Measure and Optimize Your Marketing
Investments with Crossix DIFA
Veeva Crossix DIFA is the leading SaaS platform for measuring and optimizing healthcare marketing across media channels.
How Crossix DIFA Works
Tie Marketing to Health Behavior
Crossix DIFA connects media exposure data to health behavior and prescription
sales, providing brands and agencies the industry’s most complete view
of marketing performance. The Crossix Data Platform enables Crossix to
tie advertising campaigns to brand impact in a privacy-safe way.
Real Metrics to Improve Performance
With ongoing access to performance metrics, you can optimize
campaigns early and more often. Improve media efficiency by investing
more in the tactics that reach highly qualified audiences, and less in the
channels and publishers that are underperforming.
The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.
Crossix technology — purpose-built to protect privacy
A modern approach to data and analytics uses technology to
protect the privacy
of health information.