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Connect Marketing to Health Outcomes

Measure and optimize HCP and DTC marketing based on the
metrics that matter most—patient behavior.

How well is your advertising really working? Understand the impact of marketing on health behavior.
See how it works
Why Crossix?
Measure & Optimize
Activate
Segment & Plan

Measure and Optimize Your Marketing
Investments with Crossix DIFA

Veeva Crossix DIFA is the leading SaaS platform for measuring and optimizing healthcare marketing across media channels.

Crossix DIFA Consumer DigitalMeasure the impact of DTC digital marketing investments on patient behavior.
Crossix DIFA Consumer SiteUnderstand the health profiles types of patients that visit your websites.
Crossix DIFA HCP DigitalGet a comprehensive view of HCPs reached by digital campaigns.
Crossix DIFA HCP SiteGain a deeper understanding of HCP website visitors.
Crossix DIFA TVPlan, measure, and optimize DTC linear TV campaigns.
Crossix Omnichannel BoostConnect your full marketing plan to new patient starts and health outcomes.
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How Crossix DIFA Works

Tie Marketing to Health Behavior

Crossix DIFA connects media exposure data to health behavior and prescription
sales, providing brands and agencies the industry’s most complete view
of marketing performance. The Crossix Data Platform enables Crossix to
tie advertising campaigns to brand impact in a privacy-safe way.

Real Metrics to Improve Performance

With ongoing access to performance metrics, you can optimize
campaigns early and more often. Improve media efficiency by investing
more in the tactics that reach highly qualified audiences, and less in the
channels and publishers that are underperforming.

Industry Insights

The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.

Focused field force and marketing synchronization can lead to better HCP engagement and marketing effectiveness.
2023 Trends in HCP Omnichannel Engagement Report Focused field force and marketing synchronization can lead to better HCP engagement and marketing effectiveness.
Learn how brands can fill critical gaps in their omnichannel engagement strategy by connecting privacy-safe patient engagement data to HCP interactions.
Bringing Patient Data into Your Omnichannel Strategy Learn how brands can fill critical gaps in their omnichannel engagement strategy by connecting privacy-safe patient engagement data to HCP interactions.
Demonstrate campaign success across all tactics and channels with consistent metrics.
Implementing a Holistic Marketing Measurement Plan Demonstrate campaign success across all tactics and channels with consistent metrics.
An introduction to online video content delivery platforms for ad campaigns.
Guide to Digital Video for Health Marketers An introduction to online video content delivery platforms for ad campaigns.
To execute effective omnichannel marketing, pharma marketers need rapid access to accurate, actionable data. Three new Veeva Crossix tools address those needs.
A Data-Driven Approach to Omnichannel Marketing To execute effective omnichannel marketing, pharma marketers need rapid access to accurate, actionable data. Three new Veeva Crossix tools address those needs.
Learn more about Crossix HCP Trigger Data and Crossix Omnichannel Boost.
Press Release: Veeva Crossix Introduces New Products to Advance Omnichannel Marketing for Life Sciences Brands Learn more about Crossix HCP Trigger Data and Crossix Omnichannel Boost.
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Crossix technology — purpose-built to protect privacy

A modern approach to data and analytics uses technology to
protect the privacy
of health information.

Learn more about our privacy-by-design approach

Crossix DIFA is a core part of the connected data ecosystem

DIFA Data Stream

Gain full access to all your underlying DIFA marketing data in a direct feed for in-house analytics. Learn more

Veeva CRM Boost

Understand how personal and non-personal promotion work together to improve patient outcomes. Learn more

1st Party Connect

Direct data integrations from publishers and platforms to enhance measurement, optimization and analytics. Learn more

Interested in learning more about how Veeva Crossix can move your business forward?

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