Veeva Crossix DIFA Site
Optimize media drivers and site content based on patient treatment behavior.
Improve Audience Quality
Compare the relative performance of media drivers, including social and search.
Optimize Site Content
Make decisions about brand.com site content using actual treatment data and post-visit behavior.
Connect Search Campaigns to Health Data
Optimize paid search campaigns by understanding the profile of audiences based on treatment, diagnosis and clinical data.
The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.
Crossix technology — purpose-built to protect privacy
A modern approach to data and analytics uses technology to
protect the privacy
of health information.