Veeva Crossix DIFA
Move beyond traditional metrics, like clicks and brand site visits, to understand the true impact of digital campaigns on patient behavior.
Connect Digital Campaigns to Health Actions
Understand if your campaign is reaching the right audience and driving desired health behaviors
Make Timely Optimization Decisions
Optimize campaigns earlier and more effectively, both across and within publishers, with weekly data updates
Validate Marketing Investments
Connect digital campaign spending to business impact and ROI
The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.
Crossix technology — purpose-built to protect privacy
A modern approach to data and analytics uses technology to
protect the privacy
of health information.