannel engagement strategy by connecting privacy-safe patient engagement data to HCP interactions.
To execute effective omnichannel marketing, pharma marketers need rapid access to accurate, actionable data. Three new Veeva Crossix tools address those needs.
A Data-Driven Approach to Omnichannel Marketing To execute effective omnichannel marketing, pharma marketers need rapid access to accurate, actionable data. Three new Veeva Crossix tools address those needs.
Learn more about Crossix HCP Trigger Data and Crossix Omnichannel Boost.
Press Release: Veeva Crossix Introduces New Products to Advance Omnichannel Marketing for Life Sciences Brands Learn more about Crossix HCP Trigger Data and Crossix Omnichannel Boost.
Read more about their strategy.
Delivering Personalized Omnichannel Marketing Read more about their strategy.
An introduction to online video content delivery platforms for ad campaigns.
Guide to Digital Video for Health Marketers An introduction to online video content delivery platforms for ad campaigns.
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Crossix technology — purpose-built to protect privacy

A modern approach to data and analytics uses technology to
protect the privacy
of health information.

Learn more about our privacy-by-design approach

Crossix DIFA is a core part of the connected data ecosystem

DIFA Data Stream

Gain full access to all your underlying DIFA marketing data in a direct feed for in-house analytics. Learn more

Veeva CRM Boost

Understand how personal and non-personal promotion work together to improve patient outcomes. Learn more

1st Party Connect

Direct data integrations from publishers and platforms to enhance measurement, optimization and analytics. Learn more

Interested in learning more about how Veeva Crossix can move your business forward?

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