Veeva Crossix Consumer Digital

Improve Direct-to-Consumer
Advertising and Website Performance

Measure and optimize digital marketing with an always-on view
of the impact of DTC advertising on health outcomes.

Announced 2014
Status Mature
Customers11-50

Crossix Consumer Digital is the leading analytics application for measuring and optimizing direct-to-consumer digital media and brand websites. It enables advertisers and agency partners to measure their campaigns with real health data in a privacy-safe, HIPAA-compliant way.

Crossix Consumer Digital measures outbound online media, such as display, video, CTV/streaming, and audio placements, along with inbound traffic to brand websites from paid/organic search and social media.

Why Crossix Consumer Digital

More effective patient engagement

Acadia Alkermes Apellis Arcutis Axsome Bayer BioCryst Boehringer-Ingelheim Endo Ferring GBT
Gilead GSK Halozyme Horizon Idorsia Indivior Intra-Cellular Janssen Kyowa-Kirin Otsuka

RESOURCES

Explore and learn

4 steps for effectively marketing new treatments
Read the article
New insights support the rise in multicultural initiatives
Read blog
Takeda combines top-down and bottom-up marketing measurement
Read case study
Havas Media Network bringing analytics upstream
Read case study
Trends in HCP and DTC marketing
View infographic
2023 trends in HCP omnichannel engagement
Read report
Bayer leverages patient marketing data to drive HCP engagement
Read case study
How Crossix connects person-level data in a privacy-safe way
Watch video
Redefining the omnichannel approach with Crossix
Watch video

Interested in learning more about how Veeva can help?