Veeva Crossix

Connect Marketing
to Health Outcomes

Measure and optimize HCP and DTC marketing based
on the metrics that matter most—patient behavior.

How the Crossix Measurement Suite Works

Tie Marketing to Health Behavior

Crossix connects media exposure data to health behavior and prescription
sales, providing brands and agencies the industry’s most complete view
of marketing performance. The Crossix Data Platform enables Crossix to
tie advertising campaigns to brand impact in a privacy-safe way.

Real Metrics to Improve Performance

With ongoing access to performance metrics, you can optimize
campaigns early and more often. Improve media efficiency by investing
more in the tactics that reach highly qualified audiences, and less in the
channels and publishers that are underperforming.

Industry Insights

The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.

Learn how Havas Media Network integrates analytics upfront in media planning for better campaign optimization and a competitive edge.
Havas Media Network Bringing Analytics Upstream Learn how Havas Media Network integrates analytics upfront in media planning for better campaign optimization and a competitive edge.
Focused field force and marketing synchronization can lead to better HCP engagement and marketing effectiveness.
2023 Trends in HCP Omnichannel Engagement Report Focused field force and marketing synchronization can lead to better HCP engagement and marketing effectiveness.
Demonstrate campaign success across all tactics and channels with consistent metrics.
Implementing a Holistic Marketing Measurement Plan Demonstrate campaign success across all tactics and channels with consistent metrics.
To learn about how focused field force and marketing synchronization can improve marketing effectiveness.
Trends in HCP and DTC Marketing To learn about how focused field force and marketing synchronization can improve marketing effectiveness.
To execute effective omnichannel marketing, pharma marketers need rapid access to accurate, actionable data. Three new Veeva Crossix tools address those needs.
A Data-Driven Approach to Omnichannel Marketing To execute effective omnichannel marketing, pharma marketers need rapid access to accurate, actionable data. Three new Veeva Crossix tools address those needs.
Learn more about Crossix HCP Trigger Data and Crossix Omnichannel Boost.
Press Release: Veeva Crossix Introduces New Products to Advance Omnichannel Marketing for Life Sciences Brands Learn more about Crossix HCP Trigger Data and Crossix Omnichannel Boost.

Crossix technology — purpose-built to protect privacy

A modern approach to data and analytics uses technology to
protect the privacy
of health information.

Learn more about our privacy-by-design approach

Crossix is a core part of the connected data ecosystem

Crossix Data Stream

Gain full access to all your underlying Crossix marketing data in a direct feed for in-house analytics. Learn more

Veeva CRM Boost

Understand how personal and non-personal promotion work together to improve patient outcomes. Learn more

1st Party Connect

Direct data integrations from publishers and platforms to enhance measurement, optimization and analytics. Learn more

Interested in learning more about how Veeva Crossix can move your business forward?