Optimize Brand.com Websites
and Traffic Drivers

Understand the types of patients that visit your websites
and the health actions they take after they leave.


Crossix is a member of the NAI and our solutions are fully compliant with the NAI Code of Conduct.
Learn more

Veeva Crossix DIFA Site

Optimize media drivers and site content based on patient treatment behavior.

Improve Audience Quality

Compare the relative performance of media drivers, including social and search.

Optimize Site Content

Make decisions about brand.com site content using actual treatment data and post-visit behavior.

Connect Search Campaigns to Health Data

Optimize paid search campaigns by understanding the profile of audiences based on treatment, diagnosis and clinical data.

Industry Insights

The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.

Formalizes relationship with the leading self-regulatory group for digital advertising.
Crossix Joins the Network Advertising Initiative (NAI) Formalizes relationship with the leading self-regulatory group for digital advertising.
Supports more robust marketing analytics without relying on third-party cookies.
Crossix Launches DIFA Partner Program to Enable Direct Integrations with Leading Publishers and Media Platforms Supports more robust marketing analytics without relying on third-party cookies.
By Ashley Slavik, Chief Privacy Officer, Veeva
Privacy-Safe Measurement Should Be Part of Your Marketing Strategy By Ashley Slavik, Chief Privacy Officer, Veeva
Sarah Caldwell discusses the future of digital marketing in PM360.
Make Sure Your Digital Strategy Is Fully Baked Before the Cookie Crumbles Sarah Caldwell discusses the future of digital marketing in PM360.
By Dan Stein, SVP, Product Strategy, Crossix Analytics
Bringing Privacy-safe Marketing Data to Life Sciences By Dan Stein, SVP, Product Strategy, Crossix Analytics
Underlying marketing performance data provides granularity while preserving privacy.
Crossix Announces DIFA Data Stream to Provide Customers with Open Access to Granular DIFA Data Underlying marketing performance data provides granularity while preserving privacy.

Crossix technology — purpose-built to protect privacy

A modern approach to data and analytics uses technology to
protect the privacy
of health information.

Learn more about our privacy-by-design approach

Crossix DIFA is a core part of the connected data ecosystem

DIFA Data Stream

Gain full access to all your underlying DIFA marketing data in a direct feed for in-house analytics. Learn more

Veeva CRM Boost

Understand how personal and non-personal promotion work together to improve patient outcomes. Learn more

DIFA Partner Program

Direct data integrations from publishers and platforms to enhance measurement, optimization and analytics. Learn more

Interested in learning more about how Veeva Crossix can move your business forward?