Maximize the Impact of
Your Digital Marketing

Measure and optimize digital marketing with an always-on view of DTC advertising.

How well is your advertising really working? Understand the impact of marketing on health behavior.
See how it works

Veeva Crossix DIFA

Move beyond traditional metrics, like clicks and brand site visits, to understand the true impact of digital campaigns on patient behavior.

300+ Campaigns
120+ Brands
73% Market Share

Connect Digital Campaigns to Health Actions

Understand if your campaign is reaching the right audience and driving desired health behaviors

Make Timely Optimization Decisions

Optimize campaigns earlier and more effectively, both across and within publishers, with weekly data updates

Validate Marketing Investments

Connect digital campaign spending to business impact and ROI

Industry Insights

The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.

Formalizes relationship with the leading self-regulatory group for digital advertising.
Crossix Joins the Network Advertising Initiative (NAI) Formalizes relationship with the leading self-regulatory group for digital advertising.
Supports more robust marketing analytics without relying on third-party cookies.
Crossix Launches DIFA Partner Program to Enable Direct Integrations with Leading Publishers and Media Platforms Supports more robust marketing analytics without relying on third-party cookies.
By Ashley Slavik, Chief Privacy Officer, Veeva
Privacy-Safe Measurement Should Be Part of Your Marketing Strategy By Ashley Slavik, Chief Privacy Officer, Veeva
Sarah Caldwell, General Manager, Crossix Analytics, discusses the future of digital marketing in PM360.
Make Sure Your Digital Strategy Is Fully Baked Before the Cookie Crumbles Sarah Caldwell, General Manager, Crossix Analytics, discusses the future of digital marketing in PM360.
By Dan Stein, SVP, Product Strategy, Crossix Analytics
Bringing Privacy-safe Marketing Data to Life Sciences By Dan Stein, SVP, Product Strategy, Crossix Analytics
Veeva CRM Boost for Crossix DIFA was selected as one of the most innovative products of 2020 by PM360 magazine.
Veeva Wins PM360 Innovative Product Award Veeva CRM Boost for Crossix DIFA was selected as one of the most innovative products of 2020 by PM360 magazine.

Crossix technology — purpose-built to protect privacy

A modern approach to data and analytics uses technology to
protect the privacy
of health information.

Learn more about our privacy-by-design approach

Crossix DIFA is a core part of the connected data ecosystem

DIFA Data Stream

Gain full access to all your underlying DIFA marketing data in a direct feed for in-house analytics. Learn more

Veeva CRM Boost

Understand how personal and non-personal promotion work together to improve patient outcomes. Learn more

1st Party Connect

Direct data integrations from publishers and platforms to enhance measurement, optimization and analytics. Learn more

Interested in learning more about how Veeva Crossix can move your business forward?